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Gatorade Breaking 90-Second Spot With Derek Jeter Thanking FansPublished in SportsBusiness Daily on 09 / 18 / 14
Gatorade today will break a new 90-second spot featuring Yankees SS Derek Jeter , who “wrote some of the copy” in the spot and “even suggested the Frank Sinatra song that serves as soundtrack.” Gatorade Senior Dir of Consumer Engagement Molly Carter said that Jeter &ldqu...
North York, Ontario Councillor George Mammoliti says Hamilton chances of winning an NHL expansion franchise are "better than ever" after a meeting with NHL Senior VP Jeffrey Pash yesterday, according
Len Pasquarelli of the ATLANTA CONSTITUTION reports the Falcons and QB Jeff George reached a "settlement of their differences" during a grievance hearing. George will be docked three-quarters of a one
The Cubs will raise prices on Wrigley Field seats for 64 "prime games" in ''97 by $2 each, except for upper deck reserved seats. Cubs Ticket Dir Frank Maloney: "When you increase your player budget ..
Whalers President Jim Rutherford said there are three "significant factors" for the club to remain in Hartford after next season: Increased revenue from the Civic Center; a fivefold increase in TV rev
After being "deluged" by telephone calls from angry fans over an announcement that Avalanche season-ticket waiting list members could guarantee themselves tickets for the ''97-98 season by purchasing
The Cowboys-Dolphins game attracted 75,283, the largest crowd in the history of Pro Player Stadium (TAMPA TRIBUNE, 10/28)....In addition to new uniforms, the Pistons will unveil a new floor, new masco
Oilers Owner Bud Adams has decided against trying to buy out the last year of his Astrodome lease, "guaranteeing" the Oilers will play the ''97 season in Houston, according to John McClain of the HOUS
Although the new 78,600-seat Redskins stadium, scheduled for completion by the ''97 season, will seat over 22,000 more than RFK Stadium, only about 4,000 on the team''s 49,000 season-ticket waiting li
The economic boost provided by the signing of Shaquille O''Neal for the Lakers was profiled by CNN''s Brent Weber on "This Week in the NBA." The team''s season ticket base is up from 9,000 last season
The Twins raised prices for the "best" Metrodome seats by $1. VIP seating, lower club-level seats and lower reserved seats will increase to $18, $16 and $13, respectively. The club will continue to of