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Redskins Propose Rule Allowing NFL Teams To Opt Out Of "TNF" Color Rush Uniforms

Published in SportsBusiness Daily on 03 / 24 / 17

Among the NFL rule proposals announced Thursday  for the '17 season, one by Redskins Owner Dan Snyder "would change league bylaws to allow teams to opt out of the Color Rush uniforms," according to Michael David Smith of PRO FOOTBALL TALK. The Redskins did not play a "Thursday Night Football" g...

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Tags: NFL, Marketing and Sponsorship

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02/23/17
Monster Won't Change NASCAR Model Outfits

No changes will be made to the "risqué outfits worn by Monster Energy models at NASCAR races this year despite some criticism voiced on social media by fans" after Sunday's Advance Auto Parts Clash at Daytona, according to Darren Rovell of ESPN.com. Monster Energy VP/Sports Marketing M ...

Tags: Marketing and Sponsorship, NASCAR

02/23/17
NHL Signs PPG For New Leaguewide Category

The NHL and PPG have signed a multiyear partnership that will see the company become the official paint of the league in the U.S. and Canada. It is the first time the league has filled that category. The partnership will formally launch at Saturday’s Flyers-Penguins  NHL Stadium Series ga ...

Tags: Marketing and Sponsorship, NHL

02/23/17
Four Brands Sign Up As WBC Global Sponsors

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons ...

Tags: Marketing and Sponsorship, MLB

02/23/17
Marketplace Roundup

The Univ. of Texas men's basketball team will wear new Kevin Durant KD9 Nike shoes against Kansas on Saturday as Durant "pays homage to his time with the Longhorns." The KD9 "Texas" will "go on sale to the public" in March, marking the first KD UT-themed official shoe to "hit global retail" ( CHRON ...

Tags: Marketing and Sponsorship

02/22/17
Ravens Offering $200,000 Sponsorship Package

The Ravens are "looking to help" a local Baltimore company by "offering a one-year $200,000 sponsorship package as part of a partnership" with local festival Light City Baltimore, according to Joshua Gordon of the BALTIMORE BUSINESS JOURNAL. The Baltimore Ravens Innovation Challenge at Light Ci ...

Tags: Baltimore Ravens, Marketing and Sponsorship

02/22/17
Lear Corp. Presenting Sponsor Of Detroit IndyCar

Automotive seating and electrical systems firm Lear Corp. has "jumped on board to become the presenting sponsor" of the Verizon IndyCar Series doubleheader at Detroit's Belle Isle this summer, according to David Goricki of the DETROIT NEWS. The Chevrolet Detroit Grand Prix presented by Lear takes p ...

Tags: Marketing and Sponsorship, IndyCar

02/21/17
Monster Focused On Younger Audience At Daytona

NASCAR Senior VP & CMO Jill Gregory said that the new title sponsorship deal with Monster Energy is the latest in a "concerted push by NASCAR in recent years to increase its appeal" to a younger audience, according to a front-page piece by Clayton Park of the Daytona Beach NEWS-JOURNAL. The Univ ...

Tags: Marketing and Sponsorship, NASCAR

02/21/17
Brands Seemingly Reluctant To Sponsor '18 World Cup

Sixteen months before FIFA World Cup in Russia, corporate sponsors are not "in a rush to have their names attached" to the event, according to Tariq Panja of BLOOMBERG. FIFA has "signed just one new top-tier level partner, China’s Wanda Group , since the last tournament in Brazil." Only ...

Tags: FIFA World Cup, Marketing and Sponsorship

02/21/17
Marketplace Roundup

In N.Y., Fred Kerber notes Knicks F Carmelo Anthony has a number of N.Y.-based sponsor deals, and there was an "overwhelming consensus among a group of sports marketing experts on the impact" a trade from the Knicks "would have on Anthony’s brand: none." Being in N.Y. "helps, but in ...

Tags: Marketing and Sponsorship

02/20/17
Turner Sports Selling Single-Sponsor Ad Breaks

Turner Sports is selling the between-quarter commercial pods on its Monday night "Players Only" telecasts beginning Feb. 27 "to a single advertiser for an undetermined amount," according to John Ourand in this week's SPORTSBUSINESS JOURNAL. State Farm has "signed on to sponsor one of the pods," whic ...

Tags: Marketing and Sponsorship, Turner Sports

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