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AEG Seeks Six-Month Extension To Secure NFL Team For L.A. Stadium Project

Published in SportsBusiness Daily on 09 / 30 / 14

AEG yesterday announced that it is seeking a six-month extension to its existing agreement with the city of L.A. for the Farmers Field project. The company's request is to allow additional time to pursue a deal with an NFL team, and to further assess and develop plans for renovations to the L.A. Con...

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Tags: Facilities, AEG, NFL

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08/27/14
Ford Field Gets Title Sponsor For Bowl Game

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Tags: Marketing and Sponsorship

08/27/14
Mazda Inks Deal With Competitor Group

Competitor Group, which owns the Rock 'n' Roll Marathon Series, has "signed a deal with Mazda, making the auto manufacturer an official partner for all North American races," according to Fred Dreier in this week's SPORTSBUSINESS JOURNAL. The deal is valued in the "mid-to-high six-figure range ...

Tags: Marketing and Sponsorship, Mazda

08/27/14
Serves & Volleys

In N.Y., Filip Bondy writes tennis player Eugenie Bouchard "must be very, very careful" during the U.S. Open because her handlers "are dressing her in skin-tight tennis dresses that appear exceedingly uncomfortable in the baking sun of Flushing Meadows." Bouchard "is already the attractive face of w ...

Tags: Marketing and Sponsorship

08/26/14
McDonald's Preps Three Promos Around NFL Season

McDonald’s is marking the second year of its NFL league sponsorship with a trio of promotions timed to coincide with the start of the football season. In its first year returning as a league sponsor after a 15-year hiatus, McDonald’s scored well in SportsBusiness Journal's annual NF ...

Tags: Marketing and Sponsorship, NFL

08/26/14
Cowboys, Hublot Unveil Limited Edition Watches

The Cowboys yesterday announced a "partnership with Swiss watch brand Hublot to create three luxury timepieces," according to Michael Solomon of FORBES. Hublot has had "success designing watches" for several soccer teams, including Bundesliga club FC Bayern Munich and Ligue 1 club Paris Saint-Germai ...

Tags: Marketing and Sponsorship, Dallas Cowboys, NFL

08/26/14
U.S. Open Sponsors Go Digital With Activations

The U.S. Open began yesterday in N.Y., and several sponsors are reaching out to tennis fans through "on-site digital activations," according to Lauren Johnson of ADWEEK. Champagne producer Moët & Chandon's sponsorship "gives its long-term social #MoetMoment campaign a physical presence."&nb ...

Tags: USTA, Mercedes Benz, American Express, Marketing and Sponsorship

08/26/14
UA Alters Approach To Women's Activewear

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Tags: Marketing and Sponsorship, Under Armour

08/26/14
Marketplace Roundup

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Tags: Marketing and Sponsorship

08/25/14
Stan Wawrinka Re-Signs With Yonex

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Tags: Marketing and Sponsorship, Yonex

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H&M-Designed Wardrobe To Draw Attention

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Tags: Marketing and Sponsorship, USTA, ATP, WTA

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