Featured Story

Finish Line Reports Dip In Q4 Earnings Despite Uptick In Revenue

Published in SportsBusiness Daily on 03 / 27 / 15

Finish Line reported a decline in Q4 earnings and "warned that profits in the current year may miss expectations," as the sports-apparel retailer has "struggled lately in a retail environment dogged by more promotions and lower mall traffic." The company's earnings fell 5% to $40.8M despite revenues...

Read More

More Stories

O'Bannon Suit Documents Detail Athletes' Deals

Documents unsealed yesterday in the Ed O'Bannon lawsuit against the NCAA show that defendant Collegiate Licensing Company “had licensing agreements with more than 80 former college athletes” from ‘95-’10, according to Jon Solomon of the BIRMINGHAM NEWS. CLC “produced a ...

Tags: NCAA, Collegiate Licensing Co., Marketing and Sponsorship

Marketplace Roundup

In Salt Lake City, Landon Hemsley reported MLS Real Salt Lake, which has a jersey sponsorship deal with juice brand Xango, "declined to comment on pending litigation" involving the firm's five founders. RSL VP/Broadcasting & Communications Trey Fitz-Gerald in an e-mail wrote, "Real Salt Lake val ...

Tags: Marketing and Sponsorship

Posey Inks Deal With BodyArmor SuperDrink

MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted ...

Tags: Marketing and Sponsorship, San Francisco Giants

USA Today Expands Ad Meter Beyond SB

USA Today is "expanding its Super Bowl ad-rating platform to other categories of sports media," according to Lucia Moses of ADWEEK. Ad Meter: The Year in Sports will "invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad." Online voting will "ta ...

Tags: Marketing and Sponsorship

Names & Faces

In L.A., Kevin Baxter reported David Beckham following his retirement from soccer will be seen "in many other places -- billboards, magazines, TV -- for years to come." There are "still Beckham-backed shoes, cologne, cell phones and watches to sell," as well as "sports drinks, vitamins, books and cl ...

Tags: Marketing and Sponsorship

Will Retirement Affect Beckham's Brand Appeal?

David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s ...

Tags: Marketing and Sponsorship, Soccer

Michigan: No Plans For Alternate Unis In '13

Univ. of Michigan AD Dave Brandon said that there are “no plans to wear an alternate jersey" from adidas during the '13 regular season, according to Matt Charboneau of the DETROIT NEWS. But Brandon did say that the trend of having multiple uniforms is “extremely popular and that Michigan ...

Tags: Marketing and Sponsorship, Adidas

EA, Amazon Team On "Madden" Promo

EA Sports is running a promotion with Amazon for the forthcoming "Madden NFL 25" in which a $99 anniversary edition will come with a free year of NFL Sunday Ticket Max on DirecTV. The Sunday Ticket offer, limited to 100,000 total purchases on the XBox 360 and PlayStation 4 platforms, represents part ...

Tags: Marketing and Sponsorship, EA Sports

NBC Already 75% Sold Out For Sochi Games

NBC Sports has sold 75% of its advertising inventory for the '14 Sochi Games and hopes to top $800M in sales, which would set a record for a Winter Games. A major driver of the increase stems from a change in NBC’s approach to selling advertising on NBCOlympics.com. For the first time, NBC is ...

Tags: Marketing and Sponsorship, NBC

Mayweather Tops SI's Fortunate 50 List

Boxer Floyd Mayweather Jr. tops SI's Fortunate 50 list for the second consecutive year, as he will earn at least $90M after “just two bouts this year, one earlier this month and the other scheduled for September," according to Daniel Roberts of SI. The $90M figure is also "conservative," as he ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug