Microsoft, NFL Unveil $400M Partnership Lawsuit Against EA Sports Allowed To Continue Plaxico Burress Releasing Luxury Hosiery Line And1 Sponsoring Hoops Tourney At Temple Univ. Of Michigan To Honor Adidas Deal Man City, Nike Reach $109M Kit Deal O'Bannon Suit Documents Detail Athletes' Deals Marketplace Roundup Posey Inks Deal With BodyArmor SuperDrink USA Today Expands Ad Meter Beyond SB
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Microsoft, NFL Unveil Five-Year, $400M Deal; EA Sports Developing Xbox One Games05 / 22 / 13Microsoft and the NFL yesterday unveiled a major partnership, pegged by sources at about $400M over five years. The pact, expanding on a prior relationship between the league and Microsoft, includes sideline rights allowing coaches to use Surface tablets for communications, play calling and photo vi... Tags: Microsoft, NFL, Marketing and Sponsorship |
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Emirates Signs On With French Open
Emirates airline yesterday announced a five-year deal to sponsor the French Open, starting with the '13 tournament at Roland Garros. The deal, which designates Emirates as an Official Partner, includes branding at Centre Court Philippe-Chatrier, as well as panel signage on other courts. The airline ...
Tags: Marketing and Sponsorship, Tennis
Nike Signs Second Deal With U.S. Figure Skater
Nike is "close to signing U.S. figure skater and Olympic hopeful Gracie Gold," marking the second figure skater to join the company's roster this year, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Nike earlier this year signed fellow Olympic hopeful Ashley Wagner, and she and Gold are s ...
Tags: Marketing and Sponsorship, Nike
Will Adam Scott Transcend Golf?
Adam Scott is “the unique golfer whose brand could extend well beyond the boundaries of the golf course” following his win at The Masters, as he is “young, single, good-looking, rich and successful,” according to Jason Sobel of GOLFCHANNEL.com. He is “exactly what Centr ...
Tags: Marketing and Sponsorship, Golf
Marketplace Roundup
In Buffalo, Samantha Maziarz Christmann notes for the second year in a row, New Era will "produce limited-edition headgear whose sales will benefit cancer research and patient care programs at Roswell Park Cancer Institute." The royal blue cap is "emblazoned with the word 'BELIEVE,' with the letters ...
Tags: Marketing and Sponsorship, New Era, MLB
Jackie Robinson Merch Sales Up Big
Sales of Jackie Robinson replica jerseys and “other merchandise have jumped 1000 percent since the baseball season began two weeks ago compared to the same period last year,” according to Fanatics.com data cited by Ken Belson of the N.Y. TIMES. T-shirts “with Brooklyn written on th ...
Tags: Marketing and Sponsorship, MLB
J&J Snacks Debuts Mike Trout Ads
J&J Snack Foods is taking advantage of National Soft Pretzel Month and its new endorsement deal with Angels LF Mike Trout with advertisements at retailers nationwide. J&J President & CEO Gerry Shreiber said life-sized cardboard cutouts of Trout endorsing the brand’s SuperPretzel be ...
Lax Equipment Maker Finds Niche Market
The founders of equipment maker StringKing Lacrosse, three of whom “played college lacrosse, see an opportunity to carve out a niche business that addresses complaints about the one piece of equipment that actually touches the ball,” according to Callum Borchers of the BOSTON GLOBE. Stri ...
Scott Could Break Out After Masters Win
Golfer Adam Scott “may have been marketable before” winning The Masters yesterday, but now he is "a sports marketer's dream,” according to Frank Chung of ADNEWS. M&C Saatchi Sport & Entertainment Sydney Head of PR & Events Jack Lamacraft said, “As the first Austra ...
Tags: Marketing and Sponsorship, Golf
State Farm Signs Multiyear Deal With WNBA
As the WNBA ramps up preparations for its 17th season with its annual Draft tonight, State Farm tips off a new sponsorship deal with the league. The insurance company signed a multiyear deal to be the presenting sponsor of the WNBA Draft, with signage at the event hosted on ESPN’s Bristol, Con ...
Tags: Marketing and Sponsorship, WNBA, State Farm Insurance Cos.
Was NRA-TMS Deal Ill-Timed?
All of the "controversy" surrounding the NASCAR Sprint Cup Series NRA 500 at Texas Motor Speedway "translated into very little" on Saturday night, according to Jim Utter of the CHARLOTTE OBSERVER. Since the NRA "didn't buy advertising during the race on Fox, announcers were only obligated to mention ...
Tags: Marketing and Sponsorship, NASCAR
