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Williams' Grand Slam Quest Bringing In New U.S. Open Advertisers For ESPN

Published in SportsBusiness Daily on 08 / 31 / 15

The U.S. Open, which starts today, has become a "must-buy for advertisers looking to reach one of the most affluent audiences outside of golf," but "in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix," accord...

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Tags: Marketing and Sponsorship, USTA

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Ogilvy Helps NASCAR Embrace Digital Marketing

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11/04/13
SodaStream To Air "Edgy" Super Bowl Ad

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11/04/13
Gronkowski Pushes Brand With Return

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Tags: Marketing and Sponsorship, NFL, New England Patriots

11/04/13
Marketplace Roundup

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Tags: Marketing and Sponsorship

11/01/13
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Tags: Marketing and Sponsorship, Boston Red Sox

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Tags: Marketing and Sponsorship, EA Sports

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