TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym Ford Set To Debut New Ad Campaign Marketplace Roundup Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line
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TaylorMade-Adidas Condemns Garcia "Fried Chicken" Remark, Will Continue To Review05 / 23 / 13TaylorMade-adidas Golf yesterday "distanced itself" from a racial remark made by golfer Sergio Garcia about Tiger Woods during a European Tour dinner Tuesday night, according to Michael Buteau of BLOOMBERG NEWS. The company in a statement said, “Sergio Garcia’s recent comment was offens... |
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Univ. Of Michigan To Honor Adidas Deal
The Univ. of Michigan has “no plans to break” its contract with adidas prematurely "despite some turbulence in the relationship,” according to Kyle Meinke of ANNARBOR.com. UM AD Dave Brandon said that the school will “honor the contract, which runs through the 2016-17 season, ...
Tags: Marketing and Sponsorship, Adidas
Man City, Nike Reach $109M Kit Deal
Nike will pay EPL club Manchester City $18.2M (all figures U.S.) annually "for the next six years and the club will wear the new kit in both games" against EPL club Chelsea this week during exhibitions in St. Louis and N.Y. as "part of the two-game brand-building trans-Atlantic trip," according to ...
Tags: Marketing and Sponsorship, Nike, English Premier League
O'Bannon Suit Documents Detail Athletes' Deals
Documents unsealed yesterday in the Ed O'Bannon lawsuit against the NCAA show that defendant Collegiate Licensing Company “had licensing agreements with more than 80 former college athletes” from ‘95-’10, according to Jon Solomon of the BIRMINGHAM NEWS. CLC “produced a ...
Tags: NCAA, Collegiate Licensing Co., Marketing and Sponsorship
Marketplace Roundup
In Salt Lake City, Landon Hemsley reported MLS Real Salt Lake, which has a jersey sponsorship deal with juice brand Xango, "declined to comment on pending litigation" involving the firm's five founders. RSL VP/Broadcasting & Communications Trey Fitz-Gerald in an e-mail wrote, "Real Salt Lake val ...
Posey Inks Deal With BodyArmor SuperDrink
MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted ...
USA Today Expands Ad Meter Beyond SB
USA Today is "expanding its Super Bowl ad-rating platform to other categories of sports media," according to Lucia Moses of ADWEEK. Ad Meter: The Year in Sports will "invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad." Online voting will "ta ...
Names & Faces
In L.A., Kevin Baxter reported David Beckham following his retirement from soccer will be seen "in many other places -- billboards, magazines, TV -- for years to come." There are "still Beckham-backed shoes, cologne, cell phones and watches to sell," as well as "sports drinks, vitamins, books and cl ...
Will Retirement Affect Beckham's Brand Appeal?
David Beckham announced his retirement from soccer on Thursday at the conclusion of Paris Saint-Germain's season later this month, but his decision “will have little impact on the marketability and profits of Beckham Inc.,” according to Roger Blitz of the FINANCIAL TIMES. Beckham’s ...
Tags: Marketing and Sponsorship, Soccer
Michigan: No Plans For Alternate Unis In '13
Univ. of Michigan AD Dave Brandon said that there are “no plans to wear an alternate jersey" from adidas during the '13 regular season, according to Matt Charboneau of the DETROIT NEWS. But Brandon did say that the trend of having multiple uniforms is “extremely popular and that Michigan ...
Tags: Marketing and Sponsorship, Adidas
EA, Amazon Team On "Madden" Promo
EA Sports is running a promotion with Amazon for the forthcoming "Madden NFL 25" in which a $99 anniversary edition will come with a free year of NFL Sunday Ticket Max on DirecTV. The Sunday Ticket offer, limited to 100,000 total purchases on the XBox 360 and PlayStation 4 platforms, represents part ...
