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Wish Granted: Lakers Sign Patch Deal With E-Commerce Company Worth $12-14M Annually

Published in SportsBusiness Daily on 09 / 21 / 17

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually, putting it on the top tier of NBA jersey patch deals. The Warriors' recent jersey patch deal with Rakuten is worth $20M annually but also ...

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Tags: Marketing and Sponsorship, Los Angeles Lakers

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Heat Sign Ultimate Software For Patch Deal

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Tags: Marketing and Sponsorship, Miami Heat

Ovechkin's Equipment Deal With Bauer Expired

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Tags: Marketing and Sponsorship, Bauer

SHR Unsure Of Replacement For Danica

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Tags: Marketing and Sponsorship, NASCAR

Delle Donne Has WNBA's Best-Selling Jersey

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Tags: Marketing and Sponsorship, WNBA

SI Rates Several Top Athletes' Personal Logos

The release of Tom Brady's new book "The TB12 Method" put the Patriots QB's "personal logo front and center," but SI wondered where it stands "in the marketplace of star markers." The magazine takes seven other logos along with Brady's and rates them "in one to five Jumpmans, in honor of the GOAT at ...

Tags: Marketing and Sponsorship

Marketplace Roundup

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Tags: Marketing and Sponsorship

New NBA Ads Focus On Telling Deeper Stories

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Tags: Marketing and Sponsorship, NBA

Coca-Cola To Have Presence In "FIFA 18"

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Tags: Marketing and Sponsorship, EA Sports

Visa Unveils Athlete Endorsers For PyeongChang

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Tags: Marketing and Sponsorship, Visa

IndyCar's Miles Pushing For New Sponsors For IMS

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Tags: Marketing and Sponsorship, Indianapolis Motor Speedway

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