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Fanatics To Have Exclusive NHL Rights To Playoff Apparel, Replica Jerseys In '17-18

Published in SportsBusiness Daily on 10 / 26 / 16

Fanatics today revealed some specifics within the broad licensing deal it signed with the NHL more than a year ago. Starting next season, Fanatics will have exclusive playoff and championship locker-room apparel rights with the NHL, along with the rights to exclusively make and sell adult-sized NHL ...

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Tags: Marketing and Sponsorship, NHL

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Jon Jones Retracts Claim Over Split With Nike

Three months ago, UFC light heavyweight champ Jon Jones told the Nevada State Athletic Commission he " had lost an endorsement deal with Nike as the result of an infamous brawl " with fellow fighter Daniel Cormier, but during a teleconference Monday he said that the separation "was a mutually a ...

Tags: Marketing and Sponsorship, UFC

Harbaugh's No. 4 UM Jersey In High Demand

Univ. of Michigan fans yesterday "began to flock to U-M's official merchandise retailer to place their orders for No. 4 jerseys" in honor of reported new football coach Jim Harbaugh, according to Jeremy Allen of MLIVE.com. The M Den co-Owner Scott Hirth said that orders "have been coming in at a ste ...

Tags: Marketing and Sponsorship, Big Ten

Golfer Cantlay Sues Over Sponsor Deal

Golfer Patrick Cantlay is suing Virginia-based software developer MicroStrategy "for wrongfully terminating his position as the company's 'global brand ambassador ,'" according to Kasra Kangarloo of the WASHINGTON BUSINESS JOURNAL. MicroStrategy terminated the agreement Nov. 10 after Cantlay, ...

Tags: Marketing and Sponsorship

Marketplace Roundup

adidas yesterday announced that Trail Blazers G Damian Lillard's signature basketball shoe -- the adidas D Lillard 1 -- "will be officially unveiled Jan. 13 with a Feb. 6 retail debut." In Portland, Allan Brettman noted Lillard "has been coy about sharing details of the shoe, such as the launch an ...

Tags: Marketing and Sponsorship

New Ad Links Gatorade, Sports Moments

Basketball HOFer Michael Jordan "plays a major role" in Gatorade's latest ad, which celebrates the 50th anniversary of the brand, according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The new spot via TBWA/Chiat/Day, L.A., which is titled "50," features a football team "counting out 50 pus ...

Tags: Marketing and Sponsorship, Gatorade

New State Farm Ad Extends "Twins" Theme

State Farm during the slate of Christmas Day NBA games launched the latest installment of its "Born to Assist" campaign, with Cliff Paul, the fictional twin of Clippers G Chris Paul, "tapped for State Farm's National Bureau of Assists team," according to Ashley Rodriguez of AD AGE. The "Best of ...

Tags: Marketing and Sponsorship, State Farm

Stephen Curry Signs Deal With Express

Warriors G Stephen Curry has signed an endorsement deal with apparel company Express. The company will debut a new marketing campaign featuring Curry in March ( Express ). GQ's Angelo Spagnolo noted Curry will be the "first men's brand ambassador in the company's 30 year history." Curry said, "It's ...

Tags: Marketing and Sponsorship

Olympic Hopefuls Turn To Crowdfunding

Several crowdfunding websites for athletes have launched in recent years -- including RallyMe, PledgeSports and MakeAChamp -- with “thousands of athletes” using such sites to “pay for their training, coaching, equipment, travel expenses and more, with varying degrees of success,&rd ...

Tags: Marketing and Sponsorship

IMG Consulting Wins Visa Business

IMG Consulting has triumphed in one of the largest and most-scrutinized agency shootouts of '14, winning a review to handle Visa’s sports marketing activities consolidated across its biggest properties. Those larger properties include Visa's IOC TOP sponsorship, the FIFA World Cup and NFL righ ...

Tags: Marketing and Sponsorship, Visa, IMG

Under Armour, Plank Lauded

Under Armour is "wrapping up arguably its best year ever" as sales -- expected to pass $3B -- "are up an eye-popping 30%; its stock is up nearly 60%; and this year it sprinted past Adidas to become the No. 2 sportswear brand in the U.S." trailing only Nike, according to a front-page piece by Bruce H ...

Tags: Marketing and Sponsorship, Under Armour

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