EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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Vickers Hoping Red Bull Stays As Sponsor
NASCAR driver Brian Vickers Saturday confirmed that Red Bull “could stay on as a NASCAR Sprint Cup sponsor, even if it no longer owns a team,” according to Tom Jensen of SPEEDTV.com. Vickers, who drives the No. 83 Red Bull Sprint Cup car, said, “They’re looking for investors, ...
Tags: Marketing and Sponsorship, NASCAR
Mannings Star In DirecTV's "Football Cops"
Watch The Spot Colts QB Peyton Manning and Giants QB Eli Manning will “star” in a DirecTV marketing campaign with a plot featuring the brothers and their father A ...
Tags: Marketing and Sponsorship, DirecTV
Marketplace Roundup
MARKETING magazine’s John Reynolds notes HSBC is “upping its presence into grassroots tennis by launching an initiative to help promising Chinese tennis players.” The move comes amid a renewed interest in tennis in China following Li Na's victory at the French Open. The initiative ...
Adrian Gonzalez, Eastern Bank Partner
Eastern Bank, Gonzalez will each donate $500 for every HR he hits Boston-based Eastern Bank is "set to launch an in-branch advertising campaign next week to highlight its charitable giving" with Red Sox 1 ...
Many Companies Promoting Wimbledon Link
FedEx, Sony, IBM and Italian coffee brand Lavazza are "just some of the brands promoting their relationship with the 125th Wimbledon tennis tournament," according to Maisie McCabe of CAMPAIGNLIVE.co.uk. FedEx "has turned Southfields, the nearest London Underground station to Wimbledon, into a lawn t ...
Tags: Tennis, Marketing and Sponsorship, Wimbledon
Several Draftees Have Bright Marketing Futures
The NBA welcomed its latest rookie class Thursday night at the NBA Draft, and while critics have said this batch of draftees may not be as strong as other classes on the court, there are some that have the potential to make their mark in the endorsement world. Lothery & Associates’ Karlyn ...
Tags: Marketing and Sponsorship, NBA
Wheels & Deals
Toyota Racing Development President Lee White said that the manufacturer's numbers "would suffer if it were to lose Red Bull Racing -- and not just in terms of its lineup size." Red Bull VP & GM Jay Frye " struck an optimistic tone this week that new owners could be found soon, but that w ...
EA Sports Picks Stamkos For "NHL 12" Cover
Stamkos unveiled as cover athlete for EA Sports' "NHL 12" EA Sports last night at the annual NHL Awards show announced Lightning C Steven Stamkos as cover athlete of the "NHL 12" video game. Stamkos' imag ...
Tags: Marketing and Sponsorship, EA Sports, Tampa Bay Lightning, Hockey
Dirk Reduces Anonymity Among Consumers
Mavericks F Dirk Nowitzki has “reduced his anonymity among consumers to just slightly more than half,” according to a survey by The Marketing Arm cited by Cheryl Hall of the DALLAS MORNING NEWS. Nearly “two-thirds of Americans didn’t know who Nowitzki was” when the N ...
Tags: Marketing and Sponsorship, Marketing Arm, Dallas Mavericks, Miami Heat
Mattek-Sands' Jacket Draws Wimby Attention
Bethanie Mattek-Sands lost her first-round match at Wimbledon yesterday, but before leaving the All England Club she "turned the path running through the grounds into a runway," walking onto the court wearing a jacket with 12 "tennis ball halves ... starting on the shoulders and running down each s ...
