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Ingenuity Sun Media Paying $100M For Naming Rights To Phoenix Raceway Starting In '18

Published in SportsBusiness Daily on 09 / 25 / 17

Phoenix Raceway will become ISM Raceway starting next year under a deal with N.J.-based digital ad agency Ingenuity Sun Media, which will make an "investment that could approach" $100M over 10 years, according to Michael Knight of the ARIZONA REPUBLIC. The deal also includes the installation of...

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Tags: Facilities, International Speedway Corp.

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