Upcoming Conferences and Events

Featured Story

NHL Close To Reaching Partnership With Apple That Would See iPads On Team Benches

Published in SportsBusiness Daily on 12 / 08 / 16

The NHL is in "late-stage negotiations to strike a partnership with Apple that could see the company’s iPads and other technology become commonplace on team benches," according to sources cited by Rick Westhead of TSN. A source said that the NHL has been in talks for "several years with Apple ...

Read More

Tags: Marketing and Sponsorship, NHL, Apple

More Stories

Michael Jordan Claims Big Legal Win In China

Hornets Owner Michael Jordan has “claimed a victory in China, with the nation’s high court ruling that a Chinese sportswear company can’t sell merchandise using his name in Chinese characters,” according to Pei Li of the WALL STREET JOURNAL. China’s Supreme People&rsquo ...

Tags: Marketing and Sponsorship, Nike

P&G's New Marketing Campaign Features Ronda Rousey

Procter & Gamble's Pantene brand yesterday announced the launch of a new marketing campaign featuring UFC fighter Ronda Rousey that will appear across TV, digital and print advertising, as well as PR and social media platforms. The new creative features Rousey articulating the phrase, "Don' ...

Tags: Marketing and Sponsorship

Comcast Signs Sponsorship Deal With USOC

Comcast has signed a four-year sponsorship deal with the USOC, gaining marketing rights it did not previously own despite subsidiary NBCUniversal’s long-term, $7.65B television deal with the Olympics. Comcast claims several categories with Team USA in the deal, becoming the official provider o ...

Tags: Marketing and Sponsorship, USOC, Comcast

Plank, UA Excited About New MLB Deal

Under Armour Founder, Chair & CEO Kevin Plank noted the company's deal with MLB to become the league's uniform supplier beginning in '20 is its first deal with one of the four major U.S. sports. Plank appeared on CNBC along with MLB Commissioner Rob Manfred and said UA has had "lots of relations ...

Tags: Under Armour, Marketing and Sponsorship, MLB

Busch Part Of A-B InBev's Super Bowl Lineup

A-B InBev during Fox' broadcast of Super Bowl LI will promote its Busch brand, which has "never before run a Super Bowl ad," according to E.J. Schultz of AD AGE. The ad "will be handled by Deutsch New York, which won the account earlier this year." Highlighting an "economy brand in the game is an un ...

Tags: Marketing and Sponsorship, Anheuser Busch

Shaq Outlines Endorsement Strategy On "Late Night"

Basketball HOFer Shaquille O'Neal discussed his endorsement strategy during an appearance last night on NBC's "Late Night," saying he has to "really like" a brand to partner with them. NBC's Seth Meyers started the conversation by saying O'Neal should be in the "Business Hall of Fame, because you've ...

Tags: Marketing and Sponsorship

Reebok Unveils Shoe For Teenage Weightlifter

Reebok has "released a weightlifting shoe" inspired by 16-year-old C.J. Cummings called the Legacy Lifter, according to Stephen Fastenau of the BEAUFORT GAZETTE. The shoe retails for $199 and "comes in black and white and black and gold." Cummings' signature "will adorn the black and gold pairs." Re ...

Tags: Marketing and Sponsorship, Reebok

Anta, Klay Thompson Negotiating Contract Extension

Chinese shoe brand Anta has made Warriors G Klay Thompson a "new multi-year shoe deal extension offer that would place him among the highest earning footwear endorsers in the league," according to sources cited by Nick DePaula of NICEKICKS.com. Thompson's representatives at BDA Sports Managemen ...

Tags: Marketing and Sponsorship, Golden State Warriors

Butler Covers Brown In Visa, PapaJohns.com Spot

Patriots CB Malcolm Butler and Steelers WR Antonio Brown appear in a new Visa commercial that features a "fictional account of Butler sticking to Brown in coverage," according to Nick O'Malley of MASSLIVE.com. Butler covers Brown "all day," from the moment he wakes up to the moment Brown "arriv ...

Tags: Marketing and Sponsorship, New England Patriots, Pittsburgh Steelers

Evernham Excited About Dodge's Potential Return

Former NASCAR crew chief Ray Evernham said it is "great to see interest back from Chrysler" about a possible return of Dodge to the sport, according to Ken Willis of the Daytona Beach NEWS-JOURNAL. Evernham said, "What's exciting to me about this, [Fiat Chrysler Automobiles CEO Sergio Marchionne] ha ...

Tags: Marketing and Sponsorship, Chrysler

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug