Featured Story

SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

Read More

More Stories

Unifi Teams With Lions To Push Sustainable Apparel

The Lions, looking to improve the club's sustainability program, will begin a "high-profile marketing effort" on Wednesday with North Carolina-based polyester yarn company Unifi, according to Richard Craver of the WINSTON-SALEM JOURNAL. Unifi President & COO Roger Berrier said that it is th ...

Tags: Marketing and Sponsorship, Detroit Lions

IMG College Signs Deals With Jell-O, Chobani

Kraft's Jell-O and Chobani Greek yogurt have signed "separate multiyear sponsorship deals across nearly 20 colleges each through an agreement with rights holder IMG College," according to Michael Smith of SPORTSBUSINESS JOURNAL. The Jell-O deal is a continuation of a "pilot program last year" that f ...

Tags: Marketing and Sponsorship, IMG

Red Sox Team Store Scrambles To Stock Jerseys

Officials at the Red Sox team store on Yawkey Way last Thursday “were busy contacting” Majestic Athletic reps to “order the jerseys and T-shirts of the players who would be joining the team” following the MLB trade deadline, according to Anthony Gulizia of the BOSTON GLOBE. ...

Tags: Marketing and Sponsorship, Boston Red Sox, Majestic Athletic

Nike Bothered By FSU Coach's Son Wearing Rival's Gear

Nike last November sent Florida State Univ. an e-mail regarding the Under Armour sweatshirt that coach Jimbo Fisher's son wore during an "on-field embrace" with his dad caught by cameras following a win over Miami, according to Terlep & Beaton of the WALL STREET JOURNAL. FSU is a Nike school, an ...

Tags: Marketing and Sponsorship, Under Armour, Nike

Panini Snags NFLPA Trading Card Exclusivity

NFL Players Inc. and Panini America announced Thursday that they have entered into an exclusive long-term agreement that will make Panini America the sole manufacturer of NFLPA-licensed trading cards and collectible stickers, beginning with the '16 NFL season. Panini has exclusive deals wi ...

Tags: NFL, Panini, Marketing and Sponsorship

Ripken Baseball Extends Under Armour Deal

Ripken Baseball has signed a long-term extension of its existing partnership with Under Armour that takes the deal through ’18. In the new term, UA will gain naming rights to The Ripken Experience youth baseball complex in Aberdeen, Md., as well as the Ripken Baseball Virtual Academy. The two ...

Tags: Marketing and Sponsorship, Under Armour

Rutgers Signs Its Two Largest Sponsorship Deals

Rutgers Univ. has "reached agreements on the two biggest sponsorship deals in school history -- five-year contracts with Robert Wood Johnson University Hospital and AmeriHealth New Jersey that are worth" more than $5M combined, according to sources cited by Tom Bergeron of NJBIZ.com. The deals "are ...

Tags: Marketing and Sponsorship, NCAA, Big Ten

Chevron/Texaco Promo Ties Into Football Sponsorships

More than 2,600 Chevron and Texaco locations in the western U.S. are supporting the gasoline and convenience store chain's Game Day Chef Challenge, which begins Friday and ties into many of the merchant's football sponsorships. In the cooking competition, contestants in Arizona, California, Oregon o ...

Tags: Marketing and Sponsorship

NBA Adds Twitter Handle To Official Game Balls

The NBA will place its social media @NBA handle on its official Spalding game ball beginning with October's preseason games. This marks the second major cosmetic change to the ball this year after the addition of new Commissioner Adam Silver's signature after he took office in February. The addition ...

Tags: Marketing and Sponsorship, NBA, Spalding

Fox Sports Restores Ads On Entercom Stations

Fox Sports yesterday informed Entercom Communications that ads on the company's stations, including Boston-based WEEI-FM, "would be restored" after they were pulled last week following the Kirk Minihane controversy , according to Chad Finn of the BOSTON GLOBE. Fox Sports had "banned its personaliti ...

Tags: WEEI, Marketing and Sponsorship, Fox

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug