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Published in SportsBusiness Daily on 09 / 30 / 14

CBS' Tony Gonzalez will appear on the net's "NCIS" at 8:00pm ET.

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Cadillac To Title PGA Tour Match Play Event

Cadillac has signed a one-year deal to "become the title sponsor" of the WGC-Match Play Championship, which will be held at S.F.'s Harding Park next year, according to Ron Kroichick of the S.F. CHRONICLE. The event will be called the WGC-Cadillac Match Play. The automaker also title sponsors the WGC ...

Tags: Marketing and Sponsorship, Cadillac, PGA Tour

Orioles See Big Spike In Merchandise Sales

On the heels of the Orioles winning the AL East, the team's merchandise sales "are soaring" heading into the MLB postseason, according to Natalie Sherman of the Baltimore SUN. Data from SportsOneSource shows that Orioles merchandise sales "leaped 80 percent in the last four weeks." In the last 13 we ...

Tags: Marketing and Sponsorship, Baltimore Orioles, MLB

Marketplace Roundup

In Boston, Gayle Fee reported Patriots QB Tom Brady's mom Galynn "gets her chance to admire her baby boy’s cozy slippers" in a new Ugg For Men spot. In the ad for Ugg Ascot Tweed slippers, Brady "gets out of bed, puts on his Ascots and makes breakfast with his mom." The spot is the second that ...

Tags: Marketing and Sponsorship

Humama Opts Out Of PGA Tour Event

The PGA Tour today announced '15 will be the final year health care provider Humana will title sponsor the Humana Challenge. The Tour is working with Desert Classic Charities and the Clinton Foundation to find a sponsor beginning with the '16 tournament ( PGA Tour ). SPORTSBUSINESS JOURNAL's M ...

Tags: Marketing and Sponsorship, Humana, PGA Tour

Kraft Expands NHL Deal To Include U.S.

Kraft is expanding its 30-year sponsorship of the NHL in Canada to the U.S., and it will give its Hockeyville program a "grassroot push to America," according to Andrew McMains of ADWEEK. Kraft will become a "partner in NHL events such as the All-Star Game, Winter Classic and Stanley Cup Playoffs." ...

Tags: Marketing and Sponsorship, NHL, Kraft Foods

Stewart: Sponsors Have Stuck By Our Side

NASCAR driver Tony Stewart this morning answered questions from the media for the first time since the sprint car accident that killed Kevin Ward Jr. and said Stewart-Haas Racing has "stayed in close contact" with the team's sponsors during the past seven weeks. Stewart said Bass Pro Shops Founder J ...

Tags: Marketing and Sponsorship, NASCAR

Adidas Struggling In U.S. Market

adidas is “struggling to increase revenue in the U.S. amid the dominance” of Nike and growth of Under Armour, according to Aaron Ricadela of BLOOMBERG NEWS. Success in the U.S., where adidas “gets almost a quarter of its revenue, is a priority” for Chair & CEO Herbert Ha ...

Tags: Marketing and Sponsorship, Adidas, Nike, Under Armour

Westbrook's New Line Tests Fashion Boundaries

The NBA is in the "middle of a style renaissance" and Thunder G Russell Westbrook's inaugural fashion collaboration Westbrook XO Barneys "represents a new kind of season opener," according to Jason Gay of the WALL STREET JOURNAL. The "concrete corridors at basketball arenas have become new runways, ...

Tags: Marketing and Sponsorship, NBA

Sales Of Devon Still Jerseys Nearing 10,000

The Bengals have sold nearly 10,000 of DT Devon Still's No. 75 jersey since they went on sale three weeks ago, and have "approached $1 million raised" as a way to generate money for the Cincinnati Children's Hospital Medical Center, according to Coley Harvey of ESPN.com. The team on Nov. 6 during a ...

Tags: Marketing and Sponsorship, Cincinnati Bengals

Medtronic Extends Twin Cities Marathon Deal

Minneapolis-based medical device company Medtronic has extended its title sponsorship of the Twin Cities Marathon through '20. The five-year deal is valued at $2.5M total and makes Medtronic the title sponsor of the marathon, as well as the Twin Cities 1-mile and 10-mile running races. Medtroni ...

Tags: Marketing and Sponsorship

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