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Comcast Signs Sponsorship Deal With USOC Covering Both PyeongChang, Tokyo Games

Published in SportsBusiness Daily on 12 / 07 / 16

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o...

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Tags: Marketing and Sponsorship, USOC, Comcast

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02/03/15
CBS To Charge $5M For Super Bowl 50 Spot

CBS for Super Bowl 50 next year "is likely to hit the market" with a rate of $5M for a 30-second spot, according to sources cited by John Ourand in this week's SPORTSBUSINESS JOURNAL. That price "would be a record high for Super Bowl advertising" and about 10% "higher than the rate card NBC used" th ...

Tags: Marketing and Sponsorship, Super Bowl

02/03/15
Nationwide Not Sorry For Controversial Spot

Nationwide Insurance is "considering whether or not to drop" its  controversial Super Bowl spot  "after a backlash on social media," according to Luciana Lopez of REUTERS. Nationwide Associate VP/Corporate Marketing & PR Joe Case yesterday said some of the reaction "was stronger t ...

Tags: Marketing and Sponsorship, Nationwide Insurance, Super Bowl

02/03/15
Lexus, Kia Among Super Bowl Ad Winners

Lexus, Mercedes-Benz and Kia "came out on top" among auto brands that advertised in the Super Bowl, according to David Undercoffler of the L.A. TIMES. Lexus "had a particularly good day" with a spot for its RC 350 that was "good enough to give the car a 1,820% increase in searches" on Kelley Bl ...

Tags: Marketing and Sponsorship, Super Bowl

02/03/15
Marketplace Roundup

In St. Louis, Brian Feldt reports Rams DT Michael Brockers is the latest NFL player to "go public" with S.F.-based Fantex. The company paid Brockers $3.44M in exchange for 10% of his "future brand income." More than "362,000 shares will be available." Fantex "projects Brockers to have a 12-year NFL ...

Tags: Marketing and Sponsorship

02/02/15
Super Bowl Ads Have More Serious Tone

Many national ads on NBC during yesterday's Super Bowl "sought to tug at viewers’ heart strings rather than make them burst out laughing," according to Emily Steel of the N.Y. TIMES. The offerings "were not devoid of the usual mix of celebrities, animals and slapstick comedy, but ads cele ...

Tags: Super Bowl, Marketing and Sponsorship

02/02/15
A-B's "Lost Puppy" Tops USA Today Poll

Budweiser's "Lost Puppy" Super Bowl ad last night "scampered ahead of the pack" to win USA Today's consumer-judged Ad Meter poll for the third consecutive year, according to Bruce Horovitz of USA TODAY. It was a "second year of success for Budweiser with its puppy and Clydesdale horses." An online a ...

Tags: Marketing and Sponsorship, Super Bowl

02/02/15
Nationwide's Super Bowl Ad Sparks Controversy

Nationwide's "Make Safe Happen" Super Bowl ad "provoked such a huge, overwhelmingly negative reaction on Twitter that the company released a statement" late last night, according to Abid Rahman of the HOLLYWOOD REPORTER. The ad, which featured a boy "talking about all the things he'll never get ...

Tags: Marketing and Sponsorship, Super Bowl, Nationwide Insurance

02/02/15
Butler, Edelman Going To Disneyland

Patriots CB Malcolm Butler and WR Julian Edelman "are going to Disneyland," as the two teammates "recorded the traditional 'I'm going to Disneyland' commercial" after last night's 28-24 Super Bowl win, according to Joseph Pimentel of the ORANGE COUNTY REGISTER. They "will receive a hero's welcome wh ...

Tags: Marketing and Sponsorship, Super Bowl

02/02/15
Seahawks' Matthews Gives Foot Locker A Boost

ADWEEK's Garrett Sloane noted Seahawks WR Chris Matthews -- who "worked at Foot Locker before the team recruited him" -- caught a game-tying touchdown just before halftime, which was "enough to send him trending on Twitter and give Foot Locker a big boost." By the second half, "Foot Locker" was "tre ...

Tags: Marketing and Sponsorship

02/02/15
Ohio State Expects $3M Bump In Royalties Over '14

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Tags: Marketing and Sponsorship

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