- Djokovic Signs Five-Year Deal With Uniqlo
- Beckham In Samsung Olympic Campaign
- Toyota Inks Extensions With Three NASCAR T ...
- Drink Follows Pujols To West Coast
- Marketplace Roundup
- Sergio Tacchini, Djokovic Part Ways
- MasterCard Eyes Earlier Start To Champ Lea ...
- IOC To Review Top Program
- MiLB Merch Sales Hit Near-Record Levels
- Marketplace Roundup
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Djokovic Signs Five-Year Deal With Japanese Brand Uniqlo After Leaving Sergio Tacchini05 / 23 / 12Top-ranked tennis player Novak Djokovic has “signed a five-year deal with Japanese clothing brand Uniqlo," according to a source cited by Danielle Rossingh of BLOOMBERG NEWS. The source said that Djokovic “will wear the company’s sports and casual wear and work with Uniqlo on desig... |
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Beckham In Samsung Olympic Campaign
Samsung is “throwing its hat into the Olympics advertising ring with a web-only video” starring MLS Galaxy MF David Beckham to promote its new Galaxy Note smartphone, according to Shareen Pathak of AD AGE. The video, created by Cheil USA, sees Beckham “walk onto a ‘set&rs ...
Toyota Inks Extensions With Three NASCAR Teams
Toyota Racing Development President Lee White yesterday announced that three NASCAR teams -- Joe Gibbs Racing, Michael Waltrip Racing and JTG Daugherty Racing -- “will remain Toyota organizations with new contracts that ‘extend beyond two more years,’” according to Bob P ...
Tags: Marketing and Sponsorship, NASCAR, Motorsports, Toyota
Drink Follows Pujols To West Coast
Charlotte-based Integrated Sports Science's OhYeah! nutritional shakes this week will unveil "near-life-size cardboard standees" of Angels 1B Albert Pujols in Orange County (Calif.)-area Albertsons locations as a new "marketing campaign flexes its muscles in his new baseball home," according to Marc ...
Marketplace Roundup
U.S. hurdler Lolo Jones was profiled on HBO's "Real Sports" last night, and HBO's Mary Carillo noted Jones has eight endorsement deals, including companies like Asics, Oakley and Red Bull, despite failing to medal in the '08 Beijing Games. Carillo asked, “How much of your success with these en ...
Sergio Tacchini, Djokovic Part Ways
Sergio Tacchini has “parted ways" with top-ranked men's tennis player Novak Djokovic, claiming he has "‘outgrown’ the brand,” according to Danielle Rossingh of BLOOMBERG NEWS. Sergio Tacchini in a statement said, “It has been mutually and amicably decided that, as of th ...
Tags: Marketing and Sponsorship, Tennis
MasterCard Eyes Earlier Start To Champ League Final
Champions League sponsor MasterCard in the future “wants an earlier kickoff time for the final to maximize the game’s global viewership,” according to Tariq Panja of BLOOMBERG NEWS. UEFA has said that 150 million viewers “globally tune in to the final,” which this ...
IOC To Review Top Program
After increasing its TOP program from a $96M entity in ‘88 to “just shy of $1bn in the lead-up to London 2012, the International Olympic Committee has decided to ‘take a step back’ as it figures out how to modernise the programme,” according to Vanessa Kortekaas of the ...
Tags: Marketing and Sponsorship, IOC
MiLB Merch Sales Hit Near-Record Levels
Sales of Minor League Baseball licensed merchandise climbed to near-record levels in '11, according to data from MiLB. The 160 U.S.- and Canada-based clubs affiliated with MLB teams generated $52.2M through the sale of apparel, headwear and novelties last year, up 2% from '10 and trailing only pre-r ...
Marketplace Roundup
MARKETING magazine’s Matthew Chapman reported Nike “is focusing on the new generation of football players in its 'My Time is Now' campaign," which stars Brazilian club Santos FC MF Neymar and Bayern Munich MF Franck Ribery. The TV campaign by Wieden & Kennedy “is set during ...
GM To Forgo Super Bowl Ads This Year
General Motors said that it will “forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations,” according to Terlep & Vranica of the WALL STREET JOURNAL. Media buye ...
