Featured Story

FedEx Extends NFL League Deal, Looks For Closer Ties With International Series Games

Published in SportsBusiness Daily on 04 / 26 / 17

FedEx has extended its long-running sponsorship of the NFL to stay on as the official delivery service partner of the league, the Super Bowl and Pro Bowl. Financial terms of the multiyear extension were not disclosed. The deal will mark the continuation of the FedEx Air & Ground NFL Players of t...

Read More

Tags: Marketing and Sponsorship, NFL, FedEx

More Stories

Skins Look For Ways To Avoid Color Rush Unis

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g ...

Tags: NFL, Marketing and Sponsorship

Aspen Dental Signs Deal With NASCAR

NASCAR today is announcing a deal with Aspen Dental that will see the company named official dentist of the sanctioning body. The deal is for multiple years and involves a rights fee, said NASCAR VP/Business Development Chad Seigler. Sources valued the deal in the high six to low seven-figure range. ...

Tags: Marketing and Sponsorship, NASCAR

Alfa Romeo Spot Scores During WBC Games

For those watching World Baseball Classic games on MLB Network, it may have felt like a certain Alfa Romeo car ad was on loop, as the Italian brand has 121 airings across 40 games, according to an SBJ/SBD analysis of iSpot.TV data. There were a total of 168 brands that aired ads during WBC game ...

Tags: Marketing and Sponsorship, MLB Network

Toyota Promos At NASCAR Races Paying Off

NASCAR fans at the Daytona 500 last month who interacted with Toyota's experiential promotion of its '18 Camry were "more likely to visit one of the brand’s dealerships," according to data from analytics platform Ubermedia cited by David Kaplan of GEOMARKETING.com. UberMedia "used its mob ...

Tags: Marketing and Sponsorship, Toyota

Marketplace Roundup

In L.A., Tom Hoffarth wrote when it "came to Bill Raftery Jr.’s attention that someone had been profiting off the phrases his dad has been making famous on CBS college basketball broadcasts over the years, the process began to not only seize trademark rights to them but also connect with an ap ...

Tags: Marketing and Sponsorship

Budweiser Unveils Limited Edition MLB Team Cans

Budweiser and MLB teamed up with local artists to "create one-of-a-kind team cans for the start of the baseball season," according to Christine Birkner of ADWEEK. For the past few years, Bud Light’s team cans for the NFL , which featured a minimalist design with each team’s logo, " ...

Tags: Marketing and Sponsorship, Anheuser Busch, MLB

Mookie Betts Among MLB's Most Marketable?

In a sport "craving superstars, few carry the cachet" of Red Sox RF Mookie Betts, who is "emerging as the most prominent player on one of the most prominent teams in baseball," according to Alex Speier of the BOSTON GLOBE. Betts' "combination of ability and visibility has already opened numerous doo ...

Tags: Marketing and Sponsorship, Boston Red Sox

LeBron Not Worried About Nike Q3 Results

Nike endorser LeBron James yesterday said that he was "aware of the shoe company's tumbling stock after weaker-than-expected sales in its latest earnings report ," but he "didn't sound too worried," according to Joe Vardon of the Cleveland PLAIN DEALER. James: "At the end of the day if Nike hi ...

Tags: Nike, Marketing and Sponsorship

Officials Look For Shell PGA Tour Replacement

Shell's title-sponsorship of the PGA Tour's annual Houston stop ends after next week's event , and Houston Golf Association President & CEO Steve Timms said he is "confident somebody is going to want to attach their name to it" in future years, according to Dale Robertson of the HOUSTON CHRONIC ...

Tags: Marketing and Sponsorship, Shell Oil, PGA Tour

LaVar Ball At Odds With NCAA Bylaw

LaVar Ball's Big Baller Brand is "challenging the NCAA’s longstanding ban on college athletes using their name and likeness to endorse or sell products," according to Nathan Fenno of the L.A. TIMES. Ball said, "It’s going to start a ripple effect. They’re going to have to wake up." ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug