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Time To Participate In The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 20 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * How often do you watch live sports on a mobile device? ...

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P&G Pulls Out Of NFL Initiative

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Tags: Marketing and Sponsorship, NFL, Procter and Gamble

NBC Has Sold 70-80% Of Super Bowl Ad Time

NBC has sold 70-80% of the approximately 60 30-second spots that will air during its broadcast of Super Bowl XLIX, leaving the net "between 15 and 18 30-second berths left," according to an ad buyer cited by Brian Steinberg of VARIETY. However, the ad buyer "suggested the network might face som ...

Tags: Super Bowl, Marketing and Sponsorship, NBC

Nike Addresses Terminated Sponsorships

Nike execs on Thursday "fielded concerns about risks in the company's athletic endorsements" at their annual shareholder meeting after several "high-profile suspensions of sponsored athletes for violent behavior," according to Sara Germano of the WALL STREET JOURNAL. The company within the past mont ...

Tags: Marketing and Sponsorship, Nike

Gatorade Praised For New Jeter Ad

Gatorade on Thursday "hit it out of the park" with its farewell 90-second ad for Yankees SS Derek Jeter, according to Michael McCarthy of ADWEEK. The ad shows Jeter "surprising fans outside Yankee Stadium" as Frank Sinatra's "My Way" plays in the background. Jeter "wrote some of the copy ...

Tags: Marketing and Sponsorship, Gatorade

PepsiCo CEO Backs Goodell Amid Scandals

The NFL got a "much-need vote of confidence Thursday," as PepsiCo CEO Indra Nooyi "lent her support to embattled NFL Commissioner Roger Goodell and the league in general," according to E.J. Schultz of AD AGE. Nooyi said the recent player incidents are "casting a cloud over the integrity of the leag ...

Tags: Marketing and Sponsorship, NFL, PepsiCo

NHL Decides Against Selling Jersey Ads

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Tags: Marketing and Sponsorship, NHL

Fanatics Lands NASCAR's At-Track Merch Sales

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo ...

Tags: Marketing and Sponsorship, NASCAR

Joe Gibbs Racing Signs Stanley Black & Decker

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Tags: Marketing and Sponsorship, NASCAR

Microsoft's NFL Deal Affected By iPad References

Microsoft "thought it had scored a touchdown when it struck a multiyear deal with the NFL that would allow teams to use the company's Surface tablets during games," but TV announcers "keep referring to the devices as iPads," according to a front-page piece by Chang & Perry of the L.A. TIMES ...

Tags: Microsoft, Marketing and Sponsorship, Apple, NFL

Company Emerges In 3D-Printed Collectibles Space

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Tags: Marketing and Sponsorship

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