Featured Story

Cleveland Hosting Bevy Of Big-Time Sporting Events Saturday

Published in SportsBusiness Daily on 08 / 22 / 14

Cleveland on Saturday "arguably will be the busiest sports city in America," as "all three pro sports venues downtown will host games simultaneously." There are a "variety of other events going on," so that there will be "as many as 100,000 people downtown at the same time." Progressive Field will h...

Read More

More Stories

07/24/14
Eric Decker Models In New Fashion Campaign

Jeans company and lifestyle brand Buffalo David Bitton is "showing off its Fall 2014 marketing campaign" with NFL Jets WR Eric Decker and supermodel Erin Heatherton, according to MEN'S FITNESS. The campaign is the "second installation of the brand’s sports marketing initiative 'Buffal ...

Tags: Marketing and Sponsorship

07/24/14
Marketplace Roundup

In L.A., Meg James writes TV networks had been "banking on an improving economy this year to help drive demand" from advertisers. But the annual upfront advertising market "was unexpectedly weak." ABC, CBS and Fox collectively booked $600M "less this summer than during last year's market." Cabl ...

Tags: Marketing and Sponsorship

07/23/14
Dick's Fires All In-Store PGA Pros

Learn more about DICK'S SPORTING GOODS Dick's Sporting Goods, the largest U.S. retailer of TaylorMade and Callaway products, yesterday "fired all the PGA professionals that it employed in the golf sections of its more than 560 stores," according to Darren Rovell of ESPN.com. More tha ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods, PGA of America, Golf

07/23/14
Manziel Tops NFLPI's List Of Player Sales For Q1

One day after the NFL announced Browns QB Johnny Manziel has the league's top-selling jersey on NFLShop.com, NFL Players Inc. has Manziel atop its player sales list for Q1. The list is based on total sales of all officially licensed products from March 1 through May 31. The achievement is noteworthy ...

Tags: Marketing and Sponsorship, Cleveland Browns, NFL

07/23/14
Browns, Value City Furniture Partner For Camp

The Browns are partnering with Columbus-based Value City Furniture for a "pass that will give fans first dibs on spots to watch training camp and faster entry to FirstEnergy Stadium on game day," according to Kevin Kleps of CRAIN'S CLEVELAND BUSINESS. The Browns "are asking fans who plan to attend a ...

Tags: Cleveland Browns, Marketing and Sponsorship

07/23/14
AT&T Rolling Out New Yankees Campaign

AT&T is debuting a new Yankees campaign this week from BBDO, N.Y., that  "takes the team's 'Let's Go Yankees' rhythmic chant to new levels," according to Aaron Baar of MARKETING DAILY. In one spot, two men "have an entire conversation, using only the four-beat chant." One chants, ...

Tags: Marketing and Sponsorship, ATT, New York Yankees, MLB

07/23/14
Chip Ganassi Drivers Star In Spot For Cottonelle

Kimberly-Clark's Cottonelle toilet paper brand "recently posted on YouTube a commercial" focusing on how NASCAR Sprint Cup Series driver Kyle Larson "takes care of his 'bum,'" according to Bob Pockrass of SPORTING NEWS. A woman in the commercial says to Larson, "I’m hearing from you that y ...

Tags: NASCAR, Marketing and Sponsorship, IndyCar

07/22/14
Manziel Tops All Individual NFL Jersey Sales

Browns QB Johnny Manziel continues to have the top-selling NFL jersey on NFLShop.com since April 1, with Seahawks QB Russell Wilson and 49ers QB Colin Kaepernick rounding out the top 3. Seven of the top 10 spots are held by QBs, while the Seahawks' 12th Fan jersey ranks 10th. The Seahawks also lead ...

Tags: Marketing and Sponsorship, NFL

07/22/14
Adidas, Champs Sports Create Instagram Series

adidas has partnered with Champs Sports to "create four different online shows" that will be available on Instagram "but still mimick the TV-watching experience," according to Michelle Castillo of ADWEEK. #adicolorTV debuted Friday and "will run for six weeks." To tune in, viewers will "have to ...

Tags: Marketing and Sponsorship, Adidas, Instagram

07/22/14
USA Swimming Launches New Campaign

USA Swimming, in addition to supporting the Olympic team, is "trying to increase the number of youngsters" who choose to swim over playing other sports, with "a public-service advertising and promotional campaign," according to Andrew Adam Newman of the N.Y. TIMES. One spot opens with "an ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug