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Seahawks' Russell Wilson Clarifies Comments On Recovery Water After Seeing Backlash

Published in SportsBusiness Daily on 08 / 28 / 15

Seahawks QB Russell Wilson on Thursday said his comments to Rolling Stone about how Reliant Recovery Water helped him recoup from a concussion  during the NFC Championship game were "perceived wrong," according to Bob Condotta of the SEATTLE TIMES. Wilson said, "I did not have a concussio...

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Tags: Marketing and Sponsorship, Seattle Seahawks

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Farmers Re-Ups With SD's PGA Tour Stop

The PGA Tour, Farmers Insurance and the Century Club of San Diego today announced that Farmers has extended its title sponsorship of the PGA Tour event at Torrey Pines Golf Course through '19. The five-year extension begins following the January '14 event ( Farmers ). In San Diego, Tod Leonard notes ...

Tags: Marketing and Sponsorship, PGA Tour

Northwestern Apologizes For Flag Uniform Issue

Northwestern Univ. yesterday "apologized for any misconceptions" about the new uniforms it plans to wear in its Nov. 16 football game against Michigan, as the Under Armour-designed outfits "show what to some look like blood stains on a flag," according to Darren Rovell of ESPN.com. NU Assistant AD/C ...

Tags: Marketing and Sponsorship, Under Armour

Jon Jones To Appear On EA Sports' UFC Cover

EA Sports yesterday announced that UFC light heavyweight champion Jon Jones will be one of two cover athletes for the promotion's first video game under its EA Sports licensing deal. The other cover athlete will be selected via an online fan vote that begins today and runs through Dec. 1. The vote, ...

Tags: Marketing and Sponsorship, EA Sports, UFC

Aaron Rodgers Stars In New TV Ads

The second round of Packers QB Aaron Rodgers' "public affairs commercials sponsored by Gruber Law Offices during the current NFL season has hit the airwaves," this time supporting Milwaukee-based nonprofit charity IndependenceFirst, according to Rich Kirchen of the MILWAUKEE BUSINESS JOURNAL. ...

Tags: Marketing and Sponsorship, Visa

NAPA Following Truex To Furniture Row?

NASCAR driver Martin Truex Jr. on Friday signed a multiyear deal with Furniture Row Racing and "left open the possibility that NAPA, plus other sponsors he has worked with over the years, might join Furniture Row to make for the most powerful one-car team since the multicar concept began to domina ...

Tags: Marketing and Sponsorship, NASCAR

Ogilvy Helps NASCAR Embrace Digital Marketing

Ogilvy & Mather is working for NASCAR on an initiative that "pulls together the NASCAR brand, teams, drivers, fans and sponsors to cheer on their favorite cars and drivers through the use of #whatdriversneed across all their social sites," according to Noreen O'Leary of ADWEEK. Drivers will "als ...

Tags: NASCAR, Marketing and Sponsorship

SodaStream To Air "Edgy" Super Bowl Ad

SodaStream is "headed back to the Super Bowl, where it plans to take direct aim at Coke and Pepsi with a 30-second ad in the fourth quarter" of Fox' broadcast of the game, according to E.J. Schultz of AD AGE. The ad "has not been submitted for approval because it is still in development." SodaS ...

Tags: Marketing and Sponsorship

Gronkowski Pushes Brand With Return

Patriots TE Rob Gronkowski's return from injury has been "as much about selling the 'Gronk' brand" as it has been about getting back on the field, according to Ben Volin of the BOSTON GLOBE. When his agent, Drew Rosenhaus, announced on Oct. 18 that Gronkowski was "cleared to play two days later agai ...

Tags: Marketing and Sponsorship, NFL, New England Patriots

Marketplace Roundup

EA Studios Exec VP Patrick Soderlund said that the end of the company's relationship with Tiger Woods was "more business than anything else." He said, "It's more normal course of business and actually not so dramatic. To me, it's, 'Okay, we're making a golf game. Tiger's not going to be on the cover ...

Tags: Marketing and Sponsorship

Red Sox World Series Gear Selling Fast

Official World Series gear "is flying off the shelves" in the Boston area, with stores "receiving shipments, in some cases every hour, of freshly printed hats and shirts rushed in from across the country," according to Jasper Craven of the BOSTON GLOBE. Red Sox Team Store GM Scott Saklad said, "All ...

Tags: Marketing and Sponsorship, Boston Red Sox

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