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Published in SportsBusiness Daily on 07 / 22 / 14

Wild RW  Nino Niederreiter posted an image of the Swiss cover of EA Sports' "NHL 15" bearing his likeness.

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07/22/14
Adidas, Champs Sports Create Instagram Series

adidas has partnered with Champs Sports to "create four different online shows" that will be available on Instagram "but still mimick the TV-watching experience," according to Michelle Castillo of ADWEEK. #adicolorTV debuted Friday and "will run for six weeks." To tune in, viewers will "have to ...

Tags: Marketing and Sponsorship, Adidas, Instagram

07/22/14
USA Swimming Launches New Campaign

USA Swimming, in addition to supporting the Olympic team, is "trying to increase the number of youngsters" who choose to swim over playing other sports, with "a public-service advertising and promotional campaign," according to Andrew Adam Newman of the N.Y. TIMES. One spot opens with "an ...

Tags: Marketing and Sponsorship

07/22/14
Chevy Lauds Global Benefits Of ManU Deal

EPL Club Manchester United will play in their Chevrolet jerseys tomorrow night, and Kevin Baxter of the L.A. TIMES analyzes the impact of the record seven-year, $560M match-shirt sponsorship deal between the club and automaker. Because MLB "wasn't exactly the global marketing tool Chevy needed" to ...

Tags: Marketing and Sponsorship, English Premier League, Chevrolet

07/22/14
Marketplace Roundup

In N.Y., William Alden reports Bills QB E.J. Manuel's Fantex IPO "stock got an uncertain reception" from investors on Wall Street yesterday. Manuel's IPO of 523,700 shares "received a significant amount of support" from Fantex itself. Unable to sell all of the Manuel stock to investors, the company ...

Tags: Marketing and Sponsorship

07/21/14
Sporting KC Names VML Official Marketing Partner

Learn more about VML Sporting KC this morning named locally based, digitally focused ad agency VML its official marketing partner in a three-year deal in which the agency will aim to enhance the club’s online offerings. Under the deal, VML will not be classified as SKC's agency of re ...

Tags: Sporting Kansas City, Marketing and Sponsorship

07/21/14
NBA To Debut Jerseys With First Names For Xmas

Jerseys featuring player first names will be available beginning Nov. 14 The NBA will use its slate of Christmas Day games this year to "roll out a set of newly styled jerseys" that fea ...

Tags: Marketing and Sponsorship, NBA, Adidas

07/21/14
Arkansas Files Trademark For Hog Call Chant

Univ. of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sound ...

Tags: Marketing and Sponsorship, SEC

07/21/14
Patriots Sue Bacardi After Rum Maker Nixed Deal

The Patriots "are suing Bacardi for breach of contract after the rum maker backed out" of a 10-year, multimillion-dollar deal that "included plans for a 20,000-square-foot pavilion, to be called Casa Bacardi, on the grounds of Gillette Stadium," according to Callum Borchers of the BOSTON GLOBE. The ...

Tags: New England Patriots, Marketing and Sponsorship

07/21/14
Cycling Teams May Become Fixed Franchises

While a group of team owners "are seeking a cut" of TV rights from the Tour de France, another "proposed remedy for cycling’s general instability is to adopt a league structure like other sports, in which the teams are fixed franchises that can be bought and sold," according to Ian Austen of t ...

Tags: Marketing and Sponsorship, Cycling

07/21/14
Marketplace Roundup

AD AGE's Bruell & Schultz cited sources as saying that A-B InBev is "in the midst of a formal media agency review for the U.S." The incumbent agency is Publicis Groupe's Starcom, which was "selected to handle media planning and research duties" in late '11. A-B is "holding a three-hour ...

Tags: Marketing and Sponsorship

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