Travelers Looks To Extend PGA Tour Sponsorship NBA Player Popularity Continues To Boom Companies Coming Out With College Fragrances WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case
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PGA Tour, Travelers In Negotiations To Extend Tournament Title Sponsorship06 / 19 / 13The PGA Tour and Travelers are in "contract negotiations to extend title sponsorship for the Travelers Championship beyond 2014," according to Tom Yantz of the HARTFORD COURANT. Travelers Exec VP & Chief Administrative Officer Andy Bessette on Monday said, "Yes, we want to extend it." He added, ... |
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U.S. Women's Marketing Potential Limited
The U.S. national women’s soccer team will play Japan in the FIFA Women’s World Cup final Sunday, but the potential for marketers to use players “after the World Cup ends is limited" because the team will have “a ghost of a stage to return to” in the U.S., accordin ...
Tags: Marketing and Sponsorship, Soccer
Mercedes Focuses Sports Budget On Golf
Mercedes-Benz’s sponsorship of the British Open “is part of a bigger push into golf” by the carmaker, according to Jack Ewing of the N.Y. TIMES. Mercedes in ’08 “began a major push into the sport” and has been a sponsor of three of golf’s four major tourname ...
ESPN Creates Spot For Fake Candy Bar
Watch B.R. Zoom's "High 5" spot ESPN hired marketing agency B.R. Zoom "to create a TV, digital and print campaign in support of the fictitious candy bar" High 5 as part ...
Tags: Football, ESPN, Marketing and Sponsorship
Jeter's 3,000th A Hit For Merchandisers
Steiner Sports since Saturday has sold $2.5-3M of "products related" to Yankees SS Derek Jeter’s 3,000th career hit, according to Richard Sandomir of the N.Y. TIMES. Steiner Sports Chair Brandon Steiner, whose company has partnerships with Jeter and the Yankees, said, “I thought this wo ...
Tags: Marketing and Sponsorship, Steiner Sports Marketing, Miller Brewing Co., Modell's Sporting Goods, Topps Co.
Marketplace Roundup
MULTICHANNEL NEWS’ Mike Reynolds reported Sony “has extended its sponsorship of ESPN's 3D for another year, supporting a number of events.” Sony will sponsor the network's 3D productions of “the upcoming Summer X Games, as well as regular college football action.” Finan ...
Crown Royal May Title Brickyard 400
Crown Royal is "ready to sign a deal to become the title sponsor" of the NASCAR Sprint Cup Series Brickyard 400 at Indianapolis Motor Speedway, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The Diageo brand and IMS President & CEO Jeff Belskus could "make an announcement" ...
NHL, Molson Coors Win Appeal
Molson Coors and the NHL “won a major court ruling Tuesday but the fate” of their $375M North American sponsorship agreement “is still up in the air after archrival Labatt vowed to press on with its legal case,” according to Josh Rubin of the TORONTO STAR. The Court of App ...
Tags: NHL, Marketing and Sponsorship, Molson Breweries, Labatt Brewing
Vick Near Deal With MusclePharm
Eagles QB Michael Vick is "on the verge of signing his biggest endorsement deal since he restarted his NFL career after his incarceration, negotiating with MusclePharm" on a possible three-year, $1.55M deal, according to a source cited by Jason La Canfora of NFL.com. A source indicated that a "deal ...
Tags: Marketing and Sponsorship, Football, Philadelphia Eagles
Chevy Officially Extends Sponsorship With MLB
MLB Properties and Chevrolet have formally announced a five-year extension of their sponsorship deal, under which the GM brand maintains category exclusivity. Chevy will retain its designation as MLB's official vehicle, which it has held since '05. The agreement also keeps Chevy as the presenting sp ...
T'Wolves' Tolliver Launches Christian Apparel Line
T'Wolves F Anthony Tolliver recently formed a partnership with former NBA D-League Idaho Stampede teammate Lanny Smith to start Active Faith, "a Christian-based apparel company," according to J. Michael Falgoust of USA TODAY. Smith and Tolliver "have used word-of-mouth advertising to get support fro ...
Tags: Basketball, Marketing and Sponsorship, Minnesota Timberwolves
