Featured Story

Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

Read More

Tags: Marketing and Sponsorship, Golf

More Stories

Mike Trout Unveils Signature Shoe

Angels CF Mike Trout continues to "become the face" of MLB and on Friday unveiled his new Nike Lunar Trout 2 shoe, according to Marcia Smith of the ORANGE COUNTY REGISTER. The shoe will be released Oct. 3 for a $140 cleat and $120 turf models in "assorted colors." Trout "has also become the fee ...

Tags: Marketing and Sponsorship, Nike

UA, 20th Century Cross-Promoting With "The Martian"

Under Armour "has long worked strategically with Hollywood to boost its profile," and now the company has partnered with 20th Century Fox for an "unusually detailed prerelease cross-promotion" around the upcoming movie "The Martian," according to Jeff Barker of the Baltimore SUN. UA's "product ...

Tags: Marketing and Sponsorship, Under Armour

Axalta Opens New Experience Center On HMS Campus

Hendrick Motorsports sponsor Axalta on Tuesday "did something that might be unprecedented in NASCAR history: It broke ground on the 45,000-square-foot Axalta Customer Experience Center" that will be located on HMS' "expansive" campus in Concord, N.C., according to Tom Jensen of FOXSPORTS.com. Clearl ...

Tags: Marketing and Sponsorship, NASCAR

J.J. Watt's Popularity Continues To Soar

Thanks to Texans DE J.J. Watt, a Houston NFL player "can rival the Cowboys’ best players as the most popular athlete in the state" for the "first time ever, or at least since" Pro Football HOFer Earl Campbell, according to Charean Williams of the FT. WORTH STAR-TELEGRAM. In addition to partner ...

Tags: Marketing and Sponsorship

Serena Williams At Height Of Her Appeal

Serena Williams, currently "bearing down on the historic possibility of winning four Grand Slams in one calendar year," is at the "height of popularity right now, and there's no shortage of brands looking to cash in on her success," according to Patrick Kulp of MASHABLE. Marketing Evaluations Exec V ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Baltimore, Jeff Barker reports Under Armour "is engaged in a teasing bit of cross promotion with the makers of 'The Martian,' the upcoming Matt Damon film." UA in a tweet depicting a shadowy figure, presumably Damon, wrote, "NASA wanted him. We got him." A Twitter post on the account @Martia ...

Tags: Marketing and Sponsorship

Alaska Air Extends Russell Wilson Deal

Alaska Airlines and Seahawks QB Russell Wilson today extended their partnership for another five years. The airline today is debuting three new ads starring Wilson that will air on TV for the first time during Sunday's Seahawks-Rams game on Fox. The spots take a comical tone and feature employe ...

Tags: Marketing and Sponsorship

Advertisers Finding Football-Related Platforms

Google "has built a tool for its search product that places ads alongside football-related results," according to Sydney Ember of the N.Y. TIMES. The ads "will run before official NFL video clips that will appear in a box at the top of the page, next to scores and news items." In addition to Google& ...

Tags: Marketing and Sponsorship, Google, NFL

Patrick Kane's Brand Continues To Suffer

With the investigation into an alleged rape involving him ongoing , Blackhawks RW Patrick Kane "was not invited to the NHL’s annual preseason media tour" today and tomorrow, when 40 top players "gather to make television promos that will appear throughout the upcoming season," according ...

Tags: Marketing and Sponsorship, NHL

FanDuel Signs Dan Patrick As First Spokesman

Dan Patrick "has signed an endorsement deal with FanDuel," which will "support all the broadcaster’s media outlets," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Patrick "is the company’s first big personality and spokesman." Competitor DraftKings "was an adverti ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug