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Cubs Strike Long-Term Sponsorship Deal Making Beam Suntory Official Spirits Partner

Published in SportsBusiness Daily on 01 / 13 / 17

The Cubs and Beam Suntory on Thursday announced a long-term sponsorship deal "making Beam the official spirits partner of the Cubs and Wrigley Field," according to Greg Trotter of the CHICAGO TRIBUNE. The partnership is in the "ballpark of seven figures annually and 10-plus years." Fans will "notice...

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Tags: Marketing and Sponsorship, Chicago Cubs, MLB

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March Madness Ads Nearly Sold Out

Advertisers for the 67-game '15 NCAA Tournament have "snapped up more than 95% of all available airtime in the linear TV broadcasts and the March Madness Live digital stream," according to sources cited by Anthony Crupi of AD AGE. Last year on CBS, TNT, TBS and truTV was the "second most-watched tou ...

Tags: Marketing and Sponsorship

Pepsi Signs Serena Williams, Usain Bolt

Pepsi is bringing back its "wildly successful" Pepsi Challenge ad campaign, enlisting tennis player Serena Williams and Jamaican sprinter Usain Bolt to "recruit consumers to participate in a series of challenges meant for the social media generation," according to Ember & Steel of the N.Y. TIMES ...

Tags: Marketing and Sponsorship, PepsiCo

Marketplace Roundup

In Virginia, Harry Minium reports Old Dominion Univ. will earn close to $400,000 annually as part of a five-year apparel deal the school signed with Under Armour , a "nearly seven-fold increase over ODU's prior agreement with Nike." The UA deal calls for the football and the men's and women's baske ...

Tags: Marketing and Sponsorship

Bing Becomes 18th NCAA Sponsor

Microsoft’s web search engine, Bing, has struck a multiyear agreement with CBS and Turner Sports to be an NCAA corporate partner. The deal will go into effect with the start of the men's basketball tournament next week. CBS and Turner own the NCAA’s marketing rights and sell sponsorships ...

Tags: Marketing and Sponsorship, Microsoft, NCAA

Parsons Wears Jordan Brand Despite Anta Deal

Mavericks F Chandler Parsons, who has a five-year, $5M deal with Chinese shoe company Anta, "wore Jordan Brand sneakers with the logos covered" during the team's win over the Lakers on Sunday "because of concerns that his shoes contributed to the sprain and bone bruise to his left ankle," according ...

Tags: Marketing and Sponsorship

Fire Sign Magellan To Sponsor Deal

Illinois-based steel distributor Magellan has "signed a new four-year deal" with the Fire as one of their "top-line partners" through the '18 season, according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. Magellan's logo will "don new team benches with luxury racing-style seating at Toyota Park as we ...

Tags: Marketing and Sponsorship, Chicago Fire

RBC, Boeing Could Extend Golf Deal

RBC and Boeing in '12 "stepped in as primary sponsors" for the PGA Tour RBC Heritage in Hilton Head, but their five-year contracts expire after the '16 event, so officials "have been in sponsorship talks" with reps from both companies about a renewal, according to Alan Blondin of the Myrtle Beach SU ...

Tags: PGA Tour, Marketing and Sponsorship, Boeing

BMO Becomes Official Bank Of NBA Canada

BMO today announced that it has signed a multiyear deal to "be the first ever official bank of NBA Canada," according to Susan Krashinsky of the GLOBE & MAIL. BMO is already a sponsor of the Raptors, as well as a "number of teams in the U.S.," including the Bulls and Bucks. However, team sp ...

Tags: Marketing and Sponsorship, NBA

NHL, Samsung Partner On Content-Based Deal

Learn more about Samsung The NHL and Samsung Canada this week will announce that the electronics manufacturer has "signed on as one of the league’s official corporate partners" in a deal that "revolves around content," according to Morgan Campbell of the TORONTO STAR. When Sams ...

Tags: Marketing and Sponsorship, NHL, Samsung

UPS Using March Madness To Launch New Campaign

UPS is "putting its logistics muscle to work in an unprecedented effort to get all 132 men’s and women’s basketball coaches in the NCAA tournament to autograph replicas of a Final Four court," according to Michael Smith of SPORTSBUSINESS JOURNAL. When the fields are set next week for the ...

Tags: Marketing and Sponsorship, UPS, NCAA

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