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Posey Inks Endorsement Deal With BodyArmor SuperDrink, Invests In Company05 / 20 / 13MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted... |
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WSOP Adds Rules For Commercial Logos
The 42nd annual World Series of Poker main event begins Friday afternoon, and there are “a lot [fewer] logos for online poker sites such as PokerStars, Full Tilt Poker and Absolute Poker -- sites that shut down in April by the Justice Department,” according to Liz Benston of the LAS VEG ...
Names & Faces
Skechers Thursday announced that it has signed Patriots RB Danny Woodhead to a two-year endorsement deal. Woodhead will appear in a worldwide multiplatform marketing campaign for the Skechers Fitness footwear collection. The endorsement includes two product lines: the Resistance ProSpeed running sho ...
Marketplace Roundup
MLB Properties and Bayer HealthCare on Thursday formally announced an expansion of their sponsorship agreement involving both the Bayer Advanced Aspirin and One-A-Day brands. One-A-Day will remain the official multivitamin of the league, a designation it has held since ’08, while Bayer Ad ...
Marvel, Cowboys Team For Co-Branded Merch
Marvel Entertainment and the Cowboys yesterday announced an agreement that allows the team to license Marvel characters and to develop co-branded merchandise featuring Captain America, Spider-Man, Iron Man, Thor, and other Super Heroes. The Marvel/Cowboys collection for infants, kids, and ...
Tags: Marketing and Sponsorship, Marvel Comics, Dallas Cowboys
Amar'e Stoudemire Again Signs With Nike
Knicks F Amar’e Stoudemire posted a video on his Twitter feed yesterday afternoon to announce that he has signed an extension of his shoe deal with Nike. Stoudemire, who has more than 326,000 followers on Twitter, has posted several messages in recent weeks about deciding on a shoe part ...
Tags: Nike, Marketing and Sponsorship, Basketball, New York Knicks
CFL Argos Sack Ad Campaign
The CFL Toronto Argonauts are “replacing a controversial ad for the team’s season home opener" after Toronto City Council member Michael Layton "complained it might be interpreted as encouraging domestic violence,” according to Tess Kalinowski of the TORONTO STAR. Posters appearing ...
Tags: Marketing and Sponsorship, CFL
NFL Marketing Notes
Eagles COO Don Smolenski said the lockout has had a "direct impact" on the team's retail sales. Smolenski "declined to specify how much less money the Eagles have made this offseason from jersey and other merchandise sales." But he added the retail sales "have been noticeably less than what they wou ...
Tags: NFL, Football, Marketing and Sponsorship
Wheels & Deals
In Daytona Beach, Godwin Kelly noted in the "murky world of NASCAR race team sponsorship negotiations, one of the big names reportedly in play is UPS, which sponsors David Ragan's car." Roush Fenway Racing is "trying to hang on to that deal, which involves millions of dollars, and Ragan probably hel ...
Marketplace Roundup
MARKETING magazine’s John Reynolds reported BP “launched its first TV campaign" in the U.K. since the company's oil spill crisis last year, “highlighting its sponsorship of the London 2012 Olympics.” BP Brand Dir Duncan Blake said, "We are trying to be humble. We th ...
Under Armour Signs Kemba Walker
Bobcats G Kemba Walker is the first rookie to "sign with a shoe company," as he has agreed to terms with Under Armour on a multiyear deal, according to sources cited by Darren Rovell of CNBC.com. Under Armour still is "looking for its can't miss star ... less than a year after debutin ...
