Featured Story

Sources: Nike "Extensively Reviewing" How LeBron James' Jersey Tore In Season Opener

Published in SportsBusiness Daily on 10 / 19 / 17

Nike execs are "extensively reviewing" why the back of Cavaliers F LeBron James' jersey "split down the middle" during Tuesday night's Celtics-Cavs NBA regular season opener, according to sources cited by Darren Rovell of ESPN.com. When Celtics F Jaylen Brown "grabbed at James' jersey while defendin...

Read More

Tags: Marketing and Sponsorship, Nike, NBA

More Stories

New NBA Ads Focus On Telling Deeper Stories

The NBA is debuting a "new advertising effort for the upcoming season called 'I’m Why' that includes three new spots and, eventually, new commercials from all 30 NBA teams," according to John Lombardo of SPORTSBUSINESS JOURNAL. The effort, via Translation, N.Y., is the "latest iteration o ...

Tags: Marketing and Sponsorship, NBA

Coca-Cola To Have Presence In "FIFA 18"

Coca-Cola will sponsor its first-ever virtual athlete in a deal with EA Sports to have a major presence in "FIFA 18," the next edition of the game set for a Sept. 29 release. The game last year introduced “The Journey,” a mode that allows you to play as “Alex Hunter,” a 17-ye ...

Tags: Marketing and Sponsorship, EA Sports

Visa Unveils Athlete Endorsers For PyeongChang

IOC TOP sponsor Visa has unveiled its list of athlete endorsers for the '18 PyeongChang Games, a group of more than 40 Olympians and Paralympians from 17 countries. Among the Americans on Team Visa are Hilary Knight (women’s hockey), Mikaela Shiffrin (alpine skiing), Gus Kenworthy (freestyle s ...

Tags: Marketing and Sponsorship, Visa

IndyCar's Miles Pushing For New Sponsors For IMS

Hulman & Co. CEO Mark Miles is "firing up an effort to go after consumer-oriented sponsors -- a move aimed at helping the Indianapolis Motor Speedway sell more tickets for its events," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. IMS and the Verizon IndyCar Series have "t ...

Tags: Marketing and Sponsorship, Indianapolis Motor Speedway

Derek Carr Stars In Music Video Ad For Fresno Bank

Raiders QB Derek Carr "dressed up and danced for a 'Bank I Can Trust' ad" made by Fresno-based Educational Employees Credit Union, according to Daniel Mano of the San Jose MERCURY NEWS. Carr in the spot also "hides behind bushes, checks out a nice car and works in a recording studio." The "humo ...

Tags: Marketing and Sponsorship

Adidas Passes Jordan Brand In U.S. Market Share

Adidas has "surpassed Jordan Brand" in the U.S. and now owns 13% of the domestic sneaker market, according to data from NDP Group cited by Jake Woolf of GQ. Adidas' 13% figure is "more than double what it had a year ago," and 1.7% higher than what was reported in June. Nike still holds the No. ...

Tags: Marketing and Sponsorship, Adidas, Nike

M&T Bank Signs Six-Year Deal With NFL Jets

M&T Bank has signed a six-year sponsorship making it the official retail bank of the NFL Jets. Under the deal, M&T, which replaces Chase, will sponsor the Jets’ training camp. Other activation plans include co-branded Jets debit cards and checking accounts and a small business &ld ...

Tags: Marketing and Sponsorship, New York Jets, Chase Bank

Silver Hints At NBA Setting Up Shop On Amazon

A search for NBA jerseys on Amazon brings a "mishmash of results," but NBA Commissioner Adam Silver recently indicated that "may change in the future," according to Jason Del Rey of RECODE. Silver: "From an NBA standpoint, we’re very much in business with Amazon." Silver said Fanatics Fou ...

Tags: Marketing and Sponsorship, Amazon, NBA

Lawsuit Details Farmers-Kasey Kahne Deal

Farmers Insurance "paid Hendrick Motorsports about $660,000 per race over the last six seasons in which Farmers was the primary sponsor for Kasey Kahne" in the Monster Energy NASCAR Cup Series, according to details from a lawsuit filed by Sports Marketing Consultants cited by Bob Pockrass ...

Tags: Marketing and Sponsorship, NASCAR

Dick's Unveils PyeongChang Marketing Campaign

USOC sponsor Dick’s Sporting Goods is launching its '18 PyeongChang Games campaign this week, again emphasizing its “Contenders" program that employs Team USA members. More than 100 summer and winter sport athletes are currently in the program, which offers them flexible hours to accommo ...

Tags: Marketing and Sponsorship, Dicks Sporting Goods

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug