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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
The LPGA formally introduced new Commissioner Jim Ritts yesterday, with Ritts identifying four primary areas of concern: focusing on "sponsor-related" activities, garnering greater exposure for the To
Jerry Solomon has been named as new Exec Dir of the AVP. Solomon, formerly President & COO of ProServ and currently President of P.S. StarGames, a joint venture between himself and ProServ, will help
The return of Monica Seles to tennis is welcome news for the game of tennis, according to Bud Collins of the BOSTON GLOBE. Collins notes that Seles'' return, a "staged-for-CBS" scrimmage against Marti
Today will be the 1000th day since Acting Commissioner Bud Selig was chosen to replace Fay Vincent, writes Jerome Holtzman of the CHICAGO TRIBUNE. Selig, in Minneapolis for the MLB owners quarterly me
The AHL awarded an expansion franchise to Greensboro, NC, yesterday. The team will play at the 21,000-seat Greensboro Coliseum and be affiliated with the Panthers (AHL)....The Sabres sold the Rocheste
More details about Major League Soccer''s inaugural campaign surfaced at yesterday''s news conference, including the possibility of expansion as soon as ''97. MLS Chair Alan Rothenberg said that Chica
Jim Ritts has been selected as LPGA Commissioner-designate by their Board of Directors. Ritts will begin working with the LPGA immediately and officially succeed current Commissioner Charles Mechem on
AL President Gene Budig cites the success of new ballparks in Baltimore, Cleveland and Arlington and pictures similar types of parks "blossoming" in Boston, Detroit, Milwaukee, Minneapolis, Seattle an
MLB''s unresolved labor dispute and the game''s "sagging attendance" top the list of subjects to be discussed when MLB owners hold their quarterly meetings today, tomorrow and Thursday in Minneapolis.
ESPN''s "Cover Story" last night examined the current challenges facing the sport of track and field. ESPN''s Steve Cyphers reported that in their ''94 annual report, USA Track & Field President Larry