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Published in SportsBusiness Daily on 07 / 23 / 14

Sports On Earth's Patrick Hruby : "The NFL expects between 15 and 25 percent of its retirees to come down with neurodegenerative diseases! … How is that not a headline? I'm dead serious." Yahoo Sports' Dan Wetzel : "Won't embarrass the player, but at MAC Media Day today had one tell...

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08/31/12
New Fashions Set To Hit College Stadiums

The college football season is here, and while schools like Oregon and Maryland will likely draw headlines for their on-field fashion sense, there will be a new fall line appearing in the stands. Outside of the traditional garb, there are several alternative styles that are sure to turn heads on cam ...

Tags: Marketing and Sponsorship

08/31/12
Panini, N.Y. Daily News Team For Sticker Promo

Looking to boost sales of its NFL-licensed stickers, Panini America is teaming with the N.Y. Daily News for a promotion that will distribute 2.4 million sticker sheets and more than 14 million stickers inside copies of the newspaper's Sunday edition over the next month. Starting this Sunday, copies ...

Tags: Marketing and Sponsorship

08/31/12
Marketplace Roundup

NASCAR team Owner Richard Petty said that his Richard Petty Motorsports “will remain a part of the Sprint Cup Series in 2013 despite a loss of manufacturer money and limited sponsorship.” Petty said that he “hopes to have a new deal with Ford in the next three weeks," but he acknow ...

Tags: Marketing and Sponsorship

08/30/12
Deutsche Bank Announces Extension For PGA Tourney

The PGA Tour yesterday announced Deutsche Bank has formally extended its sponsorship of the Deutsche Bank Championship by four years through ‘16. The announcement comes as the tournament celebrates its 10th anniversary this week. Deutsche Bank has been title sponsor since the tournament's Lab ...

Tags: Marketing and Sponsorship, PGA Tour, Golf

08/30/12
Springsteen In Turner's MLB Postseason Promos

Turner Sports yesterday announced that Bruce Springsteen and the E Street Band's song "Land of Hope and Dreams" will be featured as the musical accompaniment to a baseball highlight video to be shown during MLB coverage on MLB Network, Fox and MLB.com leading up to and during the '12 postseason. The ...

Tags: Marketing and Sponsorship, MLB, TBS/TNT

08/30/12
Ewing Athletics Relaunching

Basketball HOFer Patrick Ewing tomorrow is "relaunching his shoe company, Ewing Athletics," according to Darren Rovell of ESPN.com. The brand will "hit retail stores in New York on Friday and subsequently roll out in 33 stores nationwide before hitting Europe for the holiday season." Ewing said, "We ...

Tags: Marketing and Sponsorship

08/30/12
Marketplace Roundup

NASCAR driver Carl Edwards yesterday said of a rumor that he will join Penske Racing next season, "There's been a lot of talk about me driving the 22 car. That's impossible. First of all, I haven't discussed that with anyone ever. And, two, I am contracted to drive the 99 car." Edwards added that he ...

Tags: Marketing and Sponsorship

08/29/12
Sources: Kenseth To Drive For JGR

Joe Gibbs Racing next week plans to announce that NASCAR driver Matt Kenseth will “take over the No. 20 team driven by Joey Logano with Home Depot as his primary sponsor” beginning with the '13 season, according to sources cited by David Newton of ESPN.com. Kenseth announced in June he w ...

Tags: Marketing and Sponsorship, Motorsports, NASCAR

08/29/12
Marriott Launching NFL-Based Promo

Marriott is launching a "Greatness on the Road" player of the week award to support the second year of its NFL corporate sponsorship. The program for Marriott’s Courtyard brand, the league’s official hotel, will be supported with an ad buy across NFL Network’s expanded Thursday nig ...

Tags: Marketing and Sponsorship, NFL

08/29/12
Elway, Flutie Appear In New Dove Ads

Unilever has tapped Pro Football HOFer John Elway and former NFLer Doug Flutie "as the next pitchmen for its Dove products for men in a TV and online push set to kick off this weekend and coincide with the college football season,” according to Frank Quaratiello of the BOSTON HERALD. Fluti ...

Tags: Marketing and Sponsorship, NFL

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