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NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

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Tags: Marketing and Sponsorship, NBC, NASCAR

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08/30/13
Marketplace Roundup

In Portland, Allan Brettman reports the Univ. of Oregon is "backing away, for now, from a plan to funnel product licensing to a large company in an effort to increase revenue and promote efficiency." The school said the decision was made "following a review of responses to its request for proposal ...

Tags: Marketing and Sponsorship

08/29/13
Watson To Represent The Greenbrier On Tour

Golfer Bubba Watson on Tuesday announced that he will "join The Greenbrier professional staff and will represent the resort on the PGA Tour, joining the likes of Webb Simpson, Kenny Perry and pro emeritus Tom Watson," according to Ryan Pritt of the CHARLESTON GAZETTE. Watson, who is in the process o ...

Tags: Golf, Marketing and Sponsorship

08/29/13
ESPN's "Branded" Concludes "Nine For IX" Series

ESPN concluded its "Nine For IX" documentary series on Tuesday night with "Branded," which examined how female athletes brand and market themselves. Co-Dir Heidi Ewing said "branding is all about controlling one's image and what we found making this film is no matter what sport the women play ...

Tags: Marketing and Sponsorship, ESPN

08/29/13
NFL Marketing Notes

Second-year NFL sponsor Tide this morning is announcing it has inked a player from each NFL team to serve as a "photojournalist." The players, including Saints QB Drew Brees and Cowboys LB DeMarcus Ware, are dubbed Tide Team Captains. They will periodically throughout the season post on Twitter pi ...

Tags: Marketing and Sponsorship

08/29/13
Serves & Volleys

ESPN.com's Darren Rovell noted Andy Murray's first post-Wimbledon sponsorship deal came with Fuse Science, a "consumer products brand whose main products include a muscle rub and energy hydration shot." Rovell: "How did a company with such a short record at retail, with a total revenue in the past n ...

Tags: Marketing and Sponsorship, Tennis

08/28/13
Brands Talk Importance Of U.S. Open Sponsorship

With the U.S. Open going into day three, many sponsors are getting their messages out about ties to the tennis event. Fox Business’ “Markets Now” examined a number of activations at the National Tennis Center, with Grey Goose Senior Brand Manager Bryce Goodwin on Monday saying the ...

Tags: Marketing and Sponsorship, USTA, Tennis

08/28/13
Farmers Debuts Rickie Fowler Ads

A series of Farmers Insurance videos will debut today with Rickie Fowler playing private investigator Dick Fowler, who sniffs out a series of etiquette transgressions on the golf course. Two of the spoofs launch today and two more will come out in October, the company said. In one spot, Fowler u ...

Tags: Marketing and Sponsorship, Golf

08/28/13
NFL An Integral Part Of Companies' Ad Buys

The NFL has "become critical to the American advertising-industrial complex," as the "seemingly limitless appeal of the sport among consumers -- women, increasingly, as well as men -- has made it almost as crucial a delivery vehicle for commercial messages as the holiday shopping season," according ...

Tags: NFL, Marketing and Sponsorship

08/28/13
Nike Receives Criticism For USA Hockey Sweaters

Nike, illustrating its "inability to leave well enough alone," unveiled new sweaters for the U.S. men’s ice hockey team to wear at the '14 Sochi Olympics yesterday, replacing the "clean and classic USA on the chest with a meaningless crest and adding screen-printed stars to the shoulders and f ...

Tags: Marketing and Sponsorship, Nike

08/28/13
Bellator Inks Deal With Victory Motorcycles

Bellator has signed a sponsorship deal with Victory Motorcycles that will see its Victory Lane concept launch around the MMA promotion’s Sept. 7 season-opening broadcast on Spike. The branding concept centers on the fighter walkout area during events. Bellator Chair & CEO Bjorn Rebney and ...

Tags: Marketing and Sponsorship, MMA

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