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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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05/17/12
Wheels & Deals

Mountain Dew and Dale Earnhardt Jr. have teamed with Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises” for a promotion that allows fans to determine which of four “Dark Knight”-inspired paint schematics will appear on Earnhardt’s No. 88 ...

Tags: Marketing and Sponsorship, NASCAR

05/16/12
S.F. NikeTown Gets New Name, Look

NikeTown will “soon disappear” from S.F. as the “50,000-square-foot store, an anchor tenant in Union Square for the past 15 years, will be closing within the next 12 months for a complete remodeling,” according to sources cited by Andrew Ross of the S.F. CHRONICLE. When it re ...

Tags: Marketing and Sponsorship, NikeTown, Target

05/16/12
Names & Faces

CRAIN'S DETROIT BUSINESS' Bill Shea noted more than 110,000 boxes of "Fastball Flakes," featuring the image of Tigers P Justin Verlander, have been "sold since the limited-edition frosted corn flake cereal was launched in February ." Pittsburgh-based PBL Sports Account Manager Doug Ritchart, whose ...

Tags: Marketing and Sponsorship

05/16/12
Marketplace Roundup

BLOOMBERG NEWS’ Panja & Browning noted Samsung's shirt deal with EPL club Chelsea's uniform "may hinge on the London soccer team's performance" in the May 19 UEFA Champions League final against Bayern Munich. Samsung VP & Head of Global Sports Marketing Sunny Hwang yesterday said that ...

Tags: Marketing and Sponsorship

05/15/12
Roush Adds Fifth Third As Kenseth Sponsor

Fifth Third Bancorp yesterday announced a multiyear marketing partnership with Roush Fenway Racing that begins this season with the bank serving as a primary sponsor of the team's NASCAR Sprint Cup Series No. 17 Ford driven by Matt Kenseth for four races. Below are the races in which the bank will s ...

Tags: Marketing and Sponsorship, NASCAR

05/15/12
USA Basketball Inks Sponsorships

Burger King yesterday announced a sponsorship deal that makes it USA Basketball's official QSR. Burger King will introduce commemorative cups to celebrate the 20th anniversary of the '92 Dream Team, highlighting the '92, '96, '00, '08 and '12 squads. Each of the cups will feature jersey designs from ...

Tags: Marketing and Sponsorship, Basketball, Burger King

05/15/12
Li-Ning Again Sets Sights On U.S. Market

Chinese sportswear brand Li-Ning announced that it will serve as the official merchandise supplier for the Red Bull King of the Rock basketball championship in S.F. The company will provide the official game jerseys for all U.S. qualifying events as well as specially designed head-to-toe gear for t ...

Tags: Marketing and Sponsorship, Li Ning

05/15/12
Rickie Fowler Keeps Drawing Youth To Golf

Golfer Rickie Fowler followed up his first PGA Tour win at the Wells Fargo Championship with a second-place finish at The Players last weekend, and the sport "hasn't seen a character this magnetic in years," according to Golf Channel's Kelly Tilghman. With his "hip, flat-brimmed cap worn as much bac ...

Tags: PGA Tour, Marketing and Sponsorship

05/15/12
Marketplace Roundup

In Portland, Erik Siemers noted Nike celebrated Heat F LeBron James’ third NBA MVP “by anointing him ‘Employee of the Year’ in a new ad released over the weekend.” Nike also “used the opportunity to release a special edition LeBron 9 basketball shoe dubbed the MVP ...

Tags: Marketing and Sponsorship

05/14/12
One Agency To Handle Marketing Rights For Bowls

Marketing rights to 33 college bowl games “will be available to sponsors from one source for the first time under an agreement reached by the Football Bowl Association and FishBait Marketing,” according to Michael Smith of SPORTSBUSINESS JOURNAL. By aggregating the marketing rights &ldqu ...

Tags: Marketing and Sponsorship

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