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MLB To Debut Lighter New Era Cap For Batting Practice, Spring Training

Published in SportsBusiness Daily on 11 / 20 / 17

MLB next season will debut a new batting practice and Spring Training cap developed in collaboration with longtime partner New Era. The new polyester ProLight 59Fifty caps are said to be 26% lighter than the prior Diamond Era batting practice and Spring Training caps used from '13-17 while still mai...

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Tags: Marketing and Sponsorship, MLB, New Era

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Yale Signs Apparel Deal With Under Armour

Under Armour has signed Yale to a 10-year "head-to-toe apparel deal" worth around $16M, the company's "first relationship with an Ivy League school," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. UA will "design and supply footwear, apparel and accessories for Yale's 35 varsity sp ...

Tags: Marketing and Sponsorship, Under Armour

Toyota Prius Back On The Super Bowl Stage

Toyota "will tout its newly redesigned" '16 Prius in a Super Bowl ad, "using advertising's biggest stage to show off the hybrid car that has appeared in the game just once before," according to E.J. Schultz of AD AGE. The 60-second spot "will run during the two-minute warning in the first half." The ...

Tags: Marketing and Sponsorship, Super Bowl

EPL Replacing Longtime Lion Logo

Despite having a "successful image globally," the EPL’s logo of a crowned lion is "going to be replaced as part of their major rebranding exercise," according to Charles Sale of the London DAILY MAIL. The EPL is "planning an overhaul to maximise having a clean brand with no title sponsor nex ...

Tags: Marketing and Sponsorship, English Premier League

Spieth Tops Tiger On Golf Digest Earnings List

Jordan Spieth was the top earner in golf last year, bringing in more than $53M and knocking Tiger Woods off the top spot for the first time in the money list's 13 years, according to Ron Sirak of GOLF WORLD. Woods fell to No. 3 on the latest 50-golfer list, behind Phil Mickelson. In addition to Spie ...

Tags: Marketing and Sponsorship, PGA Tour

CFP Semifinal Ad Buyers Negotiating ESPN Makegoods

ESPN may owe upwards of $20M "in ad makegoods for ratings shortfalls" for the two CFP semifinal games on New Year's Eve, according to media buyers cited by John Consoli of BROADCASTING & CABLE. Ad buyers and ESPN sales staff all last week were "negotiating locations where audience deficien ...

Tags: Marketing and Sponsorship, ESPN

Daytona Rising Marketing Push Beginning

With Daytona Int'l Speedway officials "ready to receive a certificate of occupancy" tomorrow for the Daytona Rising project, the advertising push to "put fans into more than 100,000 grandstand seats is about to shift into high gear," according to Jim Abbott of the Daytona Beach NEWS-JOURNAL. DI ...

Tags: Marketing and Sponsorship, International Speedway Corp.

Marketplace Roundup

The AP's Stephen Wade reported the Rio Games are getting a boost from IOC TOP sponsor Panasonic "signing on as a sponsor of the opening and closing ceremonies," as the Games this summer are "facing severe budget cuts in almost all aspects." Panasonic in a statement said that it would "provide an arr ...

Tags: Marketing and Sponsorship

Vikes, Seahawks To Get Non-Nike Cold Gear

Both the Vikings and Seahawks on Sunday "will be outfitted with cold-weather gear supplied by Minnesota-based WSI Sports that is specifically designed for football players who have to perform in frigid conditions;" however, the company's branding "won't be noticeable" because of the NFL's spons ...

Tags: Marketing and Sponsorship

Wild Card Teams Finalizing Sponsor Activation

NFL teams hosting Wild Card playoff games this weekend are finalizing activation plans. In Cincinnati, where the Bengals host the Steelers on Saturday night, Fifth Third Bank is the gameday sponsor and is supporting with the distribution of logoed “Brandanas." Those can be fashioned by fa ...

Tags: Marketing and Sponsorship, Cincinnati Bengals, Minnesota Vikings, Houston Texans, Washington Redskins

Royal Purple Not Renewing For Vegas Bowl

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Tags: Marketing and Sponsorship

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