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BIG3 Founder Ice Cube Relying On Star Players, Coaches As League Begins Play

Published in SportsBusiness Daily on 06 / 23 / 17

The BIG3, the three-on-three league featuring former NBAers, is on pace to sell more than 11,000 tickets for its first slate of games, which is set to take place Sunday at Barclays Center. The arena is expecting a sellout before the event begins based on the layout of the venue. Four games are part ...

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