EA Used Tebow Name In NCAA Game No Heisman Campaign For Bridgewater Brian Urlacher's Marketability Stays Strong Which Is It: French Open Or Roland Garros? Sorenstam Transition To Brand Ambassador TaylorMade-Adidas Condemns Garcia Remark LeBron James Leads NBA In Shoe Sales IMS Sponsor Revenue Up 9% For Indy 500 Oral-B Inks Deal With Ryan Newman Danica Shoots Go Daddy Spot In Charlotte Gym
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EA Sports Used Tebow's Name In "NCAA Football 10" While He Was Still In School05 / 24 / 13EA Sports used former Univ. of Florida QB Tim Tebow's name "in a handful of plays out of a formation called Shotgun Twin QB Tebow” in its "NCAA Football 10," which was released prior to Tebow's senior season at UF, according to Patrick Vint of SB NATION. Using an active college player's name &... |
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No Heisman Campaign For Bridgewater
Univ. of Louisville QB Teddy Bridgewater has been "billed as a Heisman Trophy candidate since the end of last season," but he has asked that the school "not mount a Heisman Trophy campaign for him," according to Eric Crawford of WDRB.com. He instead wants to have "any emphasis or publicity include t ...
Tags: Marketing and Sponsorship, NCAA
Brian Urlacher's Marketability Stays Strong
While former NFLer Brian Urlacher's career "may be over ... he's well-positioned to launch a second career in Chicago, if he so desires: marketing," according to Danny Ecker of CRAIN'S CHICAGO BUSINESS. The eight-time Pro Bowler had the "highest 'N-Score' among active Chicago athletes" in '12. As of ...
Tags: Marketing and Sponsorship, NFL
Which Is It: French Open Or Roland Garros?
Tennis fans using Twitter will find the monikers French Open and Roland Garros “reflected over the next two weeks in the abbreviated hash tags #RG13 and #FO13,” according to Christopher Clarey of the N.Y. TIMES. French speakers “call the tournament, not just the stadium in which it ...
Tags: Marketing and Sponsorship, Tennis
Sorenstam Transition To Brand Ambassador
When Annika Sorenstam 10 years ago this weekend became the first female to play in a PGA Tour event since '45, the experience “likely did even more for Sorenstam's future off the course than on,” according to Mechelle Voepel of ESPNW. But Sorenstam said, "I wasn't thinking that way then, ...
Tags: Marketing and Sponsorship, Golf, LPGA
TaylorMade-Adidas Condemns Garcia Remark
TaylorMade-adidas Golf yesterday "distanced itself" from a racial remark made by golfer Sergio Garcia about Tiger Woods during a European Tour dinner Tuesday night, according to Michael Buteau of BLOOMBERG NEWS. The company in a statement said, “Sergio Garcia’s recent comment was offens ...
LeBron James Leads NBA In Shoe Sales
Heat F LeBron James is "crushing the competition in stores, outselling his nearest rival’s signature sneakers 6-to-1," according to data from SportsOneSource cited by Kurt Badenhausen of FORBES.com. Nike generated $300M "in U.S. retail sales in 2012 for James’ signature shoe, LeBron X," ...
Tags: Marketing and Sponsorship, Miami Heat, Nike, Adidas
IMS Sponsor Revenue Up 9% For Indy 500
Indianapolis Motor Speedway officials said that total sponsorship revenue for Sunday's Indianapolis 500 is "up 9 percent over last year and more than 18 percent over 2011," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. Officials said that much of the success is "due to th ...
Tags: IndyCar, Marketing and Sponsorship
Oral-B Inks Deal With Ryan Newman
Procter & Gamble’s Oral-B brand has signed a one-year endorsement deal with Stewart-Haas Racing driver Ryan Newman. The brand’s logo will be featured on Newman’s helmet the rest of the NASCAR Sprint Cup season, and it will use Newman in support of a marketing campaign designed ...
Tags: Marketing and Sponsorship, NASCAR
Danica Shoots Go Daddy Spot In Charlotte Gym
NASCAR driver Danica Patrick -- Go Daddy’s “most famous spokesperson -- did wear form-fitting workout clothes for the photo and video shoot” that she did yesterday in Charlotte, but she “wasn’t there to create something controversial,” according to Theoden Janes o ...
Ford Set To Debut New Ad Campaign
Ford is using what it "claims is Europe's 'Super Bowl' moment to kick off a new brand campaign to promote the range of technologies available with its vehicles," according to Alex Brownsell of MARKETING magazine. The car maker is "timing the pan-European campaign" to go along with Saturday's UEF ...
