Featured Story

U.S. Sponsors Could See Better Return During Olympics Without Russia Presence

Published in SportsBusiness Daily on 12 / 08 / 17

The IOC's ban of Russia from the Pyeongchang Games  likely means additional medals for Team USA, and the "subsequent ratings bump for NBC telecasts, are likely to please" USOC sponsors, according to Kevin Draper of the N.Y. TIMES. A dearth of Russian athletes will "make Americans mor...

Read More

Tags: NBC, USOC, Marketing and Sponsorship

More Stories

Avocados From Mexico Back In Super Bowl

Avocados from Mexico will return to the Super Bowl for the fourth consecutive year, airing a "30-second spot at some point during the first half of the Feb. 4 game," according to Brian Steinberg of VARIETY. The company in recent years has "managed to slot its Super Bowl ad in the first commercial br ...

Tags: Marketing and Sponsorship, Super Bowl

USF Strikes Eight-Year Deal With Adidas

USF has "reached an eight-year partnership with Adidas that begins next summer" when its current deal with Under Armour expires, according to Joey Knight of the TAMPA BAY TIMES. Effective July 1, Adidas "will supply" USF with $2.8M in product (from uniforms to footwear to accessories) and $150,000 i ...

Tags: Marketing and Sponsorship, Adidas, Under Armour, Nike

Doritos Returning To Super Bowl

Doritos is "coming back to the Super Bowl" after not buying a spot in last year's game, according to E.J. Schultz of AD AGE. But the ad "won't be" via its "Crash the Super Bowl" campaign of the past. A Frito-Lay spokeperson said that Doritos will run a spot by Goodby, Silverstein & Partners, ...

Tags: Marketing and Sponsorship

Fox Sports To Support Portrayals Of Women On TV

Fox Sports is joining with the Association of National Advertisers to "support better portrayals of women on TV," according to Brian Steinberg of VARIETY. Under an agreement struck with the ANA, Fox intends to “increase the accurate portrayal of women and girls in media” by 20% by '20. ...

Tags: Marketing and Sponsorship, Fox

Christensen Highlights Icebreaker's Oly Roster

The Hershey Co.’s Icebreaker mint/gum brand has signed seven athletes to lead its Pyeongchang Games campaign, including Gold Medal-winning freestyle skier Joss Christensen. The USOC sponsor has adopted as its social marketing tagline #UnicornMoment, which it is calling “a personal accomp ...

Tags: Marketing and Sponsorship, Hershey

Marketplace Roundup

In N.Y., Pat Leonard notes Eli Manning's jersey sales have "spiked in support" of the Giants QB, in between last weekend's benching against the Raiders and Sunday's home start against the Cowboys. Manning's jersey "suddenly ranks No. 29 in the entire NFL" on the Dick's Sporting Goods Jersey Rep ...

Tags: Marketing and Sponsorship

Coke Bringing New Spot To SB After Airing Re-Run

Coke will return to the Super Bowl this year "with a new spot" after re-running an "old ad in last season's Super Bowl," according to E.J. Schultz of AD AGE. A spokesperson "declined to provide creative details or to identify the agency handling it." Wieden + Kennedy has "typically overseen Cok ...

Tags: Marketing and Sponsorship, Super Bowl, NFL, Coca-Cola, Kia Motors

Grant Thornton Signs With PGA Tour, Rickie Fowler

Chicago-based accounting services firm Grant Thornton is deepening its investment in golf with a five-year official marketing partnership deal with the PGA Tour that includes a top-tier “proud partner” five-year sponsorship of The Players and a separate endorsement deal with Rickie Fowle ...

Tags: Marketing and Sponsorship, PGA Tour

Colonial Making Progress With Sponsors

Colonial Country Club's attempt to secure funding for its annual PGA Tour stop in '18 has "not changed dramatically," but there has been "some progress" in recent weeks, according to Mac Engel of the FT. WORTH STAR-TELEGRAM. American Airlines has "pledged to help" following Dean & DeLuca's ...

Tags: Marketing and Sponsorship, PGA Tour

Army Jerseys Honoring 10th Mountain Division

Army will wear special Nike uniforms "honoring the 10th Mountain Division's World War II history" during their game against Navy on Saturday at Lincoln Financial Field, according to Gordon Block of the WATERTOWN DAILY TIMES. The all-white jerseys "include the division crest and references to their o ...

Tags: Marketing and Sponsorship, Nike

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug