Featured Story

FedEx Extends NFL League Deal, Looks For Closer Ties With International Series Games

Published in SportsBusiness Daily on 04 / 26 / 17

FedEx has extended its long-running sponsorship of the NFL to stay on as the official delivery service partner of the league, the Super Bowl and Pro Bowl. Financial terms of the multiyear extension were not disclosed. The deal will mark the continuation of the FedEx Air & Ground NFL Players of t...

Read More

Tags: Marketing and Sponsorship, NFL, FedEx

More Stories

03/23/17
Marketplace Roundup

In Charlotte, Erik Spanberg noted South Carolina’s "unexpected success" in the NCAA Tournament has led to a "surge in T-shirt and memorabilia sales." Since the second-round win over Duke, South Carolina sales on Fanatics have "jumped by 320%." The "top-selling market in the nation" for So ...

Tags: Marketing and Sponsorship

03/22/17
Ohio Univ. Lands Eight-Year Deal With Adidas

Ohio Univ. "will have a new look, and a new equipment provider," beginning with the '17-18 school year, as the MAC school yesterday agreed to a multiyear deal with Adidas "beginning in July," according to Jason Arkley of the ATHENS MESSENGER. Ohio Senior Associate AD/External Operations Michael Step ...

Tags: Marketing and Sponsorship, Adidas

03/22/17
Could Adidas Buyout UCLA Coach's Contract?

In Indianapolis, Gregg Doyel noted college basketball coaches around the country "expect Adidas" to pay UCLA coach Steve Alford's $7.8M buyout at the school if he were to take the coaching position at Indiana, which has a $54M contract with Adidas through '24. UCLA was an Adidas school when it hired ...

Tags: Marketing and Sponsorship, Adidas

03/22/17
Marketplace Roundup

REUTERS' Larry Fine noted Bridgestone has gone from a rookie IOC TOP sponsor to a "model for fan participation" following their Fan Zone at the Olympic Golf Course for the Rio Games and will try to "help other federations do likewise." Bridgestone set up a "demonstration area for fans unfamilia ...

Tags: Marketing and Sponsorship

03/21/17
Norman Hopes Authentic Deal Grows Brand Globally

Golf HOFer Greg Norman believes his joint venture with Authentic Brands Group (ABG) to own and manage the iconic Shark brand will accelerate growth of his merchandise, licensing and endorsement business, especially outside of North America. ABG, known for taking under-leveraged brands and quickly ...

Tags: Marketing and Sponsorship

03/21/17
A’s Sign Fanatics To Run Merchandise At Coliseum

The A’s have signed Fanatics to "run the merchandise at Oakland-Alameda County Coliseum," according to Don Muret of SPORTSBUSINESS JOURNAL. A's President Dave Kaval said that the two-year deal "starts this season and includes a three-year option." Kaval said that as part of the agreement, Fana ...

Tags: Marketing and Sponsorship, Oakland Athletics

03/21/17
NASCAR Adds Hotels For Hope As Partner

NASCAR today will announce a deal with Hotels for Hope that will see the upstart hotel booking company become the sanctioning body's official hotel booking partner. NASCAR VP/Business Development Chad Seigler told THE DAILY  that the multiyear deal involves a rights fee. Hotels for Ho ...

Tags: Marketing and Sponsorship, NASCAR

03/21/17
Costco, Acushnet In Legal Battle Over Golf Balls

Costco, which "improbably caused a frenzy in the golf world when it started selling low-priced but well-reviewed balls last year," on Friday "filed a lawsuit" against Acushnet Holdings, the parent company for Titleist, according to Brian Costa of the WALL STREET JOURNAL. In a complaint filed ...

Tags: Marketing and Sponsorship, Titleist

03/20/17
Wal-Mart To Market In 21 Professional Sports Venues

Wal-Mart has "signed a massive deal with the Oak View Group," giving it a "major marketing presence at 21 big league arenas," according to Don Muret of SPORTSBUSINESS JOURNAL. Sources said that the agreement is "valued in the eight figures annually." One source said that it is worth $40M "over three ...

Tags: Marketing and Sponsorship, Wal Mart

03/20/17
NCAA Tournaments Ads Work Around Off-Limit Players

The NCAA Tournament is a "case study in what sports marketing looks like when the athletes are off limits," according to Sapna Maheshwari of the N.Y. TIMES. Companies spend more than $1B on TV ads tied to the tournament, plus "millions more on online marketing and ads in and around arenas where game ...

Tags: Marketing and Sponsorship, NCAA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug