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Published in SportsBusiness Daily on 04 / 01 / 15

$45M  – The amount Rivers Casino has contributed, to date, to the Sports & Exhibition Authority of Pittsburgh and Allegheny County for Consol Energy Center construction expenses, following the latest payment of $4.6M. By the time its agreement with SEA concludes in '38,...

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Earnhardt Gets "Man Of Steel" Paint Scheme

NASCAR driver Dale Earnhardt Jr. for the second consecutive year will have a "superhero movie featured on his car" at Michigan Int'l Speedway, as primary sponsor the National Guard partners with the new movie "Man of Steel" for Sunday's Quicken Loans 400, according to Jeff Gluck of USA TODAY. T ...

Tags: Marketing and Sponsorship, NASCAR

Univ. Of Minnesota Eyes Better Apparel Deal

As the Univ. of Minnesota's seven-year contract with Nike nears expiration in July '14, UM officials are "looking to increase the benefit to the school," according to Mike Kaszuba of the Minneapolis STAR TRIBUNE. The school under the current contract "gets $200,000 a year in royalty payments: $10,00 ...

Tags: Marketing and Sponsorship, Nike

KU Sends Cease-And-Decist To Risque Account

A "mini-controversy brewed" last night, when Twitter account @KUBoobs, which "specializes in, well … you get it, announced that it had received a 'cease-and-desist' letter from the University of Kansas stating that it had to shut down" by tomorrow, according to Rustin Dodd of the K.C. STAR. K ...

Tags: Marketing and Sponsorship, Twitter

Names & Faces

TIME.com's Sean Gregory reviews Nike's new TV ad starring Tiger Woods as part of an ad campaign dubbed "Nike TW '14: The Sport of Golf," writing, "I found the ad oh so confusing." Woods in the ad "tees off, as dramatic music plays in the background," and a race starter "stands besides the tee, ...

Tags: Marketing and Sponsorship

NBA Allows New Court Signage

NBA teams, seeing the “push for lucrative jersey advertising shelved, are getting two new areas inside their arenas as sources of revenue starting next season: on the court and atop the backboards,” according to John Lombardo of SPORTSBUSINESS JOURNAL. League officials approved teams sel ...

Tags: Marketing and Sponsorship, NBA

Broadcasters Toe Line With Endorsements

Plenty of sports media figures are "endorsing products these days," according to SI.com’s Richard Deitsch, who spoke with network execs, broadcasters and agents over the past three weeks “to gain insight into which on-air talent are allowed to endorse products and why.” Execs from ...

Tags: Marketing and Sponsorship

Danica Tops Celebrity Social Media Reach

In terms of "social-media eyeballs -- which typically relate to a younger and often more desirable demographic, it appears that mascots leave celebrity endorsers in the dust," according to Bruce Horovitz of USA TODAY. NASCAR driver Danica Patrick, who is sponsored by Go Daddy, finished "about four t ...

Tags: Marketing and Sponsorship

Adidas Sued Over "Adizero" Trademark

An Illinois church is “putting new pressure” on Bulls G Derrick Rose “over attempts by Adidas ... to step all over its ‘Add a Zero’ trademark,” according to Kaja Whitehouse of the N.Y. POST. The Christian Faith Fellowship Church -- which “sells shirts and c ...

Tags: Marketing and Sponsorship, Adidas

Nike, Adidas Embrace 3D Printing

Nike and adidas are "embracing 3D printing to speed up the shoemaking process, using the technology to make multiple prototype versions at a previously impossible speed," according to Barney Jopson of the FINANCIAL TIMES. 3D printers "lay down particles of plastic, metal or even wood in thin layers ...

Tags: Marketing and Sponsorship, Nike, Adidas

Kansas Re-Ups With Adidas

The Univ. of Kansas and adidas have signed a six-year extension of their footwear and apparel deal that will last through '19 and be worth at least $26M. adidas initially signed an eight-year deal with KU in '05 ( KU ). In K.C., Rustin Dodd reports the deal is "one of the richest in adidas' large po ...

Tags: Marketing and Sponsorship, Adidas

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