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Experts Don't See Tom Brady's Marketability Taking A Hit In Wake Of NFL's Ruling

Published in SportsBusiness Daily on 07 / 29 / 15

Patriots QB Tom Brady "may be sent to the sidelines for a while" with his four-game Deflategate suspension , but marketing experts believe he "is far from permanently sacked when it comes to endorsement deals," according to David Gianatasio of ADWEEK. DBMediaStrategies President Doug Bailey: "There...

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Tags: New England Patriots, Marketing and Sponsorship, NFL

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Agency To Create Andy Murray logo

Tennis player Andy Murray has hired branding agency Aesop to "create a personalised logo that will appear on his apparel and associated merchandise," according to Gemma Charles of MARKETING magazine. The logo "will be incorporated into a new adidas range and across his accessories, such as his Head ...

Tags: Marketing and Sponsorship, Tennis

Nike Partners With Portland Action Sports Startup

Nike this week "made its latest push into action sports, rolling out a collection of footwear and apparel with a 2-year-old Portland startup, Poler,” according to Allan Brettman of the Portland OREGONIAN. There is "no business category smaller" at Nike than action sports, as the category "acco ...

Tags: Nike, Marketing and Sponsorship

NFL Network's Sponsors Examined

In the final installment of a five-part series, THE DAILY takes a look at the sponsored segments on NFL programming with the focus turning to NFL Network. Previously, sponsorships on NBC , CBS , Fox and ESPN were examined. GETTING CRAFTY : Craftsman plays a big role on NFL Network as th ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD AGE's Jeanine Poggi reported Cars.com will "sit out of the upcoming Super Bowl, ending a streak of consecutive appearances" going back to '08. The site has "used the Super Bowl as a platform to launch new campaigns, most recently rolling out its 'All Drive. No Drama' campaign with a spot called ...

Tags: Marketing and Sponsorship

LeBron James Leads NBA Jersey Sales

Heat F LeBron James "tops the NBA’s global list of jersey sales for this past season," according to Tim Reynolds of the AP. James said having the world’s top-selling jersey "means everything" to him. He added, “When you wear someone's jersey, you actually like believe in them. ...

Tags: NBA, Marketing and Sponsorship

New Jackets Sponsor Offering Unique Promotion

The Blue Jackets are "betting a player-centered promotion will pay off in the team’s new sponsorship agreement with Hollywood Casino Columbus," according to Jeff Bell of COLUMBUS BUSINESS FIRST. Blue Jackets VP/Corporate Development A.J. Poole said that a poker night at the year-old casino wit ...

Tags: NHL, Columbus Blue Jackets, Marketing and Sponsorship

Patrick To Drive Pink GoDaddy.com Car

NASCAR driver Danica Patrick this week "unveiled her pink GoDaddy.com No. 10 car," which she will drive this month "in support of National Breast Cancer Awareness Month," according to Justin Caba of MEDICAL DAILY. A portion of the profits "collected at Patrick's NASCAR trailer for the month of Octob ...

Tags: Marketing and Sponsorship, NASCAR

Sponsorships For "MNF," "NFL Countdown"

The penultimate presentation of THE DAILY ’s look at sponsored segments on NFL programming examines companies associated with ESPN’s Sunday and Monday night broadcasts. ESPN's "Sunday NFL Countdown" is led by presenting sponsor IBM, which has been a stalwart for the net’s main NFL ...

Tags: Marketing and Sponsorship, ESPN

IT Company TCS To Title Sponsor N.Y. Marathon

N.Y. Road Runners has a new title sponsor for its flagship N.Y. Marathon that will also support its other top-tier events. IT services and consulting giant Tata Consultancy Services (TCS) has signed on as a top-level sponsor with NYRR in an eight-year deal that sources pegged at around $100M. NYRR ...

Tags: Marketing and Sponsorship

Penske Re-Ups With Keselowski, Miller Lite

Penske Racing has signed new deals with driver Brad Keselowski and Miller Lite that will keep last year’s Sprint Cup champion and sponsor together through ‘17. The new sponsorship agreement extends a partnership that Penske Racing began in ‘91 but ends Miller Lite’s 23-year r ...

Tags: Marketing and Sponsorship, Penske Corp., MillerCoors

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