Featured Story

Gatorade Teams With Jordan Brand For "Be Like Mike" Collection With Shoes, Apparel

Published in SportsBusiness Daily on 11 / 17 / 17

As part of a recent extension with Michael Jordan, Gatorade and Jordan Brand are "unveiling a 'Be Like Mike' collection" that will "feature four different Gatorade Jordans, two of which will be sold starting Dec. 16," according to Darren Rovell of ESPN.com. The Air Jordan XXXII "Like Mike"...

Read More

Tags: Marketing and Sponsorship, Nike, Gatorade

More Stories

Buick To Make Super Bowl Debut

Buick will air its "first-ever Super Bowl commercial" during next month’s game in a bid to "raise the brand’s profile ahead of a big product-launch year," according to Mike Colias of AUTOMOTIVE NEWS. Buick confirmed its plans, citing the "rollouts this year of a redesigned LaCrosse as we ...

Tags: Marketing and Sponsorship, Super Bowl, Buick, Yum Brands

Is Skin Color Why Driver Can't Find Sponsor?

NASCAR driver Bubba Wallace wonders if his skin color is a reason why he and Roush Fenway Racing cannot find a "big sponsor" for their No. 6 Xfinity Series Ford. Appearing in an installment of BLEACHER REPORT's "Uninterrupted," Wallace, who is African-American, lamented the difficulty of landing a m ...

Tags: Marketing and Sponsorship

Redskins Giving Out Cousins-Inspired Towels

In DC, Scott Allen reported the Redskins "will give away" thousands of "You Like That?!" rally towels inspired by QB Kirk Cousins to fans at Sunday’s Wild Card game at FedExField. The white towels feature the logo for Int'l Justice Mission, a DC-based charitable organization dedicated to "prot ...

Tags: Marketing and Sponsorship, NFL

CFP Finale Figure A Factor In Any Make-Goods

Audience figures for the New Year's Six bowl games were "hardly optimal results, but given that ESPN makes the bulk (about 70%) of its ratings guarantees against the aggregate deliveries for the New Year's Six and National Championship Game, the make-good situation isn't anywhere near as dire as the ...

Tags: Marketing and Sponsorship, ESPN

Intel Announces New Sports Strategy At CES

Intel last night unveiled a sharply heightened sports strategy for the computer chipmaker at its keynote presentation preceding the CES conference in Las Vegas, backed heavily by its wearable, low-cost Curie module. Intel announced a wide series of partnerships, including ones with ESPN, New Balance ...

Tags: Marketing and Sponsorship, Intel Corp., CES

Dick's Announces Oly Endorsement Roster

Dick's Sporting Goods identified 11 U.S. Olympic hopefuls it is sponsoring for the Rio Games in addition to more than 170 athletes working in its stores under the chain's employment partnership with the USOC. Beach volleyball star Kerri Walsh-Jennings and gymnast Danell Leyva are part of its sp ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

Marketplace Roundup

StarKist has signed golfer Michelle Wie to be the brand's new spokesperson. She will endorse multiple flavors of the StarKist Tuna Creations, Salmon Creations and Kid's Creations single-serve pouches. Wie will appear in the brand's multimedia campaigns across print and digital outlets, as well as St ...

Tags: Marketing and Sponsorship

SunTrust Ready To Make Super Bowl Debut

SunTrust Bank will make its debut as a Super Bowl advertiser this year in part because bank CMO Susan Somersille Johnson believes Americans are "starting to recover from the financial footing from the decade-long recession," according to Lauren Johnson of ADWEEK. Somersille Johnson pointed to the Fe ...

Tags: Marketing and Sponsorship

LeBron Defends Nike After Kanye's Criticism

Cavaliers F LeBron James said that he "hasn't listened to Kanye West's latest song," in which the hip-hop artist repeatedly criticizes Nike, but is "aware of it nonetheless," according to Joe Vardon of the Cleveland PLAIN DEALER. West left Nike in '13 for a creative partnership with rival adidas, an ...

Tags: Marketing and Sponsorship, Nike, NBA

Cavs Sign Deal With Australian Drink Company

The Cavaliers have signed a deal with Australia-based Sanitarium that will see its Up&Go liquid breakfast brand become the team's official Australian Breakfast. The drink also will serve as presenting sponsor of the Cavs' first "Australia Day Game" on Jan. 25 against the T'Wolves at Quicken ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug