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Louisville's Five-Year, $39M Adidas Extension Marks Third-Largest In College Sports

04 / 18 / 14

The Univ. of Louisville has extended its apparel deal with adidas for five years and $39M, making it the "third-largest-known agreement of its kind in college sports," according to Jeffrey Greer of the Louisville COURIER-JOURNAL. UL ranks behind only Notre Dame's $9M annual deal with Under Armour an...

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Tags: Marketing and Sponsorship, Adidas

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03/20/14
Sprite, LeBron Team To Create New Beverage

Coca-Cola's Sprite brand yesterday announced the launch of "Sprite 6 Mix," a new flavor of the beverage created in collaboration with Heat F LeBron James. The new beverage will feature cherry and orange flavors added to traditional Sprite. It will ...

Tags: Marketing and Sponsorship

03/20/14
Abdul-Jabbar Launches Starguard Collectibles

Basketball HOFer Kareem Abdul-Jabbar, along with Iconomy Multimedia & Entertainment, has unveiled Starguard Collectibles, a sports memorabilia provider and licensor. Former teammates Byron Scott, Michael Cooper and AC Green, and Basketball HOFer Bill Walton will join Abdul-Jabbar in his first re ...

Tags: Marketing and Sponsorship

03/20/14
Thomas Sues Reebok Over Big Hurt Relaunch

Baseball HOFer-elect Frank Thomas is suing Reebok, saying that the company relaunched the Reebok Big Hurt brand named after him "without his permission" in '13, according to CRAIN'S CHICAGO BUSINESS. Thomas in the lawsuit said in '95 he "licensed aspects of his identity in connection with his endors ...

Tags: Marketing and Sponsorship

03/19/14
World Cup Helping Pele Land Endorsements

Pele is now "taking what might be his last shot at profiting from his popularity," and with Brazil hosting this year’s FIFA World Cup in less than three months, the former player is "sweeping up endorsements like he did during his heyday," according to Tariq Panja of BLOOMBERG NEWS. Pele in th ...

Tags: Marketing and Sponsorship, Soccer, FIFA World Cup

03/19/14
WTA's Azarenka Inks Seven-Figure Deal With Esurance

Tennis player Victoria Azarenka has "agreed to a two-year endorsement deal with Esurance, a pact that gives the car insurance brand another connection in tennis," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. Azarenka joins doubles players Bob and Mike Bryan "as endorsers of the company." Th ...

Tags: WTA, Marketing and Sponsorship

03/19/14
Sporting K.C. Gives New Twist To Fashion-Forward Kits

Sporting KC's third jersey is "Pitch Black" MLS Sporting KC VP/Stadium & Brand Revenue John Moncke said that a "key component of KC’s success off the field has been the transition away from ...

Tags: Sporting Kansas City, Marketing and Sponsorship

03/19/14
Chips & Putts

In Norfolk, David Hall reports South Korean broadcast company JTBC has paid a "six-figure sum" to be the presenting sponsor of the LPGA Kingsmill Championship. A tournament spokesperson said that the deal "could run the length of the tournament's four-year agreement with Kingsmill, and JTBC's involv ...

Tags: Marketing and Sponsorship, Golf

03/19/14
Marketplace Roundup

Mutual of Omaha yesterday announced that seven pro swimmers who are currently training for the '16 Rio Games have joined the company's Gold Medal Team of endorsers. They are Matt McLean; Anthony Ervin; Allison Schmitt; Caitlin Leverenz; Jimmy Feigen; Conor Dwyer; and Michael Andrew ( Mutual of Omaha ...

Tags: Marketing and Sponsorship

03/18/14
Wells Fargo Championship To Stay In Charlotte

A five-year extension of the PGA Tour Wells Fargo Championship event at Quail Hollow Club "will become official" today, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Sources said that the deal "runs through 2019." The current agreement "expires with this year’s Wells Fargo Cham ...

Tags: Marketing and Sponsorship, Wells Fargo, PGA Tour

03/18/14
LeBron, Manziel Tapped For McDonald's Spot

Heat F LeBron James and NFL Draft prospect QB Johnny Manziel are the "subject of a new television campaign by McDonald's" in which James "ends up running into Manziel hanging out" in a special club that serves the new Bacon Clubhouse Sandwich, according to Bryan Fischer of NFL.com. Th ...

Tags: Marketing and Sponsorship, McDonalds

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