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Arms Race: Nike's Plans For NBA Jersey Designs Not Expected To Include Sleeves

Published in SportsBusiness Daily on 01 / 17 / 17

Nike is "expected to present its initial NBA jersey designs to retailers beginning this week" and "doesn’t plan to produce sleeved jerseys," according to Sara Germano of the WALL STREET JOURNAL. The style that was debuted by adidas in '13 "received mixed reviews from players and fans" ( ...

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Tags: Marketing and Sponsorship, NBA, Nike

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