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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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All-Stars Make Statement With Orange Spikes

Several players during last night’s All-Star Game, including Mets P Matt Harvey and 3B David Wright, Orioles CF Adam Jones and Tigers P Max Scherzer, wore “incredibly garish orange footwear,” according to Ted Berg of USA TODAY. It appeared that every player “whose team wears ...

Tags: Marketing and Sponsorship

Chevy OK Cespedes Hit Silverado During Derby

Your browser does not support iframes. A's LF Yoenis Cespedes during the second round of last night's Chevrolet Home Run Derby "hit a Chevrolet truck showcased beyond the center-field wall, cracking its window," according to Susan Slusser of the S.F. CHRONICLE. Chevy was "oddly delighted to hav ...

Tags: Marketing and Sponsorship, MLB

Puig, Radegen Partner For Off-Field Marketing

Dodgers RF Yasiel Puig has "signed with Radegen Sports Management to represent his off-the-field interests," according to Darren Rovell of ESPN.com. Radegen Sports Founder & President Alex Radetsky said, "We're definitely going to capitalize on his rise. But we're not going to rush, and he's not ...

Tags: Marketing and Sponsorship, Los Angeles Dodgers, MLB

Marketplace Roundup

In Portland, Allan Brettman reported the Trail Blazers have "signed two-year marketing contracts" with longtime sponsors Airefco, Spirit Mountain Casino and Standard TV & Appliance. The three companies "signed agreements to continue their relationships with the team" beginning with the upcoming ...

Tags: Marketing and Sponsorship

Cano Signs Multiyear Deal With Pepsi

PepsiCo has signed Yankees 2B Robinson Cano "to be the face of its national Major League Baseball marketing campaign," according to Darren Rovell of ESPN.com. Cano will "make his debut with a television spot that will run during" Fox' broadcast of the MLB All-Star Game tomorrow. It is "the first mar ...

Tags: Marketing and Sponsorship

Lipton To Be Deemed Official MLB Iced Tea

PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an i ...

Tags: Marketing and Sponsorship, MLB

Eric Thomas To Voice New MLB "October" Ad

Your browser does not support iframes. MLB will air a new 60-second institutional ad during tonight's Chevy Home Run Derby on ESPN and tomorrow's All-Star Game on Fox that continues the league's "We Play For October" tagline. However, instead of music as a driving force, motivational/inspira ...

Tags: Marketing and Sponsorship, MLB

Adidas Suspends Sponsorship Of Tyson Gay

adidas today suspended its sponsorship deal with U.S. sprinter Tyson Gay after he "failed an out-of-competition dope test," according to REUTERS. An adidas spokesperson said, "We are shocked by these recent allegations, and even if we presume his innocence until proven otherwise, our contract with T ...

Tags: Marketing and Sponsorship, Adidas

MWR Waiting On Aaron's For '14 NASCAR Sponsorship

Michael Waltrip Racing is "waiting on word from sponsor Aaron’s on whether it will return next season and whether it wants" driver Brian Vickers in the No. 55 car, but it "didn’t hurt that Vickers won" yesterday's Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedw ...

Tags: Marketing and Sponsorship, NASCAR

Bud Signs Deal With SHR To Stay With Harvick

Budweiser will follow driver Kevin Harvick to Stewart-Haas Racing in '14, bringing an end to its three-year relationship with Richard Childress Racing. A-B's flagship brand signed a three-year deal with SHR that makes it the primary sponsor for 20 NASCAR Sprint Cup races and the Budweiser Duels, a n ...

Tags: Marketing and Sponsorship, Anheuser Busch

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