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NFL To Let Cardinals Fans Preview Super Bowl XLIX Stadium App

Published in SportsBusiness Daily on 12 / 21 / 14

The NFL at today’s Seahawks-Cardinals game will allow fans to preview the Super Bowl Stadium App in advance of the Feb. 1 game at Univ. of Phoenix Stadium. The mobile app, which is available for both iOS and Android devices, allows users to access three types of video content – in-game h...

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11/19/14
Marketplace Roundup

In Charlotte, Erik Spanberg reported the Hornets recently signed sponsorship deals with North Carolina-based Reeds Jewelers and Charlotte-based Rolle Oral & Facial Surgery, with "each one committed to multi-year contracts worth an estimated $100,000 to $200,000 annually." Hornets Exec VP an ...

Tags: Marketing and Sponsorship

11/18/14
Toyota Super Bowl Ad To Star Amy Purdy

Toyota "will return to the Super Bowl for its third consecutive year" with a spot starring U.S. Paralympic snowboarder Amy Purdy, according to Jeanine Poggi of AD AGE. Toyota VP/Marketing Jack Hollis said that the spot will feature Purdy and "others who have made positive, bold choices." The ad "wil ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

11/18/14
Panini, Wizards' Wall Sign New Trading Card Deal

Panini America has signed Wizards G John Wall to a new exclusive autograph memorabilia and trading card agreement. He had previously signed a deal with Panini in '10 , but that agreement had lapsed. The roster of exclusive Panini Authentic athletes for autographs and memorabilia includes Lakers G K ...

Tags: Marketing and Sponsorship, Panini

11/18/14
Marketplace Roundup

In Ottawa, Wayne Scanlan notes Senators D Erik Karlsson yesterday "relaunched the coffee brand he helped deliver last season in support of the Boys and Girls Club of Ottawa." EK #65 is "distributed by Bridgehead and sends [C]$2 of every pound sold to the Boys and Girls Club’s Homework Club pro ...

Tags: Marketing and Sponsorship

11/17/14
Kershaw Signs Deal With Subway

Dodgers P Clayton Kershaw has signed an endorsement deal with Subway through at least the '15 MLB season. Subway CMO Tony Pace said the deal came about after it was discovered that the NL MVP and Cy Young Award winner eats at Subway locations on days he pitches. The QSR announced the deal Thursday n ...

Tags: Marketing and Sponsorship, Subway

11/17/14
MillerCoors Signs Taken Down Near Illinois Campus

MillerCoors confirmed that six of its Univ. of Illinois-branded billboards in the Champaign-Urbana area "were taken down at the university's request" after they were up for about a month, according to Cohen & Harris of the CHICAGO TRIBUNE. The billboards "went up in August, soon after the univer ...

Tags: Marketing and Sponsorship, MillerCoors

11/17/14
Steamboat, Visit Salt Lake Settle "Ski City" Suit

Steamboat Ski & Resort Corp. on Friday announced that it has "settled a lawsuit against Visit Salt Lake involving Steamboat's trademarked Ski Town U.S.A. brand," according to Matt Stensland of the STEAMBOAT PILOT & TODAY. Visit Salt Lake has "agreed to revise its campaign in a way that is ac ...

Tags: Marketing and Sponsorship

11/17/14
Clif Bar Cuts Sponsorship Of Five Pro Climbers

California-based Clif Bar "has withdrawn its sponsorship of five top professional climbers," some of whom had "a year or more left on their contracts, saying the climbers take risks that make the company too uncomfortable to continue financial support," according to John Branch of the N.Y. TIMES. Th ...

Tags: Marketing and Sponsorship

11/17/14
Marketplace Roundup

BLOOMBERG NEWS' Erik Matuszewski noted TaylorMade-adidas Golf officials "haven't had any contact with Dustin Johnson since their top American endorser took an indefinite leave of absence" from the PGA Tour in August. TaylorMade CEO Ben Sharpe said, “We’re looking forward to having a conv ...

Tags: Marketing and Sponsorship

11/14/14
NYC FC Unveils First Jersey

MLS expansion club NYC FC on Thursday unveiled its first home jersey at an event held in N.Y. and also announced a five-year partnership with Etihad Airways to become the club’s principal partner and have the company’s branding on all of the team’s playing jerseys. Financial terms ...

Tags: Marketing and Sponsorship, MLS

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