Featured Story

MLB Rolls Out 25 Sponsors For '17, With Salty Snack, Online Data Storage Categories Open

Published in SportsBusiness Daily on 04 / 04 / 17

MLB is starting the ’17 season with 25 league-level partners. New this season are Coca-Cola in the soft drink category and Nathan’s Famous as MLB’s first-ever official hot dog. Coke replaced Pepsi at the league level, but some of PepsiCo’s brands remain. Gatorade, a sponsor s...

Read More

Tags: MLB Season Preview

More Stories

04/05/16
Carlos Correa Stars In New H-E-B Spots

Astros SS Carlos Correa and new Texans QB Brock Osweiler will be the latest Houston-area sports figures to "star in an H-E-B supermarket commercial" as part of separate long-term deals with the grocery store chain, according to Ken Hoffman of the HOUSTON CHRONICLE. Correa and Osweiler will appear in ...

Tags: MLB Season Preview

04/05/16
All MLB Teams In Green Sports Alliance

MLB rolls into the '16 season as the first professional sports league to have each of its teams as members of the Green Sports Alliance. GSA President & co-Founder Allen Hershkowitz said of the milestone, "The fact that all 30 MLB teams have joined the Green Sports Alliance reflects a great comm ...

Tags: MLB Season Preview

04/05/16
Brewers Owner On Board With Rebuilding Plan

Brewers Owner Mark Attanasio yesterday "repeated his comments from the off season that he is on board" with the front office’s long-term plan "to build the team with drafted and acquired younger players," according to Rich Kirchen of the MILWAUKEE BUSINESS JOURNAL. Attanasio and GM David Stea ...

Tags: MLB Season Preview, Milwaukee Brewers, Colorado Rockies

04/05/16
A's, Mariners, Twins Roll Out New Spots

Your browser does not support iframes. Comedy is a central theme in several new MLB team spots rolling out to start the '16 season. The A's stuck with with their successful seven-year-old effort, Green Collar Baseball, with creative help from S.F.-based Hub Strategy & Communicatio ...

Tags: MLB Season Preview

04/05/16
White Sox Playing For Reinsdorf

In Chicago, Chris De Luca writes there has been a "different sense of urgency" around the White Sox the last two seasons. White Sox Chair Jerry Reinsdorf, who was elected to the Basketball HOF yesterday , turned 80 in February and there "have been whispers since the winter of 2014 that he is ready ...

Tags: MLB Season Preview

04/05/16
Social Studies: Mets Social Media Dir Will Carafello

Mets Social Media Dir Will Carafello ( @WillCarafello ) did not grow up with social media. Rather, he had to learn on the fly. He said his philosophy is to “look at it like a TV network or radio station; every time you turn it on there is new and fresh content.” Serving as the Devils Dir ...

Tags: MLB Season Preview, New York Mets

04/05/16
ESPN Sunday Night Opener Down From '15

ESPN drew 2.9 million viewers for the Mets-Royals "Sunday Night Baseball" matchup, according to fast-national data. That figure is down from 3.4 million viewers for Cardinals-Cubs on ESPN2 last year, but still the second-best Sunday night opener since '10, when ESPN2 began the season with a Yan ...

Tags: MLB Season Preview

04/04/16
MLB Average Salary Rises Again

There are a record 127 MLBers who will earn $10M or more this season, and "no team has fewer players earning at least that much" than the World Series-champion Royals, according to Bob Nightengale of USA TODAY. The Royals have a franchise-record $131.5M Opening Day payroll, but the wealth ...

Tags: MLB Season Preview

04/04/16
Sternberg Confident In Tampa Market

Rays Owner Stuart Sternberg yesterday said that he "remained committed and confident his team can be successful" in the Tampa Bay area, though he acknowledged that other team owners have "serious doubts about the viability" of the market, according to Marc Topkin of the TAMPA BAY TIMES. Sternbe ...

Tags: MLB Season Preview, Tampa Bay Rays

04/04/16
Comcast-YES Network Carriage Dispute Continues

YES Network and Comcast are still "offering little hope" that their carriage dispute "will be settled soon," according to Luther Turmelle of the NEW HAVEN REGISTER. Nearly 900,000 of Comcast’s subscribers in Connecticut, New Jersey and Pennsylvania "had access" to the RSN. Comcast of ...

Tags: MLB Season Preview, YES Network, Comcast

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug