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On Eve Of Indy 500, IndyCar Ponders Ways To Attract Fans For More Than One Weekend

Published in SportsBusiness Daily on 05 / 22 / 15

The Verizon IndyCar Series with Sunday's 99th running of the Indianapolis 500 will again attempt to "leverage this morsel of national traction into sustained mainstream relevance" despite the fact that it "has failed" to do so before, according to Brant James of USA TODAY. Its most recent best ...

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Tags: Leagues and Governing Bodies, IndyCar

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