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Flacco Struggles To Throw A Party In Humorous Three-Minute Ad For Pepsi, Tostitos

Published in SportsBusiness Daily on 08 / 27 / 15

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o...

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Tags: Marketing and Sponsorship, NFL, PepsiCo

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Converse Taps Nemo As Retail Agency

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Tags: Marketing and Sponsorship

NFLPA Letter Rebukes Spirit Airlines' "Incognito" Ad

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Tags: Spirit Airlines, NFL, Marketing and Sponsorship

Chevron To Activate Heavily Around Stanford-USC

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Tags: Marketing and Sponsorship, Chevron Corp.

Critics Pan NBA's Sleeved Christmas Jerseys

The sleeved "big logo" adidas jerseys that all 10 NBA teams playing on Christmas Day will wear  drew more scrutiny Thursday on the afternoon sports talk shows. ESPN's Michael Wilbon called the jerseys "junk" and said they "look like kids' pajamas." Wilbon: "We know what this is about: Sell mor ...

Tags: Marketing and Sponsorship, NBA, Adidas

Marketplace Roundup

In Portland, Allan Brettman noted adidas Dir of Soccer Antonio Zea and adidas America Soccer Dir Ernesto Bruce on Thursday "introduced uniforms and four existing shoes that have been retooled and improved in anticipation" of the '14 FIFA World Cup. The event "served primarily as a showcase for produ ...

Tags: Marketing and Sponsorship

NBA, Adidas Hope Sleeved Jerseys Will Boost Sales

The NBA and adidas are "releasing new short-sleeved jerseys for players, and replicas for fans, too," a style which will "get a lot of exposure come Christmas, when it will be worn by the 10 teams playing that day," according to Elizabeth Holmes of the WALL STREET JOURNAL. Players will "wear sleeved ...

Tags: NBA, Marketing and Sponsorship

NFL, McDonald's Partnering On New Promo

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Tags: Marketing and Sponsorship, McDonalds, NFL

McCutchen Could See Marketing Boost With MVP

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Tags: Pittsburgh Pirates, Marketing and Sponsorship

Sports Authority Releasing Ad For Holidays

Sports Authority CMO & Senior VP Paul Okimoto indicated that the company on Sunday will roll out its first national TV campaign in several years, featuring "imagery of real amateur athletes highlighting holiday gifts in the footwear, apparel and team sports categories," according to Meredith Der ...

Tags: Sports Authority, Marketing and Sponsorship

Examining ING's Decision To End Marathon Sponsorships

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Tags: ING, Marketing and Sponsorship

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