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Published in SportsBusiness Daily on 07 / 28 / 14

Media reporter  Joe Flint : "Very excited to be re-joining the WSJ on the media beat and very grateful to the LA Times for five great years." Cleveland Plain Dealer's Mary Kay Cabot : "For Johny Manziel's final team period today, the Beastie Boys' 'Fight for your right to party' blared...

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06/26/14
Health-Food Company Targets Sports Deals

Learn more about Beyond Meat Beyond Meat, a California-based health-food company, is using sports sponsorships to help “convince red-blooded Americans to eat more plant-derived protein,” according to Sarah Nassauer of the WALL STREET JOURNAL. The company recen ...

Tags: Marketing and Sponsorship, New York Mets, MLB

06/25/14
Brands Waste No Time Capitalizing On Suarez' Bite

Uruguay F Luis Suarez yesterday appeared to bite Italy D Giorgio Chiellini during the teams' FIFA World Cup match, and several brands "won the moment with real-time tweets" about the incident, according to Lauren Johnson of ADWEEK. Bud Light and Listerine "quickly bought Promoted Tweets around the # ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/25/14
Wie's Portfolio Likely To Increase After Win

Michelle Wie’s win at the U.S. Women’s Open “instantly boosted the value of her existing endorsement deals and could produce richer, better deals in the near future,” according to marketing experts cited by Emery & Lewis of the HOLLYWOOD REPORTER. Wie already boasted more ...

Tags: Marketing and Sponsorship, Golf, LPGA

06/25/14
Patrice Bergeron Wins "NHL 15" Cover

EA Sports yesterday announced Bruins C Patrice Bergeron has been voted by fans to be the EA Sports "NHL 15" cover athlete. Bergeron topped Canadiens D P.K. Subban following more than 10 million votes ( EA Sports ). In Boston, Matt Pepin notes Bergeron beat Sharks C Logan Couture and Blues RW T. ...

Tags: Marketing and Sponsorship, Electronic Arts, NHL, Boston Bruins

06/25/14
Tennis Players Use Bags As Marketing Tool

There is so much gear in tennis these days that players are “hauling an extra bag to the court,” and the sport's top stars often have “sponsorship deals that require them” to do so, according to Tom Perrotta of the WALL STREET JOURNAL. Roger Federer walked onto Wimbledon&rsqu ...

Tags: Marketing and Sponsorship, Wimbledon

06/25/14
World Cup Marketing Notes

adidas Chair & CEO Herbert Hainer yesterday said that the company in '14 "will hit a record" $2.7B in annual soccer sales. Hainer said that adidas "will sell more than 8 million soccer jerseys this year, more than the 6.5 million it sold" in '10, the last FIFA World Cup year. In Portland, Matthe ...

Tags: Marketing and Sponsorship, FIFA World Cup, Soccer

06/25/14
Marketplace Roundup

Panini has signed seven probable first-round picks in tomorrow's NBA Draft to exclusive trading-card deals, including the likely top two in G Jabari Parker and F Andrew Wiggins. Also signing with Panini are C Joel Embiid, G Dante Exum, G Marcus Smart, F Noah Vonleh and G Tyler Ennis. The rookies wi ...

Tags: Marketing and Sponsorship

06/24/14
Home Depot To End NASCAR Sponsorship

The Home Depot is planning to leave NASCAR "after its contract with Joe Gibbs Racing ends this season," according to sources cited by Tripp Mickle of SPORTSBUSINESS JOURNAL. Sources said that JGR is in talks with Dollar General about “filling the void left by Home Depot." Dollar General, which ...

Tags: Marketing and Sponsorship, Home Depot, NASCAR

06/24/14
Wozniacki Debuts Outfits For Wimbledon

Caroline Wozniacki during her first-round Wimbledon match against Shahar Peer today debuted the new "barricade FW14 collection" from adidas by Stella McCartney, according to Scarlett Russell of the London DAILY MAIL. Fellow competitors Maria Kirilenko and Andrea Petkovic "also will wear the stylish ...

Tags: Marketing and Sponsorship

06/24/14
Marketplace Roundup

Tech blog 9TO5MAC.com's Mark Gurman cited a source as saying that Apple is working with Lakers G Kobe Bryant, NHL Kings RW Dustin Brown and "a few other star athletes," including a Red Sox player, "in order to test the upcoming 'iWatch’s' fitness capabilities in intense training environme ...

Tags: Marketing and Sponsorship

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