Featured Story

Flacco Struggles To Throw A Party In Humorous Three-Minute Ad For Pepsi, Tostitos

Published in SportsBusiness Daily on 08 / 27 / 15

Ravens QB Joe Flacco in a three-minute ad for Pepsi and Tostitos "proved he can definitely hold his own as a comedic straight man," letting everyone know he is "more than the 'boring' Super Bowl Most Valuable Player by hilariously failing to put together a party," according to Jamison Hensley o...

Read More

Tags: Marketing and Sponsorship, NFL, PepsiCo

More Stories

08/05/15
Carl's Jr. Taps Rousey As New Ad Star

In a "surprising twist," the "newest commercial star" for Carl's Jr. is UFC fighter Ronda Rousey, according to Khushbu Shah of EATER.com. Unlike the other Carl's Jr. endorsers, Rousey "has not made her name off of how her body looks." While Carl's Jr. "isn't the first chain to turn to an athlete to ...

Tags: Marketing and Sponsorship, UFC

08/05/15
Street Vendors Enjoy Cubs' Success

The Cubs this season have "not only injected life into ticket sales and television ratings -- but also into the pop-up businesses around Wrigley Field that ride the team's coattails," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. Business "is up this summer for vendors selling knockoff Chica ...

Tags: Marketing and Sponsorship, Chicago Cubs, MLB

08/05/15
Franklin Not Worried About Lost Endorsements

Gold Medal-winning U.S. swimmer Missy Franklin is planning to return to the Olympics next summer in Rio, but this time she likely will be "supported by a virtual army of sponsors, paying her the money she passed on" following the '12 London Games, according to ESPN's Hannah Storm. Franklin is repped ...

Tags: Marketing and Sponsorship

08/05/15
Asics Unveiling Kerri Walsh Jennings Collection

Asics will unveil select pieces from its new "Kerri" collection, designed in collaboration with Kerri Walsh Jennings, at the Asics World Series of Volleyball event in Long Beach, Calif., on Aug. 18-23. The collection includes 17 items and spans lifestyle, training, competition apparel and ...

Tags: Marketing and Sponsorship, Asics

08/04/15
Omega Launching Charitable Projects In Rio

IOC TOP sponsor Omega will eschew its traditional ceremonial countdown clock in favor of 12 charitable projects in Rio de Janeiro neighborhoods between now and the start of the ’16 Games. Omega, the official Olympics timekeeper, yesterday announced it will fund a refurbished center for pr ...

Tags: Marketing and Sponsorship

08/04/15
Nike Signs Shoe Deals With Towns, Russell

Nike has brought the first two picks of this year's NBA Draft "into the fold," signing endorsements deals with T'Wolves F Karl-Anthony Towns and Lakers G D'Angelo Russell, according to Des Bieler of the WASHINGTON POST. The deals "formed a response of sorts" to reports yesterday that adidas had off ...

Tags: Marketing and Sponsorship, Nike, Adidas

08/04/15
Rousey Getting Notice From Young Adults

Learn more about Ronda Rousey The perception of UFC fighter Ronda Rousey among young adults as influential and a role model is on par with the likes of U.S. women's soccer F Alex Morgan, skier Lindsey Vonn and NASCAR driver Danica Patrick, according to N-Score data from Nielsen Med ...

Tags: Marketing and Sponsorship, UFC

08/04/15
Marketplace Roundup

In Portland, Alan Brettman noted adidas "recently launched a new line of women's apparel" that differs from other offerings in that it "targets teens, the age 13- to 17-year-old female athlete." The Adigirl collection has "been overseen and managed" by adidas America VP/Training Kate Ridley and Seni ...

Tags: Marketing and Sponsorship

08/03/15
Adidas Reportedly Courting James Harden

adidas has offered Rockets G James Harden a 13-year, $200M shoe contract, and Nike "has until the end of next week to match the deal or lose him," according to sources cited by Darren Rovell of ESPN.com. Nike's deal with Harden "recently expired." adidas has "slipped in recent years due to a lack of ...

Tags: Marketing and Sponsorship, Adidas

08/03/15
DraftKings Now Partners With 27 MLB Clubs

Related stories : Manfred Addresses Possible Ethical Questions With DraftKings Partnership New Details Emerge On DraftKings' Advertising Deal With ESPN MLS Inks Multiyear Deal With DraftKings; Eyeing Equity Stake? DraftKings Closes On $300M Series D Funding Round ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug