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Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

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Tags: Marketing and Sponsorship, DirecTV

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06/25/13
Marketplace Roundup

Sony announced that tennis player Anne Keothavong during her matches at Wimbledon will wear microsized advertisements the company has dubbed microtising. Keothavong will be wearing microscopic ads on her fingernails, the hem of her skirt, shoelaces and equipment, which Sony says will be visible in i ...

Tags: Marketing and Sponsorship

06/24/13
Federer Stars In New Wilson, Nike Ads

New racket-highlight spots from Wilson Tennis depict Roger Federer and Serena Williams "going undercover to aid seemingly hapless hackers on court," according to Jonathan Scott of TENNIS.com. Williams "dons a straw sun-hat and nerdy spectacles while Fed puts on a curvaceous faux-moustache that ...

Tags: Marketing and Sponsorship, Tennis, Wilson Sporting Goods

06/24/13
Chelsea, Adidas Extend Kit Deal

Chelsea and adidas have agreed to a 10-year contract extension of their kit deal worth $450M (all figures U.S.), according to the PA. Chelsea announced its "biggest deal to date" on Friday after CEO Ron Gourlay negotiated the agreement directly with adidas Chair & CEO Herbert Hainer. A source co ...

Tags: Marketing and Sponsorship, Adidas, Soccer, English Premier League

06/24/13
P&G Renews With USA Gymnastics

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Tags: Marketing and Sponsorship, Procter and Gamble

06/24/13
Belkin Inks Sponsorship Deal With Blanco Cycling

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Tags: Marketing and Sponsorship

06/24/13
Heat Merch Selling Quickly

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Tags: Marketing and Sponsorship, NBA, Miami Heat

06/24/13
CytoSport Ends Hernandez Deal

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Tags: Marketing and Sponsorship, NFL, New England Patriots

06/21/13
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06/21/13
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06/21/13
Marketplace Roundup

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