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Jim Rome's Show On CBS Sports Network Ending, But He Will Remain With The Company

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CBS is ending Jim Rome's daily show on CBS Sports Network, "Rome." The decision is being described as mutual, and Rome will stay with CBS and focus on other radio and TV projects. CBS will continue to produce the show through late March, but the show's staff was told this week that the its two-year ...

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Under Armour, Plank Lauded

Under Armour is "wrapping up arguably its best year ever" as sales -- expected to pass $3B -- "are up an eye-popping 30%; its stock is up nearly 60%; and this year it sprinted past Adidas to become the No. 2 sportswear brand in the U.S." trailing only Nike, according to a front-page piece by Bruce H ...

Tags: Marketing and Sponsorship, Under Armour

Sports-Themed Ugly Sweaters Help Fad Grow

Ugly sweaters for sports teams have "come to life" in the retail fashion world "to the tune" of $10M in sales for New Jersey-based Forever Collectibles, according to Ilan Mochari of INC magazine. Forever Collectibles' "overwhelming success with ugly sweaters almost didn't happen," as the most "resis ...

Tags: Marketing and Sponsorship

Marketplace Roundup

Unilever Senior Dir of Axe & Men's Grooming Matthew McCarthy said that while the men's grooming product line has been a Super Bowl advertiser the past two years, there are "no current plans to be there" in '15. AD AGE's Jack Neff noted Axe instead will have a campaign for the new Axe White Label ...

Tags: Marketing and Sponsorship

Puma's Move To More Immersive Site Pays Off

Puma this summer decided to merge its content and e-commerce sites into one with the "hope that by surrounding product images and buy buttons with stories about the products," it would "encourage people to buy" its products, according to Lucia Moses of DIGIDAY. Puma two years ago was "looking for wa ...

Tags: Puma, Marketing and Sponsorship

Subway Enhances Liverpool Deal With Sub Ads

Subway "is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity," according to Shona Ghosh of MARKETING magazine. The new ads "will show the slogan ‘Super Sub Time’ every time a tactical substitution is made." The ads "first made a ...

Tags: Subway, Marketing and Sponsorship, Liverpool

Lenovo's NFL Deal Leads To Brand Awareness Spike

Lenovo Exec Dir of Marketing David Rabin said that the computer manufacturer's NFL sponsorship "has scored points for sure and the company 'likes the trajectory.'" FOX BUSINESS' Robert Gray noted Rabin "stopped short of saying the partnership has hit paydirt." Lenovo claims that since the deal ...

Tags: NFL, Lenovo, Marketing and Sponsorship

Sources: Sprint Shelves NASCAR "Experience"

Sprint, which on Wednesday announced that it would discontinue sponsorship of the NASCAR Cup Series at the end of its current contract, "no longer will host its 15,000-square-foot Sprint Experience interactive display area" at tracks in '15, according to sources cited by Jim Utter of the CHARLOTTE ...

Tags: Sprint, NASCAR, Marketing and Sponsorship

Carnival To Air First Super Bowl Ad

Carnival Cruise Lines "will air its first Super Bowl commercial" during the Feb. 1 telecast, "offering viewers a chance to win a yearly cruise for life," according to Jeanine Poggi of AD AGE. The company released "four potential spots" on its website and is "asking consumers to vote for their favo ...

Tags: Marketing and Sponsorship, Super Bowl, Carnival Corp.

MJ Leads eBay Athlete Merch Sales

Annual sales for Basketball HOFer Michael Jordan products on eBay -- "fueled by Nike’s Air Jordan line" -- were $175M over the past 12 months, according to data cited by Kurt Badenhausen of FORBES. Data from Terapeak, eBay's leading analytics provider, also shows that Cavaliers F LeB ...

Tags: Marketing and Sponsorship, eBay, Nike, Converse

Chick-Fil-A Takes Wizards Promo To Next Level

Wizards players recently expressed that they "wanted chicken" from Chick-fil-A after fans got loud for an in-game promotion involving the QSR, so the team and Chick-fil-A marketing execs on Thursday "arranged for a massive post-practice drop of Chick-fil-A food at Verizon Center," according to Dan S ...

Tags: Washington Wizards, Marketing and Sponsorship

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