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In Expected Move, Judge Rules Against N.J.'s Sports Gambling Bid

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U.S. District Court Judge Michael Shipp on Friday night ruled that the state of New Jersey "cannot partially lift a prohibition on sports betting in an effort to boost the state’s struggling horse racing and casino industries." The decision "was the expected outcome, since the judg...

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01/18/13
Marketplace Roundup

Coca-Cola has opened an exhibit in Moscow called the History & Future of Olympic Torch Relay with Coke dedicated to the start of the nomination campaign of for the '14 Sochi Games torch relay. The exhibition opened Thursday and will close Jan. 24. The featured exhibits are the symbols of past Ol ...

Tags: Marketing and Sponsorship

01/17/13
UFC Won't Let Jackson Wear Reebok In Cage

UFC fighter Quinton “Rampage” Jackson is “incensed that the promotion won't let him wear new sponsor Reebok into the cage” for his Jan. 26 fight against Glover Teixeira as part of UFC on FOX 6, according to Steven Marrocco of MMAJUNKIE.com. Jackson said, "I see other fig ...

Tags: Marketing and Sponsorship, UFC, Reebok

01/17/13
Bogusky Returns To SB With SodaStream

After several years out of the ad business, Crispin Porter + Bogusky Founder Alex Bogusky is "back in a big way," returning to the "world's biggest marketing stage, the Super Bowl, to chastise the very world of advertisers that made him rich and famous," according to Bruce Horovitz of USA ...

Tags: Marketing and Sponsorship

01/17/13
Serves & Volleys

The Hall of Fame Tennis Championships in Newport, R.I., will not have a title sponsor this year, but instead five major sponsors, including two new ones -- EMC and Alex and Ani, a jewelry maker. Returning sponsors, but at a higher level, are Rolex, Chubb, and Corona. The official announcement will ...

Tags: Marketing and Sponsorship

01/17/13
Marketplace Roundup

In N.Y., Christian Red noted Nike co-Founder & Chair Phil Knight on Tuesday “hinted at a possible reunion" between the company and Lance Armstrong despite the company severing ties with the cyclist in the wake of a U.S. Anti-Doping Agency report . Knight said, "Never say never." ...

Tags: Marketing and Sponsorship

01/16/13
Reebok Switches Ad Duties Back To DDB

A year after the shoe/apparel company “touted a return of its ad duties to McGarryBowen," Reebok Global Brand Marketing Head Yan Martin said that “effective next year, he will return ad duties to DDB Worldwide," according to Rupal Parekh of AD AGE. The shift is “not taking pla ...

Tags: Marketing and Sponsorship, Reebok

01/16/13
Cheez-It To Sponsor WGI's Sprint Cup Race

Watkins Glen Int'l yesterday announced Kellogg's Cheez-It brand has signed a multiyear deal for title sponsorship of the track's NASCAR Sprint Cup Series race beginning this year. The race will be named the Cheez-It 355 at The Glen. The Kellogg Company has been involved in NASCAR since '91, but thi ...

Tags: Marketing and Sponsorship, NASCAR, Kellogg

01/16/13
Could Rory Wear Tiger's Red On Sundays?

The size of the "shadow” Rory McIlroy has cast over Tiger Woods since the announcement that McIlroy has joined the Nike Golf roster “will be revealed in Abu Dhabi on Sunday should the company’s new signing opt for a red shirt,” according to Kevin Garside of the London INDEPEN ...

Tags: Marketing and Sponsorship, Nike

01/16/13
Marketplace Roundup

ESPN.com’s Bill Speros noted 49ers QB Colin Kaepernick 's online and social media presence “has surged this season along with the San Francisco 49ers' success on the field.” Kaepernick this week “will launch his new website: Kaepernick7.com .” X-A-M Sports PR & Ma ...

Tags: Marketing and Sponsorship

01/15/13
Nike Eyed McIlroy Long Before Deal Announced

Nike Golf had Rory McIlroy "in its sights” long before he  signed a multiyear sponsorship deal  with the company yesterday, according to Allan Brettman of the Portland OREGONIAN. Nike Golf President Cindy Davis said, "We've known Rory for many, many years. We have a staff of people t ...

Tags: Marketing and Sponsorship, Nike, Golf

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