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Published in SportsBusiness Daily on 07 / 30 / 14

84%  – Percentage of respondents to a poll on BUFFALONEWS.com who want Terry Pegula to be the Bills' next owner. Following Pegula, Donald Trump earned 6% of votes,  Jon Bon Jovi  and his Toronto group 3%, Tom Golisano 3%, and a "yet-to-be-discussed owner" 2%. At ...

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08/29/12
Drink Set To Include DiMaggio's Image

Arizona Beverages is “limbering up to launch a new, caffeinated cold drink in a can -- and is angling to score another hit by slapping Joe DiMaggio’s image on it,” according to James Covert of the N.Y. POST. The New York-based iced tea company has created a “lightly carb ...

Tags: Marketing and Sponsorship

08/29/12
Pippen Drops Holdout, Will Appear In "NBA 2K13"

Basketball HOFer Scottie Pippen has "put a halt to his personal holdout over the licensing of his digital likeness and will now appear" in "NBA 2K13" along with the rest of the '92 Dream Team when the video game is released Oct. 2, according to Jon Robinson of ESPN.com. 2K Sports said in a statement ...

Tags: Marketing and Sponsorship

08/28/12
Lewis, Rudd Star In Ads Promoting "Madden"

EA Sports' "Madden NFL 13" was released today, and the video game company this year enlisted actor Paul Rudd and Ravens LB Ray Lewis, a former "Madden" cover athlete, "to appear in a series of five viral videos," according to John Gaudiosi of the HOLLYWOOD REPORTER. The "humorous video series de ...

Tags: Marketing and Sponsorship, NFL, Electronic Arts

08/28/12
Nike Could Replace Umbro As England Kit Supplier

Nike is "on the verge of signing the deal to be the official kit provider" for the England men's national soccer team, according to Lawton & Bellwood of the London DAILY MAIL. Nike is "believed to be launching a new England away strip as early as next spring, despite the fact the exist ...

Tags: Marketing and Sponsorship, Nike, Umbro

08/28/12
Ferguson Cracks Down On Players' Comp Cars

Many of EPL club Manchester United's "millionaire superstars have been banned from accepting free luxury sports cars as part of a lifestyle crackdown from hardline manager Sir Alex Ferguson," according to Martin Rogers of YAHOO SPORTS. ManU recently completed "a lucrative sponsorship deal with ...

Tags: Marketing and Sponsorship, English Premier League, Manchester United, General Motors

08/28/12
Jerry Jones Raps In Papa John's Ad

Cowboys Owner Jerry Jones is appearing in a new regional Papa John's Pizza ad in which he makes his rap debut. The ad, called "Hip Hop Jerry," promotes the pizza chain's Cowboys 5-Star Combo and will run in the Dallas/Ft. Worth, Austin and Waco markets through Super Bowl XLVII in February ( Papa ...

Tags: Marketing and Sponsorship, Dallas Cowboys

08/28/12
Oregon Schools Join Forces On Sales Pitches

IMG College, which manages media interests for the Univ. of Oregon, and its counterpart at Oregon State Univ., Learfield's Beaver Sports Properties, “have made a number of joint pitches to companies regarded as potential sponsors and advertisers" in the wake of the launch of the Pac-12 Networ ...

Tags: Marketing and Sponsorship, IMG

08/28/12
Marketplace Roundup

Citizen Watch Company announced that it has signed top-ranked tennis player Victoria Azarenka to endorse the brand in its "Unstoppable" media campaign. Print ads featuring Azarenka will break in late fall along with TV, digital and in-store activation. Citizen also counts tennis player Kim Clijsters ...

Tags: Marketing and Sponsorship

08/27/12
Sporting K.C. Sticking With Livestrong

MLS Sporting K.C. on Friday announced that it “will not change its partnership with Livestrong,” a day after founder Lance Armstrong said that he would “no longer fight U.S. Anti-Doping Agency’s allegations that he used performance-enhancing drugs,” according to Tod Pal ...

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08/27/12
Mello Yello To Become NHRA Title Sponsor

A multiyear extension between the NHRA and Coca-Cola will see the company "change the brand it features as the title sponsor of the drag racing series from Full Throttle to Mello Yello,” according to Mickle & Smith of the SPORTSBUSINESS JOURNAL. Sources said that the deal “will exten ...

Tags: Marketing and Sponsorship, NHRA, Coca-Cola

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