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McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

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Gatorade Quick To Honor Serena

After Serena Williams clinched the Wimbledon ladies singles title on Saturday, Gatorade quickly followed up with a congratulatory ad. The spot, in which she describes the burden of being the world's top-ranked player, opens with Williams walking onto the court as her voiceover says, "People are goin ...

Tags: Marketing and Sponsorship, WTA, Gatorade, Wimbledon

South Carolina, Under Armour Talk Extension

Univ. of South Carolina AD Ray Tanner said that the school is "talking with Under Armour about extending their agreement after it runs out" in June '16, according to David Cloninger of the Columbia STATE. While nothing has been finalized, South Carolina has been talking "only with Under Armour about ...

Tags: Marketing and Sponsorship, Under Armour

Westbrook Releases Debut Signature Shoe

Thunder G Russell Westbrook on Saturday officially released the Westbrook 0's, his debut signature shoe from Jordan Brand, and the shoe has a "surprising tame look to it when considering Westbrook's often outlandish fashion style," according to Anthony Slater of the OKLAHOMAN. Westbrook was the "lea ...

Tags: Marketing and Sponsorship, Nike, NBA, Oklahoma City Thunder

Marketplace Roundup

Maytag and MLB today announced a sponsorship deal making the company the league's official washer and dryer in '15. Activation launches today with the "Filthiest Plays of the Week," in which Maytag and MLB ask fans to vote on plays. Baseball HOFer Barry Larkin will help promote the "Filthiest Plays. ...

Tags: Marketing and Sponsorship

Can Tebow Remain Relevant For Sponsors?

Tim Tebow "hasn't appeared in an NFL game" since the Jets released him in April '13, but now that he is "back (at least for a while) in what is likely to be a limited role with the Eagles, the true force of his celebrity promises to be put to the test," according to Mike Sielski of the PHILADELPHIA ...

Tags: Marketing and Sponsorship, NFL

KFC Unveils Col. Sanders Statue At Track

KFC on Thursday "unveiled a statue of Col. Harland Sanders bolted to a seat in Turn 4" of the Kentucky Speedway grandstand as part of the Yum Brands-owned QSR's sponsorship with the racetrack, according to Jonathan Lintner of the Louisville COURIER-JOURNAL. The statue of Col. Sanders, the QSR's masc ...

Tags: Marketing and Sponsorship, KFC

UFC Fighters Satisfied With Reebok Gear

Reebok Combat Training Senior Business Unit Dir Mike Lunardelli said of the brand's recent deal with UFC , "The biggest thing that keeps coming up ... is functionality. Is this stuff going to work?" He added, "We have stretch in our fabric, so it works with the fighters in their movement. Strength ...

Tags: Marketing and Sponsorship, Reebok, UFC

MLB, MasterCard Brings Apple Pay To ASG

MLBAM, with the aid of league sponsor MasterCard, will have the Apple Pay mobile payment system available at Great American Ball Park and the Duke Energy Convention Center for next week’s All-Star Game activities in Cincinnati. Continuing a broader initiative that began during last season&rsqu ...

Tags: MLB, Marketing and Sponsorship

Mars Promotes Crispy M&Ms With Busch Videos

Riding the trend of brands using longer-format creative, Mars’ M&M’s brand today unveiled a new digitally based video series that plays off of the NASCAR-themed movie “Days of Thunder” and the driver it sponsors, Kyle Busch. The video series, which was shot a few mon ...

Tags: Marketing and Sponsorship, NASCAR

Camping World May Title Independence Bowl

Camping World Chair & CEO Marcus Lemonis over the weekend tweeted that his company would serve as the "new title sponsor" of the Independence Bowl, according to Roy Lang III of the SHREVEPORT TIMES. Bowl game Exec Dir Missy Setters would not confirm that, saying only officials "hope to have an a ...

Tags: Marketing and Sponsorship

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