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Published in SportsBusiness Daily on 11 / 25 / 14

Mavericks Owner Mark Cuban will appear in a one-on-one interview on HBO's "Real Sports" at 9:00pm ET.

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01/18/13
Some Marketers Holding Full SB Ads For Game

Several marketers, including Kraft Foods and Procter & Gamble, are "deciding they will share part -- but not all -- of their Super Bowl commercials before the spots are broadcast by CBS on Feb. 3," according to Stuart Elliott of the N.Y. TIMES. Their decisions stand in "contrast to what brands l ...

Tags: Marketing and Sponsorship

01/18/13
Sporting KC Announces Jersey Sponsorship Deal

MLS Sporting KC on Thursday announced a five-year deal to make Kansas-based asset management firm Ivy Funds the "first jersey sponsor in club history," a move that is "presumably satisfying a fan base that has long clamored for such a deal,” according to Tod Palmer of the K.C. STAR. Durin ...

Tags: Marketing and Sponsorship, Sporting Kansas City

01/18/13
Marketplace Roundup

Coca-Cola has opened an exhibit in Moscow called the History & Future of Olympic Torch Relay with Coke dedicated to the start of the nomination campaign of for the '14 Sochi Games torch relay. The exhibition opened Thursday and will close Jan. 24. The featured exhibits are the symbols of past Ol ...

Tags: Marketing and Sponsorship

01/17/13
UFC Won't Let Jackson Wear Reebok In Cage

UFC fighter Quinton “Rampage” Jackson is “incensed that the promotion won't let him wear new sponsor Reebok into the cage” for his Jan. 26 fight against Glover Teixeira as part of UFC on FOX 6, according to Steven Marrocco of MMAJUNKIE.com. Jackson said, "I see other fig ...

Tags: Marketing and Sponsorship, UFC, Reebok

01/17/13
Bogusky Returns To SB With SodaStream

After several years out of the ad business, Crispin Porter + Bogusky Founder Alex Bogusky is "back in a big way," returning to the "world's biggest marketing stage, the Super Bowl, to chastise the very world of advertisers that made him rich and famous," according to Bruce Horovitz of USA ...

Tags: Marketing and Sponsorship

01/17/13
Serves & Volleys

The Hall of Fame Tennis Championships in Newport, R.I., will not have a title sponsor this year, but instead five major sponsors, including two new ones -- EMC and Alex and Ani, a jewelry maker. Returning sponsors, but at a higher level, are Rolex, Chubb, and Corona. The official announcement will ...

Tags: Marketing and Sponsorship

01/17/13
Marketplace Roundup

In N.Y., Christian Red noted Nike co-Founder & Chair Phil Knight on Tuesday “hinted at a possible reunion" between the company and Lance Armstrong despite the company severing ties with the cyclist in the wake of a U.S. Anti-Doping Agency report . Knight said, "Never say never." ...

Tags: Marketing and Sponsorship

01/16/13
Reebok Switches Ad Duties Back To DDB

A year after the shoe/apparel company “touted a return of its ad duties to McGarryBowen," Reebok Global Brand Marketing Head Yan Martin said that “effective next year, he will return ad duties to DDB Worldwide," according to Rupal Parekh of AD AGE. The shift is “not taking pla ...

Tags: Marketing and Sponsorship, Reebok

01/16/13
Cheez-It To Sponsor WGI's Sprint Cup Race

Watkins Glen Int'l yesterday announced Kellogg's Cheez-It brand has signed a multiyear deal for title sponsorship of the track's NASCAR Sprint Cup Series race beginning this year. The race will be named the Cheez-It 355 at The Glen. The Kellogg Company has been involved in NASCAR since '91, but thi ...

Tags: Marketing and Sponsorship, NASCAR, Kellogg

01/16/13
Could Rory Wear Tiger's Red On Sundays?

The size of the "shadow” Rory McIlroy has cast over Tiger Woods since the announcement that McIlroy has joined the Nike Golf roster “will be revealed in Abu Dhabi on Sunday should the company’s new signing opt for a red shirt,” according to Kevin Garside of the London INDEPEN ...

Tags: Marketing and Sponsorship, Nike

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