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SMI's Admission Revenue Down 5% in '14; TV Money, Reduced Expenses Boost Profit

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Speedway Motorsports Inc. reported a $5.3M decrease in admission revenue across its eight tracks in '14, trending with lower attendance overall for NASCAR events last year, according to SMI officials. Some events were affected by weather at events held at Bristol Motor Speedway and Texas Motor Speed...

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Tags: Finance, Speedway Motorsports Inc.

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Marketplace Roundup

Steelers S Ryan Clark yesterday said that Redskins QB Robert Griffin III is the young NFL player currently with the best commercial. Referencing adidas' ad that promotes Griffin's return to the field for the start of the season, Clark said, "You talk about a great commercial, this guy makes me want ...

Tags: Marketing and Sponsorship

Zaxby's Signs Sponsorship Deal With 25 Colleges

Zaxby's has struck sponsorship deals with 25 universities in an effort to market itself as the official chicken of college sports. The deals were brokered by IMG College. The restaurant chain, which is based in Athens, Ga., has 570 locations across 13 states, most of them in the Southea ...

Tags: Marketing and Sponsorship

Arsenal, Puma Strike Record Kit Deal

EPL club Arsenal has agreed to the "biggest kit deal in English football with sports giants Puma,” according to John Cross of the London DAILY MIRROR. The five-year agreement is worth more than $46.5M (all figures U.S.) annually. It is worth more than Liverpool’s new $38.8M-per-year cont ...

Tags: Marketing and Sponsorship, English Premier League, Soccer

Tim Hortons Expands Brand In NHL Playoffs

Canada-based QSR Tim Hortons is investing in a "national playoff deal for the first time" during the Stanley Cup Playoffs, according to Dan Steinberg of the WASHINGTON POST. The decision was made in part because the NHL "controls the inventory for all on-camera dasher board ads during the playo ...

Tags: Marketing and Sponsorship, NHL, Washington Capitals

Asics Lookings To Expand Beyond Running Shoes

Asics has been "synonymous with running," but the brand now is "hoping to stake a claim in the booming training category," according to Natalie Zmuda of AD AGE. Asics tomorrow will "introduce its training line with  a 60-second spot titled, 'What's Next?'" The ad, created by Vitro, San Diego, ...

Tags: Marketing and Sponsorship

Phoenix Racing Owner Weighs NASCAR Exit

Phoenix Racing Owner James Finch has been "unable to find a long-term sponsor for his Sprint Cup team," and he is thinking about an "exit from racing all together," according to Jason Shoot of the Panama City NEWS HERALD. Finch said that his team "will not enter any races after the Brickyard 400 sch ...

Tags: Marketing and Sponsorship, NASCAR

Charmin To Market Around Two NASCAR Races

Procter & Gamble's Charmin brand has “signed a deal with Charlotte Motor Speedway to sponsor” the Sprint All-Star Race and Sprint Cup Coca-Cola 600 at the track, and as part of the deal the toilet paper brand “plans to hang banners outside the speedway and signs along pit road ...

Tags: Marketing and Sponsorship, Procter and Gamble, NASCAR

Chevy Using ManU Deal To Tap Chinese Market

Chevrolet "hopes that soccer can do for it in China what baseball did for it in the U.S.,” according to a front-page piece by Nathan Bomey of the DETROIT FREE PRESS. A year after GM signed a $559M sponsorship “that will put the Chevrolet name on uniforms” of EPL club Manchester Uni ...

Tags: Marketing and Sponsorship, General Motors, English Premier League

Carmelo Latest Fashionable N.Y. Athlete

Knicks F Carmelo Anthony has “become the latest in a long line of fashionable New York athletes,” as he “favors custom-made suits, vintage jackets and high-end cargo pants, a look that has caught on among his peers in professional sports,” according to Mary Pilon of the N.Y. ...

Tags: Marketing and Sponsorship

Company Sues Reebok Subsidiary Over Hockey Bag

Ontario-based hockey supplier Grit Inc. has sued Reebok alleging subsidiary Sport Maska Inc. has "started marketing a new hockey bag that is similar to Grit’s well-known Hockey Tower,” according to Janet McFarland of the GLOBE & MAIL. Quebec-based Sport Maska “denies all t ...

Tags: Marketing and Sponsorship, Hockey, Reebok

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