Featured Story

Tweet Pic Of The Weekend....

Published in SportsBusiness Daily on 09 / 21 / 14

Golfer Michelle Wie posted this shot and wrote, "Doin a little rearranging at the airport newstand this morning... @GolfDigest "

Read More

More Stories

09/19/14
NBC Has Sold 70-80% Of Super Bowl Ad Time

NBC has sold 70-80% of the approximately 60 30-second spots that will air during its broadcast of Super Bowl XLIX, leaving the net "between 15 and 18 30-second berths left," according to an ad buyer cited by Brian Steinberg of VARIETY. However, the ad buyer "suggested the network might face som ...

Tags: Super Bowl, Marketing and Sponsorship, NBC

09/19/14
Nike Addresses Terminated Sponsorships

Nike execs on Thursday "fielded concerns about risks in the company's athletic endorsements" at their annual shareholder meeting after several "high-profile suspensions of sponsored athletes for violent behavior," according to Sara Germano of the WALL STREET JOURNAL. The company within the past mont ...

Tags: Marketing and Sponsorship, Nike

09/19/14
Gatorade Praised For New Jeter Ad

Gatorade on Thursday "hit it out of the park" with its farewell 90-second ad for Yankees SS Derek Jeter, according to Michael McCarthy of ADWEEK. The ad shows Jeter "surprising fans outside Yankee Stadium" as Frank Sinatra's "My Way" plays in the background. Jeter "wrote some of the copy ...

Tags: Marketing and Sponsorship, Gatorade

09/18/14
PepsiCo CEO Backs Goodell Amid Scandals

The NFL got a "much-need vote of confidence Thursday," as PepsiCo CEO Indra Nooyi "lent her support to embattled NFL Commissioner Roger Goodell and the league in general," according to E.J. Schultz of AD AGE. Nooyi said the recent player incidents are "casting a cloud over the integrity of the leag ...

Tags: Marketing and Sponsorship, NFL, PepsiCo

09/18/14
NHL Decides Against Selling Jersey Ads

The NHL will not sell “prime space on team jerseys to sponsors, a move the league estimates would generate” at least $120M, according to Rick Westhead of TSN.ca. A source said that during a recent team presidents meeting in N.Y., NHL execs "estimated they might raise" $4M per team by "al ...

Tags: Marketing and Sponsorship, NHL

09/18/14
Fanatics Lands NASCAR's At-Track Merch Sales

Leading online sports retailer Fanatics has quietly won a shootout to manage trackside merchandise sales at NASCAR races for the next 10 years. Sources said that Fanatics, NASCAR's e-commerce provider since '03, beat out Legends and Aramark in securing the rights to NASCAR's "Souvenir Row." Motorspo ...

Tags: Marketing and Sponsorship, NASCAR

09/18/14
Joe Gibbs Racing Signs Stanley Black & Decker

Joe Gibbs Racing yesterday announced sponsorship deals with tool brands Stanley and DeWalt. Starting in '15, Stanley will be the primary sponsor of the NASCAR Sprint Cup Series No. 19 Toyota driven by Carl Edwards for 12 races, while DeWalt will be the primary sponsor of Matt Kenseth's No. 20 for si ...

Tags: Marketing and Sponsorship, NASCAR

09/18/14
Microsoft's NFL Deal Affected By iPad References

Microsoft "thought it had scored a touchdown when it struck a multiyear deal with the NFL that would allow teams to use the company's Surface tablets during games," but TV announcers "keep referring to the devices as iPads," according to a front-page piece by Chang & Perry of the L.A. TIMES ...

Tags: Microsoft, Marketing and Sponsorship, Apple, NFL

09/18/14
Company Emerges In 3D-Printed Collectibles Space

South Carolina-based ZVerse has emerged as an early leader in the 3D-printed sports collectibles space, as the year-and-a-half-old company already has 30 CLC licenses and has even held informal talks with the NFL. The company’s flagship product is 3D printed stadium replicas that, by virtue of ...

Tags: Marketing and Sponsorship

09/18/14
Marketplace Roundup

AD AGE's E.J. Schultz reported MillerCoors has named TBWA/Chiat/Day, L.A., "as Miller Lite's agency of record." The Omnicom shop "beat out Publicis Groupe's Leo Burnett and WPP's Royal Order." Omnicom also "picks up Hispanic advertising for the brand via Dallas-based Dieste." Bud Light also is an Om ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug