Featured Story

AT&T Pulls Sponsorship Of USA Gymnastics Amid Sexual Abuse Scandal

Published in SportsBusiness Daily on 01 / 23 / 18

AT&T has “suspended its sponsorship of USA Gymnastics in the wake” of the Larry Nassar sexual abuse scandal, joining Procter & Gamble, Hershey’s and Under Armour as sponsors that have left the NGB since December, according to Axon & Armour of USA TODAY. AT&T in a ...

Read More

Tags: Marketing and Sponsorship, ATT

More Stories

Marketplace Roundup

In Dallas, Brandon Wheeland notes adidas yesterday unveiled its NCAA tournament gear "for nine universities dubbed the Made in March uniform collection." Texas A&M is again participating, but while last year's uniforms "featured a black and maroon look, this year's version heads back to its root ...

Tags: Marketing and Sponsorship

Oilers' Connor McDavid To Endorse CIBC

Oilers C Connor McDavid today was introduced as a spokesperson for Canada-based bank CIBC "in one- to two-minute ads that will be available online," according to Marty Klinkenberg of the GLOBE & MAIL. CIBC’s wealth-management division as part of the deal "will invest and protect McDavid&rs ...

Tags: Marketing and Sponsorship

MainGate Sets Merchandise Sales Record At Super Bowl

Indianapolis-based merchandising company MainGate is "reporting a record windfall" from Super Bowl 50, in part due to the popularity of Broncos QB Peyton Manning and the event's 50th anniversary, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. MainGate President & CEO D ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

Wilson Releases New Clothing Line

Seahawks QB Russell Wilson has a new clothing line named "Good Man Brand," which Nordstrom is "carrying in its stores," according to Tricia Romano of the SEATTLE TIMES. The clothes "ranged from the casual zip-up white jacket ... to dress shirts with checkered patterns," and the line was designed wit ...

Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Married Olympians Offer Unique Sweepstakes

Married Olympians Ashton Eaton and Brianne Theisen-Eaton are launching a social media contest with a grand prize they are funding themselves: A trip for two to watch them compete in the Rio Games. Doyle Management Group Founder & CEO Paul Doyle, who reps both athletes, estimated the prize, which ...

Tags: Marketing and Sponsorship

Angels' Trout Debuting Smart Bat

Angels CF Mike Trout is the first pro baseball player "to have his own signature smart bat, which he is debuting during Spring Training" in Tempe this year, according to Hayley Ringle of the PHOENIX BUSINESS JOURNAL. Trout has partnered with San Jose-based Zepp Labs, which has developed a "mult ...

Tags: Marketing and Sponsorship, Los Angeles Angels

U.S. Soccer Unveiling New Crest With Virtual Reality

The U.S. Soccer Federation today formally unveiled a "redesign of its most conspicuous symbol: the red, white and blue crest adorning the jerseys of the men’s and women’s national teams," but the organization opted to "largely bypass the traditional news media" in showing off t ...

Tags: Marketing and Sponsorship, Soccer

Citigroup Subpoenaed In Connection With FIFA Scandal

Citigroup has "received a subpoena in connection with the FIFA bribery scandal, making it the first major U.S. bank to disclose a link to probes involving soccer’s governing body," according to Ensign & Matthews of the WALL STREET JOURNAL. Citigroup, which indicated that the subpoena ...

Tags: Marketing and Sponsorship, Citi, FIFA

Hendrick Surprised By SHR's Move To Ford

Hendrick Motorsports Owner Rick Hendrick indicated that he was "caught off guard" by Stewart-Haas Racing's decision last week to switch from Chevy to Ford beginning with the '17 NASCAR season, according to Jim Utter of MOTORSPORT.com. HMS had been providing engines and tech support to SHR, but Hendr ...

Tags: Marketing and Sponsorship, Ford

360Fly, Monster In Supercross Color Dispute

The colors black and green are at the center of a dispute between Monster Energy and 360Fly -- both sponsors of the Yamaha Factory Racing Supercross team -- that threatens to bring an early end to the latter’s sponsorship of the team. The conflict arose ahead of the Feb. 13 Supercross event in ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug