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CBS Could See Strong Audience For Arkansas-Kentucky HoopsPublished in SportsBusiness Daily on 02 / 27 / 15
The undefeated Kentucky men’s basketball team tomorrow plays its final regular-season game against a ranked opponent – No. 18 Arkansas – on CBS at 4:00pm ET. UK’s three CBS games to date this season have averaged 2.6 million viewers, with its top CBS audience on Dec. 13 again...
After a week of internal debate among ownership, negotiators for MLB''s players and owners "appear to be ready to resume their efforts to complete a new collective bargaining agreement" (N.Y. TIMES, 8
USA TODAY''s Bryan Burwell calls the NFL''s preseason instant replay experiment "a success" (USA TODAY, 8/21).... The IHL''s 23rd All-Star Game will be held February 18, 1997, at the "brand new" Van A
In a move to "further enhance its marketing efforts ... with a full-time sponsorship sales effort," NASCAR announced it will open an office in New York City, effective October 1. The office, located a
Reaction continues on the Mets-Padres series in Monterrey, Mexico, with the HOUSTON CHRONICLE reporting that MLB "took a historic first step toward the possibility of eventually expanding to Mexico."
MLBPA officials "remained in baseball''s version of a waiting room Monday," according to Tom Haudricourt in this morning''s MILWAUKEE JOURNAL SENTINEL, "as owners continued to try to get their act tog
Cowboys QB Troy Aikman said he could be fined again by the NFL for shoes he wore in Saturday''s exhibition game against Denver. He has already been fined $40,000 this preseason for not correctly cover
Attendance at New Hampshire International Speedway for Sunday''s True Value 200, the IRL''s season opener, was announced at 24,000. But, the BOSTON GLOBE''s Vega & Lessels note "not even the appearanc
The three-game Mets-Padres series in Monterrey, Mexico, drew 67,382 and the event was "deemed a success for how smoothly things went during the weekend and for how enthusiastically is was received by
MLS will expand to 12 teams in ''98 and hopes to increase to 16 by 2004, Commissioner Doug Logan reported on Friday. Logan: "The plan is to establish marketing offices in cities in January 1997 and gi
MLB''s owners and players still are without final agreement on a new collective bargaining agreement. In New York, Murray Chass outlines the two obvious courses of action in the wake of acting Commiss