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Sources: Nike "Extensively Reviewing" How LeBron James' Jersey Tore In Season Opener

Published in SportsBusiness Daily on 10 / 19 / 17

Nike execs are "extensively reviewing" why the back of Cavaliers F LeBron James' jersey "split down the middle" during Tuesday night's Celtics-Cavs NBA regular season opener, according to sources cited by Darren Rovell of ESPN.com. When Celtics F Jaylen Brown "grabbed at James' jersey while defendin...

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Tags: Marketing and Sponsorship, Nike, NBA

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Tough Mudder Signs Deal With Merrell

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Bud Light-NFL Deal Extended Six Years

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CBS Has Very Few Super Bowl Ads Left

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Barclays Out As ATP Finals Sponsor

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Ads Selling Fast For Cavs Games On FS Ohio

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Tags: Marketing and Sponsorship, Cleveland Cavaliers, FSN

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Gronk Giving Financial Tips In Capital One Deal

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Royals Fans Scoop Up World Series Gear

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