Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
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Microsoft, NFL Unveil Five-Year, $400M Deal; EA Sports Developing Xbox One Games05 / 22 / 13Microsoft and the NFL yesterday unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo vi... Tags: Microsoft, NFL, Marketing and Sponsorship |
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Marketplace Roundup
MARKETING magazine’s John Reynolds notes HSBC is “upping its presence into grassroots tennis by launching an initiative to help promising Chinese tennis players.” The move comes amid a renewed interest in tennis in China following Li Na's victory at the French Open. The initiative ...
Adrian Gonzalez, Eastern Bank Partner
Eastern Bank, Gonzalez will each donate $500 for every HR he hits Boston-based Eastern Bank is "set to launch an in-branch advertising campaign next week to highlight its charitable giving" with Red Sox 1 ...
Many Companies Promoting Wimbledon Link
FedEx, Sony, IBM and Italian coffee brand Lavazza are "just some of the brands promoting their relationship with the 125th Wimbledon tennis tournament," according to Maisie McCabe of CAMPAIGNLIVE.co.uk. FedEx "has turned Southfields, the nearest London Underground station to Wimbledon, into a lawn t ...
Tags: Tennis, Marketing and Sponsorship, Wimbledon
Several Draftees Have Bright Marketing Futures
The NBA welcomed its latest rookie class Thursday night at the NBA Draft, and while critics have said this batch of draftees may not be as strong as other classes on the court, there are some that have the potential to make their mark in the endorsement world. Lothery & Associates’ Karlyn ...
Tags: Marketing and Sponsorship, NBA
Wheels & Deals
Toyota Racing Development President Lee White said that the manufacturer's numbers "would suffer if it were to lose Red Bull Racing -- and not just in terms of its lineup size." Red Bull VP & GM Jay Frye " struck an optimistic tone this week that new owners could be found soon, but that w ...
EA Sports Picks Stamkos For "NHL 12" Cover
Stamkos unveiled as cover athlete for EA Sports' "NHL 12" EA Sports last night at the annual NHL Awards show announced Lightning C Steven Stamkos as cover athlete of the "NHL 12" video game. Stamkos' imag ...
Tags: Marketing and Sponsorship, EA Sports, Tampa Bay Lightning, Hockey
Dirk Reduces Anonymity Among Consumers
Mavericks F Dirk Nowitzki has “reduced his anonymity among consumers to just slightly more than half,” according to a survey by The Marketing Arm cited by Cheryl Hall of the DALLAS MORNING NEWS. Nearly “two-thirds of Americans didn’t know who Nowitzki was” when the N ...
Tags: Marketing and Sponsorship, Marketing Arm, Dallas Mavericks, Miami Heat
Mattek-Sands' Jacket Draws Wimby Attention
Bethanie Mattek-Sands lost her first-round match at Wimbledon yesterday, but before leaving the All England Club she "turned the path running through the grounds into a runway," walking onto the court wearing a jacket with 12 "tennis ball halves ... starting on the shoulders and running down each s ...
Names & Faces
MARKETWATCH's Russ Britt wrote Rory McIlroy is "likely to get dozens of endorsement offers after setting the scoring record at the U.S. Open over the weekend and trouncing his competitors." Heinz Marketing President Matt Heinz: "This guy is sort of the anti-Tiger Woods. Kids want to golf l ...
Marketplace Roundup
The Oregon Partnership, a nonprofit anti-drug group, has joined Boston Mayor Thomas Menino in " calling out Nike for selling T-shirts" with the slogans "Dope" and "Get High." Oregon Partnership Communications Manager Tom Parker said, "The message is a broad wink at drug use. Somebody was thinking, ...
