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Drink It In: Monster Energy Officially Takes Over Title Sponsorship Of Top NASCAR Series

Published in SportsBusiness Daily on 12 / 02 / 16

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal...

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Tags: Marketing and Sponsorship, NASCAR

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Under Armour Files Suit Against Skechers

Under Armour has "filed a federal suit against Skechers, alleging the California-based shoe and apparel company violated copyright protections by copying the look and feel of its 'Protect This House. I Will' ads -- right down to the music," according to Jeff Barker of the Baltimore SUN. The ...

Tags: Under Armour, Skechers, Marketing and Sponsorship

Godiva Signs First Athlete Endorser In Wozniacki

Tennis player Caroline Wozniacki is "finally getting the chocolate deal of her dreams," becoming Godiva's first athlete endorser, according to Monica Langley of the WALL STREET JOURNAL. After reaching the U.S. Open final in '14, Wozniacki "garnered newfound appeal with corporate sponsors." When her ...

Tags: Marketing and Sponsorship

Lowry, Sport Chek Announce Two-Year Deal

Retailer Sport Chek on Monday announced a two-year partnership with Raptors G Kyle Lowry, marking the 28-year-old's first endorsement deal with a Canadian company. As part of the agreement, for which financial terms were not disclosed, Lowry becomes the face of #MyNorth -- the sporting goods retaile ...

Tags: Marketing and Sponsorship, Canadian Tire

Chicagoland Promotion Offers Full Refund

Chicagoland Speedway this afternoon will announce a promotion where any fan who purchases an A-I section ticket to Chicagoland's Sept. 20 Sprint Cup race before the Daytona 500 on Feb. 22 will receive a full refund if Dale Earnhardt Jr. wins the 500. The promotion, which features price points betwee ...

Tags: Marketing and Sponsorship, Chicagoland Speedway

USOC Inks Deal With Dick's Sporting Goods

Dick’s Sporting Goods yesterday announced that it has "worked out a deal" with the USOC to "serve as the first official sporting goods retail sponsor to the USOC and Team USA," according to Teresa Lindeman of the PITTSBURGH POST-GAZETTE. Financial terms were not disclosed. Though mos ...

Tags: USOC, Marketing and Sponsorship, Dicks Sporting Goods

Marketplace Roundup

In Phoenix, Mike Sunnucks reported Axalta Coating Systems “will sponsor” the NASCAR Xfinity Series race on March 14 at Phoenix Int’l Raceway. The race will be called the Axalta Faster. Tougher. Brighter. 200. Axalta North America VP Nigel Budden said that the company “wants t ...

Tags: Marketing and Sponsorship

Melo's Virtual Game Launches In N.Y. Subway

Learn more about KUMHO TIRES Knicks F Carmelo Anthony since last week has been part of a "virtual game of hoops -- with ordinary New Yorkers, down in the subway" as part of his deal with South Korea-based Kumho Tire , according to Robert Klara of ADWEEK. Kumho "set up a touchscreen ...

Tags: Marketing and Sponsorship, Kumho Tires

Vegas Arena Signs First Major Sponsor

Related stories : MGM-AEG Vegas Arena Will Have Total Of 52 Suites New Vegas Arena Will Be Equipped For NHL, NBA MGM In Talks To Bring NHL Team To Vegas Strip Arena The new arena on the Las Vegas Strip is "more than a year away from opening, but it has landed its f ...

Tags: Marketing and Sponsorship, AEG

A-10 Launches New Athlete-Centric Campaign

The Atlantic 10 Conference has partnered with 160over90, Philadelphia, to launch a campaign that celebrates student-athletes across each of its 21 championship sports. The campaign -- dubbed "Any Arena. Any Field." -- features a one-minute, 45-second online video and three 30-second national TV ...

Tags: Marketing and Sponsorship

Miller Lite To Title Sponsor Bellator Events In '15

Bellator MMA signed Miller Lite as the official title sponsor for its 16 events this year, marking the first time Bellator has signed a title sponsor for its events, which are carried on Spike TV. “Bellator MMA Presented by Miller Lite” will debut Feb. 27 with Bellator 134: The British I ...

Tags: Marketing and Sponsorship, Bellator, MillerCoors

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