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Morning Hot Reads: Slings And Arrows

Published in SportsBusiness Daily on 01 / 27 / 15

The WALL STREET JOURNAL notes Sling TV, launching this week, "fills a big void for cable-cutters" as the "first service to live stream major sports, news and other traditionally pay-TV shows." The SACRAMENTO BEE Editorial Board: "It is hardly news that college sports are big business. ... But i...

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01/26/15
Ultraviolet To Run "Edgy" Ads Aimed At NFL

After “initially rejecting an edgy advertisement about domestic violence” in the NFL from advocacy group Ultraviolet, SI “has decided to run the ad on its website” just a few days before the Super Bowl, according to Laura Bassett of the HUFFINGTON POST. The ad “incl ...

Tags: Marketing and Sponsorship, NFL, Sports Illustrated

01/26/15
Does Tampa Market Hurt Lightning's Stamkos?

With 24-year-old Lightning C Steven Stamkos being a "marketer's dream," some have wondered why he has not "been promoted more" by the NHL, according to Joe Smith of the TAMPA BAY TIMES. Stamkos is "one of the best hockey players in the world" and has "looks, personality." He also is "humble."&n ...

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01/23/15
Rolex Signs Multityear Extension With DIS

Rolex has signed a multiyear extension with Daytona Int'l Speedway that sees it continue as title sponsor of the Rolex 24 and earn naming rights to the track's new frontstretch lounge and suite level being built as part of Daytona Rising. The brand announced the news Friday , a day before the IMSA ...

Tags: Marketing and Sponsorship, Rolex, Daytona International Speedway

01/23/15
Three FIFA Sponsors Decline To Renew Deals

Castrol, Continental Tire and Johnson & Johnson -- "three of FIFA's biggest sponsors" -- on Thursday night revealed that they "had joined Sony and Emirates in abandoning [soccer's] beleaguered world governing body," according to Ben Rumsby of the London TELEGRAPH. Each brand confirmed ...

Tags: FIFA, Marketing and Sponsorship

01/23/15
Seahawks Go On Trademark-Filing Spree

The Seahawks are "trying to trademark the word 'boom' and use it for the team’s own purposes," a move that is "part of a quiet legal strategy in which the team has filed some two dozen trademark applications" since October '13 for phrases such as "Go Hawks" and the number "12," according to Mi ...

Tags: Seattle Seahawks, Marketing and Sponsorship, NFL

01/23/15
GoPro Signs Sponsorship Deal With NHL

The NHL has signed a North American partnership with GoPro, the first league-level deal for the personal camera manufacturer. Terms of the deal were not disclosed. GoPro and the NHL will debut the partnership during the upcoming All-Star weekend. Players will wear GoPro cameras along with live ...

Tags: Marketing and Sponsorship, NHL

01/23/15
Microsoft, Nationwide Announce Super Bowl Ads

Microsoft "will return to the Super Bowl following its first tear-jerker spot that aired during last year's game," according to Jeanine Poggi of AD AGE. The company said that "it will run one 60-second spot" during NBC's broadcast of Super Bowl XLIX. Microsoft aired its first Super Bowl commerc ...

Tags: Marketing and Sponsorship, Super Bowl

01/23/15
Coates Golf Sees Early Success

Florida-based Coates Golf began selling its product for the first time this week at the PGA Merchandise Show in Orlando, but before it "put a single club up for sale," the brand "had already inked a deal" to title-sponsor the season-opening LPGA event of '15 , according to Beth Ann Nichols of GOLFW ...

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01/23/15
Marketplace Roundup

In Greensboro, Jeff Mills reports the Korea Tourism Organization has "set up a table full of flyers, brochures and travel information" about South Korea at this week's U.S. Figure Skating Championships at Greensboro Coliseum. The group is promoting the '18 Pyeongchang Games, and its "Imagine Your Ko ...

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01/22/15
PBR Re-Ups With Top Sponsor Ford

The PBR yesterday announced a renewal of its longtime sponsorship deal with Ford. The automaker has been title sponsor of PBR’s Built Ford Tough Series for more than 12 years. Financial terms of the multiyear deal were not available. PBR most recently renewed its Ford deal in January '13. PBR ...

Tags: Marketing and Sponsorship, PBR, Ford Motor Co.

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