Will Retirement Affect Beckham's Brand Appeal? Michigan: No Plans For Alternate Unis In '13 EA, Amazon Team On "Madden" Promo NBC Already 75% Sold Out For Sochi Games Mayweather Tops SI's Fortunate 50 List Ortiz Selling Bats To Benefit Bombing Victims SHR Signs Deal With State Water Heaters Shaq Signs Deal With Arizona Beverage Sherwin-Williams' NASCAR Deal Begins Today Motocross Team Pushes Sponsor Categories
Upcoming Conferences and Events
Featured Story
Will David Beckham's Retirement Affect His Marketing Appeal?05 / 17 / 13David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s... Tags: Marketing and Sponsorship, Soccer |
More Stories
Marketplace Roundup
Watch The Spot The next Hewlett-Packard commercial to feature boxer Manny Pacquiao breaks July 9, and it has the fighter pitching HP’s TouchPad tablet, flipping through a series of achievements that show off various uses for the device. Pacquiao was attractive to HP in part b ...
GE Extends IOC TOP Sponsorship
GE today announced it has extended its IOC TOP sponsorship through '20 in a four-Games deal "worth hundreds of millions of dollars," according to the AP. Financial terms of the agreement were not announced, but TOP sponsorships "usually go for up to $100 million for four years." The announcemen ...
Tiger Lands First Sponsor Since Scandal
Tiger Woods has signed a sponsorship deal with "Japanese pain relief brand Vantelin Kowa, his first endorsement deal since the scandal surrounding his personal life led to him being dropped by numerous brands," according to Ben Bold of MARKETING magazine. Vantelin Kowa "manufactures pain reliev ...
Tags: Marketing and Sponsorship, Golf
Crown Royal To End Deals With NASCAR, Roush
Crown Royal yesterday announced it will end its official sponsorships of NASCAR and Roush Fenway Racing's No. 17 Sprint Cup Series car after this season. The brand follows Jack Daniels, Jim Beam and others who have exited the sport, bringing an end to a six-year run that saw spirit brands ...
Barclays Extends Deal With PGA Tour
Barclays has "extended its current sponsorship deal with the PGA Tour to run" through '16, according to a source cited by Larry Dorman of the N.Y. TIMES. Barclays title sponsors the first tournament in the FedExCup playoffs ( N.Y. TIMES, 6/29 ). On Long Island, Roy & Herrmann report New York G ...
Tags: Marketing and Sponsorship, PGA Tour, Golf
MasterCard Launches New Golf Promo
MasterCard, a PGA Tour official marketing partner, has launched a promotion called “Member for a Day,” which will offer MasterCard cardholders opportunities to play private courses in the tour’s TPC network. Running July 11-Oct. 17, the promotion will live at TPC.com/MasterCard, wh ...
Mexican Soccer Team Draws U.S. Sponsors
Mexico won the CONCACAF Gold Cup Saturday over the U.S., and the country’s national men’s soccer team has “attracted some top-level sponsors” that are eager to “gain association with a true Hispanic success story in the States,” according to Simon Evans of REUTERS ...
Marketplace Roundup
In S.F., Aubrey Cohen noted the U.S. women's soccer team debuted new uniforms during their first FIFA World Cup game yesterday against North Korea, and critics believe that the new kit "looks like a nurse's uniform." Blogger Jennifer Doyle wrote, "This is quite simply the ugliest women's football je ...
Former NCAA Athletes Take Legal Fight To TV Nets
Attorneys for a group of former NCAA athletes yesterday sent cease-and-desist letters to ESPN, CBS and other nets saying “each of the networks ‘appears to have no right’ to feature the names, images and likeness of former football and basketball players without their permission,&r ...
Tags: NCAA, Marketing and Sponsorship
TNT Still Seeking Sponsors For "Wide Open" Coverage
TNT is "still looking to nail down a few sponsors for its 'Wide Open Coverage'" of Saturday's NASCAR Sprint Cup Series Coke Zero 400, according to Anthony Crupi of ADWEEK. TNT has "lined up six sponsors for its uninterrupted race coverage, including returning clients Coke Zero, Coors Light, Pfizer, ...
