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Labatt Blue Signs Five-Year Landmark-Level Sponsorship Deal At Little Caesars Arena

Published in SportsBusiness Daily on 03 / 22 / 17

Labatt Blue has signed a five-year deal as a Landmark-level sponsor for the new Little Caesars Arena and will "stay the official Canadian import beer" of the Red Wings, according to JC Reindl of the DETROIT FREE PRESS. Olympia Entertainment yesterday announced the beer company will "gain a branded L...

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Tags: Facilities, NHL, Detroit Red Wings

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