Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
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Microsoft, NFL Unveil Five-Year, $400M Deal; EA Sports Developing Xbox One Games05 / 22 / 13Microsoft and the NFL yesterday unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo vi... Tags: Microsoft, NFL, Marketing and Sponsorship |
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Emirates To Ink Shirt Deal With Real Madrid
Dubai-based Emirates Airline is “set to sign a shirt sponsorship deal" with La Liga club Real Madrid worth up to $39.3M a year in the "latest high profile sports investment by the Middle East carrier,” according to a source cited by Rory Jones of the WALL STREET JOURNAL. The source said ...
Tags: Marketing and Sponsorship, Soccer
Nike Struggles To Retain Ad Edge
Nike recently has had a "harder time standing out amid the clutter, bringing out fewer ads that are widely deemed hot, or cool,” according to Stuart Elliott of the N.Y. TIMES. Nike is now a “behemoth," with $24B in annual sales "rather than an upstart that famously used unconventional ma ...
Tags: Marketing and Sponsorship, Nike
Marketplace Roundup
In N.Y., Phil Mushnick cited sources as saying that the Tri-State Ford Dealers Association "has parted company" with Yankees SS Derek Jeter, "ending an endorsement relationship" that began in '05. The separation has "nothing to do" with Jeter's "current state of health." In his current For ...
NASCAR To Look Closer At Race Sponsorships
With Saturday's NASCAR Sprint Cup Series NRA 500 " drawing attention just for the name of the race ," NASCAR on Thursday said that it will "take a closer look at race sponsorships in the future," according to Bob Pockrass of SPORTING NEWS. The tracks "negotiate their own naming rights deals," and NA ...
Tags: Marketing and Sponsorship, NASCAR
British Airways Signs Justin Rose To Deal
Golfer Justin Rose has signed a three-year deal with British Airways in which he will "front campaigns for the airline's global marketing activity," according to Sebastian Joseph of MARKETING WEEK. Rose will "appear in campaigns promoting the airline's golf holiday packages" and will "front activity ...
UConn Introduces New Logo
UConn on Thursday unveiled a "more fierce, more angular, almost wolf-like Jonathan Husky dog with piercing eyes" that will replace the "fluffier, friendly-looking pup that has been the university mascot since 2002," according to Kathleen Megan of the HARTFORD COURANT. It is all part of UConn's "new ...
Tags: Marketing and Sponsorship, Nike
Marketplace Roundup
AD AGE’s Marine Cole reported the U.S. division of Dutch multinational ING Group is “getting a new identity” as part of its “plan to become an independent company.” Going forward, it will “be known as Voya and will drop its iconic logo.” The new “look ...
Rutgers Paid $7M To End Deal With Nelligan
One of Tim Pernetti’s "final acts" as Rutgers AD was to pay more than $7M "to end the school’s 13-year marketing relationship with Nelligan Sports Marketing," according to sources cited by Tim Luicci of the Newark STAR-LEDGER. One source said that IMG College "appears to be the fron ...
LeBron, Westbrook Star In NBA Postseason Ads
The NBA today will kick off its postseason advertising campaign with the tag line “Now is BIG” for the playoffs and “Forever is BIG” for the Finals. The spots have an int'l focus with the game action in the playoff ads called in multiple languages. “We continue to evolv ...
Tags: Marketing and Sponsorship, NBA
Golf Digest Reviews Masters Fashions
Many golfers playing in The Masters, which began this morning, have released their playing outfits for all four rounds of the event, and GOLF DIGEST Fashion Dir Marty Hackel examined the sartorial choices of several top contenders. Keegan Bradley's Tommy Hilfiger look is “clean and i ...
Tags: Marketing and Sponsorship, Golf
