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New Adidas Deal Makes Blazers' Damian Lillard One Of NBA's Highest-Paid Endorsers

04 / 15 / 14

Trail Blazers G Damian Lillard has signed a new deal with adidas that will make him "one of the highest-earning endorsers in the NBA," according to Windhorst & Rovell of ESPN.com. Sources said that the deal is for up to 10 years and could be worth up to $100M "including incentives and options." ...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

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05/18/12
Military's Pro Sports Sponsorships On Chopping Block

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Country Time Enlists Brees, Waltrip

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Tags: Marketing and Sponsorship, Kraft Foods

05/18/12
Marketplace Roundup

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Tags: Marketing and Sponsorship

05/17/12
Skechers Agrees To Settlement For Toning Shoes

Skechers yesterday agreed to pay $50M to "settle false-advertising allegations" by the FTC and attorneys general of 44 states, according to Jim Puzzanghera of the L.A. TIMES. Most of the money “will be used to provide partial refunds to consumers who paid $60 to $100 a pair for shoes.” F ...

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Tags: Marketing and Sponsorship, International Speedway Corp., Motorsports

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05/16/12
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