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Mondelez Signs Deal With USOC For Cookies, Crackers; Dick's Sporting Goods Renews

Published in SportsBusiness Daily on 09 / 29 / 16

The USOC has signed Mondelez Int'l as a new cookies and crackers sponsor, a category previously controlled by Kellogg’s, two sources said. Mondelez makes well-known brands such as Oreo, Chips Ahoy!, Ritz and Triscuit. Its rights begin in January. Terms of the deal are not known. The ...

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Tags: Marketing and Sponsorship, USOC, Dicks Sporting Goods

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