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United Airlines Gets L.A. Coliseum Naming Rights In College Football's Richest Deal

Published in SportsBusiness Daily on 05 / 19 / 17

United Airlines is buying the naming rights to venerable L.A. Memorial Coliseum for just more than $70M over 15 years, according to sources, making it the richest naming-rights deal among college football stadiums. At $4.7M per year, United’s deal will surpass the 10-year, $41M deal Alaska Air...

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