Featured Story

Daily Digit....

Published in SportsBusiness Daily on 04 / 01 / 15

$45M  – The amount Rivers Casino has contributed, to date, to the Sports & Exhibition Authority of Pittsburgh and Allegheny County for Consol Energy Center construction expenses, following the latest payment of $4.6M. By the time its agreement with SEA concludes in '38,...

Read More

More Stories

06/05/13
Freescale Now Sponsor Of Austin Marathon

Austin Marathon and Half Marathon officials yesterday unveiled local chipmaker Freescale “as the new sponsor” of the event, according to Pam LeBlanc of the AUSTIN AMERICAN-STATESMAN. The event “now becomes the Austin Marathon and Half Marathon presented by Freescale.&rdqu ...

Tags: Marketing and Sponsorship

06/05/13
Cosmos Officially Unveil Emirates Deal

The NASL N.Y. Cosmos yesterday officially announced a deal with Emirates airline to become the club's jersey sponsor. The Fly Emirates logo will appear on the team's jersey fronts beginning with the '13 fall season, debuting in an Aug. 3 game against the Fort Lauderdale Strikers. Emirates will recei ...

Tags: Soccer, Marketing and Sponsorship

06/05/13
Marketplace Roundup

Herbalife announced that it will become the official nutrition sponsor of La Liga club Real Madrid MF Cristiano Ronaldo. The five-year contract includes global publicity rights and various joint promotional activities. It also includes the opportunity for Herbalife and Ronaldo to work together to de ...

Tags: Marketing and Sponsorship

06/04/13
Pantech Ends Dew Tour Event Sponsorship

Phone manufacturer Pantech "plans to discontinue its sponsorship of the Dew Tour, leaving the series without an event title sponsor for its first competition of the year" June 20-23 in Ocean City, Md., according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Pantech signed on with the Dew Tour in '11 in ...

Tags: Marketing and Sponsorship

06/04/13
STX To Launch Ice Hockey Line

Baltimore-based sporting goods manufacturer STX yesterday announced it will launch an ice hockey division. STX, currently manufacturing lacrosse, golf and field hockey equipment, will begin production and sales of its ice hockey equipment in the fall of '14. STX has installed dedicated management, a ...

Tags: Marketing and Sponsorship

06/04/13
Oakley Aims To Boost Women's Business

Oakley has “improved its designs, placed more women in leadership roles, launched women-specific ad campaigns and started an education program dubbed 'Female Speak' in stores" as part of the brand's effort to "boost its women's business," according to Natalie Zmuda of AD AGE. While 67% of wome ...

Tags: Marketing and Sponsorship, Oakley

06/03/13
Tiger Woods Close To Signing New Deal With Nike

Excel Sports Management agent Mark Steinberg said that his client Tiger Woods is "close to signing a new deal with his longtime equipment and apparel sponsor Nike that will 'emphatically' keep him as golf's top-paid endorser," according to Bob Harig of ESPN.com. His current seven-year contract is "s ...

Tags: Nike, Golf, Marketing and Sponsorship

06/03/13
PGA Tour Canada Seeks National Sponsor

The PGA Tour Canada is “still on the hunt for a national sponsor as it looks to extend the current nine-stop circuit to 12 or 13 tournaments with future stops likely in the Vancouver and Toronto areas, as well as in Quebec,” according to Mario Annicchiarico of the Victoria TIMES COLONIST ...

Tags: Marketing and Sponsorship, PGA Tour

06/03/13
Callaway Seeks To Rebound

Callaway Golf "used to be an industry standard-bearer -- known for its top quality clubs and quirky marketing," but a "string of lackluster products, unfocused marketing and ineffective cost-cutting tarnished the once-dominant brand," according to Mike Freeman of the SAN DIEGO UNION-TRIBUNE. The com ...

Tags: Marketing and Sponsorship, Callaway Golf

06/03/13
Emirates Inks Jersey Deal With Cosmos

Emirates airline has agreed to a multiyear deal as jersey sponsor of the reborn N.Y. Cosmos, which will begin play in the North American Soccer League this August. The deal will be announced at a press conference featuring Pelé in N.Y. tomorrow. Outside of some hospitality deals, the Cos ...

Tags: Marketing and Sponsorship, Soccer

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug