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Sources: Antonio Brown Had Lucrative Facebook Deal Prior To Locker Room Video

Published in SportsBusiness Daily on 01 / 23 / 17

Steelers WR Antonio Brown has a "big-time marketing deal with Facebook," a deal that comes to light a week after Brown drew flack from his team for streaming from the locker room on Facebook Live, according to sources cited by Ian Rapoport of NFL.com. Sources said that the deal with Facebo...

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Tags: Marketing and Sponsorship, Facebook, NFL

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Nationwide Promoting Junior's NASCAR Return

Nationwide Insurance has "created a six-part series it will push on social channels" that focuses on Dale Earnhardt Jr.'s return to NASCAR racing, according to Bob Pockrass of ESPN.com. The first 3-minute episode airs tomorrow night, with 90-second episodes "each of the following Tuesdays leading up ...

Tags: NASCAR, Nationwide Insurance, Marketing and Sponsorship

Trolli Introduces Game Based On Harden's Beard

. @HoustonRockets fans playing @JHarden13 at the world premiere of Trolli Beardsketball. #TrolliBball pic.twitter.com/4yjTg6bFwj — Trolli Candy (@Trolli_USA) January 20, 2017 Gummy candy brand Trolli and Periscope, Minneapolis, have created "Beardsketball," which "lets fan ...

Tags: Marketing and Sponsorship

Camping World, Independence Bowl Part Ways

Camping World on Friday "parted ways" as title sponsor of the Independence Bowl after two years, as the two sides were "unable to reach an agreement" for the '17 game and beyond, according to Roy Lang III of the SHREVEPORT TIMES. Camping World "took advantage of the 'look-in' clause before a th ...

Tags: Marketing and Sponsorship

Nike, Adidas Battling For British Soccer Teens

The "battle between the sportswear brands, and particularly the market leaders Adidas and Nike, to put their stamp on the next generation" of English soccer talent is "even more intense" than the competition between the clubs themselves, according to Rory Smith of the N.Y. TIMES. While brands like P ...

Tags: Adidas, Nike, Marketing and Sponsorship

Marketplace Roundup

AD AGE's Jeanine Poggi noted video game publisher Top Games USA will "advertise in the Super Bowl for the first time" with a 30-second spot to "introduce a new mobile strategy game." The commercial will "run during the third quarter." The spot, which will "feature a variety of undisclosed ...

Tags: Marketing and Sponsorship

SB Advertisers Could Take More Measured Approach

Television audiences "remain raw and polarized" following the presidential election, and that could "mean a spate of toned-down commercials" for Fox' broadcast of Super Bowl LI, according to Brian Steinberg of VARIETY. GoDaddy has "run mischievous ads in the past," but this year plans to air a spot ...

Tags: Marketing and Sponsorship, Super Bowl

Yonex Begins Fines For Smashing Racquets

Yonex has "introduced a controversial contract clause" that allows the tennis racquet manufacturer to "strip a chunk out of their clients' retainer for every racquet smashed," according to Michael Chammas of the Melbourne AGE. The move has been "met with some resistance from its clients" a ...

Tags: Marketing and Sponsorship

Nike Shifts Approach To Sponsorship As NBA Evolves

Nike over the past couple decades has "practiced caution with its basketball stars" and now has a "tiered system unofficially in place" for its endorsers, according to Jay Caspian Kang of N.Y. TIMES MAGAZINE. Players at the level of Cavaliers F LeBron James, Warriors F Kevin Durant and Cavaliers G K ...

Tags: Nike, Marketing and Sponsorship, NBA

Mickelson Debuts Personal Logo On Apparel

Phil Mickelson made his '17 season debut Thursday at the PGA Tour CareerBuilder Challenge, and he was wearing a logo on his shirt of his "leap after holing his winning putt at the 2004 Masters," according to Kevin Casey of GOLFWEEK.com. Mickelson after the round "was coy on the logo," which marks hi ...

Tags: Marketing and Sponsorship, Golf

Costco-Branded Golf Balls A Hot Seller

Costco last fall began selling a new brand of golf balls that became a "hot item among fanatical golfers" in the revelation that they "perform like rivals that sell for more than twice as much," according to Brian Costa of the WALL STREET JOURNAL. Available for $29.99 for two dozen, the Kirkland Sig ...

Tags: Marketing and Sponsorship, Golf, TaylorMade Golf

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