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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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04/16/14
Bubba Likely To See Sponsorships Grow

Bubba Watson made $3.5M in endorsements following his win at The Masters in '12, jumping from 40th to 18th in Golf Digest's earnings rankings, and fans can "look for another jump after green jacket No. 2," according to Keely Levins of GOLF DIGEST STIX. Research firm Repucom indicated that a win at T ...

Tags: Marketing and Sponsorship

04/16/14
Marketplace Roundup

Bauer CEO Kevin Davis said that the company officially closed on a $330M deal to “buy Easton-Bell Sports Inc.’s baseball and softball unit.” Davis said that Easton-Bell is “already the world leader in baseball and softball equipment, including bats, gloves and helmets," with ...

Tags: Marketing and Sponsorship

04/15/14
Adidas Signs Lillard To Massive Shoe Deal

Trail Blazers G Damian Lillard has signed a new deal with adidas that will make him "one of the highest-earning endorsers in the NBA," according to Windhorst & Rovell of ESPN.com. Sources said that the deal is for up to 10 years and could be worth up to $100M "including incentives and options." ...

Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

04/15/14
Ian Darke Featured In ESPN World Cup Spot

Ian Darke will serve as ESPN's lead announcer for the World Cup this summer in Brazil, and the net has created a new ad campaign promoting the event in which Darke is "spoofing his style by describing the heated action at an awkward blind date at a restaurant," according to Richard Sandomir of ...

Tags: Marketing and Sponsorship, ESPN

04/15/14
Marketplace Roundup

The AP reported NFL Network analyst and former NFLer Shawne Merriman is "suing Nike for trademark infringement and unfair competition over its Lights Out apparel line." After Nike and Merriman "unsuccessfully negotiated to create a Lights Out apparel line" in '06 or '07, the company "used the name a ...

Tags: Marketing and Sponsorship

04/14/14
Spieth's Masters Breakout Huge For Under Armour

Golfer Jordan Spieth lost a two-stroke lead to Bubba Watson during the final round at The Masters, but his run at a green jacket provided Under Armour "with no shortage of worldwide exposure," according to Ryan Sharrow of the BALTIMORE BUSINESS JOURNAL. Spieth was "dressed head-to-toe -- literally - ...

Tags: PGA Tour, Under Armour, Marketing and Sponsorship

04/14/14
Padres Form Partnership With National Univ.

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Tags: San Diego Padres, MLB, Marketing and Sponsorship

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Darlington Launches History-Focused Campaign

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Tags: Marketing and Sponsorship, NASCAR, Bojangles

04/14/14
FSU Unveils New Logo, Uniforms

Florida State Univ. on Friday "officially unveiled its new logo and uniforms" and members of the track and field, baseball, softball, soccer, volleyball, basketball and football teams "paraded the new threads for anxious fans ... to mixed feelings," according to Karl Etters of the TALLAHASSEE DE ...

Tags: Marketing and Sponsorship, ACC

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