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SportsBusiness Saturday Launches This Weekend!

Published in SportsBusiness Daily on 10 / 30 / 14

Our latest news feed will be delivered directly to your in-box every Saturday morning. SportsBusiness Saturday will provide insight into the week that was, show you what’s trending in the industry and provide links to our most-read stories of the week across SportsBusiness Daily/Journal/...

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12/05/12
Reebok Lays Off 150 Employees Worldwide

Reebok has laid off 65 employees in Canton, Mass., "as part of a restructuring affecting 150 positions globally," according to Donna Goodison of the BOSTON HERALD. The staff cuts represent "about 6.5 percent of its headquarters workforce." Reebok is now "eliminating its European office in Amste ...

Tags: Marketing and Sponsorship, Reebok

12/05/12
Swan Racing To Launch Sprint Cup Team

Swan Racing was announced yesterday as a new NASCAR team that will compete in the Sprint Cup Series in '13. The team, owned by Swan Energy CEO Brandon Davis, will compete full-time in NASCAR's top series fielding the No. 30 Toyota driven by David Stremme. Swan Energy will be the primary sponsor on t ...

Tags: NASCAR, Marketing and Sponsorship

12/05/12
Marketplace Roundup

MEDIA POST’s David Goetzl reported SodaStream, which “markets a device that turns tap water into carbonated beverages, is taking its efforts to sell itself as an eco-friendly, feel-good alternative to conventional soft drinks to advertising’s biggest stage.” The company said ...

Tags: Marketing and Sponsorship

12/04/12
Ford's Lincoln Brand Gets First Super Bowl Ad

Ford has "decided a Super Bowl ad for Lincoln makes sense and confirmed the luxury brand will have its first ad during next year’s big game with the help of celebrity Jimmy Fallon," according to Alisa Priddle of the DETROIT FREE PRESS. Lincoln Dir of Global Marketing, Sales & Service Matt ...

Tags: Marketing and Sponsorship, Ford Motor Co., Super Bowl XXXVII, Mercedes Benz

12/04/12
Pacquiao Endorses Wonderful Pistachios

Wonderful Pistachios has signed boxer Manny Pacquiao to a one-year endorsement deal that will pay him "in the mid-six figures," according to a source cited by Bill King of SPORTSBUSINESS JOURNAL. Pacquiao joins a “quirky stable of pop culture figures" to appear i ...

Tags: Marketing and Sponsorship, Boxing

12/04/12
Toyota Inks Richmond NASCAR Title Sponsorship

Toyota has signed on to title sponsor Richmond Int'l Raceway's spring NASCAR Sprint Cup Series and Nationwide Series races (April 26-27). The races will be known as the Toyota Owners 400 (Sprint Cup), which will celebrate the company's car owners, and the Toyota Care 250 (Nationwide), which will foc ...

Tags: Marketing and Sponsorship, Toyota, NASCAR

12/03/12
AT&T To Title Sponsor Byron Nelson Championship

The PGA Tour on Friday announced that AT&T “will take over as the title sponsor of the Byron Nelson Championship in 2015, the year after the event's contract with current sponsor HP expires,” according to Will Gray of GOLFCHANNEL.com. The move to AT&T “will mark the third s ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

12/03/12
Mercedes-Benz Shooting New Orleans SB Ad

Mercedes-Benz last week in New Orleans' French Quarter shot a "60-second Super Bowl commercial to air during the game's fourth quarter," according to Dave Walker of the New Orleans TIMES-PICAYUNE. The spot "will introduce the new CLA sedan" and features singer Usher, model Kate Upton and "another fa ...

Tags: Marketing and Sponsorship, Mercedes Benz, Super Bowl XXXVII, New Orleans Saints, NFL

12/03/12
Bryant Responds To Reviews For Kobe 8

As Nike introduces Lakers G Kobe Bryant’s Kobe 8 shoe, “people either love the low-top look or hate it,” according to Darren Rovell of ESPN.com. Consumers “love the fact that it's a ‘system’ that comes with four midsole options,” or they “hate it, dism ...

Tags: Marketing and Sponsorship, Nike, Adidas

11/30/12
RGIII NFL's Top Jersey Seller

Redskins QB Robert Griffin III has overtaken Broncos QB Peyton Manning as the NFL's top jersey seller. Griffin is followed by Manning and Packers QB Aaron Rodgers for all jerseys bought on NFLShop.com between April 1 and Nov. 27. QBs make up 10 of the top 25, while Texans DE J.J. Watt jumped into th ...

Tags: NFL, Marketing and Sponsorship

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