Featured Story

Luck, Romo Join Manning Brothers To Promote DirecTV's NFL Sunday Ticket

Published in SportsBusiness Daily on 04 / 24 / 15

DirecTV on Thursday signed Colts QB Andrew Luck and Cowboys QB Tony Romo to multiyear deals to endorse its NFL Sunday Ticket package. The pair will join Broncos QB Peyton Manning and Giants QB Eli Manning in a variety of PR, advertising and marketing activations to promote the satellite TV provider'...

Read More

Tags: Marketing and Sponsorship, DirecTV

More Stories

Blackhawks Championship Merch Selling Fast

Chicago sporting goods stores started stocking Blackhawks gear "right after" the team's Stanley Cup-clinching victory over the Bruins on Monday night, and many stores "reopened later that night so fans could taste victory for themselves," according to Peter Timotijevic of the Illinois DAILY HERALD. ...

Tags: Marketing and Sponsorship, Chicago Blackhawks, NHL

Watson Signs New Deal With Transamerica

Wasserman Media Golf wasted little time after signing eight-time major winner Tom Watson to represent his sales and marketing in striking its first deal. The agency has secured a sponsorship from Transamerica, and Watson beginning today at the Champions Tour Constellation Senior Players Champio ...

Tags: Golf, Marketing and Sponsorship

Nebraska Unveils Black Adidas Jerseys

The Univ. of Nebraska and adidas yesterday "unveiled the alternative TECHFIT football uniform the Huskers will wear Sept. 14 when they play UCLA at Memorial Stadium for adidas’ annual 'Unrivaled Game,'" according to Steven Sipple of the Lincoln JOURNAL STAR. The uniform includes black jerseys ...

Tags: Marketing and Sponsorship, Adidas

Adidas Inks Canadian Olympic Team Deal

adidas Canada and the Canadian Olympic team yesterday announced a four-year partnership making adidas the official high performance apparel and footwear supplier for the Canadian Olympic Team. Sport Chek, owned by Canadian Tire, has been named as the lead retail partner that will carry the entire ad ...

Tags: Marketing and Sponsorship, Adidas, Olympics

Marketplace Roundup

In this week’s SPORTSBUSINESS JOURNAL, Terry Lefton reports Blue Jays RF José Bautista is “the newest endorser for Coke” in Canada. Lightning C Steven Stamkos also “will also appear in the point-of-sale ads, and social media video was shot last week at the Rogers Centr ...

Tags: Marketing and Sponsorship

NFL In Talks To Promote Obamacare

U.S. Health & Human Services Secretary Kathleen Sebelius yesterday said that she is "in talks with the NFL to help promote new insurance options" under the Patient Protection & Affordable Care Act, better known as Obamacare, according to Sam Baker of THEHILL.com. Sebelius said the NFL h ...

Tags: Marketing and Sponsorship, NFL

St. John's Close To Six-Year Deal With UA

Under Armour and the St. John's men's basketball program are "about to sign a blockbuster" six-year deal that will give the school a "package commensurate with those of the top five percent of Division I basketball programs that don't play full-scholarship football," according to sources cited by Le ...

Tags: Marketing and Sponsorship, Under Armour

Holiday Bowl Seeks New Title Sponsor

The Holiday Bowl has "parted ways" with title sponsor Bridgepoint Education after a three-year partnership, according to Stefanie Loh of the SAN DIEGO UNION-TRIBUNE. Holiday Bowl Exec Dir Bruce Binkowski said, "They had the option to renew, but they decided to go in another direction." He added that ...

Tags: Marketing and Sponsorship

Favre Backs Rx Pro Pain Cream

Backers of a new pain cream called Rx Pro said that they will “soon be launching a campaign" featuring former NFLer Brett Favre, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. Favre said that he is "so sold on the stuff that he invested in World Health Industries, the Jackson, Miss ...

Tags: Marketing and Sponsorship, NFL

Alyssa Milano To Launch NASCAR Apparel

Actress Alyssa Milano last week announced that her Touch clothing line will launch NASCAR-branded women's apparel, and NASCAR will “begin selling her products next week on its website and it also will be available at the tracks on race weekends,” according to Bob Pockrass of SPORTING NEW ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug