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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking FansPublished in SportsBusiness Daily on 09 / 18 / 14
Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...
NLRB Chair William Gould urged players and owners to "return to bargaining immediately," in a speech to sports lawyers Tuesday. Gould called it "imperative" that the MLBPA and owners'' PRC "sit down a
With the CFL season opening today, Commissioner Larry Smith recently addressed several issues in his state of the league speech. According to Smith, stability is the league''s "number one objective" w
TNT''s draft preview show "Hoop Dreams ''95," began with an interview of NBA Commissioner David Stern by Craig Sager on the NBA labor situation. When asked what happened last Friday, Stern blamed a "b
MLBPA Exec Dir Donald Fehr said yesterday that there is almost no chance of another strike this season. Fehr: "The primary need we have is consumer based. It''s fan based. We have our own difficulties
Alexi Lalas, who has played in Italy for the past year, signed on to play next year for MLS. MLS Chair Alan Rothenberg called Lalas "a true All-American superstar" and noted that he is the seventh pla
The NBPA will not vote on the CBA that the owners ratified on Friday, but rather NBPA Exec Dir Simon Gourdine said he would attempt to contact NBA Commissioner David Stern today "to request a new roun
LPGA player Beth Daniels said that players must continue "to defend themselves against allegations that lesbianism has damaged the women''s tour." Although it has been six weeks since the furor surrou
During a conference call on NBC''s Wimbledon coverage, John McEnroe addressed the state of tennis in the U.S. He noted that tennis is much more popular in Europe and that the game is seen here as an "
Reports in Denver and Miami confirm that the All-Star game will be played at Coors Field in ''98 and Joe Robbie Stadium in 2000. Both cities bid for the ''96 game and lost out to Philadelphia (DENVER
NBA players "waited Sunday to learn whether the league was willing to reopen talks on a labor deal that already had been agreed to in principle," according to the AP''s Wendy Lane. NBPA Exec Dir Simon