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Gisele Bundchen Revealed As Under Armour's Newest Female EndorserPublished in SportsBusiness Daily on 09 / 02 / 14
Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...
Whalers and CT state officials denied an ESPN report citing NHL ownership sources that the team was preparing to announce a move to Nashville. Whalers Owner Peter Karmanos said he was "astonished" by
Raiders fans have yet to make payments on 15% -- or nearly 6,000 -- PSLs sold last year, and, as a result, a public fund may have to be tapped to pay off almost $200M in bonds that helped the Raider''
Mavericks Owner Donald Carter indicated he has reached an agreement with a group backed by Ross Perot Jr. for the sale of his NBA franchise. Brad Townsend of the DALLAS MORNING NEWS reports Perot and
Rock promoter Don Kirshner has joined prospective bidders for the Nets. Kirshner''s group may have to surpass the $95M offer made by the Devils ownership (BOSTON GLOBE, 4/16). ....The Twins have sold
The Lightning''s success on the ice has translated to fortune in the box office, as a playoff berth has "spurred luxury suite and advance ticket sales" at the $140M Ice Palace set to open next fall. A
During the final game at the Aud, the Sabres decided not to wear their new uniforms, instead putting on "the blue and gold one last time." The new colors will be on display when the team begins play a
Interbrew SA, the Belgian Brewery that bought the Blue Jays, Argos and 42% of the SkyDome last year, is planning to keep "a significant share" of sports ownership while finding additional, local partn
Stars Owner Tom Hicks pulled ahead of Ross Perot Jr. in the quest to purchase the Mavericks when he exchanged a letter of intent with Owner Donald Carter. The DALLAS MORNING NEWS reports the "Carter-H
The Blazers'' move from Memorial Coliseum to the new Rose Garden not only gave them an additional 8,500 seats, it presented a problem not encountered before -- empty seats. According to Jeff Manning o
The Cowboys'' image "crisis" this off-season was the focus of ESPN''s "Cover Story." According to OT Mark Tuinei, the transgressions of certain individuals reflect poorly on the team as a whole. Tuine