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NASCAR "On Track" With Search For Cup Series Sponsor, Talking To 8-10 Companies

Published in SportsBusiness Daily on 05 / 05 / 16

NASCAR Exec VP & CMO Steve Phelps yesterday said the sanctioning body is on the "right on track for the entitlement search" to replace outgoing Cup Series sponsor Sprint. Phelps, appearing on SiriusXM, said, "There is a significant amount of in...

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Tags: Marketing and Sponsorship, NASCAR

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Marketplace Roundup

In California, Jeff Fletcher notes Angels CF Mike Trout tomorrow will "honor Kobe Bryant by wearing specially designed black cleats, with purple and gold accents, for pregame workouts." Trout: "It’s cool to represent a guy who is a true ambassador to the NBA" ( ORANGE COUNTY REGISTER, 4/12 ) ...

Tags: Marketing and Sponsorship

Rockies' Trevor Story Merchandise Selling Fast

Rockies SS Trevor Story, who made MLB history by hitting seven home runs in his first six games, has managed to “stir up the kind of excitement Rockies haven’t had in a few years,” and merchandise bearing the rookie's name “is in very high demand,” according to Noel Bre ...

Tags: Marketing and Sponsorship, Colorado Rockies

Smithfield, Fox Sign Deal For NASCAR Races

NASCAR team sponsor Smithfield Foods has struck an expanded, unique advertising partnership with Fox Sports that could become a template for the net moving forward -- both in NASCAR and its wider sports portfolio. While it was previously running traditional 30-second ads, Virginia-based Smithfield w ...

Tags: Marketing and Sponsorship

Langer Signs Hat Deal With Wheels Up

Golfer Bernhard Langer "struck a deal late Saturday night with private aviation charter company Wheels Up" to put the company's logo on his the front of his visor for yesterday's final round of The Masters, according to Darren Rovell of ESPN.com. The 58-year-old Langer, who has "been a Wheels Up spo ...

Tags: Marketing and Sponsorship

Topps Was Top MLBPA Licensee In '15

The MLBPA last year received at least $1M from 11 different licensees, according to the union's most recently filed LM-2 with the U.S. Department of Labor. Four of the 12 companies that made the million-dollar list in '14 did not make the '15 list, including Outerstuff, Hothead Games, Gloops and Gre ...

Tags: Marketing and Sponsorship, MLB

Sales For T-Shirt Mocking Indians' Name Soar

Sales of "Caucasians" shirts, which depict the Indians' Chief Wahoo mascot "as a caricature of a white person, skyrocketed" after ESPN's Bomani Jones wore one on Thursday's TV simulcast of ESPN Radio's "Mike & Mike," according to Russell Contreras of the AP. Shelf Life Clothing Co. Pri ...

Tags: Marketing and Sponsorship

Execs Talk Marketing Power Of Athletes

History has shown that athletes "can sell products" and create the "connections between brand and consumer that contemporary companies consider key to success," according to a Fashion & Styles article written by Rachel Arthur of the N.Y. TIMES. Tommy Hilfiger Chief Brand & Marketing Officer ...

Tags: Marketing and Sponsorship

McIlroy Opens Masters With Bryant Tribute

Rory McIlroy opened The Masters "with a tribute" to fellow Nike endorser Kobe Bryant, wearing "Kobe-inspired Nike golf shoes throughout his first round," according to Andrew Joseph of USA TODAY. McIlroy's shoes were "complete with the black and gold colors, and there was a '4/13' written on the ...

Tags: Marketing and Sponsorship, Nike

Spieth Cap Will Promote UA Fitness Network

Jordan Spieth's weekend wardrobe at The Masters will include an Under Armour cap "bearing the logo of UA Record, the brand's connected fitness network," according to Jeff Barker of the Baltimore SUN. The decision by Under Armour and Spieth to "promote UA Record at such a high-profile event illustrat ...

Tags: Marketing and Sponsorship, Under Armour

Adidas Rolls Out New Golf Campaign

adidas Golf on Thursday announced the launch of three national spots featuring its top endorsers -- Jason Day, Sergio Garcia and Dustin Johnson -- as part of a new campaign with the theme "Geared For More." The spots from Venables Bell & Partners, S.F., will air on ESPN and Golf Channel. The ...

Tags: Golf, Marketing and Sponsorship

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