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Fox Sports To Make Strong Pitch At Next Month's Upfront Behind NFL, CFB, World Series

Published in SportsBusiness Daily on 04 / 21 / 17

There is about a month before Fox presents its '17-18 upfront slate to advertisers, and the company's sports division "would like media buyers to start looking ahead to the fall," when its NFL, college football and World Series coverage "make the net a must-buy for marketers looking to reach the gre...

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Tags: Fox, Marketing and Sponsorship

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Marketplace Roundup

The GUARDIAN's Paul Wilson reported the FA on Saturday "confirmed a new three-year sponsorship deal " with Emirates Airline for its flagship competition, which "will be known as the Emirates FA Cup." The deal is "thought to be worth" US$46M. The airline "was associated with FIFA until last year ." ...

Tags: Marketing and Sponsorship

FIFA Sponsors Have Yet To Pull Out Of Deals

While many FIFA sponsors have "advertised their concerns" amid the scandal that broke this week, none of them so far "have said they are pulling out of their deals," according to a front-page piece by Vranica, Mickle & Robinson of the WALL STREET JOURNAL. 21 Sports & Entertainment Marketing ...

Tags: Marketing and Sponsorship, FIFA, Visa, Adidas, Hyundai, Sony

Sponsors Detail Activation Plans For WWC

While speculation around the future of the relationships between FIFA’s top-tier sponsors and the governing body swirls following the most recent allegations levied by the U.S. Department of Justice, how those companies will approach the upcoming Women’s World Cup in Canada is already se ...

Tags: Marketing and Sponsorship, FIFA

Women's World Cup TV Ads Selling Fast For Fox

Fox is "off to a fast start on sales" for inventory around the '15 FIFA Women's World Cup, helped by "a powerhouse U.S. squad, a surge of interest in soccer and a viewer-friendly time-zone arrangement," according to Anthony Crupi of AD AGE. Fox Sports Media Group Exec VP/Sales Neil Mulcahy said that ...

Tags: Marketing and Sponsorship, Fox, FIFA World Cup

Report: UA Making Big Push For Univ. Of Texas

Under Armour is "making a serious bid to outfit" the Univ. of Texas athletic programs, "even though Texas has been a die-hard Nike school" since '00, according to Chip Brown of HORNSDIGEST.com. A source said that a deal between Texas and UA "could be the largest apparel deal for a major univers ...

Tags: Marketing and Sponsorship, Under Armour

Lightning Take Social Media Taglines To Market

Lightning VP/Marketing Eric Blankenship is part of the team that has "inspired viral social media campaigns" for the team's brand, like #BeTheThunder and "playful slogans for new T-shirt designs" like "Bish Please" for G Ben Bishop and "Stammer Time" for C Steven Stamkos, according to Justine Griffi ...

Tags: Marketing and Sponsorship, Tampa Bay Lightning, NHL

Chase Seeing Big Return From NHL ECF

The Lightning-Rangers Eastern Conference Finals has been a fan’s dream, with exciting back-and-forth hockey through the first six games.  But hockey fans are not the only ones thrilled by the on-ice play thus far; JPMorgan Chase is as well. The financial-services firm only has two NHL spo ...

Tags: Marketing and Sponsorship, Chase Bank, New York Rangers, Tampa Bay Lightning

IndyCar's Kanaan Gets Taylor Swift Paint Scheme

Verizon IndyCar Series driver Tony Kanaan's No. 10 Chevy this weekend during the Dual in Detroit will feature a paint scheme promoting singer Taylor Swift's "1989" tour "as part of a promotion with her label," Big Machine Records, according to the AP. Big Machine is the official entertainm ...

Tags: Marketing and Sponsorship, IndyCar

Keselowski: Speaking Out Has Cost Me Deals

NASCAR driver Brad Keselowski said his penchant for speaking out on various issues on social media has likely cost him some endorsement opportunities throughout his career. Appearing on ESPN's "PTI" on Thursday, Keselowski said any athlete “that speaks out and says stuff on social media i ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

The WALL STREET JOURNAL's Sara Germano writes many in the sports apparel industry "have been anxiously watching" Warriors G Stephen Curry "to see if his popularity and success can translate into bigger sales of his namesake Under Armour shoes." Curry is UA's "chief basketball endorser," and the comp ...

Tags: Marketing and Sponsorship

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