Featured Story

USL Club Sacramento Republic FC's New Jersey Sponsorship Deal Key To MLS Bid

Published in SportsBusiness Daily on 10 / 17 / 17

USL club Sacramento Republic has signed a binding five-year deal with UC Davis Health for a potential MLS jersey sponsorship. The deal is believed to be the first time that any MLS expansion bidder has secured this kind of agreement prior to being granted a franchise by the league. UC Davis Health h...

Read More

Tags: Marketing and Sponsorship

More Stories

12/02/15
Delta Air Lines Renews Deal With Vikings

Delta Air Lines yesterday officially announced a "renewed and expanded" sponsorship with the Vikings, gaining the naming rights "to a field-level lounge featured at the team’s new stadium," according to Kristen Leigh Painter of the Minneapolis STAR TRIBUNE. The deal extends Delta's role "as th ...

Tags: Marketing and Sponsorship, Delta Airlines, Minnesota Vikings, NFL

12/02/15
Top FIFA Sponsors Call Independent Oversight

Five top FIFA sponsors -- A-B InBev, adidas, Coca-Cola, McDonald's and Visa -- published an open letter yesterday “urging global soccer’s governing body to enact credible reforms, days before a key meeting to finalize proposed changes to the organization,” according to Tariq Panja ...

Tags: Marketing and Sponsorship, FIFA, Coca-Cola, Adidas, Visa, Anheuser Busch, McDonalds, Hyundai

12/02/15
Athletes Trying Out New Sports Drinks

Some health-minded runners, cyclists and triathletes are "refueling during races with newer products that advertise being organic and free of artificial ingredients," and while these recent products "are still niche, several prominent brands also are retooling their recipes to use fewer and simpler ...

Tags: Marketing and Sponsorship

12/02/15
USA Water Polo Splits Apparel Rights

USA Water Polo has restructured its apparel sponsorship package for the upcoming Olympic year, splitting rights between in-pool competition gear and training/warmup clothing. In a deal that will be announced today, Turbo will return as the team’s official competition gear supplier for the ...

Tags: Marketing and Sponsorship

12/01/15
Fanatics CEO Discusses Cyber Monday

Fanatics CEO Doug Mack appeared on CNBC yesterday to discuss online sales, noting Cyber Monday data was showing "double-digit comps early in the day" compared to last year, which was the “biggest day in our company’s history." Mack: “This is one really important day in an ...

Tags: Marketing and Sponsorship

12/01/15
UIC Hoops Program Ups Chicago Ad Spend

The Univ. of Illinois-Chicago basketball program this month has launched its "first major Chicago-area ad campaign in several years in a move the team hopes will help boost ticket sales," according to Danny Ecker of CRAIN's CHICAGO BUSINESS. Seven major billboards around the city and scores of Chica ...

Tags: Marketing and Sponsorship

12/01/15
Marketplace Roundup

In Portland, Allan Brettman noted the main character in the newly released movie "Creed," played by actor Michael B. Jordan, "wears Nike and Jordan Brand apparel throughout the flick." Nike and its Jordan Brand "appear to have taken the tie-in to a different level with the partnership with 'Cre ...

Tags: Marketing and Sponsorship

11/30/15
A-B InBev, NBA Renew Contract

A-B InBev has "signed another content-rich sponsorship deal in a four-year renewal with the NBA that gives the beer giant deeper digital content, new assets in USA Basketball and broader packaging rights," according to John Lombardo of SPORTSBUSINESS JOURNAL. A-B will continue as the official beer p ...

Tags: Marketing and Sponsorship, NBA, Anheuser Busch

11/25/15
Bayern Munich Signs Deal With Goodyear

Bundesliga club Bayern Munich on Wednesday announced a multiyear partnership with Goodyear, giving the team its first global partnership with a major U.S. company. The agreement, which will take effect on Jan. 1, will provide Goodyear with perimeter advertising at the club's Bundesliga home games an ...

Tags: Marketing and Sponsorship, Goodyear

11/25/15
Hornets Strike Deal With Bank Of America

The Hornets have signed Bank of America to a “multiyear partnership effective immediately,” according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Terms of the deal were not disclosed, but the bank "recently installed ATMs at Time Warner Cable Arena as the first part of what it pr ...

Tags: Marketing and Sponsorship, Charlotte Hornets

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug