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MLB Rolls Out 25 Sponsors For '17, With Salty Snack, Online Data Storage Categories Open

Published in SportsBusiness Daily on 04 / 04 / 17

MLB is starting the ’17 season with 25 league-level partners. New this season are Coca-Cola in the soft drink category and Nathan’s Famous as MLB’s first-ever official hot dog. Coke replaced Pepsi at the league level, but some of PepsiCo’s brands remain. Gatorade, a sponsor s...

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