Featured Story

McLaren F1 Sponsors Not Charged Extra For Branding Received From Alonso Indy 500 Run

Published in SportsBusiness Daily on 05 / 26 / 17

F1 team McLaren is not charging its sponsors "any extra for the branding and exposure they are receiving" from Fernando Alonso's Indianapolis 500 venture, according to Lawrence Barretto of MOTORSPORT.com. Alonso's car is "almost entirely bedecked in McLaren’s traditional colours and covered wi...

Read More

Tags: Marketing and Sponsorship

More Stories

WNBA Sun Sign Frontier Communications

The WNBA Sun have reached a multiyear deal with Connecticut-based telephone service company Frontier Communications, making it the marquee sponsor of the team. Frontier's logo will be displayed on the front of the Sun's home and road jerseys, as well as on the basket stanchions at each end of Mohega ...

Tags: Marketing and Sponsorship, Connecticut Sun

Islanders Ink Deal With Draft Ops

The Islanders and Barclays Center have agreed to a three-year, mid-seven figure partnership with daily fantasy sports operator Draft Ops, which includes the entitlement of an ice-level premium seating area and an activation space on the main concourse level. The Draft Ops Ice Club will extend from t ...

Tags: Marketing and Sponsorship, New York Islanders

Cleveland Banks Increasing Sports Dollars

Cleveland-based bank KeyCorp is counting on "other ways to drive awareness, and traffic to its branches, via expanded digital and social media offerings that are crucial parts of its partnerships" with two of the three major pro sports teams in the city, according to Kevin Kleps of CRAIN'S CLEVELAND ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, Cleveland Browns, Cleveland Indians

New Nike Ad Not "Short" On Star Power

Nike's "Short a Guy" ad from Wieden + Kennedy "is a real pick-me-up," according to David Gianatasio of ADWEEK. While out skateboarding, a kid "meets some of the biggest stars in sports, who suddenly realize they're 'short a guy' for their pick-up games and invite the kid to play." The kid "step ...

Tags: Marketing and Sponsorship, Nike

Hockey World Cup Jersey Ads Could Cost $8M

The NHL and NHLPA are continuing their "push this summer to sell advertising space on player jerseys at the upcoming World Cup of Hockey," asking $8M "for the rights to all eight teams," according to Rick Westhead of TSN.ca. However, no brand "has been willing to meet the asking price.” O ...

Tags: Marketing and Sponsorship, NHL

Jaguars Launch Contest With Web.com

The Jaguars and Web.com are "teaming up for a Shark Tank-like competition in which entrepreneurs can win an NFL sponsorship package and a digital makeover," according to Timothy Gibbons of the JACKSONVILLE BUSINESS JOURNAL. The competition began yesterday, with applications "accepted until July 31." ...

Tags: Marketing and Sponsorship, Jacksonville Jaguars

MLBPA Promotes Line Of Supplements

The MLBPA has struck a multiyear partnership with Pittsburgh-based nutritional supplement producer Klean Athlete in a deal that will create the first-ever, union-endorsed line of supplements. The agreement marks a further step in the union’s advocacy for helping players find fully approved sub ...

Tags: Marketing and Sponsorship, MLB

Lenny & Larry's Partners With Dodgers

L.A.-based nutritional baked goods brand Lenny & Larry’s last month entered into a partnership with the Dodgers to sell its line of high-protein Complete Cookies at concession stands throughout Dodger Stadium. The deal is for one year with an option for the company to extend long term, si ...

Tags: Marketing and Sponsorship, Los Angeles Dodgers, MLB

Marketplace Roundup

In San Antonio, Dan McCarney reported Nike has been fined $75,000 for "putting an oversized Tony Parker France national team jersey on a statue of Winston Churchill" to commemorate the French team's qualification for the '11 European Championships. Sculptor Jean Cardot "sued Nike and a promotio ...

Tags: Marketing and Sponsorship

Sprint Won't Renew NBA Sponsorship

Learn more about Sprint Corp. Sprint officials "told the NBA last Wednesday that the company will not renew" its  four-year, $222M sponsorship signed during the '11 lockout that was then the largest sponsorship deal in league history, according to Terry Lefton in this week's SP ...

Tags: Marketing and Sponsorship, Sprint, NBA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug