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Eagles' Underdog Masks Go Viral, Sell Out On Amazon After Team's Playoff Upset Victory

Published in SportsBusiness Daily on 01 / 16 / 18

Eagles OL Lane Johnson and DE Chris Long following Saturday's NFC Divisional Playoff win over the Falcons "both walked off the field wearing dog masks as a nod to the team’s status as the first No.1 seed to be an underdog in its first postseason game," and many fans are "apparently picking up ...

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Tags: Marketing and Sponsorship, Philadelphia Eagles

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Marketplace Roundup

Nike's uniforms on day one of the Australian Open "weren't a smash hit." Some of Nike's male players were "wearing salmon pink shirts and shorts, with a diagonal black strip across the chest." Fans were "quick to chime in with their thoughts as many were disappointed with Nike’s designs" ...

Tags: Marketing and Sponsorship

NBC Has Few Ad Spots Left For Super Bowl LII

NBCU Exec VP/Sales & Marketing Dan Lovinger on Thursday said that the net "expects to take in" $500M in ad revenue on Super Bowl Sunday, "about the same as last year's event," according to Stephen Battaglio of the L.A. TIMES. Lovinger said that NBC had "fewer than 10 spots available" for Super B ...

Tags: Marketing and Sponsorship, Super Bowl

Cubs-Boeing Deal Includes Military Recognitions

The Cubs have signed a three-year, $3M partnership with Boeing that will create a series of military recognitions both at Wrigley Field and around the world. Activations will include a military salute in the fourth inning of every Cubs home game, a first pitch at every Sunday home game by either act ...

Tags: Marketing and Sponsorship, Chicago Cubs, Boeing

Shaq Joins Carnival Cruises As "Chief Fun Officer"

Got some big news to share with you guys. This is real, people! This is happening! @CarnivalCruise #CarnivalAmbassador #ChooseFun pic.twitter.com/y8PGy8Spns — SHAQ (@SHAQ) January 12, 2018 Shaquille O’Neal last night unveiled a new partnership with Carnival ...

Tags: Marketing and Sponsorship

U.S. Skier Gus Kenworthy Sees Marketability Rise

U.S. freestyle skier Gus Kenworthy "will be one of only a few openly gay athletes on the U.S. Olympic team next month," and since coming out , "his career, his platform and his brand have taken off," according to Rick Maese of the WASHINGTON POST. Despite being one of the "only action spo ...

Tags: Marketing and Sponsorship

Brady Building His Brand For Post-NFL Life

Patriots QB Tom Brady's upcoming Facebook Watch series is the latest sign he is "building a business for his life after football," according to Joe Drape of the N.Y. TIMES. The "Tom vs. Time" series comes after the release last fall of his book "The TB12 Method" and the launch of his "lifestyle we ...

Tags: Marketing and Sponsorship

Novak Djokovic Signs Footwear Deal With Asics

Asics has signed 12-time Grand Slam winner Novak Djokovic to a global footwear deal, and the company will begin activating around the new partnership during the lead up to the Australian Open, which starts Monday. Asics did not to disclose terms of the contract. Djokovic last year signed with Lacost ...

Tags: Marketing and Sponsorship, Asics

Santander Ramping Up Eagles Activation

Hosts for this weekend’s NFL divisional playoff games are finalizing activation plans for their sponsors. The Eagles will host their first playoff game at Lincoln Financial Field since '13 on Saturday afternoon, and Santander is serving as the presenting sponsor of the game against the Falcons ...

Tags: Marketing and Sponsorship, NFL, New England Patriots, Pittsburgh Steelers, Philadelphia Eagles, Minnesota Vikings

Beal Refusing To Self-Promote ASG Candidacy

Wizards G Bradley Beal remains "strangely underrated nationally," and his low profile has resulted in him ranking ninth in All-Star Game voting among all Eastern Conference guards, according to Dan Steinberg of the WASHINGTON POST. Beal has largely declined requests from both the Wizards and his age ...

Tags: Marketing and Sponsorship, Washington Wizards

Snickers, FlyQuest Nearing Sponsorship

Snickers is close to finalizing a deal to become the “official chocolate” of FlyQuest, an esports organization that fields teams in the League of Legends Championship Series and Rocket League. It will be the first team-level deal in esports for Snickers, which sponsored Turner Sports/IMG ...

Tags: Marketing and Sponsorship

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