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StubHub Shifts Away From "All-In" Pricing Model Amid Market Share DecreasePublished in SportsBusiness Daily on 09 / 01 / 15
Less than two years "after shifting to 'all-in' pricing, ticket-resale giant StubHub is reversing course and returning to its old system of adding 15% to 17% at the last minute," according to Ethan Smith of the WALL STREET JOURNAL. StubHub’s market share "has declined precipitously, according ...
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