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Sources: Roger Goodell Ordered To Testify In Ray Rice Hearing

Published in SportsBusiness Daily on 10 / 23 / 14

NFL Commissioner Roger Goodell "has been ordered to testify" in Ray Rice 's appeal hearing, according to sources. Sources said that case arbitrator  Barbara Jones "has decided to have Goodell testify as a witness." NFL lawyers "have been resistant to having Goodell testify in the heari...

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11/27/12
Griffin, ND Tops Cyber Monday Sales

Redskins QB Robert Griffin III and the undefeated Notre Dame football team were among the big Cyber Monday winners in the licensed products market. Data from leading licensed sports e-tailer Fanatics.com has Griffin as the top-selling athlete across all sports. Meanwhile, Notre Dame was the top-sell ...

Tags: Marketing and Sponsorship

11/27/12
Great Clips To Sponsor Kahne's Car

Great Clips yesterday announced that it has joined Hendrick Motorsports as a primary sponsor of the team’s No. 5 Chevrolet with driver Kasey Kahne for three NASCAR Sprint Cup Series races next season. Great Clips was Kahne’s co-primary sponsor in the Nov. 4 race at Texas Motor Speedway ...

Tags: Marketing and Sponsorship, NASCAR, Motorsports

11/27/12
MAC To Trademark "MACtion"

The Mid-American Conference "has applied for a trademark of the #MACtion term popularized on Twitter during the league's mid-week football broadcasts," according to Jeremy Fowler of CBSSPORTS.com. MAC Commissioner Jon Steinbrecher said, "Shirts could be on the Web site by the end of the week." ...

Tags: Marketing and Sponsorship

11/27/12
Marketplace Roundup

ESPN DALLAS' Tim MacMahon noted Mavericks Owner Mark Cuban “made his opinion clear in a video he posted to YouTube last week in which he criticized Power Balance bracelets before throwing the display case that was in the Mavericks' locker room in the garbage.” Cuban, grabbing the dis ...

Tags: Marketing and Sponsorship

11/26/12
Emirates, Arsenal Ink New Deal

Emirates Airline has signed a $240M (all figures U.S.) deal with EPL club Arsenal that “grants the airline a five-year extension to its shirt partnership with the club,” according to Aarti Nagraj of GULF BUSINESS. The agreement lasts until the end of the ’18-19 season. As part of t ...

Tags: Marketing and Sponsorship

11/26/12
Northwestern Mutual Making More College Brackets

Northwestern Mutual is taking the brackets that are so often associated with college basketball's March Madness to other NCAA championships. The insurance and financial planner, which became an NCAA corporate partner earlier this year, advertised heavily throughout the year on CBS, Turner and ESPN, ...

Tags: Marketing and Sponsorship

11/26/12
Marketplace Roundup

GOLF WORLD MONDAY’s Dave Shedloski notes the PGA Tour’s Hyundai Tournament of Champions has “struggled for several years to attract top international players.” Golfers Rory McIlroy and Ernie Els reportedly “won’t be going” to the season opener this year, and ...

Tags: Marketing and Sponsorship

11/21/12
Steep Ad Prices For NBC Thanksgiving Game

Thursday night's Patriots-Jets game on NBC, the first NFL game to be broadcast on primetime network TV on Thanksgiving , “could very well scare up [a] playoff-size rating,” and NBC Sports Group Exec VP/Sales & Marketing Seth Winter indicated that the network has “pri ...

Tags: Marketing and Sponsorship, NBC, NFL

11/21/12
Li-Ning In Midst Of Overhaul

Chinese sportswear apparel company Li-Ning CEO Jin-Goon Kim said that the brand "is now in the midst of a major overhaul," aiming to increase "its China market share by as much as 40% in the next two years," according to Laurie Burkitt of the WALL STREET JOURNAL. The company is now "scaling back its ...

Tags: Marketing and Sponsorship, Li Ning

11/21/12
Marketplace Roundup

In Portland, Allan Brettman noted softball and baseball bat manufacturer DeMarini Sports announced Monday “it is now making apparel for those sports.” Under the "Game Day" line, the company will “offer compression and looser-fitting garments designed to be worn under a uniform ...

Tags: Marketing and Sponsorship

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