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Mayweather-Pacquiao Bout Expected To Bring In Record $13.2M In Sponsor Sales

Published in SportsBusiness Daily on 04 / 27 / 15

Saturday's Floyd Mayweather Jr.-Manny Pacquiao fight is "expected to shatter all revenue records in boxing history, including for most money generated by sponsors," according to Dan Rafael of ESPN.com. Top Rank President Todd duBoef on Friday said that their contracts "with five title sponsors" will...

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Tags: Marketing and Sponsorship, Boxing

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Kentucky Derby Horse Promotes Big Fight

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04/27/15
LiftMaster To Sponsor Pole At Kentucky Speedway

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04/24/15
Luck, Romo Join Mannings To Promote DirecTV

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Tags: Marketing and Sponsorship, DirecTV

04/24/15
Flames Merch Flying Off The Shelves

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Tags: Marketing and Sponsorship, Calgary Flames, NHL

04/24/15
Sears Canada Partners With Gretzky

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Tags: Marketing and Sponsorship, Sears

04/24/15
Spieth's Dad Tracking Athletes' Social Media Impact

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Tags: Marketing and Sponsorship, Golf

04/24/15
Marketplace Roundup

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Tags: Marketing and Sponsorship

04/23/15
Advertisers Need $10M For YouTube's NFL Channel

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04/23/15
U.S. Women's Soccer Team Unveils New Uniforms

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04/23/15
Subway Adds Mariota As Endorser

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Tags: Marketing and Sponsorship, Subway, Nike

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