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Published in SportsBusiness Daily on 07 / 28 / 14

Media reporter  Joe Flint : "Very excited to be re-joining the WSJ on the media beat and very grateful to the LA Times for five great years." Cleveland Plain Dealer's Mary Kay Cabot : "For Johny Manziel's final team period today, the Beastie Boys' 'Fight for your right to party' blared...

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JGR Extends Dollar General Deal

Joe Gibbs Racing has "announced a contract extension" for NASCAR Sprint Cup Series driver Matt Kenseth and Dollar General's "expanded sponsorship of his No. 20 Toyota Camry," according to Gary Graves of the AP. The retail chain will "sponsor the car for 30 races" in '15 including the season-opening ...

Tags: Marketing and Sponsorship, NASCAR

Tiger Woods Planning Supplement Line

Tiger Woods, who recently signed a multiyear endorsement deal with dietary supplement company MusclePharm , has “turned his attention to the negativity surrounding supplement use,” with plans for his own "line of products, including liquids and bars similar to those routinely consumed b ...

Tags: Marketing and Sponsorship

Lucas Oil Extends Pro Motocross Sponsorship

Lucas Oil has “signed a five-year extension of its title sponsorship of the Pro Motocross Championship, which is managed by NBC Sports,” according to Tripp Mickle of SPORTSBUSINESS JOURNAL. Financial terms of the deal were not available. Lucas Oil has “sponsored the series since&rd ...

Tags: Marketing and Sponsorship, Lucas Oil, Motorsports

Wiggins Makes Fashion Statement With Jacket

Andrew Wiggins drew attention on Thursday night before the Cavaliers took him with the No. 1 overall pick in the NBA Draft for the suit he was wearing at Barclays Center, as he “enlisted help from stylist Brandon Williams and L.A.-based bespoke tailor, Waraire Boswell, to create a stateme ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, NBA

Caterpillar Renews RCR Sprint Cup Deal

Richard Childress Racing and Caterpillar on Thursday announced a renewal of their sponsorship deal for RCR's No. 31 NASCAR Sprint Cup Series Chevrolet driven by Ryan Newman. Financial terms were not disclosed ( RCR ). SPORTING NEWS' Bob Pockrass noted Newman is in the first year of a three-year cont ...

Tags: Marketing and Sponsorship, NASCAR, Caterpillar Inc.

Marketplace Roundup

SI's Daniel Roberts reports Gary Player's golf merchandising business is "strong," as the Black Knight Int'l website "sells $200,000 worth of apparel and accessories every month." Marc Player, Gary's son and manager, said, "I think 20 years from now, 50 years from now, people will go into the Gary P ...

Tags: Marketing and Sponsorship

Adidas Pulling Ads Featuring Suárez

adidas, following FIFA's decision today to s uspend Uruguay F Luis Suárez for nine int'l matches and four months of int'l football activities for biting Italy D Giorgio Chiellini, "says it has pulled all advertising" featuring him during the World Cup, but is "keeping him under contract," ac ...

Tags: FIFA World Cup, Marketing and Sponsorship, Adidas

Examining Jersey Winners, Losers In World Cup

While the FIFA World Cup is "one of the largest sports fashion catwalks in the world," there is a temptation regarding jerseys to "exaggerate or be overly 'creative' with what is available, and as fashion often demonstrates, therein lies a slippery slope to sartorial disaster," according to a fashio ...

Tags: FIFA World Cup, Marketing and Sponsorship

World Cup Marketing Notes

The WALL STREET JOURNAL's Luciana Magalhaes wrote Brazil F Neymar and Nike "aren’t missing their golden chance to cash in on the soccer player´s World Cup notoriety." Neymar on Saturday "will debut a new pair of cleats for Brazil’s second-round match against Chile." The gold-colore ...

Tags: FIFA World Cup, Marketing and Sponsorship

Evian Campaign Features Sharapova

Evian has "created a music video by the hip-hop duo Rizzle Kicks" featuring tennis player Maria Sharapova as the "centrepiece of a new Wimbledon-themed viral marketing campaign" in the U.K., according to Ian Griggs of CAMPAIGN LIVE. Including the original video, the campaign also comes with "out ...

Tags: Marketing and Sponsorship, Wimbledon

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