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Turner Sports Will Give Advertisers Single-Sponsor Commercial Break For NBA Coverage

Published in SportsBusiness Daily on 02 / 20 / 17

Turner Sports is selling the between-quarter commercial pods on its Monday night "Players Only" telecasts beginning Feb. 27 "to a single advertiser for an undetermined amount," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. State Farm has "signed on to sponsor one of the pods," whic...

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Tags: Marketing and Sponsorship, Turner Sports

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Camping World, Independence Bowl Part Ways

Camping World on Friday "parted ways" as title sponsor of the Independence Bowl after two years, as the two sides were "unable to reach an agreement" for the '17 game and beyond, according to Roy Lang III of the SHREVEPORT TIMES. Camping World "took advantage of the 'look-in' clause before a th ...

Tags: Marketing and Sponsorship

Nike, Adidas Battling For British Soccer Teens

The "battle between the sportswear brands, and particularly the market leaders Adidas and Nike, to put their stamp on the next generation" of English soccer talent is "even more intense" than the competition between the clubs themselves, according to Rory Smith of the N.Y. TIMES. While brands like P ...

Tags: Adidas, Nike, Marketing and Sponsorship

Marketplace Roundup

AD AGE's Jeanine Poggi noted video game publisher Top Games USA will "advertise in the Super Bowl for the first time" with a 30-second spot to "introduce a new mobile strategy game." The commercial will "run during the third quarter." The spot, which will "feature a variety of undisclosed ...

Tags: Marketing and Sponsorship

SB Advertisers Could Take More Measured Approach

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

Tags: Marketing and Sponsorship, Super Bowl

Yonex Begins Fines For Smashing Racquets

Yonex has "introduced a controversial contract clause" that allows the tennis racquet manufacturer to "strip a chunk out of their clients' retainer for every racquet smashed," according to Michael Chammas of the Melbourne AGE. The move has been "met with some resistance from its clients" a ...

Tags: Marketing and Sponsorship

Nike Shifts Approach To Sponsorship As NBA Evolves

Nike over the past couple decades has "practiced caution with its basketball stars" and now has a "tiered system unofficially in place" for its endorsers, according to Jay Caspian Kang of N.Y. TIMES MAGAZINE. Players at the level of Cavaliers F LeBron James, Warriors F Kevin Durant and Cavaliers G K ...

Tags: Nike, Marketing and Sponsorship, NBA

Mickelson Debuts Personal Logo On Apparel

Phil Mickelson made his '17 season debut Thursday at the PGA Tour CareerBuilder Challenge, and he was wearing a logo on his shirt of his "leap after holing his winning putt at the 2004 Masters," according to Kevin Casey of GOLFWEEK.com. Mickelson after the round "was coy on the logo," which marks hi ...

Tags: Marketing and Sponsorship, Golf

Costco-Branded Golf Balls A Hot Seller

Costco last fall began selling a new brand of golf balls that became a "hot item among fanatical golfers" in the revelation that they "perform like rivals that sell for more than twice as much," according to Brian Costa of the WALL STREET JOURNAL. Available for $29.99 for two dozen, the Kirkland Sig ...

Tags: Marketing and Sponsorship, Golf, TaylorMade Golf

Falcons, Pats Sponsors Make Final Activation Push

Sponsors of the Falcons and Patriots are making their last pushes this weekend before the teams host the NFC and AFC Championship games, respectively. In what will be the Falcons' last game after 25 years at the Georgia Dome, the Falcons' four presenting playoff sponsors -- American Family Insurance ...

Tags: Marketing and Sponsorship, Atlanta Falcons, New England Patriots

SHR Yet To Announce Anchor Sponsor For Bowyer

Stewart-Haas Racing will field four cars during the '17 Monster Energy NASCAR Cup Series season, but the team has "not announced an anchor sponsor for the majority of races" for Clint Bowyer, who replaces Tony Stewart in the No. 14, according to Bob Pockrass of ESPN.com. Bowyer recently "stood ...

Tags: Ford, Marketing and Sponsorship, NASCAR

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