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Published in SportsBusiness Daily on 01 / 25 / 15

Presenting the official 2015 Major League baseball. http://t.co/lzE53MEYdE — MLB (@MLB) January 25, 2015

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01/22/15
Weight Watchers To Advertise In Super Bowl

Weight Watchers for the first time is "planning to air an ad" during the Super Bowl, but it "declined to discuss specifics, other than to say that the spot will run nationally and is by agency-of-record, Wieden & Kennedy," according to E.J. Schultz of AD AGE. The commercial is "further evidence ...

Tags: Super Bowl, Marketing and Sponsorship

01/22/15
Woods To Endorse Full Swing Golf Simulators

GOLFCHANNEL.com's Jason Crook noted Tiger Woods "has quietly gotten back to business, inking a multi-year deal with Full Swing Golf, a San Diego-based company that makes golf simulators." Woods said that he has "used the simulators for years at The Champions Grill at Isleworth, and plans on ins ...

Tags: Golf, PGA Tour, Marketing and Sponsorship

01/21/15
NBA Signs Up Kaiser Permanente, H&R Block

Kaiser Permanente has signed on as the NBA’s first Official Healthcare Partner in a multiyear deal that also includes WNBA and D-League rights. A player component sees Warriors G Stephen Curry and Clippers G Chris Paul serving as ambassadors. The Oakland-based health care firm has a team deal ...

Tags: Marketing and Sponsorship, NBA

01/21/15
Schwab Re-Ups With PGA Tour For 20 Years

The PGA Tour and Charles Schwab yesterday announced a 20-year partnership extension, marking the longest marketing agreement in Tour history. As part of the renewed deal, the Champions Tour will be creating a playoff system beginning in '16. Other key elements of the agreement include Schwab's desig ...

Tags: Marketing and Sponsorship, Charles Schwab & Co., PGA Tour

01/21/15
Super Bowl Spots Start To Leak Out

A handful of Super Bowl XLIX advertisers over the past week have unveiled plans for the game, which is notable because, until now, many brands -- "in contrast to the trend in recent years" -- had kept their plans "unusually mum," according to Bruce Horovitz of USA TODAY. At least a half do ...

Tags: Super Bowl, Marketing and Sponsorship

01/21/15
Under Armour Extends Deal For Golfer Spieth

Under Armour has signed a 10-year sponsorship extension with golfer Jordan Spieth, one of the PGA Tour’s most promising young stars. Spieth first signed with UA in '13 , becoming the first PGA Tour pro to sign a full head-to-toe UA apparel deal. The deal calls for Spieth to be part ...

Tags: Marketing and Sponsorship, Under Armour

01/21/15
Gillette Doesn't Renew Ovechkin Deal

Capitals RW Alex Ovechkin's four-year contract  with Procter & Gamble's Gillette brand ended Dec. 31, but the two sides are "exploring ways to collaborate again in the future," according to Ian Oland of independent blog RUSSIAN MACHINE NEVER BREAKS. Among Ovechkin’s responsibili ...

Tags: Marketing and Sponsorship, Gillette

01/21/15
NBAers Using Their Brand For Social Causes

ESPN’s “The Grantland Basketball Hour” featured a discussion about social activism among NBA players at a time when marketing and branding is so important. ESPN’s Bill Simmons said, “When we think about (Bill) Russell's generation, it's very socially conscious, cared ab ...

Tags: Marketing and Sponsorship, NBA

01/20/15
PGA Of America, National Car Rental Renew Deal

The PGA of America and National Car Rental today announced a five-year renewal of their sponsorship deal. Financial terms of the extension were not disclosed. National is an official partner of the PGA of America, and the deal continues to make the company the official rental car of the PGA of ...

Tags: Marketing and Sponsorship, PGA of America, National Car Rental

01/20/15
Mechanix Wear, NASCAR Renew Sponsorship

California-based high-performance glove maker Mechanix Wear has renewed its NASCAR sponsorship in a five-year extension that is valued in the high six figures annually. The company will announce the news today. Mechanix Wear Brand Manager Michael Hale said that the company, which has sponsored ...

Tags: Marketing and Sponsorship, NASCAR

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