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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
Two studies released by the NBA during the NSGA Show in Chicago show that basketball is the favorite sport of kids (ages 8-11) and teens (ages 12-17) in the U.S. and around the world. A global teen re
Former U.S. Attorney William Hunter was elected Exec Dir of the NBPA at the union''s meeting in Las Vegas. Hunter is a graduate of Syracuse Univ. and Howard Law School, and played football for the Dol
In order to eliminate problems such as hotel price gouging, ambush marketing and Internet copyright and infringement difficulties, the NFL is calling for stronger agreements with the yet-to-be-determi
Cowboys WR Michael Irvin pleaded no contest, "rather than guilty," to cocaine possession yesterday. According to Jim Schutze of the HOUSTON CHRONICLE, the plea, part of a deal with the Dallas County D
The brawl that erupted after Riddick Bowe''s victory over a disqualified Andrew Golota was "a sad night for boxing here in New York City," according to ESPN''s Jimmy Roberts. New York City Mayor Rudol
Texas Motor Speedway officials announced the $110M race track will host its first Winston Cup even, the Texas 500, next April 6. The event could draw over 200,000 fans, making it the largest one-day s
The NBA announced yesterday that a new CBA extending through the 2000-2001 season has been signed with the NBPA, clearing the way for player transactions and negotiations to begin. NBA Exec VP Jeffrey
MLB team owners want "substantial" progress in labor negotiations with the players'' union by August 1, or, they say, they will go back to court for a second attempt at unilaterally imposing a new eco
Despite the lowest rated prime-time All-Star Game ever, Sam Donnellon of the PHILADELPHIA DAILY NEWS notes "goodwill permeated Philadelphia this week. And good luck, too." With many players signing au
Lawyers for the NBA and its players union missed their self- imposed deadline of having a new labor contract ready to be signed by the close of business yesterday, but a league spokesperson said the "