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Audience Analysis: ESPN Gets Strong Audience For Randy Moss "30 For 30" Documentary

Published in SportsBusiness Daily on

ESPN drew 2.17 million viewers for “Rand University” on Nov. 11, marking the net’s best documentary audience since the premiere of “The Book Of Manning” on Sept. 24, 2013 and eighth-best documentary audience since the “30 for 30” project began in ’09. ...

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11/21/14
Iverson Protests Nike Tribute Shoe

Nike is "pulling back on plans for a shoe that sneakily honors" former NBAer Allen Iverson after he "questioned whether the company could use his old number and team colors" while he endorses rival Reebok, according to Dan Gelston of the AP. Iverson said that Nike "used his identity, likeness and pe ...

Tags: Marketing and Sponsorship, Nike

11/21/14
Marketplace Roundup

Hendrick Motorsports on Thursday announced a three-year contract extension with driver Kasey Kahne through the end of the '18 NASCAR Sprint Cup Series season. The race team also announced that garage door opener brand LiftMaster will be a primary sponsor of the No. 5 Chevy driven by Kahne during the ...

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11/20/14
Sonic Signs Durant As First Athlete Endorser

See the full listing for KEVIN DURANT Thunder F Kevin Durant has signed an endorsement deal with fast food drive-in chain Sonic to be its "first-ever athlete ambassador," according to Darren Rovell of ESPN.com. Sonic "is not an NBA partner nor a Thunder partner, but expec ...

Tags: Marketing and Sponsorship, NBA, Oklahoma City Thunder

11/20/14
Broncos Sign Exclusive Deal With DraftKings

The Broncos “have signed an exclusive partnership agreement with daily fantasy sports operator DraftKings,” marking the second NFL partnership for DraftKings after a deal signed with the Patriots last month , according to Darren Heitner of FORBES. The “only other NFL team that ha ...

Tags: Marketing and Sponsorship, Denver Broncos

11/20/14
Pacers, McDonald's To Debut New Campaign

The Pacers and McDonald’s are debuting a "new sponsorship campaign next month" that will include ads on 130 billboards throughout Central Indiana and "in-store promotions at all 158 area McDonald’s restaurants," according to Anthony Schoettle of the INDIANAPOLIS BUSINESS JOURNAL. The bil ...

Tags: Marketing and Sponsorship, Indiana Pacers, McDonalds

11/20/14
Athletes Poke Fun In New Foot Locker Ads

Foot Locker yesterday announced the launch of its "Week of Greatness" ad campaign to kick off the holiday retail season. The four 30-second spots star boxer Manny Pacquiao, Bulls G Derrick Rose, Spurs F Tim Duncan, Rockets G James Harden and WWE's John Cena. The accompanying third annual "Week ...

Tags: Marketing and Sponsorship, Foot Locker

11/19/14
All Nippon To Title Sponsor LPGA Major

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Tags: LPGA, Marketing and Sponsorship

11/19/14
Pepsi, NFL Promoting Heavily Through Digital

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Tags: Marketing and Sponsorship, PepsiCo, NFL

11/19/14
Marketplace Roundup

In Charlotte, Erik Spanberg reported the Hornets recently signed sponsorship deals with North Carolina-based Reeds Jewelers and Charlotte-based Rolle Oral & Facial Surgery, with "each one committed to multi-year contracts worth an estimated $100,000 to $200,000 annually." Hornets Exec VP an ...

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11/18/14
Toyota Super Bowl Ad To Star Amy Purdy

Toyota "will return to the Super Bowl for its third consecutive year" with a spot starring U.S. Paralympic snowboarder Amy Purdy, according to Jeanine Poggi of AD AGE. Toyota VP/Marketing Jack Hollis said that the spot will feature Purdy and "others who have made positive, bold choices." The ad "wil ...

Tags: Marketing and Sponsorship, Super Bowl, NFL

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