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World Series Win Could Bring National Sponsor Opportunities For Young Cubs Players

Published in SportsBusiness Daily on 10 / 25 / 16

A World Series victory for the Cubs "could launch the team's charismatic young stars, and its grizzled manager, into the sports marketing elite," according to Robert Channick of the CHICAGO TRIBUNE. The Cubs have become a "national story extending far beyond the city and baseball fans, opening up a ...

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Tags: Marketing and Sponsorship, Chicago Cubs, MLB

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Gillette Doesn't Renew Ovechkin Deal

Capitals RW Alex Ovechkin's four-year contract  with Procter & Gamble's Gillette brand ended Dec. 31, but the two sides are "exploring ways to collaborate again in the future," according to Ian Oland of independent blog RUSSIAN MACHINE NEVER BREAKS. Among Ovechkin’s responsibili ...

Tags: Marketing and Sponsorship, Gillette

NBAers Using Their Brand For Social Causes

ESPN’s “The Grantland Basketball Hour” featured a discussion about social activism among NBA players at a time when marketing and branding is so important. ESPN’s Bill Simmons said, “When we think about (Bill) Russell's generation, it's very socially conscious, cared ab ...

Tags: Marketing and Sponsorship, NBA

PGA Of America, National Car Rental Renew Deal

The PGA of America and National Car Rental today announced a five-year renewal of their sponsorship deal. Financial terms of the extension were not disclosed. National is an official partner of the PGA of America, and the deal continues to make the company the official rental car of the PGA of ...

Tags: Marketing and Sponsorship, PGA of America, National Car Rental

Mechanix Wear, NASCAR Renew Sponsorship

California-based high-performance glove maker Mechanix Wear has renewed its NASCAR sponsorship in a five-year extension that is valued in the high six figures annually. The company will announce the news today. Mechanix Wear Brand Manager Michael Hale said that the company, which has sponsored ...

Tags: Marketing and Sponsorship, NASCAR

Bright Nike Apparel Turns Heads At Aussie Open

Nike's "huge troupe of performers" at the Australian Open is outfitted in apparel "designed to make an 'unapologetic visual statement' and give wearers a competitive advantage via 'disruptive patterns,'" according to Liam Mannix of the SYDNEY MORNING HERALD. The collection, "apparently inspired by M ...

Tags: Nike, ATP, Australian Open, Marketing and Sponsorship

A-B Super Bowl Push Looks To Social Media

Anheuser-Busch is "stepping up its social outreach for Super Bowl XLIX, including an Instagram fan-video contest, to win over a new, younger generation of drinkers," according to Michael Barris of MOBILEMARKETER.com. A-B is "putting resources into engaging millennials on social before, during and af ...

Tags: Marketing and Sponsorship, Super Bowl, Anheuser Busch

LPGA's Pancake Signs Deal With Waffle House

GOLFWEEK's Beth Ann Nichols reports golfer Brooke Pancake has "announced Waffle House as her newest sponsor." Pancake, who is entering her third year on the LPGA, will "visit Waffle House restaurants throughout the country while traveling ... and carry the chain's logo on her bag." She also will be ...

Tags: Marketing and Sponsorship

Marketplace Roundup

In Boston, Gayle Fee noted the BodyArmor-themed party bus for Patriots TE Rob Gronkowski "was banned from Gillette Stadium" for Sunday's AFC Championship. Gronkowski has invested in the sports drink , but the NFL "gives Pepsi the exclusive right to promote its soft drinks inside the stadium," so th ...

Tags: Marketing and Sponsorship

Lynch's Gold Cleats Not Allowed

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

Quaker Oats Extends Kit Deal With Fire

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Tags: Quaker Oats, Chicago Fire, Marketing and Sponsorship

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