Featured Story

Buzzer Beaters....

Published in SportsBusiness Daily on 01 / 23 / 15

H.J. Heinz Co. has opted not to advertise during NBC’s Super Bowl XLIX broadcast despite “success with last year’s Super Bowl commercial” ( BIZJOURNALS.com, 1/23 ). San Diego-based golf simulator firm Full Swing Golf formally announced that it has signed Jordan Spieth ...

Read More

More Stories

03/05/13
Oregon State Unveils New Uniforms, Logo

Nike yesterday unveiled new Oregon State uniforms and logos that “stayed true to OSU’s tradition, while adding to the look of the uniforms,” according to Cliff Kirkpatrick of the Corvallis GAZETTE-TIMES. The biggest change is a “more sleek, fierce appearance” to the Bea ...

Tags: Marketing and Sponsorship, Nike

03/05/13
Li-Ning Debuts "Way Of Wade" Campaign

Li-Ning in the last two weeks has “begun the rollout of the initial phase of its ‘Way of Wade’ campaign” featuring Heat G Dwyane Wade, according to Abe Sauer of BRANDCHANNEL.com. Li-Ning Brand Initiatives Dir Brian Cupps said that “this portion of Li-Ning's strateg ...

Tags: Marketing and Sponsorship, Li Ning

03/05/13
Flyers Repaint Part Of Bryzgalov's Star Wars Mask

The Flyers last week posted images of G Ilya Bryzgalov's new Star Wars mask "featuring the legendary characters of Yoda, Darth Vader, and R2D2," but Star Wars fans were "a bit unhappy that Yoda was seemingly rocking a red light saber, traditionally a symbol of the Sith Lords," according to Enrico Ca ...

Tags: Marketing and Sponsorship, Philadelphia Flyers

03/05/13
"Golf Boys" Latest Music Video Debuts

The Golf Boys -- which features PGA Tour players Ben Crane, Rickie Fowler, Hunter Mahan and Bubba Watson -- yesterday released the latest song and music video called "2.Oh.” The follow-up to the '11 release "Oh Oh Oh" was written by singer/songwriter Mat Kearney with Aware Recor ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

03/05/13
Marketplace Roundup

Time Warner Cable has signed a multiyear sponsorship with the Univ. of Kentucky, highlighting the football and men's basketball programs. Per the agreement, TWC will serve as an official sponsor of Univ. of Kentucky athletics across its core video, high speed data, Wi-Fi and home phone products and ...

Tags: Marketing and Sponsorship

03/04/13
NRA To Title Sponsor Cup Race At TMS

The NRA finalized a deal with Texas Motor Speedway to become the title sponsor of the track's April 13 Sprint Cup race. The agreement will result in NASCAR holding its first NRA-branded Sprint Cup race. Financial terms were unavailable. Sprint Cup sponsorships typically sell in the high-six figure t ...

Tags: Marketing and Sponsorship, NASCAR

03/04/13
Las Vegas Tourism To Advertise In MLB Parks

The Las Vegas Convention & Visitors Authority this MLB season will put up "ads luring tourists for a Las Vegas vacation" with signage at Dodger Stadium, Wrigley Field, Rangers Ballpark in Arlington and Citi Field, according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. R&R Partners Exec ...

Tags: Marketing and Sponsorship

03/04/13
New Era, MLB Introduce New Line Of Caps

New Era has introduced "a line of fitted caps for spring training that the company says are 40 percent lighter than traditional on-field caps and are designed to allow perspiration to evaporate faster, keeping players cooler," according to Ken Belson of the N.Y. TIMES. New Era and MLB said that earl ...

Tags: Marketing and Sponsorship, New Era, MLB

03/04/13
Nike CEO Discusses New Kids Program

Nike on Thursday announced that it would donate $50M "toward a 'Let's Move Schools' program, which seeks to increase physical activity among America's youth," and ESPN.com's Darren Rovell conducted a Q&A with Nike CEO Mark Parker on the topic as well as other issues involving the company. Below ...

Tags: Nike, Marketing and Sponsorship

03/01/13
Adidas' New College BB Jerseys Largely Panned

adidas on Thursday unveiled its “new, eye-catching uniforms" that six teams -- UCLA, Louisville, Baylor, Kansas, Notre Dame and Cincinnati -- will wear in postseason play, and the camouflaged-patterned shorts and “bright-colored jerseys became a trending topic on social media,” acc ...

Tags: Adidas, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug