Featured Story

Bowlsby Claims CFP Has Room For Improvement; Sankey Good With Four Teams

Published in SportsBusiness Daily on 12 / 09 / 16

Big 12 Commissioner Bob Bowlsby said the CFP has room for improvement as it begins its third year in determining the sport’s national champion. “There’s a lot of magic in it, there isn’t any doubt about it,” Bowlsby said on Day 2 of the ’16 Learfield Intercolleg...

Read More

Tags: Intercollegiate Forum

More Stories

12/09/16
Colleges Focused On Keeping Up With Millennials

Keeping up with millennials and learning to curate content and events to target that group was a primary focus during a panel on Day 2 of the ’16 Learfield Intercollegiate Athletics Forum. Ole Miss Senior Associate AD/Communications & Marketing  Michael Thompson said millennials &ldq ...

Tags: Intercollegiate Forum

12/09/16
Colleges Should Look At More Communal Areas

College athletic stadiums need to create more communal spaces to avoid attendance drops while cultivating a new generation of donors, said university execs and advisers on a panel at the ’16 Learfield Intercollegiate Athletics Forum. “If you look across college athletics ... you see a lo ...

Tags: Intercollegiate Forum

12/09/16
Costs Of Mobile Connectivity Impact College Venues

Mobile connectivity in sports venues can supercharge fan engagement and marketing, but for cash-strapped college programs, it is still seen as a costly luxury rather than a non-negotiable inside stadiums. The key, said panelists at the ’16 Learfield Intercollegiate Athletics Forum, is to demon ...

Tags: Intercollegiate Forum

12/09/16
Colleges Getting Up To Speed On Data, Tech

College athletics are about 10 years behind pro sports when it comes to the use of data and technology, but there is also a tremendous amount of opportunity within the college space. Speaking on Day 2 of the ’16 Learfield Intercollegiate Athletics Forum, Kraft Analytics Group CEO Jessica Gelm ...

Tags: Intercollegiate Forum

12/09/16
Plank: UA's Recent Deals Due To Geography

Under Armour Founder, Chair & CEO Kevin Plank said his company’s recent college apparel deals with UCLA and Cal were “as much about geography as it was anything else,” and added that it is paramount for UA to continue to grow its foothold in California. Speaking on Day 1 of t ...

Tags: Intercollegiate Forum, Under Armour

12/08/16
Pac-12 Commish Remains High On Asia

Pac-12 Commissioner Larry Scott said he is excited about the conference’s push into Asia, adding he could see member schools playing more games out of the country. Speaking on Day 1 of the '16 Learfield Intercollegiate Athletics Forum, Scott referenced the game Cal played against Hawaii in A ...

Tags: Intercollegiate Forum

12/08/16
Delany Believes Four Best Teams Made CFP

Big Ten Conference Commissioner Jim Delany said the CFP committee got it right with the selection of Alabama, Clemson, Ohio State and Washington to the field, leaving out Delany’s own conference champion in Penn State. Speaking in a one-on-one interview at the ’16 Learfield Intercolleg ...

Tags: Intercollegiate Forum

12/08/16
Media Execs Not Advocating For Larger CFP

A panel full of media execs threw cold water on the idea of expanding the CFP yesterday during a panel at the '16 Learfield Intercollegiate Athletics Forum. Just days removed from the annual CFP selection, five sports media veterans debated the merits of a bigger tournament and the status of confere ...

Tags: Intercollegiate Forum

12/08/16
Marketing Companies Still High On College Sports

Rights holders are bullish on their role in the college athletics marketplace, even as some schools explore taking their rights in-house. During a panel session on Day 1 of the '16 Learfield Intercollegiate Athletics Forum, Van Wagner Sports & Entertainment Exec VP/Collegiate Services Mike Pali ...

Tags: Intercollegiate Forum

12/08/16
Non-Power Five Schools Look To Stay Competitive

While the financial gap between the athletic departments in the Power Five conferences and the Group of Five continues to grow, those smaller schools have become even more nimble at finding ways to keep up with the field, said a group of four athletic directors on Day 1 of the '16 Learfield Intercol ...

Tags: Intercollegiate Forum

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug