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PGA Tour Honors Arnold Palmer With Full-Page Ad As Tributes Continue To Roll In

Published in SportsBusiness Daily on 09 / 27 / 16

The PGA Tour today took out a full-page ad in USA Today to honor Arnold Palmer, who died Sunday at the age of 87. The ad shows a black-and-white photo of Palmer from his playing days with the words "Thank You" posted at the bottom. The logos for the PGA Tour and the Arnie's Army Charitable Founda...

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Ortiz Promotes Food Line On "Late Night"

Red Sox DH David Ortiz  last night appeared on NBC's "Late Night" prior to his last series at Yankee Stadium, and he used the opportunity to promote several of the food products that he endorses. Host Seth Meyers brought out a bag of Big Papi’s Kitchen blue tortilla chips, with Ortiz ...

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Paralympian Promoted As Public Speaker In SI

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BMW Joins Andretti To Compete In Formula E

BMW starting with the '16-17 season will "enter an alliance" with Andretti Autosport to compete in Formula E, forgoing a chance to return to F1 as the auto brand looks for a "chance to showcase its technology for the roads," according to Kevin Eason of the LONDON TIMES. BMW, whic ...

Tags: Formula E, Formula One, Marketing and Sponsorship, BMW

Stats Unveils New Logo, Brand Strategy

Chicago-based sports data provider Stats today introduced a new logo and brand strategy in which its video technology operation TVTI and performance analysis unit Prozone Sports will also now operate under the new Stats brand. Stats has gone through a period of marked transition over the last two a ...

Tags: Marketing and Sponsorship, Stats LLC

Palmer Leaves Unique Marketing Legacy

Arnold Palmer, who died yesterday at the age of 87, "revolutionized sports marketing as it is known today" when he "joined forces" with Mark McCormack and IMG in '60, according to a front-page piece by Chris Dufresne of the L.A. TIMES. McCormack helped "promote Palmer's brand into a corporate e ...

Tags: Marketing and Sponsorship, Golf

Analysts Bullish On Under Armour-Kohl's Deal

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Cubs Sue Area Merch Vendors For Infringement

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Tags: Marketing and Sponsorship, Chicago Cubs

Evan Williams Bourbon Signs With MLB

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Could Nike Golf Apparel Presence Increase?

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Marketplace Roundup

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