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U.S. World Cup Hero Carli Lloyd Finding Herself In Greater Demand Following Hat Trick

Published in SportsBusiness Daily on 07 / 06 / 15

U.S. women's national team MF Carli Lloyd, after scoring two of her three goals in  yesterday’s FIFA Women’s World Cup final within the first five minutes of the match, had so many people “going to her official website that it crashed,” according to Darren Rovell of ESP...

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Tags: Marketing and Sponsorship, FIFA World Cup

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Andy Murray Picky With Endorsements

Andy Murray “likes to do things his own way, and it’s costing him millions,” according to Danielle Rossingh of BLOOMBERG NEWS. Murray “was expected to make as much as” $75M in endorsements after becoming the first British man to win Wimbledon since Fred Perry in '36. B ...

Tags: Marketing and Sponsorship

NBC Lands New Advertisers For Race Coverage

Promising to approach NASCAR with a fresh set of eyes from a production and commentary perspective, NBC Sports has taken the same approach with ad sales, finding new partners and approaches as its NASCAR coverage launches this weekend. The net, which kicks off its 10-year, $4.4B NASCAR deal with Sat ...

Tags: Marketing and Sponsorship, NBC, NASCAR

Tennessee Unveils New Nike Uniforms

The Univ. of Tennessee on Wednesday began its new eight-year, $35M apparel deal with Nike "with an elaborately produced hour-long webcast entitled 'Swoosh,'" which featured UT athletes "walking and striking poses on a runway," according to Dustin Dopriak of the Knoxville NEWS SENTINEL. The ...

Tags: Marketing and Sponsorship, Nike, SEC

New Balance Launches Global Campaign

New Balance "is planning an advertising blitz that’s twice as big as any in its 109-year history, taking aim directly at Nike," according to Matthew Townsend of BLOOMBERG NEWS. New Balance on Wednesday began its "first global campaign, including television spots throughout the U.S. and ot ...

Tags: Marketing and Sponsorship, New Balance

P.F. Chang's Out As Arizona Marathon Sponsor

Casual dining chain P.F. Chang's is "exiting as title sponsor" of the Rock 'n' Roll Arizona Marathon & 1/2 Marathon, a "role it held since the event's inception" in '04, according to Jeff Metcalfe of the ARIZONA REPUBLIC. The restaurant's branding around the race was "so successful that it often ...

Tags: Marketing and Sponsorship

Mizzen+Main Growing Thanks To Athlete Customers

Dallas-based clothier Mizzen+Main Founder & CEO Kevin Lavelle "suffers from the common business malady of a slim marketing budget, or, at least, one that offers no hope of inking a celebrity endorsement deal," but thanks to a growing number of player-customers, he "doesn't really need one," acco ...

Tags: Marketing and Sponsorship

Marketplace Roundup

AD AGE's Emma Hall wrote brands like Stella Artois, Jaguar and Evian are "taking hi-tech" to Wimbledon. Jaguar is "handing out biometric wearable devices" for spectators "to measure energy and excitement levels." An infographic created from the data will "be beamed live across digital billboard ...

Tags: Marketing and Sponsorship

Chevy The Latest Daytona Rising Founding Partner

Chevrolet today announced a long-term founding partnership for one of Daytona Int'l Speedway's five "injector" entrances, ensuring an American manufacturer will be well represented at the new $400M Daytona Rising renovation. The Detroit-based manufacturer, which joins Toyota and Florida Hospita ...

Tags: Marketing and Sponsorship, Chevrolet, Daytona International Speedway

Notre Dame Signs Licensing Deal With Fermata

Learn more about Fermata Partners Notre Dame has finalized an agreement with Atlanta-­based Fermata Partners to begin management of the school's trademark licensing program, effective July 1. Notre Dame currently has 210 licensees that will begin the contract transition process immed ...

Tags: Marketing and Sponsorship, Collegiate Licensing Co.

Steph Curry Tops In NBA Jersey Sales

Warriors G Stephen Curry had the NBA's most popular jersey from April to June, dethroning Cavaliers F LeBron James, who previously held the top spot since the beginning of the '14-15 season. Rankings are based on overall retail sales on NBAStore.com from April-June. Curry took the top spot for the f ...

Tags: Marketing and Sponsorship, NBA

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