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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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01/28/13
RIM To Promote BlackBerry 10 In SB Ad

Research in Motion, which makes BlackBerry, on Friday announced it has bought its debut Super Bowl ad as “part of a massive global campaign to revitalize its brand,” according to Susan Krashinsky of the GLOBE & MAIL. The 30-second ad, which will run in both the U.S. and Can ...

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01/28/13
Sloane Stephens A Boon For Under Armour

Tennis player Sloane Stephens after advancing to the Australian Open semifinals last week rose from No. 25 to No. 17 in the WTA World Rankings, which will "generate global exposure to Under Armour, her clothing and shoe sponsor," according to Richard Pagliaro of TENNIS.com. The partnership ...

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01/28/13
Dodge To Sponsor LVMS This Year

Chrysler’s Dodge brand left NASCAR this year, but the company signed a sponsorship with Las Vegas Motor Speedway that will make Dodge the track’s official vehicle in '13. Financial terms of the deal were not available. Dodge has been sponsoring the annual NASCAR Sprint Cup race at LVMS s ...

Tags: Marketing and Sponsorship, NASCAR

01/28/13
Marketplace Roundup

In N.Y., Leonard Greene reports Knicks fan Mike Sorisi “coined the term ‘Knicklyn’ to represent fans whose loyalty may be divided” between the Knicks and Nets. Sorisi designed a "clever logo to go with the moniker and started selling hats and stickers.” Sorisi said that ...

Tags: Marketing and Sponsorship

01/25/13
NFL Allows Licensees To Use "Super Bro" Phrase

With the hype surrounding brothers Jim and John Harbaugh coaching against each other in Super Bowl XLVII reaching levels of hype only the Super Bowl can fuel, the NFL has given its licensees the go-ahead to proceed with Super Bowl products bearing the slogan “Super Bro.” Another slogan u ...

Tags: Marketing and Sponsorship

01/25/13
Nike Golf Takes Unusual Spot In Market

Nike has the “Midas touch with nearly every sport, but in golf it remains just one of several brands scrapping for a larger piece of a pie that shows no obvious signs of getting bigger,” according to Allan Brettman of the Portland OREGONIAN. Nike Golf is “still a relative newcomer ...

Tags: Marketing and Sponsorship, Nike, Golf, Adidas

01/25/13
Super Bowl Auto Ads Feature Women, Humor

Super Bowl XLVII auto advertisers “will be featuring womanly curves and revving up humor to promote their big-ticket machines” instead of showing "cars hugging curves,” according to Petrecca & Woodyard of USA TODAY. A Kia ad for the Sorento SX Limited crossover SUV “shows ...

Tags: Marketing and Sponsorship

01/25/13
Assessing Armstrong, Te'o Crisis Management

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01/24/13
Earnhardt Still Looking For Sponsors

NASCAR driver Dale Earnhardt Jr. "needs a sponsor for 13 of the 38 Sprint Cup races this year," according to Jeff Gluck of USA TODAY. That includes "two non-points events." PepsiCo reduced its involvement with Earnhardt's No. 88 Chevy in October, "leaving a sponsorship void that has yet to be fill ...

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01/24/13
Penske Re-Ups With Shell-Pennzoil

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