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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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Nike Key In USA Basketball Revival

The "biggest schism" USA Basketball Chair Jerry Colangelo had to repair upon taking the role in '05 was the organization's role with Nike, according to an extensive look at the rebranding and rebirth of the organization by David Aldridge of NBA.com. Colangelo said, "The Nike relationship with the NB ...

Tags: Marketing and Sponsorship, Nike, Basketball

PepsiCo Signs Deal For 49ers' Levi's Stadium

The 49ers have signed PepsiCo as a founding partner for Levi’s Stadium, effectively replacing Coca-Cola as the team’s soda sponsor. The number of years and financial terms were not disclosed but founding partner deals at the major league level are valued at seven figures annually. As the ...

Tags: Marketing and Sponsorship, San Francisco 49ers, PepsiCo

Packers Team With State For Scratch-Off Games

The Wisconsin Lottery and the Packers have "teamed up for the fourth year to offer Packers-themed scratch-off games," according to the GREEN BAY PRESS-GAZETTE. Packers President Mark Murphy and Wisconsin Lottery Dir Mike Edmonds announced yesterday that three different tickets -- $1, $3 and $5 -- ar ...

Tags: Marketing and Sponsorship, NFL, Green Bay Packers

MetLife Signs Four-Year Deal With PGA Tour

MetLife has formally announced that it has become an official marketing partner of the PGA Tour and Champions Tour. The four-year pact, which runs through '16, gives MetLife the designations of official life insurance company of the two tours and official aerial coverage provider of the PGA Tour ( M ...

Tags: Marketing and Sponsorship, PGA Tour

Sources: Michelin Eyes Return To F1

Michelin’s "interest in returning to F1 is genuine," according to sources cited by Adam Cooper of SPEEDTV.com. While it has "long been assumed that Pirelli will remain as sole supplier in 2014, and has made commercial arrangements with both teams and [F1 CEO] Bernie Ecclestone, the bottom line ...

Tags: Marketing and Sponsorship, Formula One

Marketplace Roundup

PRO FOOTBALL TALK's Mike Florio cited a source as saying that Lions RB Reggie Bush’s "deal with adidas has ended," and he will "start the new phase of his career wearing Nike shoes and apparel." SneakerReport.com recently "spotted Bush wearing Nike shoes" at a practice. When Bush entered the l ...

Tags: Marketing and Sponsorship

Rams, Dr Pepper Close To Sponsorship Deal

Dr Pepper Snapple Group is "close to completing a deal that would make it the exclusive soft drink sponsor of the Rams," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. Sources said that the deal "was still in its final stages last week, but some Dr Pepper mentions and branding were ...

Tags: Marketing and Sponsorship, St. Louis Rams, Dr Pepper/7UP

Publix Named Jaguars' Official Supermarket

The Jaguars on Saturday announced that Publix is the team's new "official supermarket," filling the sponsorship role formerly held by Winn-Dixie , according to Michael Clinton of the JACKSONVILLE BUSINESS JOURNAL. The five-year deal makes Publix part of the Jaguars' "Jamboree," which is "the most s ...

Tags: Jacksonville Jaguars, Marketing and Sponsorship

Ad Firms Omnicom, Publicis To Merge

Ad agencies Omnicom and Publicis yesterday announced that they had "agreed to merge" in a $35.1B "cross-border linkup that shows how Big Data is making Madison Avenue look more like Wall Street," according to Vranica & Bender of the WALL STREET JOURNAL. The merger is "aimed at restoring the bal ...

Tags: Marketing and Sponsorship

Lindsey Vonn Making Way Into Fashion

Skier Lindsey Vonn is "poised to make a sports-to-fashion crossover, which few female athletes -- with the exception of tennis stars Maria Sharapova and Serena Williams -- have been able to accomplish," according to Kirsten Fleming of the N.Y. POST. The summer of '13 has been "a whirlwind for Vonn." ...

Tags: Marketing and Sponsorship

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