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Broncos Talking Naming-Rights Deal For Mile High With "At Least A Dozen Companies"Published in SportsBusiness Daily on 07 / 01 / 16
The Broncos are "not sitting on the sidelines and waiting to see how Sports Authority’s bankruptcy plays out in court," as they have "struck up conversations with at least a dozen companies -- some current partners, some not -- to gauge their interest in the naming-rights for Mile High Stadium...
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