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U.S. Sponsors Could See Better Return During Olympics Without Russia Presence

Published in SportsBusiness Daily on 12 / 08 / 17

The IOC's ban of Russia from the Pyeongchang Games  likely means additional medals for Team USA, and the "subsequent ratings bump for NBC telecasts, are likely to please" USOC sponsors, according to Kevin Draper of the N.Y. TIMES. A dearth of Russian athletes will "make Americans mor...

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Tags: NBC, USOC, Marketing and Sponsorship

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