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Adidas Reportedly Offering Massive Contract To James Harden To Leave Nike

Published in SportsBusiness Daily on 08 / 03 / 15

adidas has offered Rockets G James Harden a 13-year, $200M shoe contract, and Nike "has until the end of next week to match the deal or lose him," according to sources cited by Darren Rovell of ESPN.com. Nike's deal with Harden "recently expired." adidas has "slipped in recent years due to a lack of...

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Tags: Marketing and Sponsorship, Adidas

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Marketplace Roundup

On Long Island, Erik Bacharach reports before the final out was recorded in Mets P Steven Matz' "sparkling debut June 28," the Topps Digital team "had sprung into action, working to churn out two digital baseball cards that featured headlines from his performances on the mound and at the plate." The ...

Tags: Marketing and Sponsorship

Univ. Of Michigan Spurns Adidas For Nike

The Univ. of Michigan yesterday announced that it "has reached an agreement in principle with Nike to become the Wolverines' official athletic footwear, apparel and equipment provider to all 31 of U-M's athletic programs" until '27, with an option to extend to '31, according to Brendan Quinn of MLIV ...

Tags: Marketing and Sponsorship, Nike

Carli Lloyd Seeks Whole Foods Endorsement

WME-IMG's Josh Weil, who reps U.S. women's national team MF Carli Lloyd, said that his client "would like to work for Whole Foods," as she is "an organic-food nut," according to Claire Atkinson of the N.Y. POST. Weil: "If the CMO of Whole Foods calls, we’d get on the next flight to (the c ...

Tags: NWSL, FIFA, Marketing and Sponsorship

Eichel Creating Demand For Sabres Jerseys

The rookie season for Sabres C Jack Eichel is "expected to translate into booming jersey sales" for Buffalo-area sporting goods stores after "several years of a ho-hum Sabres roster," according to Samantha Christmann of the BUFFALO NEWS. Niagara Falls-based Laux Sporting Goods Manager Joe Eckl said, ...

Tags: Marketing and Sponsorship, Buffalo Sabres

Delta To Lease Boeing 757sTo NBA Teams

Delta Air Lines "is poised to start using Boeing 757s under a tentative agreement" for NBA charters, with almost 50% "more cabin space than the planes now on those flights," according to Michael Sasso of BLOOMBERG NEWS. The deal also calls for "ferrying as many as 27 of the 30 NBA teams, four more t ...

Tags: Marketing and Sponsorship, Delta Airlines, NBA

Marketplace Roundup

BROADCASTING & CABLE’s Jon Lafayette cited data from media tracking firm iSpot showing that Fox Sports generated an estimated $26.8M “in advertising revenue” for FIFA Women’s World Cup game coverage “on its broadcast and cable networks.” The “top spender ...

Tags: Marketing and Sponsorship

Carli Lloyd Demand Spikes After WC Final

U.S. women's national team MF Carli Lloyd, after scoring two of her three goals in  yesterday’s FIFA Women’s World Cup final within the first five minutes of the match, had so many people “going to her official website that it crashed,” according to Darren Rovell of ESP ...

Tags: Marketing and Sponsorship, FIFA World Cup

Andy Murray Picky With Endorsements

Andy Murray “likes to do things his own way, and it’s costing him millions,” according to Danielle Rossingh of BLOOMBERG NEWS. Murray “was expected to make as much as” $75M in endorsements after becoming the first British man to win Wimbledon since Fred Perry in '36. B ...

Tags: Marketing and Sponsorship

NBC Lands New Advertisers For Race Coverage

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat ...

Tags: Marketing and Sponsorship, NBC, NASCAR

Tennessee Unveils New Nike Uniforms

The Univ. of Tennessee on Wednesday began its new eight-year, $35M apparel deal with Nike "with an elaborately produced hour-long webcast entitled 'Swoosh,'" which featured UT athletes "walking and striking poses on a runway," according to Dustin Dopriak of the Knoxville NEWS SENTINEL. The ...

Tags: Marketing and Sponsorship, Nike, SEC

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