Featured Story

Drink It In: Monster Energy Officially Takes Over Title Sponsorship Of Top NASCAR Series

Published in SportsBusiness Daily on 12 / 02 / 16

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

12/02/16
Monster's Title Sponsor Deal Worth Less Than Sprint's

Monster Energy's deal to title sponsor NASCAR's premier series is "worth 2.5X less annually" than the last deal, according to ESPN's Darren Rovell. Sprint in the previous deal paid NASCAR $50M a year, according to Darren Rovell of ESPN.com (TWITTER.com, 12/1 ). In Daytona Beach, Godwin Kelly no ...

Tags: Marketing and Sponsorship, NASCAR

12/02/16
Tiger's Deal With Monster Energy Is Multiyear

Monster Energy on Thursday confirmed it has a "multiyear deal" with Tiger Woods that includes the company's logo on his golf bag, according to Bob Pockrass of ESPN.com. Monster Energy VP/Sports Marketing Mitch Covington as part of a presentation at the '16 Motorsports Marketing Forum said, "There ...

Tags: Marketing and Sponsorship

12/02/16
Toews, Matthews Play "Call Your Shot" In Bauer Video

Blackhawks C Jonathan Toews and Maple Leafs C Auston Matthews, both Bauer endorsers, recently "went against each other in a game of 'call your shot' for a Bauer stick video shoot," according to Josh Cooper of YAHOO SPORTS. Matthews in the video "got off to a strong start by hitting a water ...

Tags: Marketing and Sponsorship

12/02/16
Ohio State Licenses LeBron James Shoes, Jerseys

Ohio State Univ. recently began licensing "shoes and jerseys affiliated" with Cavaliers F LeBron James as "part of its megadeal" with apparel partner Nike, which has an even bigger lifetime deal with James, according to Tom Knox of COLUMBUS BUSINESS FIRST. Ohio State Assistant VP/Affinity & Trad ...

Tags: Marketing and Sponsorship, Nike

12/02/16
Jordan Releases Space Jam Shoe Campaign

Jordan Brand releases the Space Jam 11 shoe Dec. 10 for the 20th anniversary of the '96 release of "Space Jam" the movie, part of an "integrated global marketing campaign that sought to leverage the Space Jam mystique in pursuit of at least four key goals," according to Ben Golliver of SI.com. ...

Tags: Marketing and Sponsorship, Nike

12/01/16
Hy-Vee Cites Costs For Ending Royals Sponsorship

Iowa-based grocery store chain Hy-Vee is ending its 15-year sponsorship with the Royals "after weeks of negotiations failed to find a deal it could afford," according to Mark Davis of the K.C. STAR. Hy-Vee, which had been the Royals' official grocer since '01, "made clear that price was the obstacle ...

Tags: Marketing and Sponsorship, Kansas City Royals

12/01/16
Tissot Signs Latest NBA Team Deal With Cavs

NBA league sponsor Tissot has signed the Cavaliers to the company's sixth team sponsorship. To tip-off the new relationship, Tissot will present each member of the team a special championship commemorative watch at tonight’s home game against the Clippers. Tissot is in the second year of a six ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers

12/01/16
U.S. Players Promote Adidas Women's Cleats

THIS is a women’s cleat. The Metallic Shimmer pack. Available December 1. #NeverFollow pic.twitter.com/shI6rxo1bF — adidas Football (@adidasfootball) November 29, 2016 adidas this week debuted a "new 30-second spot promoting its women's cleats" created by Swift, Portl ...

Tags: Marketing and Sponsorship, Adidas

12/01/16
Marketplace Roundup

AD AGE's Jessica Wohl reports Avocados From Mexico will "advertise in the Super Bowl for a third year in a row, this time with a humorous focus on health and wellness." In addition to humor, its 30-second spot for Super Bowl LI is "set to have a 'good fats' message and potentially another celebrity ...

Tags: Marketing and Sponsorship

11/30/16
Liberty National To Sponsor Bayne's RFR Ride

Roush Fenway Racing today is announcing a new partner in Liberty National Life Insurance. The company will become a primary sponsor on Trevor Bayne's No. 6 Ford for multiple races in NASCAR's premier series, joining AdvoCare. It also will serve as an associate sponsor in other races. The health ...

Tags: Marketing and Sponsorship, NASCAR

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug