Featured Story

Decision Day Nearing For Whether Monster Energy Wants To Renew NASCAR, SHR Deals

Published in SportsBusiness Daily on 08 / 16 / 17

Monster Energy is coming up on a crucial period, as it is determines whether to extend its title sponsorship with NASCAR and its team deal with Stewart-Haas Racing. The energy drink company’s deal with SHR expires after this year, while the title sponsorship is slated to run through ’18....

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

Jack Eichel Signs Exclusive Deal With Leaf

Leaf Trading Cards has signed Sabres C Jack Eichel to an exclusive deal that was a "surprise to many sections of the memorabilia community," according to Mike Harrington of the BUFFALO NEWS. Leaf "has not been a big player on the hockey market" and the NHLPA's Rookie Showcase, held earlier this week ...

Tags: Marketing and Sponsorship

ManU Signs Deal With HCL Technologies

EPL club Manchester United today announced a new partnership with India-based IT services company HCL Technologies. Unlike ManU's numerous other partners, HCL Technologies will not receive in-stadium advertising or mentions on a ribbon board during a game -- which is exactly what the company wanted, ...

Tags: Marketing and Sponsorship, Manchester United

Lynch Promotes Skittles On Live-Shopping Channel

Seahawks RB Marshawn Lynch yesterday appeared in a "home shopping network promo that could easily pass for a 'Saturday Night Live' parody" to promote and sell Skittles, according to Todd Dewey of the LAS VEGAS REVIEW-JOURNAL. Lynch during his "highly entertaining appearance on Evine Live" came ...

Tags: Marketing and Sponsorship, Skittles

Fox Rolls Out New CFB Spots

Fox Sports this week debuted "Honor Thy Saturday," a new $10M campaign to promote its college football schedule that "includes buys on national cable networks and a number of high-profile digital outlets," according to Anthony Crupi of AD AGE. The campaign includes a series of 30 ...

Tags: Marketing and Sponsorship, Fox

Volvo To Title Sponsor Charleston WTA Event

The WTA Family Circle Cup "will give way to new title sponsorship" beginning with the April '16 event when Volvo takes over as part of a three-year deal with an "option for two more years," according to a front-page piece by Gene Sapakoff of the Charleston POST & COURIER. The Meredith Corp., wh ...

Tags: Marketing and Sponsorship, WTA

Ole Miss, Nike Extend Apparel Deal

Ole Miss AD Ross Bjork yesterday announced that the school and Nike have "agreed to a 12-year extension of its current contract to be the official apparel provider" for athletics, according to Jeffrey Wright of the Jackson CLARION-LEDGER. Nike previously paid Ole Miss $1.9M annually "to be the exclu ...

Tags: Marketing and Sponsorship, Nike

Coke Zero Rolling Out Ads Around CFB

Coke Zero's "You Don't Know Zero 'Til You've Tried It" campaign "will be refreshed with 10 new football-themed spots" as part of a partnership with ESPN's "College Gameday," according to E.J. Schultz of AD AGE. Several commercials, via Ogilvy, N.Y., "include ESPN personalities such as Lee Corso ...

Tags: Marketing and Sponsorship, Coca-Cola, ESPN

USATF's Nike Rule Relaxed At Worlds

U.S. runners at the IAAF World Championships in Beijing said that they "wore non-Nike apparel outside of competition," as USA Track & Field did not require team members "to wear Nike-branded apparel at all times," according to Scott Douglas of RUNNER'S WORLD. U.S. runner Nicole Tully, who is spo ...

Tags: Marketing and Sponsorship, Nike, USA Track and Field

Marketplace Roundup

In Chicago, Kim Janssen notes Cubs P Jake Arrieta following his no-hitter against the Dodgers on Sunday night wore "one-piece pajamas" from California-based clothier Toddland as part of a pre-planned pajama-themed team flight home. Arrieta "stole the show with a whimsical gray mustache-print onesie" ...

Tags: Marketing and Sponsorship

Grand Slam Quest Brings New U.S. Open Advertisers

The U.S. Open, which starts today, has become a "must-buy for advertisers looking to reach one of the most affluent audiences outside of golf," but "in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix," accord ...

Tags: Marketing and Sponsorship, USTA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug