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SportsBusiness Daily Seeks Entry-Level Staff Writer

Published in SportsBusiness Daily on 08 / 29 / 14

SportsBusiness Daily is seeking an entry-level Staff Writer at our Charlotte, N.C., headquarters. Qualified candidates will have excellent knowledge of sports and business issues, with equally strong writing and verbal skills. Must also have a solid work ethic and thrive in a team environment. Stron...

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08/29/14
Univ. Of Toledo Signs Deal With Cavaliers

The Univ. of Toledo on Thursday unveiled a two-year agreement with the Cavaliers to become the NBA team's "first university sponsor," according to Karen Farkas of the Cleveland PLAIN DEALER. UT "will spend about $100,000 a year in exchange for signs and in-game digital messages at Cavs games, and po ...

Tags: Cleveland Cavaliers, Marketing and Sponsorship

08/29/14
49ers Renew Deal With U.S. Bank

The 49ers have extended their sponsorship deal with U.S. Bank with a multiyear agreement that will see it remain the team's official consumer banking partner. U.S. Bank will have a presence at Levi’s Stadium, including providing all on-site ATMs. The bank also will feature 49ers-branded produc ...

Tags: San Francisco 49ers, Marketing and Sponsorship

08/29/14
College Football Marketing Notes

Aflac is rolling out a series of college football activations, including a new TV commercial, an online sweepstakes and a partnership with ESPN's Desmond Howard. The new spot, titled "The Paymaker," debuted during Thursday's Texas A&M-South Carolina game on SEC Network. It depicts the Aflac ...

Tags: Marketing and Sponsorship

08/28/14
Comcast-NASCAR Deal To Be Announced

See the listing for Xfinity Comcast and NASCAR plan to announce a 10-year sponsorship agreement next week that will turn the sport’s secondary circuit into the Xfinity Series. The deal, which is valued at close to $200M, is expected to be announced on Wednesday in Charlotte, ...

Tags: Marketing and Sponsorship, NASCAR, Comcast-Spectacor

08/28/14
Bellis Not Likely To Strike Endorsement Deals

Fifteen-year-old American tennis player CiCi Bellis on Tuesday became the youngest competitor to win a U.S. Open match in 18 years, but it is "doubtful she will strike big endorsement deals anytime soon" since she intends to keep her amateur status, according to E.J. Schultz of AD AGE. Bel ...

Tags: Marketing and Sponsorship

08/28/14
Jordan, Federer U.S. Open Chat Boosts Sales

Michael Jordan and Roger Federer were brought together for the first time Monday at the U.S. Open by Nike execs for the debut of Federer's new line of tennis shoes, but ESPN's "on-air chatter" was not coordinated "between the athletes and the network," according to Sara Germano of the WALL STREET J ...

Tags: Marketing and Sponsorship, Nike

08/28/14
Tony Hawk Named Sony Action Cam Endorser

Sony has added skateboarder Tony Hawk as an endorser of its Action Cam line of cameras. Hawk becomes by far the most recognizable member of the Team Action Cam roster, which consists of 27 athletes across the action sports space. These include BMX rider Nigel Sylvester, surfer Sebastian Zietz, snowb ...

Tags: Marketing and Sponsorship, Sony

08/27/14
Jordan Talks Federer Shoe Collaboration

Roger Federer and Michael Jordan "are now business partners," as Federer during his first-round U.S. Open match against Marinko Matosevic last night debuted the Air Jordan Hybrid R.F. shoe, according to ESPN's Chris Fowler. Jordan, who attended his first tennis match last night, said of Fe ...

Tags: Marketing and Sponsorship, Nike

08/27/14
Ford Field Gets Title Sponsor For Bowl Game

The Lions yesterday announced a multiyear deal with Michigan-based Quick Lane Tire & Auto Center to serve as the title sponsor for the new college football bowl game at Ford Field. This year's game, which pits the ACC against the Big Ten, takes place Dec. 26 at 4:30pm ET. The Lions join the Texa ...

Tags: Marketing and Sponsorship

08/27/14
Mazda Inks Deal With Competitor Group

Competitor Group, which owns the Rock 'n' Roll Marathon Series, has "signed a deal with Mazda, making the auto manufacturer an official partner for all North American races," according to Fred Dreier in this week's SPORTSBUSINESS JOURNAL. The deal is valued in the "mid-to-high six-figure range ...

Tags: Marketing and Sponsorship, Mazda

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