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New Adidas Deal Makes Blazers' Damian Lillard One Of NBA's Highest-Paid Endorsers

04 / 15 / 14

Trail Blazers G Damian Lillard has signed a new deal with adidas that will make him "one of the highest-earning endorsers in the NBA," according to Windhorst & Rovell of ESPN.com. Sources said that the deal is for up to 10 years and could be worth up to $100M "including incentives and options." ...

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Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

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Rickie Fowler Back Promoting Crowne Plaza

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Tags: Marketing and Sponsorship, PGA Tour, Crowne Plaza

Oshie Teams Up With Enterprise Rent-A-Car

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Kraft Not Returning As LPGA Major Sponsor

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Tags: Marketing and Sponsorship, LPGA, Kraft Foods

NCAA Won't Allow Baylor's New Adidas Unis

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Tags: Marketing and Sponsorship, Adidas, Basketball, NCAA

Dick's Sporting Goods Backs Youth Athletics

) Dick's Sporting Goods with its new "Sports Matter" campaign is "shifting its brand advertising dollars into the broader support of kids’ athletics, addressing the funding crisis facing its core audience," according to Sarah Mahoney of MARKETING DAILY. Dick's VP/Brand Marketing Ryan Eckel ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

Gatorade Relaunching Propel Brand

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Tags: Marketing and Sponsorship, Gatorade

Fox: MLB Ad Time To Be Sold Out

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Tags: Marketing and Sponsorship, Fox, MLB

NCAA Tourney Ad Inventory Nearly Sold Out

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Tags: Marketing and Sponsorship, NCAA

Ryan Braun Signs Cleat Contract

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Tags: Marketing and Sponsorship, Milwaukee Brewers, MLB

Under Armour Launches In Brazil

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