Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
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Microsoft, NFL Unveil Five-Year, $400M Deal; EA Sports Developing Xbox One Games05 / 22 / 13Microsoft and the NFL yesterday unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo vi... Tags: Microsoft, NFL, Marketing and Sponsorship |
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Marketplace Roundup
MLB Properties and Bayer HealthCare on Thursday formally announced an expansion of their sponsorship agreement involving both the Bayer Advanced Aspirin and One-A-Day brands. One-A-Day will remain the official multivitamin of the league, a designation it has held since ’08, while Bayer Ad ...
Marvel, Cowboys Team For Co-Branded Merch
Marvel Entertainment and the Cowboys yesterday announced an agreement that allows the team to license Marvel characters and to develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and other Super Heroes. The Marvel/Cowboys collection for infants, kids, and ...
Tags: Marketing and Sponsorship, Marvel Comics, Dallas Cowboys
Amar'e Stoudemire Again Signs With Nike
Knicks F Amar’e Stoudemire posted a video on his Twitter feed yesterday afternoon to announce that he has signed an extension of his shoe deal with Nike. Stoudemire, who has more than 326,000 followers on Twitter, has posted several messages in recent weeks about deciding on a shoe part ...
Tags: Nike, Marketing and Sponsorship, Basketball, New York Knicks
CFL Argos Sack Ad Campaign
The CFL Toronto Argonauts are “replacing a controversial ad for the team’s season home opener" after Toronto City Council member Michael Layton "complained it might be interpreted as encouraging domestic violence,” according to Tess Kalinowski of the TORONTO STAR. Posters appearing ...
Tags: Marketing and Sponsorship, CFL
NFL Marketing Notes
Eagles COO Don Smolenski said the lockout has had a "direct impact" on the team's retail sales. Smolenski "declined to specify how much less money the Eagles have made this offseason from jersey and other merchandise sales." But he added the retail sales "have been noticeably less than what they wou ...
Tags: NFL, Football, Marketing and Sponsorship
Wheels & Deals
In Daytona Beach, Godwin Kelly noted in the "murky world of NASCAR race team sponsorship negotiations, one of the big names reportedly in play is UPS, which sponsors David Ragan's car." Roush Fenway Racing is "trying to hang on to that deal, which involves millions of dollars, and Ragan probably hel ...
Marketplace Roundup
MARKETING magazine’s John Reynolds reported BP “launched its first TV campaign" in the U.K. since the company's oil spill crisis last year, “highlighting its sponsorship of the London 2012 Olympics.” BP Brand Dir Duncan Blake said, "We are trying to be humble. We th ...
Under Armour Signs Kemba Walker
Bobcats G Kemba Walker is the first rookie to "sign with a shoe company," as he has agreed to terms with Under Armour on a multiyear deal, according to sources cited by Darren Rovell of CNBC.com. Under Armour still is "looking for its can't miss star ... less than a year after debutin ...
Nike Re-Signs Vick To Endorsement Deal
Nike has signed Michael Vick to a multiyear endorsement contract. The deal continues the marketing reformation of the Eagles QB, once one of the highest-paid endorsers in the NFL. Earlier this year, Vick signed with Bombo Sports & Entertainment to do a documentary film chronicling his life. Mor ...
Jeter's Marketing Team Limits 3,000th Hit Ads
Yankees SS Derek Jeter enters today's game against the Indians just four hits shy of the 3,000 mark, and his management team “has been reaching out to companies not aligned with Jeter to pressure them not to run any advertising attached to the event,” according to Paul Tharp of th ...
