Featured Story

Georgia Tech Picks Adidas As New Athletic Apparel Partner In Six-Year Deal

Published in SportsBusiness Daily on 08 / 22 / 17

The future is bright. We’re excited to announce our new partnership with @adidasUS . #TogetherWeSwarm #teamadidas https://t.co/Ixyhxvl5jl pic.twitter.com/oMoMgxCcZZ — Georgia Tech Sports (@GTAthletics) August 22, 2017 Georgia Tech today announced that Adidas will be ...

Read More

Tags: Marketing and Sponsorship, Adidas

More Stories

09/23/15
Pepsi Spot Plays Off Lynch's Media Evasiveness

AD AGE's E.J. Schultz reported Pepsi is "getting back together" with BBDO, N.Y., for a spot with Seahawks RB Marshawn Lynch that "plays off his notoriously evasive approach with the media." A Pepsi spokesperson confirmed that the brand "would soon be running it on TV." The ad "could foresh ...

Tags: Marketing and Sponsorship, NFL

09/23/15
Marketplace Roundup

California-based food company Yoatz will have the presenting sponsorship of Warriors training camp and will have brand positioning on the team's practice jerseys for the entirety of the upcoming season. The Warriors will debut the new-look practice jerseys on the first day of practice Sept. 29. The ...

Tags: Marketing and Sponsorship

09/22/15
Sunoco To Sponsor Corner Entrance To DIS

Daytona Int’l Speedway this morning revealed Sunoco as the sponsor of its fourth frontstretch "injector" entrance that is being built of as part of the $400M Daytona Rising renovation project. The four injectors had asking prices of $2-2.5M annually over 10-15 years, according to sources. DIS ...

Tags: Marketing and Sponsorship, Sunoco, Daytona International Speedway

09/22/15
FanDuel Increasing Visibility At Cavs' Arena

FanDuel this season will increase its visibility at Quicken Loans Arena with a sign on the "padding that lines the basket support," and additional signage "on the court apron, the courtside LED boards and even at the players' feet, via a logo placed on the kick plates under the team benches," accord ...

Tags: Cleveland Cavaliers, NBA, Marketing and Sponsorship

09/22/15
Washington State, Nike Extend Apparel Deal

In Portland, Matthew Kish reported Nike and Washington State "have agreed to a 10-year contract extension" to outfit the school's athletic teams. The parties in June "agreed to the extension, which runs through June 30, 2025." The previous contract "was set to expire" on May 31, 2017. The WSU d ...

Tags: Marketing and Sponsorship

09/22/15
Sports Authority Partners With Under Armour

Sports Authority in a new agreement with Under Armour "has linked its loyalty program, The League, to one of the Baltimore-based sports apparel brand's health and fitness tracking applications, MapMyFitness," according to Lorraine Mirabella of the Baltimore SUN. The idea "is to better understand cu ...

Tags: Marketing and Sponsorship, Under Armour, Sports Authority

09/22/15
Watt, Durant Star In Insurance Spots

Texans DE J.J. Watt and Thunder F Kevin Durant recently "joined forces to pay it forward to some unsuspecting people in the community" in a new ad campaign for American Family Insurance, according to Jimmy Traina of FOXSPORTS.com. Watt and Durant "surprise people at various places and chee ...

Tags: Marketing and Sponsorship

09/22/15
Marketplace Roundup

EA Sports today released its "FIFA 16" video game, and USWNT F Alex Morgan said it is a "really great honor" to appear on the cover of the game alongside Barcelona F Lionel Messi. Morgan is the first female player to appear on the cover, and she said it is "really cool EA is backing us with the ...

Tags: Marketing and Sponsorship

09/21/15
NHL Takes Equity In Licensees Fanatics, Outerstuff

The NHL has "signed new partnerships with Fanatics and Outerstuff that include equity stakes in both companies," according to Ian Thomas of SPORTSBUSINESS JOURNAL. Sources said that the deals, which also include the seven-year jersey and apparel deal with adidas announced last week, "provide ...

Tags: NHL, Marketing and Sponsorship

09/21/15
Can-Am Gets Daytona Duels Entitlement

The two Daytona 500 qualifying races starting next year will be known as the Can-Am Duel at Daytona, as the ATV and motorcycle manufacturer's parent company, Bombardier Recreational Products, secured entitlement to the Thursday NASCAR Sprint Cup races ( Can-Am ). In Daytona Beach, Ken Willis noted ...

Tags: Daytona International Speedway, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug