Featured Story

DraftKings Temporarily Pulls Advertising From ESPN Amid Scandal On Insider Trading

Published in SportsBusiness Daily on 10 / 07 / 15

DraftKings yesterday "pulled its advertising from ESPN" after the daily fantasy sports company " became engulfed in questions this week about possible insider trading," according to Brent Schrotenboer of USA TODAY. An ESPN spokesperson said DraftKings "made the decision to pull their advertising f...

Read More

Tags: Marketing and Sponsorship

More Stories

Clothing Line Launching Ads Featuring Pro Athletes

Clothing line Buffalo David Bitton “plans to target sports fans with a new series of campaigns featuring professional athletes,” including Rockets F Chandler Parsons, according to David Lipke of WOMEN’S WEAR DAILY. Parsons “ will appear in advertising that breaks in Ma ...

Tags: Marketing and Sponsorship

UPS To End NASCAR, RFR Deals After '14

UPS notified NASCAR and Roush Fenway Racing that it plans to end its sponsorship of the sport and team following the ‘14 Sprint Cup season. The move comes after UPS in ’12 dropped its full-season primary sponsorship of the No. 6 Cup entry then driven by David Ragan. The company has shift ...

Tags: Marketing and Sponsorship, UPS, NASCAR

Bauer Rolls Out New Gear With Six NHLers

Bauer Performance Sports' hockey division is "unveiling OD1N (pronounced 'Odin'), a customized set of ultra-light skates, protective body armour and goalie pads that the company claims will help six selected NHLers move faster than ever," according Morgan Campbell of the TORONTO STAR. The company sa ...

Tags: Marketing and Sponsorship, Bauer Inc., NHL

Specialty Sneaker Market Becoming Flooded?

Nike has "unveiled signature Christmas shoes" for Heat F LeBron James, Thunder F Kevin Durant and Lakers G Kobe Bryant, and the shoes will be "worn in NBA games on Dec. 25 and show up in stores the following day -- in limited quantities, of course," according to Kyle Stock of BLOOMBERG NEWS. Nike is ...

Tags: Marketing and Sponsorship, Nike

Puma Signs Italian Soccer Player Balotelli

Mario Balotelli, who plays for both Serie A club AC Milan and the Italian national team, has signed a sponsorship deal with Puma, part of the company's "efforts to strengthen a footwear business that has lost out to rivals Nike and Adidas in recent years," according to REUTERS. Terms of the deal wer ...

Tags: Marketing and Sponsorship, Puma

Cool Gear Inks FIFA Licensee Deal

Massachusetts-based Cool Gear Int'l will "produce FIFA-themed, reusable chillers, tumblers and its signature coolgearcans" for the '14 FIFA World Cup, according to Donna Goodison of the BOSTON HERALD. Cool Gear Founder & CEO Donna Roth said, "It's an exciting deal for us because it’s hitti ...

Tags: Marketing and Sponsorship, FIFA

UA Retains Ties With "Duck Dynasty"

Under Armour is "keeping its ties to the 'Duck Dynasty' franchise amid a media uproar over comments made by star Phil Robertson about gays and blacks," according to Tim Swift of the Baltimore SUN. The company said that it "does not condone Robertson's statements," but it "does not have plans to end ...

Tags: Marketing and Sponsorship, Under Armour

Marketplace Roundup

State Farm Assistant VP/Marketing Tim Van Hoof indicated that the company's "State of Turbulence" ads featuring Packers QB Aaron Rodgers will remain in rotation "as the regular season ends and the playoffs begin." In Milwaukee, Don Walker wondered if Rodgers' seven-game absence due to a broken colla ...

Tags: Marketing and Sponsorship

FoxSports.com Eyes Large SB Ad Revenues

FoxSports.com Senior VP/Ad Sales Marla Newman said that February "could be one of the largest ad revenue months ever" for the site, and it will "be an opportunity for advertisers to reach a sizable chunk of audience," according to John Consoli of BROADCASTING & CABLE. Newman said that commercia ...

Tags: Fox, NFL, Marketing and Sponsorship

LeBron Tops All NBA Players In Jersey Sales

Heat F LeBron James retained the top spot on the NBA's jersey-selling list from October to December, while Lakers G Kobe Bryant moved up one spot to No. 2. James has held the top spot five times on the league's list of domestic jersey sales. Bulls G Derrick Rose, Thunder F Kevin Durant and Knicks F ...

Tags: Marketing and Sponsorship, NBA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug