Featured Story

NHL, Bridgestone Agree To Five-Year Renewal Of North American Sponsorship Deal

Published in SportsBusiness Daily on 07 / 30 / 15

The NHL has signed a five-year North American renewal with Bridgestone, which will keep the tire maker as the title sponsor of the Winter Classic as well as the official tire of the NHL. Financial terms of the deal were not disclosed. In addition to the continuation of its Winter Classic deal, Bridg...

Read More

Tags: Marketing and Sponsorship, NHL, Bridgestone

More Stories

Oregon To Wear Pink Nike Helmets

Nike on Thursday morning announced that the Univ. of Oregon football team "will wear pink cleats, socks, gloves and helmets for its home game against Washington State on Saturday," according to Darren Rovell of ESPN.com. Nike and UO have "partnered in the past to wear pink to support October's Breas ...

Tags: Marketing and Sponsorship, Nike

Adidas Refutes Validity Of Wiggins Letter

An adidas spokesperson said a letter going around the Internet claiming to be from the company and offering Kansas F Andrew Wiggins a $180M contract is "fraudulent," according to Kurt Helin of NBCSPORTS.com. The spokesperson added that aside from the denial, the company "cannot and would not further ...

Tags: Adidas, Marketing and Sponsorship

Ousted GM Exec Defends Chevy-ManU Deal

Former GM Global CMO Joel Ewanick on Tuesday said that signing the sponsorship deal between Chevrolet and EPL club Manchester United "that ultimately led to his ouster last year was a 'no-brainer,'" according to Ryan Beene of AUTOMOTIVE NEWS. Ewanick, in his first public remarks about his July '12 ...

Tags: Marketing and Sponsorship, Manchester United, General Motors

Survey: Waltrip Reputation Hurt By Scandal

Michael Waltrip "seems to have borne the most negative brunt of the fallout" from the cheating scandal around his NASCAR team, according to Nate Ryan of USA TODAY. Davie-Brown Index data shows that Waltrip "suffered significant drops in aspiration (falling 24% from a top-20 ranking), endorsement (a ...

Tags: Marketing and Sponsorship, NASCAR

Indiana Seeks TV Exposure With On-Court Ads

Indiana Secretary of Commerce Victor Smith, who heads the Indiana Economic Development Corp., said the organization's main interest in its recent deal to place on-court ads at Bankers Life Fieldhouse was "the national TV exposure of 40-plus games," according to Barb Berggoetz of the INDIANAPOLIS S ...

Tags: NBA, Indiana Pacers, Marketing and Sponsorship

Marketplace Roundup

USA TODAY's Bruce Horovitz noted Nestle yesterday announced plans for a '14 rollout of the Butterfinger Peanut Butter Cup, and the brand has "even purchased its first-ever Super Bowl commercial to tout it." Butterfinger Brand Manager Jeremy Vandervoet said that because the new candy will launch earl ...

Tags: Marketing and Sponsorship

Cabrera's Endorsement Opportunities Growing

Tigers 3B Miguel Cabrera despite being a Triple Crown winner "doesn't have many endorsement deals," according to Bill Shea of CRAIN'S DETROIT BUSINESS. It is "unknown whether that is from a lack of interest on the part of marketers, or his wishes." Sources estimated that Cabrera, who is featured in ...

Tags: Marketing and Sponsorship, MLB

Adidas, Nike To Battle Over Wiggins

The endorsement market for Kansas F Andrew Wiggins when he joins the NBA "could be bigger than it was" for Heat F LeBron James as a rookie, according to Jared Zwerling of BLEACHER REPORT. Sole Collector magazine Editor-in-Chief Nick DePaula said that next year will "present a special class of sneake ...

Tags: Marketing and Sponsorship

Converse Conducting Media Agency Review

Nike-owned Converse is "on track to double its sales over the next few years and it's looking for a media buying and planning agency to support that growth," according to Alexandra Bruell of AD AGE. Sources said that the Andover, Mass.-based brand is "in the midst of a media agency review." Contende ...

Tags: Marketing and Sponsorship, Nike, Converse

Chips & Putts

In Ireland, Colm Keena reported proceedings in Dublin's Commercial Court on Monday revealed that golfer Rory McIlroy "negotiated sponsorship contracts over the past two years" with a value of up to $129M. Horizon Sports Management, with which McIlroy signed agreements in '11 and '13, said that "as a ...

Tags: Marketing and Sponsorship, Golf

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug