Featured Story

MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR's Official Beer

Published in SportsBusiness Daily on 11 / 22 / 17

MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light's official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport's offseason begins. Coors Light has been the official be...

Read More

Tags: Marketing and Sponsorship, NASCAR, MillerCoors

More Stories

11/22/17
Duracell, SoFi Buying Six-Second Ads On Fox

Duracell and personal finance company SoFi have "snapped up" some of the six-second spots Fox has set aside for its Thanksgiving broadcast of Vikings-Lions, while Disney will "air a mini trailer for 'Star Wars: Episode VIII The Last Jedi,'" according to Anthony Crupi of AD AGE. A Fox ...

Tags: Marketing and Sponsorship

11/22/17
Miami Football Team Fueling Merchandise Sales

The Univ. of Miami football team's 10-0 record is "helping fuel sales of their gear, especially that of the 'Turnover Chain,'" according to Darren Rovell of ESPN.com. A Fanatics spokesperson said that sales of Miami merchandise are up 580% this year "over a year ago, and sales over the past two ...

Tags: Marketing and Sponsorship

11/22/17
UAB Apparel Sales Skyrocket With Football Back

UAB apparel sales are "booming" this school year, with the return of the football program after a two-year absence "getting much of the credit for the increase," according to Erin Edgemon of the BIRMINGHAM NEWS. UAB Dir of Business & Auxiliary Services Steve Murray said that sales ...

Tags: Marketing and Sponsorship

11/21/17
Serena Williams Stars In New Gatorade Ad

There are so many reasons to quit, but even more to keep playing. Even if you don’t go pro, sports can teach you so much. So keep playing. #sistersinsweat #gatoradepartner @gatorade pic.twitter.com/ejVzVjDvpR — Serena Williams (@serenawilliams) November 20, 2017 Gato ...

Tags: Marketing and Sponsorship, Gatorade

11/21/17
Marshawn Lynch Backs Bikeshare Company

Raiders RB Marshawn Lynch is "backing the upstart" bikeshare company LimeBike, according to Erin Baldassari of the EAST BAY TIMES. Riders can "search for the GPS-enabled bikes on their phones and unlock them through the LimeBike app, meaning the bikes can be left on sidewalks or at city bike ra ...

Tags: Marketing and Sponsorship

11/21/17
Nissan To Sponsor USL's Nashville SC Jerseys

USL Nashville SC announced today that Nissan "will be the club's first jersey sponsor," according to David Ammenheuser of the Nashville TENNESSEAN. The blue and gold primary jersey "will make its debut" when the club "plays its first USL game in March at First Tennessee Park." Neither Nissan no ...

Tags: Marketing and Sponsorship, Nissan

11/21/17
Fanatics Continues Success As Online Sports Retailer

Apparel companies have "traditionally been poorly positioned to meet the accompanying fan demand as it surges," but Fanatics is "changing that and, in the process, carving out a lucrative niche in a fiercely competitive online-retail industry," according to Zach Schonbrun of the N.Y. TIMES. Fan ...

Tags: Marketing and Sponsorship

11/21/17
Marketplace Roundup

The Univ. of North Dakota yesterday signed its "first-ever department-wide apparel deal" with Adidas, which will run for "seven years from next season" through '24-25. In North Dakota, Tom Miller notes UND previously "allowed individual programs to make deals on their own to purchase gear."&nbs ...

Tags: Marketing and Sponsorship

11/20/17
MLB To Debut Lighter Cap For BP, Spring Training

MLB next season will debut a new batting practice and Spring Training cap developed in collaboration with longtime partner New Era. The new polyester ProLight 59Fifty caps are said to be 26% lighter than the prior Diamond Era batting practice and Spring Training caps used from '13-17 while still mai ...

Tags: Marketing and Sponsorship, MLB, New Era

11/20/17
76ers Signs Deal With Aussie Beef Pie Company

The 76ers have signed their first international sponsor with Four’N Twenty, an Australia-based company that produces beef pies. The deal also is Four’N Twenty’s first sponsorship of a U.S. pro sports team. The current 76ers roster features Australia-born G Ben Simmons, and coach Br ...

Tags: Marketing and Sponsorship, Philadelphia 76ers

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug