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Published in SportsBusiness Daily on 03 / 03 / 15

Saints TE Benjamin Watson will appear on Fox News' "On The Record" at 7:00pm ET for a discussion on using faith to fight ISIS.

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04/15/13
Marketplace Roundup

In N.Y., Phil Mushnick cited sources as saying that the Tri-State Ford Dealers Association "has parted company" with Yankees SS Derek Jeter, "ending an endorsement relationship" that began in '05. The separation has "nothing to do" with Jeter's "current state of health." In his current For ...

Tags: Marketing and Sponsorship

04/12/13
NASCAR To Look Closer At Race Sponsorships

With Saturday's NASCAR Sprint Cup Series NRA 500 " drawing attention just for the name of the race ," NASCAR on Thursday said that it will "take a closer look at race sponsorships in the future," according to Bob Pockrass of SPORTING NEWS. The tracks "negotiate their own naming rights deals," and NA ...

Tags: Marketing and Sponsorship, NASCAR

04/12/13
British Airways Signs Justin Rose To Deal

Golfer Justin Rose has signed a three-year deal with British Airways in which he will "front campaigns for the airline's global marketing activity," according to Sebastian Joseph of MARKETING WEEK. Rose will "appear in campaigns promoting the airline's golf holiday packages" and will "front activity ...

Tags: Marketing and Sponsorship

04/12/13
UConn Introduces New Logo

UConn on Thursday unveiled a "more fierce, more angular, almost wolf-like Jonathan Husky dog with piercing eyes" that will replace the "fluffier, friendly-looking pup that has been the university mascot since 2002," according to Kathleen Megan of the HARTFORD COURANT. It is all part of UConn's "new ...

Tags: Marketing and Sponsorship, Nike

04/12/13
Marketplace Roundup

AD AGE’s Marine Cole reported the U.S. division of Dutch multinational ING Group is “getting a new identity” as part of its “plan to become an independent company.” Going forward, it will “be known as Voya and will drop its iconic logo.” The new “look ...

Tags: Marketing and Sponsorship

04/11/13
Rutgers Paid $7M To End Deal With Nelligan

One of Tim Pernetti’s "final acts" as Rutgers AD was to pay more than $7M "to end the school’s 13-year marketing relationship with Nelligan Sports Marketing," according to sources cited by Tim Luicci of the Newark STAR-LEDGER. One source said that IMG College "appears to be the fron ...

Tags: Marketing and Sponsorship

04/11/13
LeBron, Westbrook Star In NBA Postseason Ads

The NBA today will kick off its postseason advertising campaign with the tag line “Now is BIG” for the playoffs and “Forever is BIG” for the Finals. The spots have an int'l focus with the game action in the playoff ads called in multiple languages. “We continue to evolv ...

Tags: Marketing and Sponsorship, NBA

04/11/13
Golf Digest Reviews Masters Fashions

Many golfers playing in The Masters, which began this morning, have released their playing outfits for all four rounds of the event, and GOLF DIGEST Fashion Dir Marty Hackel examined the sartorial choices of several top contenders. Keegan Bradley's Tommy Hilfiger look is “clean and i ...

Tags: Marketing and Sponsorship, Golf

04/11/13
Cal, Nike Team For New Uniform, Logo Unveil

The Univ. of California yesterday “revealed the results of nearly two years of collaboration” with apparel provider Nike in an “attempt to achieve brand consistency across all sports,” according to John Crumpacker of the S.F. CHRONICLE. Along with the introduction of “a ...

Tags: Marketing and Sponsorship, Nike

04/11/13
Brewers Sign Deal With Energy Bar Company

California-based energy bar maker Bonk Breaker has signed on as an official sponsor of the Brewers. The company will now produce a specially wrapped energy bar affixed with the Brewers logo that will be sold at Miller Park. Bonk Breaker also will be stocked in the team's clubhouse. In addition, Brew ...

Tags: Marketing and Sponsorship, Milwaukee Brewers

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