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Published in SportsBusiness Daily on 10 / 23 / 14

When I'm told newspapers are dying and useless, it's nice to show up at your kid's school and see they still matter. pic.twitter.com/bsctnW2jYN — Mike Wise (@MikeWiseguy) October 23, 2014

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Nike Forecasts Growth In Sale Of Women's Apparel

Nike officials yesterday said that the company "expects its women's footwear and apparel sales to grow" 40% over the next two years, from $5B to $7B, according to Allan Brettman of the Portland OREGONIAN. Nike CEO Mark Parker "made the projection as he unveiled the company's spring/summer 2015 ...

Tags: Marketing and Sponsorship, Nike

Panini Signs Exclusive Deals With Three Schools

Panini America has signed an exclusive deal with three major D-I colleges -- Georgia, Kentucky and Miami. UK and UM are represented by Atlanta-based licensing agency Fermata Partners. UGA, which has signed a licensing agreement with Fermata starting in '15, is still represented by CLC. These&n ...

Tags: Marketing and Sponsorship, Panini

Nivea Men Signs As FXFL Sponsor

The fledgling Fall Experimental Football League has signed Nivea Men as its presenting sponsor. Nivea Men joins apparel/supplier adidas as the developmental league’s initial corporate patrons in what the FXFL was calling a multiyear deal. The four-team league, which is playing a six-week sched ...

Tags: Marketing and Sponsorship

Davis' Chevy Ad Continues To Draw Attention

NCAA bylaws "allow an athlete to compete professionally in one sport while retaining their amateur status in another," but LLWS P Mo'ne Davis’ situation "appears unprecedented" after she appeared in an ad for Chevrolet, according to Andrew Beaton of the WALL STREET JOURNAL. The NCAA i ...

Tags: Marketing and Sponsorship, Chevrolet, NCAA

Maryland Road Map Shoe Exclusively For Durant

A Nike spokesperson said the Prince George's County, Md.-themed Kevin Durant sneakers featured in a recent Sneaker News report "were given to the athlete as a player exclusive and will not be available at retail." In DC, Dan Steinberg noted the initial report "was very exciting to Wizards fans bleed ...

Tags: Marketing and Sponsorship

Marketplace Roundup

The Pac-12 Conference and New York Life yesterday announced an expansion and extension of their relationship for three more years, making the insurance company the presenting sponsor of both the Pac-12 Men’s and Women’s Basketball Tournaments, as well as an official sponsor of the ten Pa ...

Tags: Marketing and Sponsorship

Mo'ne Davis' Amateur Status Not Impacted By Ad

Appearing in a commercial that aired during Game 1 of the World Series last night "will not compromise the amateur status" of Little League World Series P Mo'ne Davis "should she choose to play college sports," according to Darren Rovell of ESPNW. Davis "appeared in a 60-second commercial for C ...

Tags: Marketing and Sponsorship, Chevrolet

NBA Aligns With Anta In China

NBA China and Anta Sports Products Limited last week announced a new partnership in China, designating the shoe company as an official marketing and merchandising partner of NBA China. Through the deal, Anta will launch a line of NBA co-branded league and team-identified footwear and accessorie ...

Tags: Marketing and Sponsorship, NBA

Bears' Gould Featured In H.H. Gregg Ad

Bears K Robbie Gould is "in a new television spot" for appliance retailer hhgregg, according to Lewis Lazare of the CHICAGO BUSINESS JOURNAL. The ad, from Zimmerman Advertising, Ft. Lauderdale, "will air for the first time" on Saturday during "Inside The Bears" on Chicago-based WFLD-Fox as part of h ...

Tags: Marketing and Sponsorship, Chicago Bears, NFL

Airbnb's Deal With N.Y. Marathon Under Scrutiny

S.F.-based lodging service Airbnb's status as an official sponsor of the TCS New York City Marathon is "turning out to be something of a pebble in the sneaker for many involved" with the race, according to Mary Pilon of the N.Y. TIMES. Even after Airbnb "aligning itself with one of the city’s ...

Tags: Marketing and Sponsorship, New York Road Runners

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