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Dr Pepper Bringing Back Fictional Vendor Larry Culpepper For College Football Campaign

Published in SportsBusiness Daily on 08 / 30 / 16

Dr Pepper for the third straight year will use fictional concessions vendor Larry Culpepper as the face of its "annual college football pitch, anchoring a multi-platform ad campaign" across national TV, social media and print, according to Anthony Crupi of AD AGE. The character will be "featured in ...

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Tags: Marketing and Sponsorship, Dr Pepper Snapple Group

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Sonic Signs Durant As First Athlete Endorser

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Tags: Marketing and Sponsorship, NBA, Oklahoma City Thunder

Broncos Sign Exclusive Deal With DraftKings

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Tags: Marketing and Sponsorship, Denver Broncos

Pacers, McDonald's To Debut New Campaign

The Pacers and McDonald’s are debuting a "new sponsorship campaign next month" that will include ads on 130 billboards throughout Central Indiana and "in-store promotions at all 158 area McDonald’s restaurants," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The bil ...

Tags: Marketing and Sponsorship, Indiana Pacers, McDonalds

Athletes Poke Fun In New Foot Locker Ads

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Tags: Marketing and Sponsorship, Foot Locker

All Nippon To Title Sponsor LPGA Major

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Tags: LPGA, Marketing and Sponsorship

Pepsi, NFL Promoting Heavily Through Digital

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Tags: Marketing and Sponsorship, PepsiCo, NFL

Marketplace Roundup

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Tags: Marketing and Sponsorship

Toyota Super Bowl Ad To Star Amy Purdy

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Tags: Marketing and Sponsorship, Super Bowl, NFL

Panini, Wizards' Wall Sign New Trading Card Deal

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Tags: Marketing and Sponsorship, Panini

Marketplace Roundup

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