WTA Launches "40 Love" Ad Campaign Fox Ties Super Bowl Ad Sales To FS1 RGIII Signs Endorsement Deal With USAA Bat Sponsors Big In College Baseball Rose Stands To Cash In From U.S. Open Win HP, NASCAR Sign Three-Year Deal NCAA Could Seek Legal Costs In O'Bannon Case Octopus Pants Cause Stir At U.S. Open NBC Sports Concludes Successful Upfront Season Mets Decide Against Dating Website Pitch
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WTA Launches Global "40 Love" Global Ad Campaign Via Print, TV, Digital06 / 18 / 13The WTA today fully launched its global "40 Love" ad campaign that celebrates the organization's 40th anniversary and includes print, TV and digital elements. The print element, under the tagline "Forty Years of Breaking Barriers. Thank you for inspiring us," pairs images of five current women's ten... Tags: Marketing and Sponsorship, WTA |
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Tour De France Winner To Become Marketing Prospect?
Cadel Evans yesterday became the first Australian to win the Tour de France, and he "now stands to earn tens of millions of dollars in sponsorship and marketing deals,” according to Stephanie Gardiner of the MELBOURNE WEEKLY PORT PHILLIP. Sports management experts are “predicting he will ...
Polo Continues To Draw Luxury Brand Sponsors
The sport of polo “continues to remain largely the domain of the wealthy and the influential,” yet it also has become “a globally recognised sport, attracting serious sponsorship and investment,” according to Salamander Davoudi of the FINANCIAL TIMES. The game “is ...
Tags: Marketing and Sponsorship, Audi
Solo, Wambach, Morgan Score BofA Deal
Bank of America Friday announced it has reached an agreement with U.S. Soccer players Abby Wambach, Hope Solo and Alex Morgan to serve as spokespeople for a charitable program that will play a role in this year's Bank of America Chicago Marathon. The program will be introduced this summer and culmin ...
Tags: Marketing and Sponsorship, Soccer
Sponsors Have Big Plans For Derrick Rose
Powerade and adidas are "in the process of strategizing new campaigns centered around" Bulls G Derrick Rose, "with the tone and message a critical part of the process," according to Melissa Isaacson of ESPN CHICAGO. The companies, which along with Wilson make up three of Rose's "biggest endorsements ...
Tags: Marketing and Sponsorship, Basketball, Chicago Bulls, Adidas, Coca-Cola
Marketplace Roundup
The WALL STREET JOURNAL's John Miller examines TV exposure for Tour de France sponsors and notes research firm IFM Group estimates that the "average exposure value for a team ranges from $8 million for a low-ranking team to more than $100 million for a team with a top finisher." IFM Group Head of Gl ...
Under Armour Signs T'Wolves Derrick Williams
Under Armour yesterday announced a multiyear endorsement deal with No. 2 overall NBA draft pick Derrick Williams. The T'Wolves F is slated to be part of Under Armour's '11 marketing campaigns and joins Bobcats first-round draft pick Kemba Walker, Bucks G Brandon Jennings and Grizzlies G Greivis Vasq ...
Bird, Magic, Jordan On "NBA 2K12" Cover
Bird will be integrated into game, in addition to being on cover 2K Sports has selected the Basketball HOF trio of Larry Bird, Magic Johnson and Michael Jordan to be the cover athle ...
Tags: Marketing and Sponsorship, NBA
Vick Inks Endorsement With Fuse Science
Eagles QB Michael Vick has signed a five-year deal with Double Eagle Holdings, "parent company of Fuse Science, which has developed an anti-inflammatory topical gel as well as electrolyte and energy drops that are said to replenish and give a jolt to athletes who take them orally,” according t ...
Nine CFB Teams To Wear Nike Pro Combat Unis
Nike has chosen nine college football teams to "wear the 2011 Nike Pro Combat System of Dress uniforms for at least one game" this season, according to Chadd Cripe of the IDAHO STAESMAN. Boise State and Georgia both will wear the Pro Combat uniforms during their season-opening Chick-fil-A Kickoff Ga ...
Tags: Marketing and Sponsorship, Nike
Former Olympian Criticizes LOCOG For McDonald's Plans
British Silver Medal-winning boxer Amir Khan has criticized LOCOG “for allowing McDonald’s to open their largest-ever restaurant in the Olympic Park" for the '12 London Games, according to Kelso & Davies of the London TELEGRAPH. McDonald’s plans to open its " biggest ...
