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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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12/23/15
Marketplace Roundup

In Charlotte, Erik Spanberg reported the Panthers "rank sixth in the 32-team NFL for souvenir sales." The Panthers during the league's current FY, which began in April, trail the Patriots, Cowboys, Seahawks, Packers and Steelers, in order. During the same period in '14, the Panthers "ranked 19th." A ...

Tags: Marketing and Sponsorship

12/22/15
Could Beckham's Marketing Value Take A Hit?

The NFL yesterday suspended Giants WR Odell Beckham Jr. one game for his antics in Sunday's contest against the Panthers, and he "could see his business opportunities dwindle if on-filed outbursts become a habit," according to a source cited by Thomas Barrabi of FOXBUSINESS.com. Beckham drew "t ...

Tags: Marketing and Sponsorship, New York Giants

12/22/15
Endorsement Deals Rolling In For Porzingis

Lucrative endorsement deals "are beginning to roll in" for Knicks F Kristaps Porzingis, but Shifman Mattresses "was the first company to identify his potential, signing him to a one-year deal as its first brand ambassador soon after" he was drafted fourth overall in June, according to Scott Caccio ...

Tags: Marketing and Sponsorship, New York Knicks

12/22/15
Reebok-CCM To Cease Helmet Safety Claims

Canada’s Competition Bureau for the second time in just over a year has "taken a manufacturer of hockey helmets to task over advertising that suggested their equipment could protect users from concussions," according to Susan Krashinsky of the GLOBE & MAIL. Reebok-CCM Hockey has "agreed to ...

Tags: Marketing and Sponsorship, Reebok, CCM

12/21/15
Patriots Relationship With Brady Partner Examined

The Patriots, “in an unusual departure" from NFL practice, have "created a revenue stream for a private business” owned by QB Tom Brady and a partner who “faced federal sanctions after falsely presenting himself as a medical doctor and deceptively promoting nutritional supplements, ...

Tags: Marketing and Sponsorship, NFL, New England Patriots

12/20/15
NHL Ready For Winter Classic Merch Demand

The NHL has "taken over a significant portion" of The Pro Shop at Gillette Stadium in advance of Friday's Canadiens-Bruins Bridgestone Winter Classic, and available merchandise includes 11,000 knit hats, 10,000 souvenir pucks, 107 styles of clothing and "other game-related products," according ...

Tags: Marketing and Sponsorship, NHL

12/18/15
Stephen Curry Signs Deal With Brita

Warriors G Stephen Curry has added to his sponsorship portfolio, signing a "new beverage endorsement deal" with water filtration brand Brita, according to E.J. Schultz of AD AGE. As part of the three-year deal, Curry will be "featured in TV ads, PR and social media campaigns." The campaign, via DDB, ...

Tags: Marketing and Sponsorship

12/18/15
GoDaddy Pulling Out Of Super Bowl

GoDaddy "will not run an ad" during CBS' broadcast of Super Bowl 50, the "first time it will be absent from the ranks of the game’s sponsors" since '05, according to Brian Steinberg of VARIETY. GoDaddy CMO Phil Bienert said, "We are at the point where we don’t need to grow brand awarenes ...

Tags: Marketing and Sponsorship, GoDaddy, Super Bowl

12/18/15
Young Track Star Candace Hill Signs With Asics

Sixteen-year-old sprinter Candace Hill has become the "youngest track athlete in the United States to turn professional," signing an "unusual arrangement with Asics," according to a front-page piece by Lindsay Crouse of the N.Y. TIMES. Since she is now unable to attract any college scholarship ...

Tags: Marketing and Sponsorship

12/18/15
Shaq Sells Rights To His Name To ABG

Authentic Brands Group has acquired the rights to manage Shaquille O'Neal's name "in both the merchandise and endorsement world," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed, though sources said that O'Neal will "retain a significant stake of his business future."&nb ...

Tags: Marketing and Sponsorship

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