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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking Fans

Published in SportsBusiness Daily on 09 / 18 / 14

Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...

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05/22/96
FRANCHISE NOTES

The Expos and Giants played through a five-second, 4.7 earthquake yesterday afternoon. The game was not delayed and no damage was reported (S.F. CHRONICLE, 5/22)....Peter Gammons reported on the "camp

Tags: Chicago Bulls, Cincinnati Reds, Detroit Red Wings, ESPN, Franchises, Minnesota Vikings, MLB, San Diego Padres, Walt Disney

05/22/96
PISTONS REV UP "NEW BREED" WITH NEW LOGO AND LOOK

The Pistons unveiled the team''s new look yesterday with a fashion show of players and coaches featuring the theme, "A new breed," according to the DETROIT NEWS. The team unveiled a new logo, colors a

Tags: Detroit Pistons, Franchises, Palace Sports & Entertainment

05/21/96
OILERS ZEROING IN ON SEASON TICKET GOAL FOR NHL ASSISTANCE

The Oilers are reportedly closing in on the season ticket goal of 13,000, according to Jim Matheson of the EDMONTON JOURNAL. The "phones have been ringing" since the club announced last week that sale

Tags: Boston Bruins, Calgary Flames, Detroit Red Wings, Edmonton Oilers, Franchises, NHL

05/21/96
JORDAN BACKPEDALS ON $18M A YEAR CONTRACT DEMANDS

In accepting his fourth NBA MVP award yesterday, Michael Jordan said he regretted the timing of a story in Monday''s CHICAGO TRIBUNE outlining his contract demands. Jordan was quoted as saying he woul

Tags: Chicago Bulls, Franchises, NBA

05/21/96
FALK RIPS POLLIN AND BULLETS OVER MANAGEMENT STYLE

The contentious history between agent David Falk and the Bullets organization and how the past may hamper negotiations with free agent Juwan Howard is examined by Richard Justice of the WASHINGTON POS

Tags: Franchises, NBA

05/21/96
FRANCHISE NOTES

The Expos difficulty in drawing fans is profiled by Steve Ewen of the Vancouver PROVINCE. Ewen: "In Montreal, there are the Habs, and then there are the Habs-Nots" (Vancouver PROVINCE, 5/21)...The Yan

Tags: LA Angels, Anaheim Sports, Franchises, New York Yankees, Walt Disney, YankeeNets

05/20/96
RAVENS ALMOST SET TO STRIKE A POSE AS COLOR CHOICES NARROWED

Black, dark purple and gold appear to be the leading colors for the Ravens after team and NFL Properties officials viewed full-size uniforms for the first time, according to the Baltimore SUN. Ravens

Tags: Baltimore Ravens, Franchises, NFL

05/20/96
NO A'S FOR ATTENDANCE: SCHOTT (NOT MARGE) TO INCREASE ROLE

With the A''s ranking at the bottom of the MLB attendance list, Co-Owner Steve Schott announced he will take a more active role in the business operations of the team, particularly the marketing and t

Tags: Franchises, MLB, Oakland Athletics

05/20/96
T-WOLVES NEW LOGO: MY, WHAT BIG TEETH YOU HAVE

The Timberwolves introduced a new color scheme and logo Saturday and the new wolf is "snarlier ... suggests attitude, aggression and something even scarier than the franchise''s 152- 422 record in sev

Tags: Franchises, Minnesota Timberwolves

05/20/96
IHL ROUND-UP: SAINTS OWNER COMES MARCHIN' IN

Saints Owner Tom Benson is negotiating the over $4M purchase of the Peoria Rivermen. The deal, which could be completed this week, would bring the IHL team to San Antonio where it would play in the 9,

Tags: Franchises, New Orleans Saints

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