Featured Story

Spike In Popularity: New Balance Makes Lindor Face Of Its Baseball Marketing Efforts

Published in SportsBusiness Daily on 02 / 24 / 17

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec...

Read More

Tags: Marketing and Sponsorship, New Balance

More Stories

01/27/17
TicketIQ Developing Voice-Activated Function

N.Y.-based ticket aggregator TicketIQ has developed a new voice-activated data function for Super Bowl tickets using Amazon’s Alexa platform. The new service, set to debut next week, is part of a larger analytics platform TicketIQ has developed for the game currently in beta and incorporates z ...

Tags: NFL, Marketing and Sponsorship

01/26/17
NBA Signs Multiyear Deal With Jack Daniel's

The NBA has signed a league-wide sponsorship deal with Brown-Forman’s Jack Daniel's brand. Activation will begin at next month's All-Star Game in New Orleans. The multiyear deal with Jack Daniel's replaces Diageo as the league’s spirits sponsor. Financial terms were not disclosed. This i ...

Tags: Marketing and Sponsorship, NBA

01/26/17
Celtics Jersey Patch Deal With GE Worth $7M

GE will pay more than $7M a year under an agreement with the Celtics to "put the company’s iconic round logo on the basketball team’s uniforms" beginning with the '17-18 season, according to a source cited by Clough & Soshnick of BLOOMBERG NEWS ( 1/25 ). In Boston, Greg Ryan n ...

Tags: Marketing and Sponsorship, Boston Celtics, GE

01/26/17
Tyr Sport To Sign Lochte To Swimsuit Deal

Gold Medal-winning U.S. swimmer Ryan Lochte has a swimsuit sponsor again. Tyr Sport has signed the embattled star to an endorsement contract, five months after competitor Speedo cut ties with Lochte amid the Rio gas station scandal. Terms are not known, but the deal will last through the '20 Tokyo G ...

Tags: Marketing and Sponsorship

01/26/17
Steinberg: No TaylorMade Stake For Tiger

Excel Sports Management's Mark Steinberg said that although Tiger Woods' new equipment sponsor TaylorMade is for sale, there was "never any discussion" about Woods' TGR company "acquiring any type of ownership or equity stake in the company," according to Bob Harig of ESPN.com. Woods will "even ...

Tags: Marketing and Sponsorship, TaylorMade Golf

01/26/17
X Games Adds Geico, Loses Four Others

Geico will be the official music sponsor of X Games Aspen, which is opening tonight and will last through the weekend. Geico is the only new sponsor for the action sports festival, which lost '16 sponsors Oakley, Intel, Skype and Xbox. Returning are the U.S. Navy, AT&T, Coors Light, GoPro, Harle ...

Tags: Marketing and Sponsorship, X Games

01/26/17
Marketplace Roundup

Former NFLer Ray Lewis' Ray Reserve Bourbon will sponsor '16 Horse of the Year California Chrome at the inaugural $12M Pegasus World Cup Invitational on Saturday. It will be the final race for the horse and is billed as the richest thoroughbred race ever. Under the deal, Ray’s Reserve branding ...

Tags: Marketing and Sponsorship

01/25/17
Tiger Signs Multiyear Deal With TaylorMade

TaylorMade this morning announced Tiger Woods "has signed a multi-year endorsement deal with the company," and he will debut the company's clubs this week at the PGA Tour Farmers Insurance Open, according to E. Michael Johnson of GOLF DIGEST. Terms of the deal were not disclosed, but it "includes Wo ...

Tags: Marketing and Sponsorship, TaylorMade Golf

01/25/17
Celtics, GE Partner On Jersey Patch Deal

The Celtics this morning officially announced their jersey patch deal with GE, the third NBA team to sell advertising on their uniform. The three-year deal, which follows the 76ers' deal with StubHub and the Kings' deal with Blue Diamond as teams with jersey patch ads, also makes GE the official ...

Tags: Marketing and Sponsorship, Boston Celtics, GE

01/25/17
Danica Patrick's '17 Sponsorship Slate Uncertain

NASCAR driver Danica Patrick yesterday "wore an all-white Tax Act uniform" to NASCAR's preseason media event, "raising eyebrows about her sponsorship situation with the season just a month away," according to Jenna Fryer of the AP. Stewart-Haas Racing last year "signed a deal with Nature's Bake ...

Tags: Marketing and Sponsorship, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug