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Published in SportsBusiness Daily on 03 / 05 / 15

15 – Number of clubs that have scheduled MLB Ambassador for Inclusion Billy Bean for a visit during ’15 Spring Training ( “OTL Extra, ESPN3, 3/5 ).

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Nike Unveils Kobe Injury Campaign

Nike in yesterday's L.A. Times   unveiled a “terrific new ad campaign based around” Lakers G Kobe Bryant’s “eventual return to the court” from a torn Achilles tendon, according to Sean Highkin of USA TODAY. The ad reads in part, “You showed us that an 18-year ...

Tags: Marketing and Sponsorship, Nike, Los Angeles Lakers

NASCAR Ad Touts Green Initiatives

NASCAR yesterday aired a new TV spot "designed to illustrate how its drivers and corporate partners are chipping in to help make the planet a little greener,” according to Anthony Crupi of ADWEEK. Created by Ogilvy & Mather, the 30-second spot features Roush Fenway driver Greg Biffle a ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

In DC, Dan Steinberg noted motorcycle suspension company Research Group 3, which in its industry is “commonly referred to by its initials: RG3,” earlier this year “filed an extension of time with the Trademark Office to oppose" both of Redskins QB Robert Griffin III’s filing ...

Tags: Marketing and Sponsorship

Oakley Store At Angel Stadium Bustling

The new 1,000-square-foot Oakley retail store at Angel Stadium was "jammed with fans" during the team's first home stand of the season last week, according to Marcia Smith of the ORANGE COUNTY REGISTER. Shoppers went through a "wide selection of custom eyewear and Angels- and baseball-themed apparel ...

Tags: Marketing and Sponsorship, Oakley, Los Angeles Angels

UConn Addresses Reasons Behind New Logo

UConn on Thursday "officially unveiled its new logo, and addressed the largely negative reaction" since the news became public earlier this month, according to a front-page piece by Don Amore of the HARTFORD COURANT. AD Warde Manuel asserted that the change was "not motivated by money, but to give t ...

Tags: NCAA, Marketing and Sponsorship, Nike

Marketplace Roundup

The Cubs and AEP Energy on Thursday announced a three-year deal to make AEP the official energy partner of the team and Wrigley Field, as well as the official energy supplier at the ballpark. AEP has signage displayed on the left field wall and is sponsoring electronic signage and announcements duri ...

Tags: Marketing and Sponsorship

MillerCoors Eyes Multiple Chicago Sponsorships

MillerCoors CMO Andy England would like the company "to sponsor every major sports property in Chicago," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The company currently has deals with the White Sox and MLS Fire, and "recently renewed contracts" with the Bears and Chicagoland Speedway. Bu ...

Tags: Marketing and Sponsorship

Emirates Signs On With French Open

Emirates airline yesterday announced a five-year deal to sponsor the French Open, starting with the '13 tournament at Roland Garros. The deal, which designates Emirates as an Official Partner, includes branding at Centre Court Philippe-Chatrier, as well as panel signage on other courts. The airline ...

Tags: Marketing and Sponsorship, Tennis

Nike Signs Second Deal With U.S. Figure Skater

Nike is "close to signing U.S. figure skater and Olympic hopeful Gracie Gold," marking the second figure skater to join the company's roster this year, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Nike earlier this year signed fellow Olympic hopeful Ashley Wagner, and she and Gold are s ...

Tags: Marketing and Sponsorship, Nike

Will Adam Scott Transcend Golf?

Adam Scott is “the unique golfer whose brand could extend well beyond the boundaries of the golf course” following his win at The Masters, as he is “young, single, good-looking, rich and successful,” according to Jason Sobel of GOLFCHANNEL.com. He is “exactly what Centr ...

Tags: Marketing and Sponsorship, Golf

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