Featured Story

Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

Read More

Tags: Marketing and Sponsorship, New Balance

More Stories

04/15/15
Gordon Unveils Penn State Paint Scheme

NASCAR driver Jeff Gordon yesterday "unveiled a Penn State-themed paint scheme" that he will drive at Pocono Raceway’s Axalta We Paint Winners 400 on June 7 during a visit to the school, according to Shawn Annarelli of the CENTRE DAILY TIMES. Gordon was on campus as PSU and Philadelp ...

Tags: Marketing and Sponsorship

04/15/15
Royals Reach Branded Vodka Partnership

The Royals have signed a multiyear deal with Missouri-based McCormick Distilling, allowing the company to produce limited-edition Royals-branded bottles of its 360 Vodka and becoming the latest team to take advantage of a recent shift in MLB policy. The Royals are believed to be the second ...

Tags: Marketing and Sponsorship, MLB, Diageo, Chicago Cubs, Kansas City Royals

04/15/15
LeBron Tops All NBA Jersey Sales

Cavaliers F LeBron James has the NBA's most popular jersey, based on overall retail sales on NBAStore.com since the beginning of the '14-15 season. Warriors G Stephen Curry, Lakers G Kobe Bryant, Thunder F Kevin Durant and Bulls G Derrick Rose round out the top five. Wizards G John Wall (13th) crack ...

Tags: Marketing and Sponsorship, NBA

04/15/15
Sponsors Activate Around Stanley Cup Playoffs

NHL sponsors are readying activation as the Stanley Cup Playoffs open tonight in Montreal, Nashville, Vancouver and DC. As the league continues its effort to make the playoffs an “April/May/June Madness” similar to the NCAA hoops festivities in March, Samsung is sponsoring a playoff brac ...

Tags: Marketing and Sponsorship, NHL

04/15/15
Nike Debuts New Spot For Female Ad Campaign

Nike this week launched its #BetterForIt campaign "to boost its women's footwear and apparel sales," marking the "latest effort to boost sales in the so-called 'athleisure' category among women that also has been targeted by competitors Under Armour and Lululemon," according to Allen ...

Tags: Marketing and Sponsorship, Nike

04/15/15
Under Armour Capitalizing On Spieth's Win

Dallas-based The Marketing Arm Senior VP Mary O'Connor said that the impact of golfer Jordan Spieth's Masters victory on Under Armour "cannot be measured yet as the company generates more sales in golf apparel and shoes." USA TODAY's Josh Peter notes UA "promptly shipped product to its retail partne ...

Tags: Marketing and Sponsorship

04/14/15
A-B Extends Deals With U.S. Soccer, El Tri

Anheuser-Busch today will announce that it has signed a four-year extension of its sponsorships of U.S. Soccer and the Mexico men’s national team's games in the U.S. The deal, negotiated by SUM on behalf of both organizations, includes both the U.S. men’s and women’s national teams ...

Tags: Marketing and Sponsorship, Anheuser Busch

04/14/15
Under Armour Wins Big With Spieth

Under Armour during The Masters received an "eye-popping" $33.6M in broadcast exposure on ESPN and CBS thanks to Jordan Spieth's "dominating victory," according to a Detroit-based sports sponsorship analytics expert cited by Ryan Sharrow of the BALTIMORE BUSINESS JOURNAL. Former Front Row Marketing ...

Tags: Marketing and Sponsorship, Golf, Under Armour

04/14/15
Whalers Merch Still Drawing Interest 18 Years Later

Eighteen years after departing Hartford for North Carolina, Whalers merchandise, "including hats, sweatshirts and jerseys, still has a cult following not only among fans in Connecticut but around the country," according to Debra Rughoo of the HARTFORD BUSINESS JOURNAL. adidas GTM Dir of NHL Licensed ...

Tags: Marketing and Sponsorship, NHL

04/14/15
MLBers Using Unapproved Cap Inserts

A group of six MLB pitchers have "used a Kevlar padding insert in caps this season or in spring training" that the league "has not approved," according to William Weinbaum of ESPN.com. Unequal Technologies CEO Rob Vito said that White Sox P Hector Noesi and Yankees P Esmil Rogers "have worn the comp ...

Tags: Marketing and Sponsorship, MLB

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug