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Williams' Grand Slam Quest Bringing In New U.S. Open Advertisers For ESPN

Published in SportsBusiness Daily on 08 / 31 / 15

The U.S. Open, which starts today, has become a "must-buy for advertisers looking to reach one of the most affluent audiences outside of golf," but "in an interesting twist, host network ESPN this year has begun what may be characterized as a democratization of the U.S. Open's marketing mix," accord...

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Tags: Marketing and Sponsorship, USTA

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11/26/13
Marketplace Roundup

The NLL has announced a deal with Under Armour as the league’s new exclusive supplier of performance apparel, footwear & equipment through the '16 season. The deal takes effect with the start of the NLL season on Dec. 28. The apparel supplied will include baselayer gear, as well as UA's ne ...

Tags: Marketing and Sponsorship

11/25/13
Kevin Garnett Stars In New Beats By Dre TV Spot

Nets F Kevin Garnett is "the star of the latest Beats by Dr. Dre TV ad," which broke last night, according to Beth Snyder Bulik of AD AGE. The spot shows "screaming rival fans" who "wave derogatory signs and curse, throw eggs or drinks, and even spit at the bus driving into the unnamed underground a ...

Tags: Marketing and Sponsorship

11/25/13
Foot Locker Sees Impact Of Nike's Price Increase

Foot Locker Chair & CEO Ken Hicks on Friday said that the company is "seeing the impact of a Nike policy to strategically increase its footwear prices," and pointed to an overall 30% price bump on Nike Basketball Air Foamposites to illustrate his point, according to Allan Brettman of the Portlan ...

Tags: Foot Locker, Marketing and Sponsorship

11/25/13
American Entrepreneur Trying To Monetize Chess

The World Chess Federation has "sold worldwide licensing and marketing rights" to American entrepreneur Andrew Paulson and his company, Agon, in the "hope that he will become the game’s white knight, able to monetize chess where past efforts have flopped," according to Matt Richtel of the N.Y. ...

Tags: Marketing and Sponsorship

11/25/13
Marketplace Roundup

REUTERS' Conor Humphries noted golfer Rory McIlroy "has settled a legal dispute" with his former sponsor Oakley. McIlroy yesterday made the announcement "without disclosing the terms of the deal." McIlroy switched sponsors in January when he signed with Nike, prompting Oakley to "launch legal action ...

Tags: Marketing and Sponsorship

11/22/13
Fresno State Merchandise Flying Off The Racks

Fresno State Univ. is "on pace to shatter records at the cash register" with retail sales of school merchandise projected to gross more than $11M in the fiscal year that will end in June, according to Bryant-Jon Anteola of the FRESNO BEE. The school since July has "seen a 41% growth in sales -- the ...

Tags: Marketing and Sponsorship

11/22/13
NHL Launching Animated Campaign

The NHL on Friday announced that Shop.NHL.com will feature its products in an animated holiday workshop as part of a new national campaign. The 30-second national TV spot, including the league's first venture into animation, will debut during CBC's "Hockey Night in Canada" broadcast of the Capi ...

Tags: Marketing and Sponsorship, NHL

11/22/13
Marketplace Roundup

In Boston, Gayle Fee reports Red Sox DH David Ortiz and RF Shane Victorino’s playoff beard clippings are "up for grabs" after being "put on the block by Gillette." Gillette is "selling the Beard Ball trophies (because the hair was rolled into a ball) to raise money for Movember, the men’ ...

Tags: Marketing and Sponsorship

11/21/13
FIFA, Adidas Extend Sponsorship Deal

FIFA and adidas today formally announced an extension of their long-term sponsorship deal that gives the apparel maker official partner, supplier and licensee rights for the World Cup and all FIFA events through '30. adidas also will continue to supply the official match ball of the FIFA World Cup a ...

Tags: Marketing and Sponsorship, Adidas, FIFA

11/21/13
NBA Replacing Bacardi With Diageo

The NBA yesterday formally announced a multiyear sponsorship deal with Diageo, which gains category exclusivity as the league's official spirits brand. Diageo's Ciroc and Crown Royal brands will be integrated into NBA and D-League marketing initiatives, and the Baileys brand will be used in conjunct ...

Tags: Marketing and Sponsorship, NBA

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