Featured Story

Mondelez Signs Deal With USOC For Cookies, Crackers; Dick's Sporting Goods Renews

Published in SportsBusiness Daily on 09 / 29 / 16

The USOC has signed Mondelez Int'l as a new cookies and crackers sponsor, a category previously controlled by Kellogg’s, two sources said. Mondelez makes well-known brands such as Oreo, Chips Ahoy!, Ritz and Triscuit. Its rights begin in January. Terms of the deal are not known. The ...

Read More

Tags: Marketing and Sponsorship, USOC, Dicks Sporting Goods

More Stories

12/29/14
New State Farm Ad Extends "Twins" Theme

State Farm during the slate of Christmas Day NBA games launched the latest installment of its "Born to Assist" campaign, with Cliff Paul, the fictional twin of Clippers G Chris Paul, "tapped for State Farm's National Bureau of Assists team," according to Ashley Rodriguez of AD AGE. The "Best of ...

Tags: Marketing and Sponsorship, State Farm

12/29/14
Stephen Curry Signs Deal With Express

Warriors G Stephen Curry has signed an endorsement deal with apparel company Express. The company will debut a new marketing campaign featuring Curry in March ( Express ). GQ's Angelo Spagnolo noted Curry will be the "first men's brand ambassador in the company's 30 year history." Curry said, "It's ...

Tags: Marketing and Sponsorship

12/29/14
Olympic Hopefuls Turn To Crowdfunding

Several crowdfunding websites for athletes have launched in recent years -- including RallyMe, PledgeSports and MakeAChamp -- with “thousands of athletes” using such sites to “pay for their training, coaching, equipment, travel expenses and more, with varying degrees of success,&rd ...

Tags: Marketing and Sponsorship

12/23/14
IMG Consulting Wins Visa Business

IMG Consulting has triumphed in one of the largest and most-scrutinized agency shootouts of '14, winning a review to handle Visa’s sports marketing activities consolidated across its biggest properties. Those larger properties include Visa's IOC TOP sponsorship, the FIFA World Cup and NFL righ ...

Tags: Marketing and Sponsorship, Visa, IMG

12/23/14
Under Armour, Plank Lauded

Under Armour is "wrapping up arguably its best year ever" as sales -- expected to pass $3B -- "are up an eye-popping 30%; its stock is up nearly 60%; and this year it sprinted past Adidas to become the No. 2 sportswear brand in the U.S." trailing only Nike, according to a front-page piece by Bruce H ...

Tags: Marketing and Sponsorship, Under Armour

12/23/14
Sports-Themed Ugly Sweaters Help Fad Grow

Ugly sweaters for sports teams have "come to life" in the retail fashion world "to the tune" of $10M in sales for New Jersey-based Forever Collectibles, according to Ilan Mochari of INC magazine. Forever Collectibles' "overwhelming success with ugly sweaters almost didn't happen," as the most "resis ...

Tags: Marketing and Sponsorship

12/23/14
Marketplace Roundup

Unilever Senior Dir of Axe & Men's Grooming Matthew McCarthy said that while the men's grooming product line has been a Super Bowl advertiser the past two years, there are "no current plans to be there" in '15. AD AGE's Jack Neff noted Axe instead will have a campaign for the new Axe White Label ...

Tags: Marketing and Sponsorship

12/22/14
Puma's Move To More Immersive Site Pays Off

Puma this summer decided to merge its content and e-commerce sites into one with the "hope that by surrounding product images and buy buttons with stories about the products," it would "encourage people to buy" its products, according to Lucia Moses of DIGIDAY. Puma two years ago was "looking for wa ...

Tags: Puma, Marketing and Sponsorship

12/22/14
Subway Enhances Liverpool Deal With Sub Ads

Subway "is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity," according to Shona Ghosh of MARKETING magazine. The new ads "will show the slogan ‘Super Sub Time’ every time a tactical substitution is made." The ads "first made a ...

Tags: Subway, Marketing and Sponsorship, Liverpool

12/22/14
Lenovo's NFL Deal Leads To Brand Awareness Spike

Lenovo Exec Dir of Marketing David Rabin said that the computer manufacturer's NFL sponsorship "has scored points for sure and the company 'likes the trajectory.'" FOX BUSINESS' Robert Gray noted Rabin "stopped short of saying the partnership has hit paydirt." Lenovo claims that since the deal ...

Tags: NFL, Lenovo, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug