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Golfer Brooke Henderson Becoming One Of Canada's Most Marketable Athletes

Published in SportsBusiness Daily on 08 / 21 / 17

Golfer Brooke Henderson is "growing into one of Canada's most marketable athletes," as she has "amassed an impressive list of sponsors" despite the 19-year-old having just turned pro in '15, according to Rachel Brady of the GLOBE & MAIL. Her reps at IMG have taken a "slow and steady approach" th...

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First Data Signs On With CGR, Kyle Larson

Chip Ganassi Racing this morning unveiled a new sponsorship deal with credit card processor First Data. The company will serve as primary sponsor for two races this year on Kyle Larson’s No. 42 Chevy in the Monster Energy NASCAR Cup Series, with the team hoping to grow that in ’18. The d ...

Tags: Marketing and Sponsorship

Golfers Playing The Field With Equipment Brands

Many observers thought Nike’s departure from the golf equipment business would "pave the way for others such as Callaway, TaylorMade, Titleist and Ping to lock in endorsement contracts with players who suddenly were free agents," but it "hasn’t worked out that way," according to D ...

Tags: Marketing and Sponsorship, Golf

Chinese Hoopster Getting Jordan Shoe Model

Basketball player Guo Ailun, who in the spring signed on as Jordan Brand's first Chinese endorser , is set to become the "first international athlete to have his own Jordan signature sneaker," according to Nick DePaula of ESPN.com. Negotiated by Wasserman, the shoe deal will pay Guo more than $3M a ...

Tags: Marketing and Sponsorship, Nike

Marketplace Roundup

A-B's Bud Light brand on Thursday announced that it will continue its tradition of NFL team-themed packaging for '17. This season, Bud Light will be available in team-specific cans and aluminum bottles. In total, there will be 28 team designs -- the Cowboys, Bears, Packers and Vikings are not includ ...

Tags: Marketing and Sponsorship

Hawks-Sharecare Deal Includes Jersey Patch

The Hawks have signed a five-year deal with Atlanta-based Sharecare that will see the digital health care company's logo "on the front left shoulder of the players' game jerseys," according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. Companies reportedly have paid other NBA teams $2.5-10M ann ...

Tags: Marketing and Sponsorship, Atlanta Hawks

NFL Buyers Think Fewer People Will Watch Ads

A survey of commercial-ratings projections for the '17-18 broadcast-network season found that ad buyers "believe fewer people than last season will watch commercials during such primetime stalwarts as NBC’s 'Sunday Night Football' and the 'Thursday Night Football' broadcasts on both NBC and CB ...

Tags: Marketing and Sponsorship, NFL

Nielsen ESports Will Measure Sponsorship Value

Nielsen announced today the launch of Nielsen ESports, a new vertical devoted to measuring sponsorship value in the emerging world of competitive video gaming. The business is centered on two product developments: New international viewer data in the U.K., France, Germany, China, South Korea and Jap ...

Tags: Nielsen Media Research, Marketing and Sponsorship

PGA Tour Gets Sponsor For Tourney Of Champions

Sentry Insurance has signed a five-year title sponsorship of the PGA Tour’s Tournament of Champions at Kapalua Resort in Hawaii. The newly named Sentry Tournament of Champions will keep its traditional spot as the first tournament in January when the ‘17-18 PGA Tour schedule resumes foll ...

Tags: Marketing and Sponsorship, PGA Tour

Heineken Making Mark On North American Soccer

Heineken has been "pouring millions of dollars into its North American soccer play and, in the process, become one of the ubiquitous faces of the sport," according to Chris Smith of FORBES. Heineken is one of the "biggest investors in the growing domestic soccer market," and has "long been asso ...

Tags: Marketing and Sponsorship, Heineken

Decision Day Nearing For Monster Energy, NASCAR

Monster Energy is coming up on a crucial period, as it is determines whether to extend its title sponsorship with NASCAR and its team deal with Stewart-Haas Racing. The energy drink company’s deal with SHR expires after this year, while the title sponsorship is slated to run through ’18. ...

Tags: Marketing and Sponsorship, NASCAR

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