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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Reebok Int''l said Wednesday that its first-quarter profit fell 49% and company officials "predicted another tough quarter ahead with no improvement expected until autumn at the earliest," according t
SportsLine USA announced a record revenue and site traffic for the first quarter ended March 31. Revenue increased 359% to $6.79M in the first quarter ''98 from $1.48M during the same period of ''97.
Advantage Int''l acquired Sail Sports Int''l (SSI), a sailing event and consulting company. SSI''s portfolio of events and clients includes marketing rights to the 17-event World Match Racing Associat
N.Y.-based Family Golf Centers has agreed to acquire Eagle Qwest Golf Center Inc, the nation''s second-largest owner, operator and manager of driving ranges for shares worth "about" $46.1M, according
Paul Allen, who bought 95% of Marcus Cable for $2.78B, said he paid $2,800 per subscriber. Allen: "It''s a great time to come in and find a partner and add some of my ideas to what is in the marketpla
Oakley Inc.''s "undiminished aggressiveness has already made it one of the budding turnaround stories of 1998," according to James Sterngold of the N.Y. TIMES. The company''s sunglasses, which receive
The Marquee Group announced an agreement to acquire Park Associates, a talent sports management firm in the U.K. Included on Park''s client roster are BBC broadcaster Gary Linekar, former English Rugb
FL-based JumboSports, which closed its fourth quarter with "worse-than-expected earnings, predicted Monday its turnaround is at least three more months away," according to Jeff Harrington of the ST. P
FL-based International Speedway Corp. (ISC) and MI- based Penske Motorsports Inc. "are selling their stakes" in CA-based Grand Prix Association of Long Beach (GPA), which runs the country''s second-bi
Reebok Int''l President & CEO Paul Fireman''s pay "rose" 60% to $1.6M, including his first bonus since ''94, after the company "reached some, but not all, of its financial goals," according to BLOOMBE