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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Indianapolis Motor Speedway President Tony George said there will be a full field at next month''s Indy 500. George says he doesn''t have "any concerns" about filling the race card. George: "Putting t
The Wimbledon Men''s Champion will earn $593,000 in ''96, an increase of $41,000 from ''95. The Women''s winner will receive $533,000, an increase of $38,000 ("Sports View," CNBC, 4/18). The Lipton Ch
The validity of the ATP Tour ranking system is examined by Doug Smith in USA TODAY. The computer rankings have been based counting a player''s 14 best finishes in a 52-week period. Smith writes when "
NASCAR''s Winston Cup series may be split into two divisions as a way to market and grow the sport. Track owner Bruton Smith: "We''ve all talked about that, having an American League and a National Le
The NBA has never had a better collection of players, though they may be "surly, combative and human time bombs," according to Randy Galloway in the DALLAS MORNING NEWS. The flip side is that the "NBA
CNBC''s "Sports View" profiled the NHL''s "Cup Crazy" Playoff promotion and other recent marketing efforts, noting that the league is attempting to establish April as "NHL territory" and, in general,
Five years ago, the multi-car team concept in NASCAR "was a joke," now multi-car shops are "the wave of the future," according to the RICHMOND TIMES-DISPATCH. Because of the popularity of NASCAR, big
In the wake of recent negative off-field incidents involving NFL players, Vikings President & CEO Roger Headrick is "quietly lobbying" for a league-wide code of conduct, according to ESPN''s Chris Mor
MLB attendance was up 7% through the second week of the season compared to the same time last year (CNBC, 4/15).... MLS Commissioner Doug Logan was "enthusiastic" about crowds for the league''s first
Tags: Champ Car World Series, Chicago Blackhawks, DaimlerChrysler, ESPN, Indianapolis Motor Speedway, Int'l Speedway Corp., Leagues and Governing Bodies, LPGA, MasterCard, MLB, MLS, NASCAR, News Corp./Fox, NHL, R J Reynolds, The Sports Authority, Walt Disney
The NBA fined the Lakers'' Magic Johnson $10,000 and suspended him for three games for bumping referee Scott Foster during Sunday''s game (NBA). Johnson called the penalty "justified," adding, "It''s