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Nationwide, Axalta To Stay On No. 88 With Alex Bowman Replacing Dale Earnhardt Jr.

Published in SportsBusiness Daily on 07 / 21 / 17

Alex Bowman will have support from longtime Dale Earnhardt Jr. sponsors Nationwide and Axalta for the "bulk of the season" next year when he takes over the No. 88 Monster Energy Cup Series Chevy, according to Bob Pockrass of ESPN.com. Hendrick Motorsports on Thursday announced a "one-year deal" with...

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Marketplace Roundup

The WALL STREET JOURNAL's Steven Perlberg notes DraftKings is "launching a new ad campaign to gin up fan interest" as the '15-16 NFL season gets under way. The new advertisements, "voiced by actor Edward Norton," first aired Sunday on Fox during Texans-Saints. Under the slogan “welcome to ...

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Russell Wilson Clarifies Water Comments

Seahawks QB Russell Wilson on Thursday said his comments to Rolling Stone about how Reliant Recovery Water helped him recoup from a concussion  during the NFC Championship game were "perceived wrong," according to Bob Condotta of the SEATTLE TIMES. Wilson said, "I did not have a concussio ...

Tags: Marketing and Sponsorship, Seattle Seahawks

Brands Activating Around U.S. Open Across N.Y.

U.S. Open tennis matches "start next week, but the action was going full tilt this week for elite players" in the tournament and the "brands they represent," according to Ember & Rothenberg of the N.Y. TIMES. Held in the nation’s "media capital and attracting an upscale audience, the Open ...

Tags: Marketing and Sponsorship, Nike, USTA

Sprinter Prandini Signs First Pro Deal With Puma

U.S. sprinter Jenna Prandini, who won the 100 meters at the '15 NCAA Outdoor Championships, "revealed Thursday she had signed with Puma and will turn professional," according to Ken Goe of the Portland OREGONIAN. Prandini in the process will "give up her senior season" at the Univ. of Oregon. A ...

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Subway Reducing Reliance On Spokespeople

Subway Chief Advertising Officer Chris Carroll said that the QSR "will reduce its reliance on pitchmen to promote its brand, and will instead put more emphasis on the company’s products," a decision which "was made independent and prior to the whole episode with" former spokesperson Jared Fogl ...

Tags: Marketing and Sponsorship, Subway

NFLPA Unveils T-Shirt Line Honoring FDNY

The NFLPA on Thursday unveiled a limited-edition collection of T-shirts to celebrate the 150-year legacy of N.Y.'s firefighters. Some of the most popular Jets and Giants will be featured in the designs, including Giants WR Odell Beckham Jr., Jets WR Eric Decker, Giants QB Eli Manning and Jets CB Dar ...

Tags: Marketing and Sponsorship, NFL

Flacco Stars In Humorous Pepsi, Tostitos Ad

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o ...

Tags: Marketing and Sponsorship, NFL, PepsiCo

Topps Signs Astros SS Carlos Correa

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Tags: Marketing and Sponsorship, Topps Co., MLB

Skechers To Title Sponsor L.A. Marathon

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Tags: Marketing and Sponsorship, Skechers

College Football Players Snag Trademarks

More college football players are "starting to snatch up trademark rights to their names, nicknames and fan slogans," according to Collin Binkley of the AP. The NCAA "generally forbids its players from cashing in on their athletic success, but by gaining legal ownership of phrases tied to their ...

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