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Taste Of Success: Coca-Cola Extends Partnership With NASCAR, ISC Through '23

Published in SportsBusiness Daily on 01 / 17 / 18

Coca-Cola has extended its partnership with NASCAR that will "see the continuation of Coke being the 'Official Soft Drink of NASCAR' that it has held" since '98, according to Maury Brown of FORBES. The deal, which includes ISC, will "continue the long-standing partnership" through '23. The exte...

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Tags: Marketing and Sponsorship, NASCAR, Coca-Cola

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Canucks Settle Suit With Moving Company

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Marketplace Roundup

Under Armour has signed NFL Draft prospect LB Myles Jack to a multiyear partnership. Jack, who was repped by Octagon in the deal, is the first '16 draft prospect to sign a footwear and apparel deal ( UA ). SIMON SAYS : Team Penske and Hewlett Packard Enterprises announced a multiyear extension o ...

Tags: Marketing and Sponsorship

Stewart-Haas Racing Moving To Ford Engines

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Tags: Marketing and Sponsorship, NASCAR

Missy Franklin Signs With Wheaties

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Tags: Marketing and Sponsorship, Wheaties

Curry Visits Local School To Promote Brita

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Tags: Marketing and Sponsorship, Golden State Warriors

City Sports Stores To Be Revived

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Tags: Marketing and Sponsorship

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Honda Extends PGA Tour Title-Sponsorship Deal

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Tags: Honda, Marketing and Sponsorship, PGA Tour

Under Armour Unveils New "Rule Yourself" Spot

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