Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB Names & Faces Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo
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Univ. Of Michigan To Honor Adidas Uniform Contract Despite Rumors Of Premature End05 / 21 / 13The Univ. of Michigan has “no plans to break” its contract with adidas prematurely "despite some turbulence in the relationship,” according to Kyle Meinke of ANNARBOR.com. UM AD Dave Brandon said that the school will “honor the contract, which runs through the 2016-17 season,... Tags: Marketing and Sponsorship, Adidas |
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Crown Royal To End Deals With NASCAR, Roush
Crown Royal yesterday announced it will end its official sponsorships of NASCAR and Roush Fenway Racing's No. 17 Sprint Cup Series car after this season. The brand follows Jack Daniels, Jim Beam and others who have exited the sport, bringing an end to a six-year run that saw spirit brands ...
Barclays Extends Deal With PGA Tour
Barclays has "extended its current sponsorship deal with the PGA Tour to run" through '16, according to a source cited by Larry Dorman of the N.Y. TIMES. Barclays title sponsors the first tournament in the FedExCup playoffs ( N.Y. TIMES, 6/29 ). On Long Island, Roy & Herrmann report New York G ...
Tags: Marketing and Sponsorship, PGA Tour, Golf
MasterCard Launches New Golf Promo
MasterCard, a PGA Tour official marketing partner, has launched a promotion called “Member for a Day,” which will offer MasterCard cardholders opportunities to play private courses in the tour’s TPC network. Running July 11-Oct. 17, the promotion will live at TPC.com/MasterCard, wh ...
Mexican Soccer Team Draws U.S. Sponsors
Mexico won the CONCACAF Gold Cup Saturday over the U.S., and the country’s national men’s soccer team has “attracted some top-level sponsors” that are eager to “gain association with a true Hispanic success story in the States,” according to Simon Evans of REUTERS ...
Marketplace Roundup
In S.F., Aubrey Cohen noted the U.S. women's soccer team debuted new uniforms during their first FIFA World Cup game yesterday against North Korea, and critics believe that the new kit "looks like a nurse's uniform." Blogger Jennifer Doyle wrote, "This is quite simply the ugliest women's football je ...
Former NCAA Athletes Take Legal Fight To TV Nets
Attorneys for a group of former NCAA athletes yesterday sent cease-and-desist letters to ESPN, CBS and other nets saying “each of the networks ‘appears to have no right’ to feature the names, images and likeness of former football and basketball players without their permission,&r ...
Tags: NCAA, Marketing and Sponsorship
TNT Still Seeking Sponsors For "Wide Open" Coverage
TNT is "still looking to nail down a few sponsors for its 'Wide Open Coverage'" of Saturday's NASCAR Sprint Cup Series Coke Zero 400, according to Anthony Crupi of ADWEEK. TNT has "lined up six sponsors for its uninterrupted race coverage, including returning clients Coke Zero, Coors Light, Pfizer, ...
Tomic Will Be Patient With Sponsorships
The IMG management team behind tennis player Bernard Tomic "insists it will not be rushing immediately in the marketplace to secure new sponsorship deals for the boom teenager," who has advanced to the Wimbledon quarterfinals, according to Chris Barrett of the Melbourne AGE. Tomic, whose "stunning v ...
Tags: Marketing and Sponsorship, Tennis
MLS 'Quakes Sign Deal With Wells Fargo
The MLS Earthquakes have signed a multiyear partnership with Wells Fargo. The S.F.-based bank will sponsor the team’s Goals for Education campaign, which donates $250 to local education programs for every goal scored by the Earthquakes, as well as the Soccer Mom of the Match award. The bank wi ...
Tags: San Jose Earthquakes, Marketing and Sponsorship, Wells Fargo
Capital One, Castrol Edge Sponsoring ESPYs
Capital One and Castrol Edge are returning as presenting sponsors for ESPN's ESPY Awards, which will be televised live July 13 at 9:00pm ET. As part of their deal, Capital One and Castrol Edge were co-presenting sponsors of the nomination show, which airing on ESPN last Friday night, ...
Tags: Marketing and Sponsorship, ESPN
