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Published in SportsBusiness Daily on 01 / 28 / 15

Saints QB Drew Brees will appear on TBS' "Conan" at 11:00pm ET.

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03/14/13
Cincy, ND Jerseys Draw Jeers At Tourney

The Univ. of Cincinnati debuted adidas’  new AdiZero jerseys during the second round of the men's Big East Tournament yesterday, and the response on Twitter toward the fashion choice was less than complimentary. Former Atlanta Journal-Constitution columnist  Terence Moore wrote, &l ...

Tags: Marketing and Sponsorship, Adidas

03/14/13
Melo Sees His Business Grow Since Joining Knicks

Carmelo Anthony is "not in the elite class of superstar endorsers" like Heat F LeBron James or Lakers G Kobe Bryant, but since being traded to the Knicks in '11 his "visibility and business has grown," according to Jason Gay of the WALL STREET JOURNAL. Anthony's "current relationships include Nike's ...

Tags: Marketing and Sponsorship

03/14/13
Gatorade Touts Vintage Past In New Spot

Gatorade this week debuted a "new version of a commercial about the popular sports drink’s origins and the many sports superstars that have aligned themselves with the drink over time,” according to Lewis Lazare of the CHICAGO BUSINESS JOURNAL. At the top of the “new 60-second ...

Tags: Marketing and Sponsorship

03/14/13
Pepsi Max Prank Video An Internet Sensation

Pepsi earlier this week unveiled its Pepsi Max "Test Drive" ad featuring NASCAR driver Jeff Gordon in disguise, and the video has gone "viral overnight," but have "shock ads gone too far," wondered ABC's Lara Spencer. ABC's Nick Watt noted a Pepsi spokesperson "told us a stunt man actually did ...

Tags: Marketing and Sponsorship, PepsiCo

03/14/13
Marketplace Roundup

ESPN.com's Lynn Hoppes noted golfer Rickie Fowler has "spent the past two days in New York City filming two commercials for Crowne Plaza Hotels & Resorts," which will begin airing in April. Fowler said, "We're causing a bit of good distraction because we're filming in the natural setting of the ...

Tags: Marketing and Sponsorship

03/13/13
Jeff Gordon Stars In Pepsi Max Spot

Pepsi has unveiled a “video it shot at Troutman Motors and Philip Morris” in Concord, N.C. in February that promotes Pepsi Max and “features NASCAR racer Jeff Gordon in disguise taking a test drive of a new Camaro,” according to Mark Plemmons of the HICKORY RECORD. The ...

Tags: Marketing and Sponsorship, PepsiCo, NASCAR

03/13/13
Ebony Profiles Business Of D-Wade

Heat G Dwyane Wade is “busy building an impressive business empire of his own design, whether it’s inking a sneaker deal in China; endorsing products for various U.S. partners in the beverage, snack, jewelry, or apparel industries; promoting his book ... or just generally weighing the my ...

Tags: Marketing and Sponsorship

03/13/13
Marketplace Roundup

SPORTSBUSINESS JOURNAL’s Tripp Mickle reports Gold Medal-winning U.S. gymnast Gabby Douglas “has left her agent Sheryl Shade and signed with CAA Sports” ( SPORTSBUSINESS JOURNAL, 3/11 issue ). REUTERS’ Chris Michaud reported Douglas, who is “not yet 18, will publ ...

Tags: Marketing and Sponsorship

03/12/13
Miss. PGA Event Inks Title Sponsor

The PGA Tour yesterday formally announced that Laurel, Miss.-based Sanderson Farms has agreed to title sponsor this year's event at Annandale Golf Club in Madison, Miss., in July. The former True South Classic will take the name Sanderson Farms Championship. Last year's event was operated with a con ...

Tags: Marketing and Sponsorship, PGA Tour

03/12/13
Capital One Rolls Out March Madness Campaign

Capital One has "already begun to roll out activations and advertisements" around the NCAA men's basketball tournament, and much of it "will be focused digitally," according to Kristi Dosh of ESPN.com. The company, one of three NCAA Corporate Championship partners, will have "six onlin ...

Tags: Marketing and Sponsorship, NCAA

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