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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
Browns Owner Art Modell said Cleveland could get an NFL team as soon as ''96 if business and political leaders assembled a sufficient package of inducements, according to the Baltimore SUN. Modell say
Canadian Health Minister Diane Marleau''s proposed legislation calling for a ban on tobacco advertising refers to "brand name sponsorship activities" that "have an influence on youth and use ''lifesty
NHL owners "will again discuss revenue-sharing to help small-market teams" at the Board of Governors meeting tomorrow and Friday in Palm Beach. According to Terry Egan in Dallas, the issue "just might
The NBA''s regular referees return to work tonight, having missed the first six weeks of the season due to a contract dispute. As Tim Povtak writes in Orlando, "Most everyone believes it should end we
In Toronto, Marty York reports there is a "lengthy lineup of would-be investors" in the U.S. to buy into the CFL. New groups are representing Milwaukee, Miami, L.A., Portland, Houston, Richmond, Jacks
Six years ago, according to Alan Adams of the CANADIAN PRESS, the NHL had only two players that earned more than $1M a season. This year, according to a salary survey complied by the NHLPA, 147 NHL pl
NFLPA Exec Dir Gene Upshaw said yesterday that "he believes it may be too late" to reach agreement with the NFL on extending the current CBA beyond its ''99 expiration date, according to this morning'
NBA Senior VP/Legal & Business Affairs Jeffrey Mishkin notes that "drafts" of the new CBA with players are "still floating around." Mishkin: "This isn''t unusual. You''re talking about a full blown do
Yesterday, NBC''s Sunday football pregame show, "NFL on NBC," examined the NFL free agency system and its effect both off-the- field and on-the-field. THE PLAYERS: All players quoted were in favor of
ESPN''s Peter Gammons, on recent MLB free agent signings: "Winter activity really helps the game. People talk about it, it gets on the front pages. ... Last winter, when all we saw was Don Fehr and Bu