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Under Armour Releases Limited-Edition Stephen Curry Shoe To Celebrate MVP Win

Published in SportsBusiness Daily on 05 / 05 / 15

Warriors G Stephen Curry yesterday was formally named NBA MVP, and Under Armour "responded by announcing a special edition of the Curry One basketball shoe," according to Jeff Barker of the Baltimore SUN. The black, white and gold shoe is called the "MVP Limited Edition" and will launch "on Under Ar...

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Tags: Marketing and Sponsorship, Under Armour

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New Allegations In Ed O'Bannon Lawsuit

Lawyers for the plaintiffs in the Ed O'Bannon antitrust lawsuit against the NCAA recently "amended their complaint by adding a series of new highly charged allegations," according to Steve Berkowitz of USA TODAY. They "mention specific alleged actions not only [by] the NCAA, but also by each of the ...

Tags: EA Sports, Marketing and Sponsorship, NCAA

IndyCar Inks Partnership With Soap Box Derby

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Buster Posey Resolute In Not Becoming A Brand

Giants C Buster Posey is the reigning NL MVP and a two-time World Series champion, but he is “not a brand” and “not a renowned pitchman,” according to Tom Verducci of SI. Endorsement offers “poured in” to Posey and agent Jeff Berry during the offseason, and Posey ...

Tags: Marketing and Sponsorship, San Francisco Giants

EA Plans To Continue With CFB Game Sans NCAA

EA Sports Exec VP Andrew Wilson yesterday posted a statement online that the company will continue to develop and publish a college football video game despite the NCAA's decision to end its contract licensing its name and logo for EA Sports' "NCAA Football" franchise. Wilson wrote, "Our relati ...

Tags: EA Sports, NCAA, Marketing and Sponsorship

Woods Inks New Deal With Nike

Tiger Woods has "signed a new endorsement deal with Nike that will take the place of a contract set to expire this year," according to Bob Harig of ESPN.com. Mark Steinberg, Woods' agent, yesterday said that the contract was "signed about two weeks ago during a series of meetings in Florida." Steinb ...

Tags: Golf, Marketing and Sponsorship, Nike

Baltimore GP Unlikely To Have Title Sponsor

The Izod IndyCar Series Grand Prix of Baltimore "likely won't have a title sponsor for this year's race, but organizers are still working on lining one up for next year," according to Gary Haber of the BALTIMORE BUSINESS JOURNAL. Event GM Tim Mayer said that race officials are "looking for a title s ...

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Marketplace Roundup

MARKETING WEEK's Sebastian Joseph reported Li Ning has "suspended its deal with Jamaican sprinter Asafa Powell as the fallout from his positive drugs test escalates." The company said it "strongly" supports the star's "proactive" approach toward the incident and his cooperation with WADA, but it has ...

Tags: Marketing and Sponsorship

Yonex Drops Wozniacki From Sponsorship

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Tags: Marketing and Sponsorship, Tennis

Jags, Winn-Dixie End Sponsorship

Jacksonville-based Winn-Dixie grocery stores, one of the "most lucrative and long-standing sponsors" of the Jaguars, has ended its association with the team, according to Drew Dixon of the FLORIDA TIMES-UNION. Winn-Dixie Senior Communications Dir Brian Wright said, “It was not a snap decision. ...

Tags: Marketing and Sponsorship, NFL, Jacksonville Jaguars

MLB Parade Displays Chevy Trucks

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