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USL Club Sacramento Republic FC's New Jersey Sponsorship Deal Key To MLS Bid

Published in SportsBusiness Daily on 10 / 17 / 17

USL club Sacramento Republic has signed a binding five-year deal with UC Davis Health for a potential MLS jersey sponsorship. The deal is believed to be the first time that any MLS expansion bidder has secured this kind of agreement prior to being granted a franchise by the league. UC Davis Health h...

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Sanderson Farms Extends PGA Tour Deal

Mississippi-based poultry producer Sanderson Farms Inc. will "remain the title sponsor of Jackson's PGA Tour event for at least another 10 years," according to a front-page piece by Hugh Kellenberger of the Jackson CLARION-LEDGER. The agreement for the Sanderson Farms Championship goes through '26, ...

Tags: Marketing and Sponsorship, PGA Tour

ECU Agrees To 10-Year Adidas Deal

ECU yesterday announced a 10-year, $16M deal with adidas, and "inherent in the new contract is ECU's freedom to reallocate some of the apparel funds to other areas, most notably to the school's total cost of attendance plan for athletes," according to Nathan Summers of the Greenville DAILY ...

Tags: Marketing and Sponsorship, Adidas, Nike

Tough Mudder Signs Deal With Merrell

Outdoor footwear maker Merrell has signed a deal to become the presenting sponsor of the Tough Mudder obstacle course series. The deal creates the first presenting sponsor in Tough Mudder’s six-year history and constitutes Merrell’s “largest, by far, investment we’ve mad ...

Tags: Marketing and Sponsorship

Klay Thompson Inks Deal With Underwear Brand

California-based performance underwear brand Ethika has signed multiyear deals with several NBAers and NFLers, including Warriors G Klay Thompson. Other athletes signing with the company include Bucks G Michael Carter-Williams, Lakers G Lou Williams, Thunder G Dion Waiters, T’Wolves F Shabazz ...

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Marketplace Roundup

BIZ WOMEN's Mary Johnson reported the Touch By Alyssa Milano brand late last month announced that it had "received its first licensing agreement" with the NFLPA. The agreement means Milano and her team "can begin creating tops and hoodies bearing players' names and numbers." The apparel will offer " ...

Tags: Marketing and Sponsorship

Bud Light-NFL Deal Extended Six Years

Learn more about Anheuser-Busch InBev A-B InBev has "agreed to extend Bud Light’s sponsorship of the NFL" for another six years in a deal valued at more than $1.4B, according to Tripp Mickle of the WALL STREET JOURNAL. The price would be a 15% increase over A-B InBev&rsquo ...

Tags: Marketing and Sponsorship, NFL, Anheuser Busch

CBS Has Very Few Super Bowl Ads Left

CBS President & CEO Les Moonves yesterday during the company's Q3 earnings call reiterated that "only a small number of opportunities remain for would-be Super Bowl advertisers," according to Anthony Crupi of AD AGE. Moonves: "With just a few units left to sell, you can imagine what these last f ...

Tags: Marketing and Sponsorship, CBS, Super Bowl, NFL

Barclays Out As ATP Finals Sponsor

Barclays has "opted not to extend its commercial support of the ATP World Tour Finals at London's O2 Arena when their deal expires" after the '16 tournament, according to Mike Dickson of the London DAILY MAIL. However, the event is still "expected to remain in London" until at least '18. That "was t ...

Tags: Marketing and Sponsorship, ATP, Barclays

Ads Selling Fast For Cavs Games On FS Ohio

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Tags: Marketing and Sponsorship, Cleveland Cavaliers, FSN

New Gatorade Ad Has Heavy Chicago Sports Ties

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Tags: Marketing and Sponsorship, Gatorade

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