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Starting While They're Young: MLB Reaches Formal Partnership With Little League

Published in SportsBusiness Daily on

MLB has struck a formal partnership with Little League Int'l, expanding upon a long working relationship between the two organizations. Little League will become an official partner of MLB, and vice versa, with the pair collaborating on various youth engagement efforts such as Play Ball. The agreeme...

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Tags: Leagues and Governing Bodies, MLB

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03/18/99
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03/18/99
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