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Decision Day Nearing For Whether Monster Energy Wants To Renew NASCAR, SHR Deals

Published in SportsBusiness Daily on 08 / 16 / 17

Monster Energy is coming up on a crucial period, as it is determines whether to extend its title sponsorship with NASCAR and its team deal with Stewart-Haas Racing. The energy drink company’s deal with SHR expires after this year, while the title sponsorship is slated to run through ’18....

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Tags: Marketing and Sponsorship, NASCAR

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