Featured Story

Williams' Grand Slam Quest Bringing In New U.S. Open Advertisers For ESPN

Published in SportsBusiness Daily on 08 / 31 / 15

The U.S. Open, which starts today, has become a "must-buy for advertisers looking to reach one of the most affluent audiences outside of golf," but "in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix," accord...

Read More

Tags: Marketing and Sponsorship, USTA

More Stories

Fantex Postpones Foster IPO

S.F.-based sports technology startup Fantex said that it is "putting off" its proposed IPO for Texans RB Arian Foster after he was "placed on injured reserve and is expected to have surgery to repair a ruptured disc," according to Peter Lattman of the N.Y. TIMES. Fantex co-Founder & CEO Buck Fre ...

Tags: Marketing and Sponsorship, NFL

Alomar Unveils New Baseball Equipment Line

Baseball HOFer Roberto Alomar yesterday "introduced his line" of baseball equipment called alomar baseball, according to Bob Elliott of the TORONTO SUN. The brand's logo "begins with a lower case 'a,' all the better to see Alomar’s arms raise out of the letter 'o' -- two fingers on his left ha ...

Tags: Marketing and Sponsorship, MLB

Verizon Expands NFL Partnership To Foursquare

Verizon's multifaceted $1B partnership with the NFL this week is "getting a geo-social layer," as Verizon FiOS ads will appear after folks check-in via the mobile app" for Foursquare in DC, Baltimore and Boston, according to Christopher Heine of ADWEEK. Users of social networking app who click throu ...

Tags: Verizon, NFL, Marketing and Sponsorship

MilkPEP Launches Sochi Ad Campaign

The Milk Processor Education Program, or MilkPEP, is launching a "new marketing program" for the '14 Sochi Games, according to Karlene Lukovitz of MARKETING DAILY. The new national ad campaign, "Built with Chocolate Milk," features Olympians and the message that the athletes "drink low-fat chocolate ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Under Armour Founder, Chair & CEO Kevin Plank yesterday in Denver debuted the company's new "Under Armour Makes You Better" spot alongside U.S. skiers Lindsey Vonn and Bobby Brown, and Canadian snowboarder Dominique Maltais. The ad is co-branded with Dick's Sporting Goods, narrated by Plank, ...

Tags: Marketing and Sponsorship

Messi To Battle Aliens In Samsung Ad

Samsung yesterday announced that La Liga club FC Barcelona F Lionel Messi will "serve as 'captain' of its Galaxy 11 ad campaign," according to Michael McCarthy of AD AGE. Samsung also debuted a "cinematic, 60-second video on YouTube" showing Messi "dribbling, dodging and leaping his way past a ...

Tags: Marketing and Sponsorship, Soccer

Luxury Watch Deals A Trend For NBA Players

Swiss watch company Hublot last summer installed a 25th anniversary clock in AmericanAirlines arena, the "latest in a series of investments by Hublot, and other Swiss watch brands, into US basketball and the NBA," according to Arthur Touchot of the FINANCIAL TIMES. Hublot in February '11 "signed a p ...

Tags: Marketing and Sponsorship, NBA

Fantex IPO Prospects Suffer With Player Injuries

Sunday was "a bad day for Fantex, the fledgling company promoting initial public offerings" of Texans RB Arian Foster and 49ers TE Vernon Davis, according to Peter Lattman of the N.Y. TIMES. Reports surfaced on Sunday that Foster was "expected to have back surgery that will end his season." Davis th ...

Tags: Marketing and Sponsorship, NFL

QBs Newton, Kaepernick Offer Different Appeal

NFL Panthers QB Cam Newton and 49ers QB Colin Kaepernick both "enjoy celebrity status, but with vastly different images," according to Jonathan Jones of the CHARLOTTE OBSERVER. Newton is "the clean-cut endorser of several brands, many of which have been with him since the beginning of his NFL career ...

Tags: Carolina Panthers, San Francisco 49ers, Marketing and Sponsorship, NFL

NFL Sponsorship Rules Complicate SB Events

The city of Secaucus, N.J. hopes to attract thousands of people to its Super Bowl XLVIII party in February, but Mayor Michael Gonnelli said that the event may not have any official connection to the game or the NFL "largely because local officials have found it so difficult to find businesses to hel ...

Tags: NFL, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug