Featured Story

Monster Energy A Big Winner At Daytona With Debut Of Entitlement, Kurt Busch Win

Published in SportsBusiness Daily on 02 / 27 / 17

The Daytona 500 "couldn't have turned out better for Monster Energy," as longtime endorser Kurt Busch won the race in the first event under the company's NASCAR Cup Series title sponsorship, according to a front-page piece by Ken Willis of the Daytona Beach NEWS-JOURNAL. Additionally, the company's ...

Read More

Tags: Marketing and Sponsorship, NASCAR

More Stories

Nature's Bakery Counterclaims In Danica Suit

Nature’s Bakery on Friday filed a counterclaim to Stewart-Haas Racing's $31M suit , stating that SHR "could not 'control' Danica Patrick and 'was more interested in cashing Nature’s Bakery checks than in making the sponsorship a success,'" according to Dustin Long of NBCSPORTS.com. Natu ...

Tags: Marketing and Sponsorship, NASCAR

Rays CF Kevin Kiermaier Building Up Portfolio

Rays CF Kevin Kiermaier is "slowly getting the attention of local and regional companies that want to put his pretty face on their products," according to Marc Topkin of the TAMPA BAY TIMES. Morgan Auto Group has "featured Kiermaier in three TV commercials, with plans for more this year pro ...

Tags: Marketing and Sponsorship, Tampa Bay Rays

Golfer Willy Wilcox Signs With DraftKings

Golfer Willy Wilcox last week "officially signed a deal with DraftKings, agreeing to appear at some events on the company’s behalf, making him the first PGA Tour golfer to have an official relationship with a daily fantasy sports website," according to Brian Wacker of GOLF WORLD MONDAY. Howeve ...

Tags: Marketing and Sponsorship, PGA Tour

Bedgear Revamps Red Sox' "Sleep Room"

A "sleep room" at Fenway Park has become so popular with Red Sox players that the franchise in July “entered into a sponsorship agreement with a bedding company that will include a full renovation of the room along with high-tech sheets, blankets, and pillows for the players to use at home,&rd ...

Tags: Marketing and Sponsorship, Boston Red Sox

New Balance Signs Multiyear Deal With Lindor

Indians SS Francisco Lindor has signed a multiyear deal with New Balance that will make him the "new face of its baseball cleat business," according to Darren Rovell of ESPN.com. Terms of the deal were not disclosed. Lindor said that New Balance's "vote of confidence in him is 'an honor' and the dec ...

Tags: Marketing and Sponsorship, New Balance

Crew Signs Jersey-Sponsor Deal With Acura

The Crew have signed a multiyear deal with Acura to be their jersey sponsor. The deal, which will see Acura become the club’s official and exclusive auto partner, will be for a minimum of three years, said Crew President of Business Operations Andy Loughnane. The deal represents the largest an ...

Tags: Marketing and Sponsorship, Columbus Crew

Monster Won't Change NASCAR Model Outfits

No changes will be made to the "risqué outfits worn by Monster Energy models at NASCAR races this year despite some criticism voiced on social media by fans" after Sunday's Advance Auto Parts Clash at Daytona, according to Darren Rovell of ESPN.com. Monster Energy VP/Sports Marketing M ...

Tags: Marketing and Sponsorship, NASCAR

NHL Signs PPG For New Leaguewide Category

The NHL and PPG have signed a multiyear partnership that will see the company become the official paint of the league in the U.S. and Canada. It is the first time the league has filled that category. The partnership will formally launch at Saturday’s Flyers-Penguins  NHL Stadium Series ga ...

Tags: Marketing and Sponsorship, NHL

Four Brands Sign Up As WBC Global Sponsors

Swiss watch brand Hublot, along with a trio of Japanese companies -- video game producer GungHo Online Entertainment, logistics specialist Nippon Express and financial services giant Nomura Securities -- are in as global sponsors of the World Baseball Classic, which begins March 6. As top-tier spons ...

Tags: Marketing and Sponsorship, MLB

Marketplace Roundup

The Univ. of Texas men's basketball team will wear new Kevin Durant KD9 Nike shoes against Kansas on Saturday as Durant "pays homage to his time with the Longhorns." The KD9 "Texas" will "go on sale to the public" in March, marking the first KD UT-themed official shoe to "hit global retail" ( CHRON ...

Tags: Marketing and Sponsorship

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug