Featured Story

NBC Launches NASCAR Coverage With New Advertising Partners, Creative Approaches

Published in SportsBusiness Daily on 07 / 02 / 15

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat...

Read More

Tags: Marketing and Sponsorship, NBC, NASCAR

More Stories

09/20/13
NFL Debuts "Together We Make Football" Campaign

A new promotional campaign from the NFL debuted during Thursday night’s Chiefs-Eagles game, and the "star of the show is a 10-year-old phenom named Samantha Gordon," according to Anthony Crupi of ADWEEK. Gordon last fall "became a cause célèbre after a YouTube video of her gridir ...

Tags: Marketing and Sponsorship, NFL

09/20/13
YouTube, Fox Sports To Sell Online Video Ads

YouTube and Fox Sports said that they have "agreed to jointly sell ads on the sports network's YouTube channel ... signing up Burger King as the initial sponsor," according to Tim Peterson of AD AGE. The program began early in September to "coincide with the start of the NFL season," and Burger King ...

Tags: Marketing and Sponsorship

09/20/13
Luck Trailing Top NFL Pitchmen

The companies endorsed by Colts QB Andrew Luck may "appear to have hit certain pay dirt," but he is "anything but a sure thing -- at least not yet," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Schoettle: "Luck is not yet a household name. Not even close." Corporate interests ...

Tags: Marketing and Sponsorship, Indianapolis Colts

09/20/13
Companies Making Mariano Rivera Retirement Items

Yankees P Mariano Rivera’s “exit from the game is going to be a profitable one, as more than 20 licensees have signed up to make roughly 150 retirement items,” according to Darren Rovell of ESPN.com. Licensees include Nike, New Era, Rawlings, Fathead and coin company Highland Mint. ...

Tags: Marketing and Sponsorship, MLB, New York Yankees

09/20/13
UA Unveils Latest "Maryland Pride" Uniform

Under Armour on Thursday unveiled the "next iteration of its 'Maryland Pride' uniforms, featuring a Maryland-flag-inspired red jersey it says will be impossible for opposing players to grab onto," according to Jeff Barker of the Baltimore SUN. The "no grab" technology was "the highlight of the 'Mary ...

Tags: Marketing and Sponsorship, Under Armour

09/20/13
Marketplace Roundup

In Milwaukee, Bill Glauber cites a Public Policy Polling survey as stating that Brewers LF Ryan Braun's "favorability plummeted to 15% in September" among Wisconsin voters, compared to 39% who "viewed him unfavorably." Braun in February '12 "was viewed favorably by 59% and unfavorably by 7%." F ...

Tags: Marketing and Sponsorship

09/19/13
NAPA Drops Sponsorship Of Michael Waltrip Racing

NAPA Auto Parts today dropped its sponsorship of Michael Waltrip Racing and said it will evaluate its future in motorsports. The decision follows MWR’s effort to manipulate the end of NASCAR’s recent race in Richmond in order to get NAPA driver Martin Truex Jr. into the Chase for the Spr ...

Tags: NAPA, Marketing and Sponsorship, NASCAR

09/19/13
Outback Renews With Stewart-Haas

Outback Steakhouse will renew its sponsorship of Stewart-Haas Racing and become a two-race primary sponsor in '14 and '15 of the No. 4 car driven by Kevin Harvick. The company has been the primary sponsor of Stewart-Haas' No. 39 car driven by Ryan Newman in 2-3 races since '12, but Newman is leaving ...

Tags: Marketing and Sponsorship

09/19/13
Harvey Criticized For Awkward Interview

Mets P Matt Harvey yesterday during an interview on "The Dan Patrick Show" "came off as an awkward disciple of the Qualcomm corporation," according to Kristie Ackert of the N.Y. DAILY NEWS. Harvey, when pressed by Patrick to discuss his elbow injury said, "Today is about honoring and ...

Tags: Twitter, Marketing and Sponsorship, MLB, New York Mets

09/19/13
Harvey Takes Knock As Endorser

While Twitter is full of comments on what Mets P Matt Harvey could have done differently in his interview yesterday with Dan Patrick , two sports marketing execs said what Harvey lacked most was proper preparation. Engage Marketing President & Chief Solutions Officer Kevin Adler said that Harve ...

Tags: Marketing and Sponsorship, MLB, New York Mets

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug