Featured Story

College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

Read More

More Stories

01/30/13
VW Insists It Will Air Controversial SB Ad

Volkswagen insists it "will broadcast" during Super Bowl XLVII a controversial ad that some critics say "is racist," according to Bruce Horovitz of USA TODAY. The automaker's ad features a "white Midwesterner who feigns a Jamaican accent.” VW Chief Product & Marketing Officer Tim Mahoney s ...

Tags: Marketing and Sponsorship, Volkswagen of America

01/30/13
Flacco Inks Haribo Endorsement

Flacco also endorses Nike and Marine Midland Bank Ravens QB Joe Flacco on Monday agreed to take a photo "holding a package of Haribo Gold Bears," which will be used "in various marke ...

Tags: Marketing and Sponsorship, NFL, Baltimore Ravens

01/30/13
Michael Phelps Signs Golf Deal With Ping

Retired U.S. swimmer Michael Phelps has reached an agreement with Ping to play a full set of the brand's custom-fit golf clubs. His official debut representing Ping will be today at the Annexus Pro-Am as part of the PGA Tour's Waste Management Phoenix Open. Phelps will be paired with Bubba Watson, l ...

Tags: Marketing and Sponsorship, Ping

01/30/13
Kobe Tops List Of NBA Player Earnings

While overall NBA players costs "are down, the stars are still raking it in," according to Kurt Badenhausen of FORBES. The top 10 NBAers will "collectively earn around $340 million this year alone through salary and endorsements, with big market players dominant." Seven of the top 10 play in N.Y, ...

Tags: NBA, Marketing and Sponsorship

01/30/13
Low-T Supplements May Be Next Sponsorship Area

Any consumer of broadcast sports has seen a dramatic increase over the last year or two in advertising for the latest male enhancement products, OTC supplements and medicines which promise to raise the amount of testosterone in males, something which occurs naturally in men as they age. Years after ...

Tags: Marketing and Sponsorship

01/30/13
Marketplace Roundup

Athletics Ireland and New Balance yesterday announced a new multiyear partnership for the company to outfit the Irish track & field team. The team's first collection will be green and white with a gold trim ( New Balance ). The IRISH EXAMINER's Feidhlim Kelly notes Irish distance runner Fionnual ...

Tags: Marketing and Sponsorship

01/29/13
Super Bowl QBs Not Focused On Marketing

Representatives for both 49ers QB Colin Kaepernick and Ravens QB Joe Flacco said that “the focus will remain” on Super Bowl XLVII this Sunday and “not on cashing in off the field,” according to Liz Mullen of SPORTSBUSINESS JOURNAL. XAM Sports PR & Marketing Dir Shawn Smit ...

Tags: Marketing and Sponsorship

01/29/13
Studios Ready Trailers For SB Broadcast

CBS' Super Bowl XLVII broadcast on Sunday “will see new ads from Universal, Disney and Paramount before and during the matchup” as Hollywood studios are “preparing trailers for their big-budget releases,” according to Sophie Schillaci of the HOLLYWOOD REPORTER. Universal will ...

Tags: NFL, Marketing and Sponsorship

01/29/13
ManU Targeting High Commercial Revenue

EPL club Manchester United’s commercial revenue “is now approaching an astonishing” $204M (all figures U.S.) a year and “will only continue to rise,” according to Laurie Whitwell of the London DAILY MAIL. There are “no fewer than 32 companies listed as sponsors of ...

Tags: Marketing and Sponsorship, Manchester United

01/29/13
G-Oil Signs Three-Year Deal With Daytona Int'l

Green Earth Technologies signed a sponsorship with Daytona Int’l Speedway to make its G-Oil the track’s official motor oil. The company signed a three-year agreement with an option for a one-year renewal. Financial terms were not available. G-Oil will wrap trams during the Daytona 500. I ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug