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ISC Renews Deal With Geico That Includes Naming Rights To Restart Zones At 11 Tracks

Published in SportsBusiness Daily on 10 / 21 / 16

ISC on Friday announced a multiyear extension with Geico that includes a renewal of some current assets and the addition of some notable new ones. With the deal, whose financial terms were not released and which is not exclusive in the insurance category, Geico will continue entitling Talladega Supe...

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Tags: Marketing and Sponsorship, Geico, International Speedway Corp.

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Ads For CFP Title Game Costlier Than For BCS Version

ESPN "may already be the winner" of Monday's Oregon-Ohio State CFP National Championship game, as advertisers "are forking over" $800,000-1M for 30 seconds of airtime during the game, according to ad buyers cited by Vranica & Perlberg of the WALL STREET JOURNAL. That "is a roughly 20% to 30% jum ...

Tags: Marketing and Sponsorship, ESPN

Bloomingdale's Partners With NBA For All-Star Merch

Bloomingdale's is teaming up with the NBA for next month's All-Star weekend in N.Y. and "has installed 16 basketball-inspired pop-up shops at its stores around the country, offering retro-era jerseys, vintage graphic T-shirts and accessories," according to Jean Palmieri of WOMEN'S WEAR DAILY. Specia ...

Tags: Marketing and Sponsorship, NBA

Oakland Teen Claims A's Stole T-Shirt Design

An Oakland teenager is claiming the A's "stole the 'StOAKed' brand name he coined" in '12 for his line of shirts, beanies and hoodies, according to Maggie Sharpe of the SAN JOSE MERCURY NEWS. Ryan Frigo said that he "created the name and apparel to combat negative perceptions of his hometown and boo ...

Tags: Marketing and Sponsorship, Oakland Athletics, MLB

NBC 95% Sold Out Of Super Bowl Inventory

With less than four weeks before Super Bowl XLIX kicks off in Arizona, NBC Sports Group is saying that its game telecast is 95% sold out. The network is getting a record high $4.4-4.5M per 30-second spot for the game, despite an ad-sales market that NBC Sports’ top sales exec termed as "rough ...

Tags: Marketing and Sponsorship, NBC, Super Bowl

Univ. Of Oregon Merch Flying Off Shelves

The Univ. of Oregon's march to the CFP National Championship game has resulted in a "wave of customers" for stores selling college-themed merchandise, and while UO played in the BCS title game in '11, "this year is different," according to Anna Marum of the Portland OREGONIAN. The Duck Store Dir of ...

Tags: Marketing and Sponsorship

Panini To Tackle College Trading-Card Market

Panini now has rights to legendary players in their college uniforms With the CFP National Championship just days away, Panini America is taking the wraps off a new venture aimed at the college tradi ...

Tags: Marketing and Sponsorship, Panini

HOFer-Elect Biggio Signs Memorabilia Deal

Baseball HOFer-elect Craig Biggio will now autograph "about 500 balls, photos, caps, batting helmets and jerseys for sale" as part of an exclusive arrangement with Houston-based Tristar Productions, according to David Barron of the HOUSTON CHRONICLE. Biggio's signature and items bearing his nam ...

Tags: Marketing and Sponsorship, MLB, Houston Astros

Kane Had Top Jersey At NHL Store In '14

Blackhawks RW Patrick Kane had the best-selling jersey on Shop.NHL.com in '14. His No. 88 sweater topped two Stanley Cup-winning captains -- Penguins C Sidney Crosby and Blackhawks C Jonathan Toews. The top five was rounded out by Rangers G Henrik Lundqvist and Capitals RW Alex Ovechkin. The highest ...

Tags: Marketing and Sponsorship, NHL

Radwanska Adds Workday As Sponsor

Tennis player Agnieszka Radwanska is apparently endorsing Silicon Valley-based software company Workday. The WTA Tour’s fifth-ranked player in the world was wearing the company’s logo on her dress in an Australian Open tune-up event this week. Workday is an NYSE-listed company with reve ...

Tags: Marketing and Sponsorship

Sponsors Line Up For "Rivalry On Ice"

Turkish Air Lines, Celebrity Cruise Lines, Cross Pens, the Wall Street Journal and the Mead Brown Costa Rican resort are in as sponsors for the second annual "Rivalry on Ice" college hockey game Saturday, which pits Harvard against Yale at MSG and will be televised on NBCSN. Sponsors get dasherboard ...

Tags: Marketing and Sponsorship

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