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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
Pennzoil, Texaco and Indeck announced yesterday that they will sponsor the U.S. 500, CART''s rival race to the IRL-backed Indy 500 on Memorial Day weekend. Those companies join Toyota and Mercedes Ben
MLB players and owners meet today in New York in what the USA TODAY calls "what both sides hope will be continuing talks" aimed at securing a new CBA. Fehr has requested that the owners'' negotiating
In testimony during two previous hearings before Senate committees on his request for antitrust legislation to restrict team movement, NFL Commissioner Paul Tagliabue "got a favorable reception." But
A vote on the Browns'' proposed move to Baltimore was scheduled for a special NFL owners'' meeting to be held tomorrow and Friday in Chicago, but, according to Bart Hubbuch of the Akron BEACON JOURNAL
Negotiators for MLB owners and players are scheduled to meet tomorrow for the first time in 12 weeks, according to the N.Y. TIMES. MLBPA representatives will reportedly present a counterproposal to an
New MLS Commissioner Doug Logan was profiled in the DALLAS MORNING NEWS. Logan said the league has to "produce a credible product on the field worthy of being called Division One soccer, and we have t
NFL Commissioner Paul Tagliabue appears before the House Judiciary Committee today for further testimony on franchise movement, according to Jarrett Bell of USA TODAY. Testifying with Tagliabue will b
The CFL "officially ended its three-year American experiment" Friday when the league approved the Baltimore Stallions'' move to Montreal. The team, "soon to be called Alouettes," will play at Olympic
NHL Senior VP & COO Steve Solomon and NBC Sports Senior VP/Programming Jon Miller "are among execs that have been courted" by MLB to head marketing operations, according to Terry Lefton of BRANDWEEK.
NBA Commissioner David Stern "fired back" at players critical of Magic Johnson''s return to the NBA. He said the only way to eliminate their fear would be through widespread testing for the virus that