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Sunoco Leveraging Memorial Day Weekend To Debut "Essence Of Racing" Campaign

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Sunoco over Memorial Day weekend is launching a multifaceted marketing campaign around its official deals with NASCAR, IndyCar and the NHRA entitled "Essence of Racing" that is designed to emphasize the brand’s role in fueling cars in the various series. The campaign will start off with t...

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Tags: Sunoco, Marketing and Sponsorship, NASCAR, IndyCar, NHRA

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U.S. Women's Soccer Team Unveils New Uniforms

Nike "went with high contrast" in its new home uniform for the U.S. women's national soccer team revealed yesterday, according to Tim Newcomb of SI.com. The white jersey and shorts "have slight black accents -- a stripe on the side, the crest, Swoosh and two stars signifying the team’s previou ...

Tags: Marketing and Sponsorship, Soccer, Nike

Subway Adds Mariota As Endorser

Subway yesterday announced that NFL Draft prospect QB Marcus Mariota is now an endorser for the brand and will appear in various marketing activities and promotions. In a launch event, Mariota yesterday unveiled a life-size food statue in his likeness at a Subway location in his hometown of Honolulu ...

Tags: Marketing and Sponsorship, Subway, Nike

Sponsors Stayed True To Paul George

CAA Sports officials said that none of Pacers F Paul George's "prospective or current sponsors backed away" after he "suffered a gruesome leg injury" last August in a USA Basketball exhibition, according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. George’s "star has been on ...

Tags: Marketing and Sponsorship, Indiana Pacers, NBA

Zurich To Promote Lexi During PGA Tour Event

While Lexi Thompson will be playing in this week's Swinging Skirts LPGA Classic in S.F., she will have a presence at the PGA Tour Zurich Classic in New Orleans, as a "larger-than-life picture" of her will be featured "on scaffolding between the ninth and 18th greens," according to Trey Iles of the N ...

Tags: Marketing and Sponsorship, Golf

FanDuel Now Has 15 NFL Team Deals

Learn more about FanDuel Weeks after Disney/ESPN reached an advertising and equity agreement with daily fantasy site DraftKings worth hundreds of millions of dollars, rival FanDuel   today will announce that it has signed exclusive, multiyear partnerships with 15 NFL tea ...

Tags: Marketing and Sponsorship, NFL

Companies Vie For Hockey World Cup Jerseys

The NHL and NHLPA have “kick started negotiations with at least four apparel companies who are interested in becoming the jersey suppliers for next year’s World Cup of Hockey,” according to Rick Westhead of TSN.ca. While the NHL “has a deal in place with Reebok, that contract ...

Tags: Marketing and Sponsorship, NHL, Reebok, Nike, Bauer Inc., Under Armour

Spieth's Endorsement Value Hits Elite Level

Golfer Jordan Spieth "now ranks No. 5 when it comes to endorsement value among nearly 4,000 celebrities," and when it comes to “I want to be like him,” only Tom Hanks, Bill Gates and Kate Middleton "track higher," according to data from The Marketing Arm cited by Cheryl Hall of the DALLA ...

Tags: Marketing and Sponsorship, Golf

BofA Still Spending Big On Sports

Bank of America has "reduced and recast its sponsorship spending in recent years, including its sports portfolio," but sports sponsorships still "account for the biggest share of banks' spending at 38%," according to data cited by Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Sponsorshi ...

Tags: Marketing and Sponsorship, Bank of America

Sports Teams Respond To Blue Bell Recall

Sports properties with ties to Blue Bell Creameries are responding to the brand's expanded recall of ice cream and other frozen treats. The MLB Rangers, Astros and Texas A&M athletics all removed Blue Bell products from their venues in recent weeks following a series of more gradual recalls, whi ...

Tags: Marketing and Sponsorship

Marketplace Roundup

VARIETY's Brian Steinberg reported in a series of promos "aimed at advertisers and media buyers in the weeks leading up to TV’s annual upfront market," ESPN is "making its case not against traditional competitors but rather a series of new-media upstarts, emerging behaviors and growing populat ...

Tags: Marketing and Sponsorship

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