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Eagles' Underdog Masks Go Viral, Sell Out On Amazon After Team's Playoff Upset Victory

Published in SportsBusiness Daily on 01 / 16 / 18

Eagles OL Lane Johnson and DE Chris Long following Saturday's NFC Divisional Playoff win over the Falcons "both walked off the field wearing dog masks as a nod to the team’s status as the first No.1 seed to be an underdog in its first postseason game," and many fans are "apparently picking up ...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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