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Bloomingdale's Plans To Partner With Odell Beckham Jr. To Release Sportswear Brand

Published in SportsBusiness Daily on 07 / 22 / 16

Bloomingdale's is partnering with Giants WR Odell Beckham Jr. on a "sportswear line that will launch in September," according to Jean Palmieri of WOMEN'S WEAR DAILY. The line, 13 x twenty, is being "produced by knitwear brand Twenty Tees, a collection created by David Helwani." The brand, named afte...

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Tags: Marketing and Sponsorship

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