Featured Story

Playing The Field: Golfers Showing Willingness To Mix-And-Match Equipment Brands On Tour

Published in SportsBusiness Daily on 08 / 18 / 17

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D...

Read More

Tags: Marketing and Sponsorship, Golf

More Stories

07/20/17
Marketplace Roundup

MASHABLE's Kellen Beck noted after game developer Blizzard Entertainment submitted its application to trademark the Overwatch League logo, MLB "filed a request" to the U.S. Patent & Trademark Office for an "extension of 90 days to oppose the trademark." Beck writes the two league logos look "arg ...

Tags: Marketing and Sponsorship

07/19/17
Univ. Of Hawaii, Under Armour Extend Deal

The Univ. of Hawaii yesterday extended its apparel and equipment deal with Under Armour, and “heralded the extension" as among the "'top end’ of mid-major schools,” according to Ferd Lewis of the HONOLULU STAR-ADVERTISER. Under terms of the five-year deal, UH will “receive a ...

Tags: Marketing and Sponsorship, Under Armour

07/19/17
Dale Jr. Unveils Darlington Paint Scheme

Dale Earnhardt Jr. yesterday unveiled the No. 88 Monster Energy NASCAR Cup Series Chevy he will drive during the Sept. 3 Bojangles' Southern 500, and the car features the "same blue body and white trim" he debuted with in the Busch Series in '98, according to C. Jackson Cowart of the CHARLOTTE OBSER ...

Tags: Marketing and Sponsorship, Nationwide Insurance

07/19/17
RPM Eyeing Sponsors For Bubba Wallace Ride

Richard Petty Motorsports is searching for sponsorship for free agent Bubba Wallace in hopes of landing him for a full-time Monster Energy NASCAR Cup Series ride next season, according to a source. If RPM can get primary sponsor Smithfield Foods to renew with its No. 43 Ford, Wallace would likely be ...

Tags: Marketing and Sponsorship

07/19/17
Marketplace Roundup

In L.A., Meg James reports major advertisers in the just-concluded upfront ad sales market placed orders for $19.7B "worth of prime-time commercial spots on cable and broadcast TV networks, an increase of 5.9% over last year." The ad sales volume was "higher than what several analysts were ...

Tags: Marketing and Sponsorship

07/18/17
Nike Spot Congratulates Roger Federer

Nike's marketing playbook "regularly includes congratulatory ads for individual athletes as well as sports franchises on the occasion of a milestone victory," and on Sunday, it "was Roger Federer’s turn," according to Tim Nudd of ADWEEK. Federer won his eighth Wimbledon title, and Nike "w ...

Tags: Marketing and Sponsorship, Nike, Wimbledon

07/18/17
Stakes High In Spielman-Ohio State Case

Former Ohio State LB Chris Spielman "could go down as a pioneering legal champion for athletes’ rights" depending how his  class action suit against the school  plays out, according to Rob Oller of the COLUMBUS DISPATCH. The case "could have further impact" beyond the involved p ...

Tags: Marketing and Sponsorship

07/17/17
Spielman Sues OSU Over Use Of Image

Former Ohio State LB Chris Spielman is the plaintiff in a class-action suit "filed in federal court in Columbus" against OSU on behalf of all former and current football players, according to Rabinowitz, King & Oller of the COLUMBUS DISPATCH. Spielman: "I feel sick about it. But I believe in doi ...

Tags: Marketing and Sponsorship

07/17/17
LaVar Ball: Lonzo Could Sign Outside Big Baller

LaVar Ball said there is still a chance for a big shoe brand to sign his son, Lakers G Lonzo Ball, "if the price is right," according to Darren Rovell of ESPN.com. LaVar Ball: "Quite frankly we are officially in the shoe game, and are a billion dollar brand either way." After wearing his Big Baller ...

Tags: Marketing and Sponsorship

07/17/17
NHL Credit Card Partners Getting Fan Awareness

Nearly one third of NHL fans correctly identified Visa as one of the league's official credit card partners, the highest such rate in the 11-year history of the league’s sponsor loyalty study, fielded annually for SBJ/SBD by Turnkey Sports & Entertainment. Visa has been the league&rs ...

Tags: Marketing and Sponsorship, NHL

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug