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Serena Draws Praise For Nike Outfit At Wimbledon; Other Players Aren't So Lucky

Published in SportsBusiness Daily on 06 / 29 / 16

Serena Williams' outfit yesterday "stole the show" during her first-round match at Wimbledon, as she "emerged in a high-collared dress with a tight bodice that flowed into a pleated skirt," according to Chris Chase of FOXSPORTS.com. Williams' look was a "nice coup for Nike, which entered Wimble...

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Tags: Marketing and Sponsorship, Wimbledon, Nike

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