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MLB Rolls Out 25 Sponsors For '17, With Salty Snack, Online Data Storage Categories Open

Published in SportsBusiness Daily on 04 / 04 / 17

MLB is starting the ’17 season with 25 league-level partners. New this season are Coca-Cola in the soft drink category and Nathan’s Famous as MLB’s first-ever official hot dog. Coke replaced Pepsi at the league level, but some of PepsiCo’s brands remain. Gatorade, a sponsor s...

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Miguel Cabrera Tops Marketable Int'l MLBers

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Tags: MLB Season Preview

MLB Writers Talk Ballpark Issues, Patches

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Tags: MLB Season Preview

A's, Giants Make Pitches To Millenials

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Tags: MLB Season Preview, Oakland Athletics, San Francisco Giants

Social Studies: A's President Dave Kaval

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Tags: MLB Season Preview, Oakland Athletics, San Jose Earthquakes

White Sox Ink Deal With IT Solutions Company

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Tags: MLB Season Preview, Chicago White Sox

Dodgers Unveil New Play-By-Play Booth

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Tags: MLB Season Preview, Los Angeles Dodgers

Indians Not Selling Season Tickets To Brokers

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Tags: MLB Season Preview, Cleveland Indians

Cubs' New Team Store Geared Towards Fans

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Tags: Chicago Cubs, MLB Season Preview

Tigers To Honor Mike Ilitch With Outfield Design

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Tags: MLB Season Preview, Detroit Tigers

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