Featured Story

Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

Read More

Tags: Marketing and Sponsorship, DirecTV

More Stories

06/14/13
Tebowmania Alive & Well In New England

The hype around new Patriots QB Tim Tebow is "alive and well" in New England, as a "slew of Tebow-themed t-shirts, trading cards and jerseys, among other memorabilia items, have recently sprung up," according to Chris Dell of the N.Y. DAILY NEWS. Panini America this week "unveiled a new (albeit pho ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

06/14/13
Billy Butler's BBQ Sauce Selling Fast

Royals DH Billy Butler's Hit It A Ton Barbecue Sauce has become a "national sensation" since first hitting the shelves in April, according to Pete Grathoff of the K.C. STAR. Local sales, "in particular, have been robust." K.C.-based BBQ company Zarda COO Terry Hyer, whose company worked with ...

Tags: Marketing and Sponsorship, Kansas City Royals, MLB

06/14/13
Marketplace Roundup

In New Jersey, John Brennan notes the New York/New Jersey Super Bowl Host Committee has "sent a letter to all 566 municipalities in New Jersey encouraging them to participate in a statewide celebration" of Super Bowl XLVIII on Feb. 2. But the letter "also warns the towns very specifically to make su ...

Tags: Marketing and Sponsorship

06/13/13
Fox Airing FS1 Promo During MLB ASG

Fox plans to air a 90-second ad touting Fox Sports 1 during the MLB All-Star Game next month, the "most extensive promotion yet for the new sports network" that is scheduled to launch on Aug. 17, according to Jeff Gluck of USA TODAY. Fox is "using more athletes, locations, days on set and money to f ...

Tags: Marketing and Sponsorship, Fox

06/13/13
Budweiser, NHLPA Ink Deal

Budweiser yesterday announced a multiyear marketing deal with the NHLPA for the Canadian market, two years after the A-B InBev's Labatt brand " lost the biggest sports sponsorship in Canada " in the NHL, according to Susan Krashinsky of the GLOBE & MAIL. The deal was "already in play this past w ...

Tags: Marketing and Sponsorship, NHL, Anheuser Busch

06/13/13
NHL Debuts New TV Spot

The NHL yesterday “introduced a television commercial" to celebrate the start of the Stanley Cup Final and "perhaps polish its image at the end of a truncated season,” according to Jane Levere of the N.Y. TIMES. The spot “looks past the lockouts to celebrate, instead, the compe ...

Tags: Marketing and Sponsorship, NHL

06/13/13
Strong Merch Sales At U.S. Open

USGA Senior Dir of Licensing & Merchandising Mary Lopuszynski said this year's U.S. Open at Merion Golf Club "has been the most challenging" in terms of setting up the organization's sales tent, according to E. Michael Johnson of GOLF DIGEST STIX. Lopuszynski said, "Normally we would have a 36,0 ...

Tags: Marketing and Sponsorship, USGA

06/13/13
UFC's Rousey In Ads For Insureon

Online insurance company Insureon on Tuesday announced a new marketing campaign featuring UFC fighter Ronda Rousey, including a series of videos and an interactive website. Rousey as the "Insureon Protector" uses the arm bar, her signature move, to defeat people attacking small-business owners, ...

Tags: Marketing and Sponsorship, UFC

06/13/13
Marketplace Roundup

The NFLPA yesterday announced the creation of “One Team Pride” shirts, an “LGBT-themed tee whose sales will benefit Athlete Ally, the group founded by former Maryland wrestler Hudson Taylor.” The union said that the shirts “can be customized with the player names and je ...

Tags: Marketing and Sponsorship

06/12/13
New USGA Ads Aim To Improve Pace Of Play

The USGA in an attempt to "shake golf out of its slow-playing doldrums" today unveiled a new campaign centered around a line from the movie "Caddyshack," according to Bill Pennington of the N.Y. TIMES. The USGA initiative includes "five comedic 30-second videos" starring Tiger Woods, Arnol ...

Tags: Golf, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug