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Bud Selig, Lauded For Past Accomplishments, Reinforces Decision To Retire Following '14

04 / 01 / 14

MLB Commissioner Bud Selig is retiring after this season, his 23rd year at the helm, and it will be a “moment of both melancholy and merriment,” according to Bob McManaman of the ARIZONA REPUBLIC. Selig “guided the sport through its good times and bad, maneuvering it from tense and...

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04/01/14
Yankees, Dodgers Lead Social Media Metrics

A study by SBJ/SBD that followed fans of MLB teams on social media over three years shows that the Yankees continue to be the biggest brand in baseball. Over that time period, the Yankees have added more than 4.3 million new combined followers across Facebook and Twitter. The Yankees also contin ...

Tags: MLB Season Preview, Twitter, Facebook, Instagram

03/31/14
MLB Launches New Campaign For '14 Season

MLB is entering the new season with a new lead creative agency, BBDO, N.Y., and "invoking the L-word -- love -- to describe how fans feel about the sport, and how everyone else should, too," according to Stuart Elliott of the N.Y. TIMES. The campaign, entitled "For the love of baseball," begins ...

Tags: MLB Season Preview, MLB, BBDO WorldWide

03/31/14
Selig Happy With New Drug-Testing Policy

MLB Commissioner Bud Selig today lauded the league's new drug-testing policy, saying there is "no question we have the toughest testing program in American sports." MLB and the MLBPA on Friday announced increased testing protocols and penalties for use of PEDs. A first-time violation now yields ...

Tags: MLB Season Preview, MLB

03/31/14
Fifteen Teams Have Over $100M Payroll

A record 15 MLB teams have an Opening Day payroll of at least $100M, "including five exceeding" $150M, according to Bob Nightengale of USA TODAY. Nightengale: "Here's where the industry stands: The Yankees spent $500 million on free agents, lowered their payroll -- and were lauded for their business ...

Tags: MLB Season Preview

03/31/14
Teams Reaching Fans Through Vine

With MLB teams increasingly looking to up their social media game, Twitter’s year-old video sharing app, Vine, could be in for a big season in the sport. The app allows users to send a six-second, compiled video loop of different snippets in time. Since its debut, the app has become a staple o ...

Tags: MLB Season Preview

03/31/14
Red Sox Build Through Homegrown Talent

The Red Sox are the "envy of baseball for their combination of financial resources, robust farm system, and a stable leadership triangle" of Owner John Henry, GM Ben Cherington and manager John Farrell, according to John Tomase of the BOSTON HERALD. Those three "have a vision for the future built ar ...

Tags: MLB Season Preview, Boston Red Sox

03/31/14
Offseason Signings Bump O's Ticket Sales

Tickets for today's Red Sox-Orioles Opening Day game are "sold out, even though their face value" is at least 5% "higher than last season," according to Childs Walker of the Baltimore SUN. TiqIQ data showed that on the secondary market, the "cheapest seats are selling for more than $100 and the most ...

Tags: MLB Season Preview, Baltimore Orioles

03/31/14
Astros Looking For Continued Progress

A "dismal product on the field hurts the Astros' business operations, both in terms of getting their messy TV situation resolved and simply putting people in the seats," and fan tolerance "probably can't be pushed much further, although testing that theory could be interesting," according to Evan Dr ...

Tags: MLB Season Preview, Houston Astros

03/31/14
Mets, Yankees Saw Ballpark Revenue Drop In '13

The Mets' ballpark-related revenue reported to regulators "dropped for the fourth straight year" in '13, down nearly 34% since Citi Field opened in '09, according to a financial statement cited by Jim Baumbach of NEWSDAY. Ballpark-related revenue -- which "includes premium-ticket sales, advertising, ...

Tags: New York Mets, New York Yankees, MLB Season Preview

03/31/14
Marlins Hoping To Turn Around Paltry Attendance

The Marlins this season are "hoping to end a run of three consecutive last-place finishes and equally poor results at the turnstiles," according to Spencer & Jackson of the MIAMI HERALD. After a 100-loss season in which the Marlins "also pulled up the rear in league attendance," team execs "have ...

Tags: Miami Marlins, MLB Season Preview

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