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Richard Sherman, Doug Baldwin Criticize NFL's Media, Sponsor Policies In Skit

Published in SportsBusiness Daily on 11 / 26 / 14

Seahawks CB Richard Sherman "took issue with several NFL policies" during his weekly media availability Tuesday, including the league's sponsorship stance and its "decision last week to fine teammate Marshawn Lynch $100,000" for not talking to the press, according to Bob Condotta of ...

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Tags: Marketing and Sponsorship, NFL, Seattle Seahawks

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Florida Hospital Signs Deal With DIS

Daytona Int'l Speedway is announcing today that it has sold Florida Hospital its second "Founding Partner" sponsorship as part of track's $400M renovation, scheduled for completion next year. Florida Hospital gets designation as the official healthcare provider of DIS beginning next year. Also ...

Tags: Daytona International Speedway, Marketing and Sponsorship

Callaway, Mickelson Sign Multiyear Extension

Callaway Golf yesterday announced that "its star endorser, Phil Mickelson, has signed a multi-year extension with the company to endorse and play its products, including its clubs and ball," according to E. Michael Johnson of GOLFDIGEST.com. The move "ends any speculation that the two might part way ...

Tags: Marketing and Sponsorship

Gundy Tried To Trademark "I'm A Man" Phrase

Oklahoma State football coach Mike Gundy said he tried to trademark his infamous "I'm a man! I'm 40!" phrase, but noted "somebody else had got it before I thought about it." Gundy memorably uttered the phrase during a rant following a win in '07 against Texas Tech in response to a column by The ...

Tags: Marketing and Sponsorship

Fanatics Prep Standalone N.Y. Office

Online licensed sports retailer Fanatics is opening its first standalone office in N.Y. next month. The new 3,200-square-foot offices at 41st St. and Madison Ave. will house communications and business development. That includes Exec VP/Business Affairs Gary Gertzog, who previously was NFL Senior VP ...

Tags: Marketing and Sponsorship

NBA Marketing Notes

The Suns last night at their home opener debuted a wrap that transformed the center court scoreboard at US Airways Center into a Verizon branded tablet. The branded scoreboard is part of the team’s renewal deal with Verizon. The telecom provider also has team deals with the Lakers and Jazz, bu ...

Tags: Marketing and Sponsorship, NBA

Tom Brady Stars In Ad For Daily Fantasy Site

TopLine Game Labs yesterday announced that Patriots QB Tom Brady "soon will star" in a commercial for its DailyMVP fantasy sports website, according to Callum Borchers of the BOSTON GLOBE. The deal "is noteworthy because just two weeks ago the Patriots announced a sponsorship agreement with DraftKi ...

Tags: Marketing and Sponsorship, New England Patriots, NFL

Ketchup Spill Leads Clorox To Sign Packers' Cobb

Packers WR Randall Cobb has a "new endorsement deal" with Clorox after he "got ketchup spilled on his jersey while jumping into the stands" at Lambeau Field to celebrate a touchdown during the team's win on Oct. 19 against the Panthers, according to Brendan Maloy of SI.com. Clorox execs, "sensing a ...

Tags: Green Bay Packers, Marketing and Sponsorship

Goody's Extends Earnhardt Jr. Partnership

Goody's yesterday announced an expanded partnership with NASCAR driver Dale Earnhardt Jr., who for the first time in '15 will drive a Goody's-sponsored car in the Xfinity Series. Earnhardt will continue to drive the Goody's car once per year through '17. Goody's and Earnhardt also premiered a n ...

Tags: Marketing and Sponsorship, NASCAR

Marketplace Roundup

Nike Brand President Trevor Edwards last night said the company has been speaking "very directly" with the NFL about how it handled its domestic violence issues this summer. Edwards: "We certainly have those conversations with them, and we’re very, very clear about it. We cannot tolerate domes ...

Tags: Marketing and Sponsorship

New Ad Kicks Off NBA-BBVA Deal

A commercial starring Thunder F Kevin Durant and Rockets G James Harden "officially kicks off the new extension of the partnership" between the NBA and Spanish bank BBVA, according to Jeff Zillgitt of USA TODAY. A source said that the extension "will pay the NBA" more than $30M per year. The ad ...

Tags: Marketing and Sponsorship

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