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MLB Rolls Out 25 Sponsors For '17, With Salty Snack, Online Data Storage Categories Open

Published in SportsBusiness Daily on 04 / 04 / 17

MLB is starting the ’17 season with 25 league-level partners. New this season are Coca-Cola in the soft drink category and Nathan’s Famous as MLB’s first-ever official hot dog. Coke replaced Pepsi at the league level, but some of PepsiCo’s brands remain. Gatorade, a sponsor s...

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Is Nationals Getting ASG A Shot To Orioles?

The Nationals prior to yesterday's season-opening game against the Mets were officially awarded the '18 MLB All-Star Game, and Commissioner Rob Manfred said the team and the Lerner family were "absolutely dogged in their pursuit" of the event. Manfred appeared on MASN's telecast of the game and said ...

Tags: MLB Season Preview, Washington Nationals, Baltimore Orioles

Ortiz To Appear On Maine Lottery Tickets

Red Sox DH David Ortiz later this week will become the first MLBer to appear on a state lottery ticket. The Maine Lottery will put tickets on sale Thursday at its 1,300 retail locations and the image of Big Papi will appear on them, something permissible by MLB rules starting this season. MLB has l ...

Tags: MLB Season Preview, Boston Red Sox

Subway Featuring Trout, Kershaw In New Ads

Subway enters the '15 MLB season with a couple of new ads that feature the two reigning MVPs and perhaps the two biggest stars in the sport -- Dodgers P Clayton Kershaw and Angels CF Mike Trout. Kershaw made his debut in a Subway commercial to promote the QSR’s Turkey Breast sandwich, talking ...

Tags: MLB Season Preview, Subway

Manfred Addresses Recent PED Suspensions

While MLB Commissioner Rob Manfred is "eager to take on all sorts of interesting issues," he finds himself "right back where he used to be, dealing with drug cheats," according to Juliet Macur of the N.Y. TIMES. The issue "just follows him around," with Mariners P David Rollins, Braves P Arodys Vizc ...

Tags: MLB Season Preview, MLB

ESPN, Fox Deportes Ramp Up Efforts

As part of MLB’s overall effort to recruit the younger Hispanic demographic, both ESPN and Fox have stepped up programming and marketing around their respective Spanish-language channel coverage. ESPN Deportes GM Lino Garcia said the net this season will increase its social media activi ...

Tags: MLB Season Preview, Fox, ESPN

MLB RSN Broadcasters Talk TV

The six-month trek that is the MLB season is under way, and for most RSN broadcasters, that means the start of well over 100 game telecasts for their respective teams. THE DAILY took the pulse of a handful of those in RSN broadcast booths to get their thoughts on issues ranging from social-med ...

Tags: MLB Season Preview, Comcast SportsNet, FSN, MASN

MLB Ballparks Offer Up New Concession Fare

The Rangers and Delaware North Sportservice this season have "more than 30 food items" in the new Cholula Hot Sauce Porch at Globe Life Park, according to Robert Philpot of the FT. WORTH STAR-TELEGRAM. One of the concession stands is called Just Bacon, featuring eight items with "bacon in their name ...

Tags: MLB Season Preview, MLB

Spring Training Attendance Up From '14

MLB teams averaged 7,534 fans for Spring Training dates across the Grapefruit and Cactus Leagues in '15, up around 3% from last year. The Cactus League drew 1.89 million fans this year, breaking the previous record of 1.73 million set in '13. The Cubs led all MLB clubs with an average of 14,549 fan ...

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MLB Media Notes

In Houston, David Barron noted yesterday's Indians-Astros matchup marked "the first Astros regular-season game on Root Sports Southwest." Astros Owner Jim Crane prior to the game said that the monthly payments of about $10M from AT&T and DirectTV, who jointly own Root Sports, "will be a nice tur ...

Tags: MLB, MLB Season Preview

Baseball Working To Connect With Kids

MLB continues to be a "thriving business" as the '15 season begins in earnest today, but MLB Commissioner Rob Manfred since being elected to the office last August "has been sounding a startling warning bell: The sport must address its flagging connection to young people or risk losing a generation ...

Tags: MLB Season Preview, MLB

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