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Time To Participate In The 2014 SBJ/SBD Reader Survey

Published in SportsBusiness Daily on 10 / 20 / 14

It’s time to make your opinion known as the 10th annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is underway. The survey features 100 questions across leagues, teams, facilities, sponsorship, media, and more. * How often do you watch live sports on a mobile device? ...

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10/20/14
Lillard Reveals New Signature Shoe From Adidas

Trail Blazers G and adidas endorser Damian Lillard on Friday "announced on social media he will get his first signature shoe," according to Matthew Kish of the PORTLAND BUSINESS JOURNAL. Lillard on Instagram wrote, "Probably not supposed to do this, but I can't keep it from y'all any longer." In an ...

Tags: Marketing and Sponsorship, Portland Trail Blazers, Adidas

10/20/14
MLB OK's Team Marks On Skis, Snowboards

MLB has "licensed the rights to all 30 team images to Ramp Sports, a small but upper-end ski and snowboard maker, which hopes to turn the ski slopes into a place where baseball enthusiasts can strut their team spirit in the off season," according to Bruce Horovitz of USA TODAY. MLB VP/Licensing Stev ...

Tags: Marketing and Sponsorship, MLB

10/20/14
Randle Goes From Underwear Thief To Endorser

L.A.-based underwear brand MeUndies‎ Dir of Business Development & Customer Acquisition Dan King said that the company is "now partnering" with Cowboys RB Joseph Randle. ESPN.com's Adam Schefter noted the company will "pay Randle enough to help defray the cost of the $29,500 fine the Cowboys ...

Tags: Marketing and Sponsorship, NFL

10/17/14
Demand High For Royals Merchandise

Retailers, "big and small, online and on the corner, were ready to quench fans’ thirst for merchandise celebrating the Royals" after the team won the AL pennant on Wednesday, according to a front-page piece by Davis, Smith & Rosen of the K.C. STAR. The "We Own the Pennant" shirts worn by t ...

Tags: Marketing and Sponsorship, Kansas City Royals, MLB

10/17/14
Sprint, A-B Create Interactive Beer Tap Handles

Sprint has partnered with Anheuser-Busch "to create tap handles that flash lights and display custom messages each time the Royals -- or another cities' home team -- score a run," according to Bobby Burch of the K.C. BUSINESS JOURNAL. Sprint worked with Mesh Systems "to create the interactive tap ha ...

Tags: Marketing and Sponsorship, Anheuser Busch, Sprint

10/17/14
Trail Blazers Record New Commercials

The Trail Blazers on Thursday recorded a commercial for one portion of a five-part series that they "shot in the Portland area this week with players, broadcasters and dancers as well as fans," according to Mike Tokito of the Portland OREGONIAN. As part of Thursday's shoot, there was a "large, metal ...

Tags: Portland Trail Blazers, Marketing and Sponsorship

10/17/14
Marketplace Roundup

In Cleveland, Dan Labbe cites data from Dick's Sporting Goods as showing Browns jersey sales are "back on top" of the retail chain's NFL team jersey sales rankings, "thanks to a resurgence" in purchases of QB Johnny Manziel jerseys and the jerseys of starting QB Brian Hoyer. The data also shows that ...

Tags: Marketing and Sponsorship

10/16/14
LeBron To Endorse Kia Motors

Cavaliers F LeBron James has signed a deal with Kia Motors to "be the ambassador of its new luxury sedan, the K900," according to Darren Rovell of ESPN.com. LRMR Management Founder Maverick Carter, James' agent, said that James this summer "asked if he could get the new $66,000 car to drive around." ...

Tags: Marketing and Sponsorship, NBA, Kia Motors

10/16/14
Microsoft Tailored Sideline Tablets To NFL's Demands

Microsoft "knew it would be doing business with a meticulous partner" when it agreed to a long-term sponsorship of the NFL last year, and the development of the company's Surface tablets specifically for use on the league's sidelines "offers a window into the relationship between the NFL and it ...

Tags: Marketing and Sponsorship, Microsoft, NFL

10/16/14
Sources: Goodyear May Nab Cotton Bowl Rights

With AT&T's decision to no longer serve as the naming-rights sponsor for the Cotton Bowl, Goodyear is "the current front-runner" to take on that role, according to sources cited by Chuck Carlton of the DALLAS MORNING NEWS. An agreement with Goodyear "could continue a Cotton Bowl trend of well-kn ...

Tags: Marketing and Sponsorship, ATT

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