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Coca-Cola Re-Signs With SMI Through '20, Extends Title Deal Of Memorial Day Race

Published in SportsBusiness Daily on 05 / 26 / 15

After roughly a year's worth of negotiations, SMI and Coca-Cola on Sunday jointly announced the beverage giant has extended its deal with the track promoter through ’20. The deal, which now will extend into its 35th year, gives Coca-Cola pouring rights as the official soft drink, sparkling bev...

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Tags: Marketing and Sponsorship, Coca-Cola, Speedway Motorsports Inc.

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07/24/13
Timex Out As Sponsor Of Giants' Training Facility

Timex is out as sponsor of the NFL Giants’ training facility after a four-year run. The deal was announced in ‘09 as a four-year deal, which included branding on the Giants’ practice jersey and practice bubble. Industry sources have been buzzing about Timex wanting out of that deal ...

Tags: Marketing and Sponsorship, Timex, New York Giants

07/24/13
MainGate To Sell Super Bowl XLVIII Merch

Indianapolis-based MainGate has won the contract "to sell merchandise at 40 NFL-sanctioned hotels during the 10-day festivities leading up to and including" Super Bowl XLVIII next February, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. MainGate also will sell merchandise duri ...

Tags: Marketing and Sponsorship, NFL

07/24/13
Nike Looking To Make Gains In Lacrosse

Nike earlier this week hosted "The Ride" -- an "invitation-only event for the nation's top-ranked boys and girls high school lacrosse players" as the company "is thinking about the growing popularity of the sport in the United States, its wealthier demographic and yet another opportunity to find its ...

Tags: Marketing and Sponsorship, Nike

07/23/13
Callaway Ads Celebrate Mickelson's Win

Following Phil Mickelson's British Open on Sunday, Callaway Golf Marketing Dir Jason Finley had an "eight-person team working at the company's San Diego-area offices to prepare an ad campaign capitalizing on his win," according to Michael McCarthy of AD AGE. Callaway "used social media to congratula ...

Tags: Marketing and Sponsorship, Callaway Golf, Golf

07/23/13
ING Exits As NYC Marathon Title Sponsor

ING last week officially informed the N.Y. Road Runners that it is "exiting as title sponsor" of the N.Y. Marathon after a 10-year run, according to sources cited by Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The ING moniker will "remain on the event this year." Sources said that there are ...

Tags: Marketing and Sponsorship, BMW Inc.

07/23/13
Braun's Marketability Damaged By Suspension

MLB's decision to suspend Brewers LF Ryan Braun for the remainder of the season "will impact not only the Milwaukee Brewers' franchise but also the star outfielder's career and marketability," according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. The Brewers will "lose their best player and a ...

Tags: Marketing and Sponsorship, MLB, Milwaukee Brewers

07/23/13
Colleges Rolling Out Football Uniform Changes

The Univ. of Tennessee football team "will add outlines of the Volunteer State to the backs of its jerseys, both home and away, for the upcoming football season," according to Brice & Hubbs of VOLQUEST.com. The state outline "will sit atop players' names" on jerseys. There also will be "some oth ...

Tags: Marketing and Sponsorship

07/23/13
Scandal Could Help Manti Te'o Jersey Sales

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Tags: Marketing and Sponsorship, NFL

07/22/13
EA Sports, CFP Not Discussing Licensing

College Football Playoff COO Michael Kelly yesterday said that EA Sports "had not yet inquired about licensing rights for the College Football Playoff to use in its video game," according to Dan Wolken of USA TODAY. Kelly said, "We haven't talked a ...

Tags: Marketing and Sponsorship, EA Sports

07/22/13
Target Adds Logo To Wrigley Field Wall

Target's "ubiquitous bull’s-eye logo" is now featured on Wrigley Field's outfield wall, a marketing move that "represents a whole new ballgame," according to Thomas Lee of the Minneapolis STAR TRIBUNE. The Target logo is on "maintenance doors located amid the ivy that clings to the famed outfi ...

Tags: Chicago Cubs, Target, Marketing and Sponsorship

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