Featured Story

Making A Return Call: AT&T Renews Partnership With MLS, U.S. Soccer

Published in SportsBusiness Daily on 07 / 20 / 17

AT&T has renewed its partnerships with MLS, U.S. Soccer and the Mexican National Team's U.S. tour. AT&T has been a partner of the properties for at least eight years. As part of its deal with MLS, AT&T will become presenting sponsor of the final day of the regular season, known as Decisi...

Read More

Tags: Marketing and Sponsorship, MLS, ATT

More Stories

07/20/17
Raiders DE Signs Deal With Mack Trucks

Mack Trucks has "reached a sponsorship agreement" with Raiders DE Khalil Mack that will see him promote the company’s "'next-generation highway model' that will be unleashed Sept. 13," according to Jon Harris of the Allentown MORNING CALL. The company has "launched a preview vid ...

Tags: Marketing and Sponsorship, Oakland Raiders

07/20/17
Rick Ware Racing Ends ECU Sponsorship

Monster Energy NASCAR Cup Series team Rick Ware Racing is ending its association with East Carolina Univ. because the "sponsorships it expected" the purple and gold No. 51 Chevy to generate "did not materialize," according to Jordan Anders of the Greenville DAILY REFLECTOR. Sunday's Brickyard 400 wa ...

Tags: Marketing and Sponsorship, NASCAR

07/20/17
NASCAR, Fanatics Working To Improve Tents

Fanatics' trackside superstore tent has "been in storage" since merchandise trailers reappeared at Charlotte Motor Speedway in May, according to Lee Spencer of MOTORSPORT.com. The majority of NASCAR's traditional fan base "never embraced" Fanatics' traveling set-up that debuted last summer . S ...

Tags: Marketing and Sponsorship, NASCAR

07/20/17
UA Launches New Global Campaign Targeting Women

The first African American to be named principal ballerina, @mistyonpointe is proof that dedication breaks down barriers. #UnlikeAny #IWILL pic.twitter.com/HMC260Dvv1 — Under Armour (@UnderArmour) July 19, 2017 Under Armour continues its "push to draw more women" with its ...

Tags: Marketing and Sponsorship, Under Armour

07/20/17
Boston-Based City Sports Returns After '15 Bankruptcy

Boston-based City Sports is using a pop-up store at the Boston Triathlon on July 30 as an "informal kickoff" of the company's relaunch, according to Jon Chesto of the BOSTON GLOBE. The sporting apparel chain "went into bankruptcy nearly two years ago," but was bought in February '16 by brothers ...

Tags: Marketing and Sponsorship

07/20/17
Marketplace Roundup

MASHABLE's Kellen Beck noted after game developer Blizzard Entertainment submitted its application to trademark the Overwatch League logo, MLB "filed a request" to the U.S. Patent & Trademark Office for an "extension of 90 days to oppose the trademark." Beck writes the two league logos look "arg ...

Tags: Marketing and Sponsorship

07/19/17
Univ. Of Hawaii, Under Armour Extend Deal

The Univ. of Hawaii yesterday extended its apparel and equipment deal with Under Armour, and “heralded the extension" as among the "'top end’ of mid-major schools,” according to Ferd Lewis of the HONOLULU STAR-ADVERTISER. Under terms of the five-year deal, UH will “receive a ...

Tags: Marketing and Sponsorship, Under Armour

07/19/17
Dale Jr. Unveils Darlington Paint Scheme

Dale Earnhardt Jr. yesterday unveiled the No. 88 Monster Energy NASCAR Cup Series Chevy he will drive during the Sept. 3 Bojangles' Southern 500, and the car features the "same blue body and white trim" he debuted with in the Busch Series in '98, according to C. Jackson Cowart of the CHARLOTTE OBSER ...

Tags: Marketing and Sponsorship, Nationwide Insurance

07/19/17
RPM Eyeing Sponsors For Bubba Wallace Ride

Richard Petty Motorsports is searching for sponsorship for free agent Bubba Wallace in hopes of landing him for a full-time Monster Energy NASCAR Cup Series ride next season, according to a source. If RPM can get primary sponsor Smithfield Foods to renew with its No. 43 Ford, Wallace would likely be ...

Tags: Marketing and Sponsorship

07/19/17
Marketplace Roundup

In L.A., Meg James reports major advertisers in the just-concluded upfront ad sales market placed orders for $19.7B "worth of prime-time commercial spots on cable and broadcast TV networks, an increase of 5.9% over last year." The ad sales volume was "higher than what several analysts were ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug