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Prosecutors, Defense Attorneys In Talks To End Ecclestone Trial

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Prosecutors and attorneys for  Bernie Ecclestone are "in talks about a possible deal to end" the F1 CEO's bribery trial in Germany. His defense team today called for "proceedings to be closed, citing a lack of evidence that Ecclestone was criminally responsible and asserting that the proc...

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07/29/14
LeBron James' Popularity On The Rise

The appeal of Cavaliers F LeBron James has returned to the same level it was at before he decided to part with the club in free agency in ’10, according to a recent survey conducted by California-based E-Poll Market Research. The research firm’s E-Score, which ranges from 0-100 and form ...

Tags: Marketing and Sponsorship, Cleveland Cavaliers, Miami Heat, NBA

07/29/14
Packers, Wisconsin Lottery Detail Scratch-Off Games

Packers and Wisconsin Lottery officials yesterday unveiled details of "three scratch-off games in which fans can win" '15 Packers tickets in addition to cash prizes, according to Doug Schneider of the GREEN BAY PRESS-GAZETTE. The $5 Champions Club game can "pay up to $45,000 instantly, and people wh ...

Tags: Marketing and Sponsorship, NFL, Green Bay Packers

07/29/14
NFL Marketing Notes

In Cincinnati, Steve Watkins noted Papa John's Cincinnati yesterday became the official pizza of the Bengals, and the team will serve the chain's pizza "at all home games this season." Also, Papa John's "will offer Bengals fans giveaways and discounts throughout the season." Papa John's gave free pi ...

Tags: Marketing and Sponsorship, NFL

07/29/14
Marketplace Roundup

The CHICAGO TRIBUNE notes a "new commercial for Gatorade Recover protein bars," which debuted yesterday, stars Blackhawks RW Patrick Kane, Heat G Dwyane Wade, Texans DE J.J. Watt and Nationals LF Bryce Harper. The athletes "appear separately in their respective locker rooms and don’t ...

Tags: Marketing and Sponsorship

07/28/14
Carl Edwards Leaving RFR In '15

Roush Fenway Racing yesterday announced that NASCAR Sprint Cup Series driver Carl Edwards "will not return" for the '15 season, while also announcing a contract extension for driver Greg Biffle, according to Bob Pockrass of SPORTING NEWS. Edwards' departure is "no surprise," as he told team Owner Ja ...

Tags: Marketing and Sponsorship, NASCAR

07/28/14
FIFA Sponsors May Decrease Pushes For Reform

FIFA's global partners and World Cup sponsors are unlikely to "pound their fists and demand reforms" from the governing body, as they "have a long history of enduring serial FIFA controversies in silence, and that is unlikely to change," according to Jack Ewing of the N.Y. TIMES. There "is just too ...

Tags: FIFA, Marketing and Sponsorship

07/28/14
Cirrus Fitness Signs Deals With Pro Leagues

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Tags: Marketing and Sponsorship

07/28/14
Under Armour Launching Female-Focused Ads

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Tags: Marketing and Sponsorship, Under Armour

07/25/14
Johnson Leads In NASCAR TV Exposure

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Tags: NASCAR, Joyce Julius and Associates, Marketing and Sponsorship

07/25/14
Under Armour's Global Investments Paying Off

Under Armour on Thursday said that "years of investing in global expansion and footwear is starting to pay off," as consumers are buying into UA's strategy of "transforming itself into an international brand known for performance-based footwear as much as for its core clothing business," according t ...

Tags: Marketing and Sponsorship, Under Armour

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