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Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

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Tags: Marketing and Sponsorship, Nike, Gatorade

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Modell's Lands First Downtown Boston Store

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12/29/15
Mavs Merch Sales Up After Going In-House

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12/29/15
Winter Classic Jerseys Channel '24-25 Season

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12/29/15
Marketplace Roundup

In Columbus, Evan Weese reported Nationwide Insurance is "keeping tabs" on the allegations Broncos QB and company spokesperson Peyton Manning used HGH . Nationwide has had "ties with the NFL and Manning since signing separate sponsorships deals" in '14 ( BIZJOURNALS.com, 12/28 ). In addition to N ...

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12/28/15
State Farm Launches New Chris Paul Spots

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12/28/15
Nike Pushing More Direct-To-Consumer Sales

Nike’s “renewed push to boost its direct-to-consumer sales" has "smaller athletic retailers feeling squeezed,” according to Sara Germano of the WALL STREET JOURNAL. Many "mom-and-pop sneaker shops find little reason to cheer” with reports of Nike's booming business, ...

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12/23/15
Blatter Says FIFA Sponsors Won't Leave

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