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Published in SportsBusiness Daily on 12 / 18 / 14

Let's just say there are a lot of people unhappy that medical info on Matt Kemp got out publicly. All sorts of confidentiality issues there — Ramona Shelburne (@ramonashelburne) December 18, 2014 Don't be surprised if Alabama associate AD Shane Lyons gets a long look for the WVU A...

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12/17/14
QuikTrip Promoting Nonprofit With NASCAR Deal

Convenience store and gasoline retailer QuikTrip and Oklahoma-based nonprofit Folds of Honor have signed on as title sponsors of the March 1 NASCAR Sprint Cup Series race at Atlanta Motor Speedway. Folds of Honor provides educational scholarships and assistance to families of military men and women ...

Tags: Marketing and Sponsorship

12/17/14
Rihanna Becomes Puma's New Creative Director

Puma yesterday named singer Rihanna its new Women’s Creative Dir in a multiyear deal that will have her "tackle Puma's fitness and training line," according to Paulina Szmydke of WOMEN'S WEAR DAILY. Rihanna said, “I’m very excited about this. Whether it’s apparel or shoes or ...

Tags: Marketing and Sponsorship, Puma

12/17/14
Daytona Int'l Speedway Partners With UNOH

Daytona Int’l Speedway yesterday named the Univ. of Northwestern Ohio its first-ever Official Educational Partner, providing the school with an on-site marketing presence that includes event signage, display space, tickets and hospitality. Financial terms of the multiyear agreement were not di ...

Tags: Marketing and Sponsorship, Daytona International Speedway

12/16/14
UA Expected To Announce Deal With Murray

Sources said that Under Armour, as soon as this week, will announce it is signing tennis player Andy Murray to an endorsement contract, by far the biggest name in the sport the Baltimore-based sportswear company would have inked. Murray's adidas contract expires Dec. 31. His first time wearing any ...

Tags: Marketing and Sponsorship, Under Armour

12/16/14
ASU To Sign Eight-Year, $33.8M Deal With adidas

Arizona State today will formally announce an eight-year "apparel, footwear and accessory deal with Adidas beginning in July 2015" that is worth a total of $33.8M, according to Jeff Metcalfe of the ARIZONA REPUBLIC. ASU will become one of adidas' 12 licensed NCAA schools -- joining Michigan, Wiscons ...

Tags: Marketing and Sponsorship, Adidas

12/16/14
Sources: Puma Listening To Buyout Offers

Puma's controlling shareholder Kering has "explored a sale of the German sportswear maker as efforts to revive the brand drag into a fifth year," according to sources cited by Kirchfeld, Nair & David of BLOOMBERG NEWS. The sources said that the Paris-based Kering "contacted potential buyers earl ...

Tags: Marketing and Sponsorship, Puma

12/16/14
Portland Bank Signs Unique Deal With Timbers

The Timbers have signed a multiyear deal with Portland-based bank Simple "that will put the company's mark on the team's practice and pregame warmup tops, the first agreement of its kind in MLS," according to Ian Thomas of SPORTSBUSINESS JOURNAL. The Timbers in October re-upped their jersey sponsor ...

Tags: Marketing and Sponsorship, Portland Timbers, MLS

12/16/14
Hallmark's Keepsake Ornaments Include Pro Athletes

Hallmark Cards does "extensive research ... into selecting which players to make into Keepsake Ornaments" during the holiday season, and the '14 figurine line "features both current and 'legendary'" NBA, NHL, NFL and MLB players, according to Ruth Baum Bigus of the K.C. STAR. The '14 colle ...

Tags: Marketing and Sponsorship, NFL, Hallmark

12/15/14
National Guard Won't Sponsor Motorsports

Congress has "stripped funding for the Army National Guard's sponsorship of motor sports following revelations that advertising on race cars did little to generate recruits ," according to Tom Vanden Brook of USA TODAY. Nat'l Guard Public Affairs Officer Maj. Earl Brown said that lawmakers "cut the ...

Tags: Marketing and Sponsorship

12/15/14
Coke, Hornets Renew Long-Term Deal

Coke, which "emphasizes its Sprite brand" with the Hornets and is one of their "five main corporate backers," has renewed its deal with the team, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Terms of the new contract "weren't disclosed," but most such partnerships "span 10 ...

Tags: Marketing and Sponsorship, Charlotte Hornets, Coca-Cola

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