Featured Story

2014 SBJ/SBD Reader Survey Seeks Your Input On Sports Business

Published in SportsBusiness Daily on 10 / 24 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. Some of the questions that you will find in this year's survey are...

Read More

Tags: People and Pop Culture

More Stories

12/18/12
RGIII Sets NFL Jersey Sales Record

Redskins rookie QB Robert Griffin III's No. 10 jersey "has sold more than any other player's in a single season since the NFL started keeping track six years ago," according to Darren Rovell of ESPN.com. The metric is based on "sales of jerseys on the league's official Internet store, NFLshop.com." ...

Tags: Marketing and Sponsorship, Washington Redskins, NFL

12/18/12
Li-Ning Signs On As Heat Sponsor

Li-Ning yesterday announced a sponsorship deal with the Heat, effective immediately, giving the China-based brand the designation of official partner. The deal is part of a marketing program to support Heat G Dwyane Wade's new signature line of footwear and apparel. Aspects of the partnership incl ...

Tags: Marketing and Sponsorship, Li Ning

12/18/12
Bassmaster Classic Signs Presenting Sponsor

Hard Rock Hotel & Casino near Tulsa will be the presenting sponsor of the Bassmaster Classic in February. The Bassmaster Classic, regarded as the Super Bowl of fishing, is an event owned by Birmingham-based BASS LLC, which sold the one-year deal for its premier event. ESPN2 will televise the '13 ...

Tags: Marketing and Sponsorship

12/18/12
Marketplace Roundup

The AFP reported golfer Ryo Ishikawa "lost his major sponsor" when Panasonic announced it would not renew a deal with him next month. The company also said that it would end sponsorship of golf's Asian Tour Panasonic Open after its sixth edition in September '13 as the company is "undertaking variou ...

Tags: Marketing and Sponsorship

12/17/12
Oakley Suing McIlroy, Nike Over Contract Breach

Oakley has "sued golfer Rory McIlroy and Nike, saying they breached the world's top-ranked golfer's existing contract"  when he signed with Nike , according to Lester Munson of ESPN.com. A lawsuit filed Dec. 10 in federal court in Santa Ana, Calif., alleged that Oakley "tried to use i ...

Tags: Marketing and Sponsorship, Golf, Oakley, Nike

12/17/12
MasterCard Renews PGA Tour Deal

MasterCard’s longtime position as a PGA Tour official marketing partner “will continue through 2016, based on a renewal signed with the tour last week,” according to Michael Smith of SPORTSBUSINESS JOURNAL. The company, which “has been a tour partner since 1995, plans to roll ...

Tags: Marketing and Sponsorship, MasterCard, PGA Tour

12/17/12
White Sox To Sponsor Youth Baseball Teams

The White Sox will provide local youth baseball players with "jerseys and caps that are variations of White Sox uniforms, and each youth team's name will include at least the word ‘Sox,'" according to Rex Huppke of the CHICAGO TRIBUNE. The club has created partnerships with Oak Park Youth Base ...

Tags: Marketing and Sponsorship, Chicago White Sox

12/17/12
Marketplace Roundup

Men’s grooming brand Axe will make its Super Bowl debut when it airs a 30-second TV spot during CBS’ Feb. 3 broadcast of the game. The ad, entitled “Lifeguard,” was created by BBH London ( Axe ). Meanwhile, AD AGE’s E.J. Schultz reports MillerCoors has bought time for s ...

Tags: Marketing and Sponsorship

12/14/12
ND Top-Selling CFB Team On Fanatics.com

Notre Dame’s resurgence on the football field this year has paid dividends with e-commerce specialist Fanatics.com. The Fighting Irish has been the site's top seller since Aug. 30 -- when the college football season began -- while Alabama is second, followed by Oregon, Ohio State and Flor ...

Tags: Marketing and Sponsorship

12/14/12
Q&A With Under Armour Uniform Designer

Under Armour Senior On-Field Senior Design Manager Adam Clement recently discussed the "controversial flag-based design" football uniforms for the Univ. of Maryland in a two-part Q&A with Paul Lukas of ESPN.com. Below is an excerpt from the Q&A. Q : When we were kids growing up, a team ...

Tags: Under Armour, Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug