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Williams' Grand Slam Quest Bringing In New U.S. Open Advertisers For ESPN

Published in SportsBusiness Daily on 08 / 31 / 15

The U.S. Open, which starts today, has become a "must-buy for advertisers looking to reach one of the most affluent audiences outside of golf," but "in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix," accord...

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Tags: Marketing and Sponsorship, USTA

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11/13/13
Alomar Unveils New Baseball Equipment Line

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11/13/13
Verizon Expands NFL Partnership To Foursquare

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Tags: Verizon, NFL, Marketing and Sponsorship

11/13/13
MilkPEP Launches Sochi Ad Campaign

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Tags: Marketing and Sponsorship

11/13/13
Marketplace Roundup

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Tags: Marketing and Sponsorship

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Messi To Battle Aliens In Samsung Ad

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