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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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06/25/14
Tennis Players Use Bags As Marketing Tool

There is so much gear in tennis these days that players are “hauling an extra bag to the court,” and the sport's top stars often have “sponsorship deals that require them” to do so, according to Tom Perrotta of the WALL STREET JOURNAL. Roger Federer walked onto Wimbledon&rsqu ...

Tags: Marketing and Sponsorship, Wimbledon

06/25/14
World Cup Marketing Notes

adidas Chair & CEO Herbert Hainer yesterday said that the company in '14 "will hit a record" $2.7B in annual soccer sales. Hainer said that adidas "will sell more than 8 million soccer jerseys this year, more than the 6.5 million it sold" in '10, the last FIFA World Cup year. In Portland, Matthe ...

Tags: Marketing and Sponsorship, FIFA World Cup, Soccer

06/25/14
Marketplace Roundup

Panini has signed seven probable first-round picks in tomorrow's NBA Draft to exclusive trading-card deals, including the likely top two in G Jabari Parker and F Andrew Wiggins. Also signing with Panini are C Joel Embiid, G Dante Exum, G Marcus Smart, F Noah Vonleh and G Tyler Ennis. The rookies wi ...

Tags: Marketing and Sponsorship

06/24/14
Home Depot To End NASCAR Sponsorship

The Home Depot is planning to leave NASCAR "after its contract with Joe Gibbs Racing ends this season," according to sources cited by Tripp Mickle of SPORTSBUSINESS JOURNAL. Sources said that JGR is in talks with Dollar General about “filling the void left by Home Depot." Dollar General, which ...

Tags: Marketing and Sponsorship, Home Depot, NASCAR

06/24/14
Wozniacki Debuts Outfits For Wimbledon

Caroline Wozniacki during her first-round Wimbledon match against Shahar Peer today debuted the new "barricade FW14 collection" from adidas by Stella McCartney, according to Scarlett Russell of the London DAILY MAIL. Fellow competitors Maria Kirilenko and Andrea Petkovic "also will wear the stylish ...

Tags: Marketing and Sponsorship

06/24/14
Marketplace Roundup

Tech blog 9TO5MAC.com's Mark Gurman cited a source as saying that Apple is working with Lakers G Kobe Bryant, NHL Kings RW Dustin Brown and "a few other star athletes," including a Red Sox player, "in order to test the upcoming 'iWatch’s' fitness capabilities in intense training environme ...

Tags: Marketing and Sponsorship

06/23/14
Marketers Weigh In On World Cup In Roundtable Q&A

The '14 FIFA World Cup is well into its second week, and THE DAILY polled five soccer marketers about their early thoughts surrounding the tournament. Of particular focus was the evolving debate over the necessity of securing official sponsorships as opposed to ambushing, as well as which companies ...

Tags: FIFA World Cup, Marketing and Sponsorship

06/23/14
Nike Unveils Mike Trout Signature Cleat

Getting your own signature shoe is a “pretty big deal” and Nike on Friday unveiled one for Angels CF Mike Trout, making him the “first MLB star to get his own shoe from Nike since” former MLBer Ken Griffey Jr., according to Mike Oz of YAHOO SPORTS. The shoe is “dubbed t ...

Tags: Marketing and Sponsorship, Nike, MLB

06/23/14
Adidas Seeking Halo Effect With Baseball Push

adidas is "digging in for ... a critical fight for a bigger share of baseball revenue" in the U.S., a move that is "all about image," according to Allan Brettman of the Portland OREGONIAN. Baseball gear sales "for all companies and teams combined" amount to about $1B a year in the U.S., Brettman ask ...

Tags: Marketing and Sponsorship, Adidas

06/23/14
Exum Stars In Latest Foot Locker Ad Series

Foot Locker today on YouTube launched a series of ads with adidas featuring NBA Draft prospect Dante Exum. The videos, part of Foot Locker's "Approved" marketing platform, focus on the Australian player's lack of celebrity status in the U.S., while centering on the idea that "Life Changes After ...

Tags: Marketing and Sponsorship, Foot Locker

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