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Tweet Pic Of The Day....

Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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Uniqlo To Launch Djokovic Apparel Line

Uniqlo yesterday announced plans to launch an apparel line modeled after performance wear created and worn by tennis player Novak Djokovic. The line will launch in the U.S. in conjunction with the start of the U.S. Open on Monday and will be available in international markets at a later date. The li ...

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08/23/12
Moore Has Top-Selling WNBA Jersey

WNBA Lynx F Maya Moore remains the league’s top-selling jersey based on sales on WNBAStore.com from October ’11 through August ’12. Moore had the top-selling jersey last year after winning the ’11 WNBA Rookie of the Year award. Following her in jersey sales are Sparks F Cand ...

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08/23/12
Controversy Over $300 LeBron Shoes Continue

National Urban League President & CEO Marc Morial is continuing to urge Nike to drop its plans to release a version of Heat F LeBron James' new shoe, the LeBron X, that retails for more than $300. Morial appeared on CNBC’s “Power Lunch” yesterday and said it is the "wrong messa ...

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08/23/12
Caddypro To Sell NHL-Branded Products

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08/23/12
Marketplace Roundup

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Tags: Marketing and Sponsorship

08/22/12
Anheuser-Busch Renews MLB Sponsorship

Anheuser-Busch and MLB Properties today announced a six-year renewal of the sponsorship agreement that designates Budweiser as the official beer sponsor of MLB. As part of the sponsorship, A-B will have exclusive rights within the malt beverage category to use MLB marks and logos. Budweiser also wi ...

Tags: Marketing and Sponsorship, MLB, Anheuser Busch

08/22/12
Aly Raisman Signs Deal With Poland Spring

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08/22/12
Earnhardt Jr. Coverboy For NASCAR Video Game

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08/22/12
PNC Drops Pistons, Adds Univ. Of Michigan

The Pistons yesterday said that they are “in talks with unnamed companies vying to become the team’s next presenting sponsor to replace PNC Bank,” according to Bill Shea of CRAIN'S DETROIT BUSINESS. PNC in ‘11 signed “what is thought to be a one-year deal with the Pist ...

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08/22/12
Urban League Wants Lower Nike Prices

National Urban League President & CEO Marc Morial has “urged Nike Inc. to abandon plans to release the company's new LeBron X sneakers,” according to Shelly Banjo of the WALL STREET JOURNAL. Morial said he received "incessant phone calls and emails" from angry consumers who balked at ...

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