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Gisele Bundchen Revealed As Under Armour's Newest Female Endorser

Published in SportsBusiness Daily on 09 / 02 / 14

Under Armour today revealed that model Gisele Bundchen will be the "newest face in its women's fall advertising campaign," launching a 30-second teaser on its website. A formal announcement of the deal is expected on Thursday. Bundchen, whose husband Tom Brady also endorses UA, will join ba...

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World Cup Sees Spotty Attendance

The '14 FIFA World Cup is "becoming known for its empty seats rather than teeming crowds," according to Tom Peck of the London INDEPENDENT. FIFA and local World Cup organizers on Saturday night were "under growing pressure to explain why almost all the early matches -- bar the opener between Brazil ...

Tags: Events and Attractions, FIFA World Cup

Brazilians Follow Through On WC Protest Threat

Protests took place Thursday in "at least three cities, including Sao Paulo and Rio de Janeiro, to mark the opening match" of the FIFA World Cup, according to a front-page piece by Maese & Phillips of the WASHINGTON POST. Some protests "resulted in road closures and arrests, and in some are ...

Tags: FIFA World Cup, Events and Attractions

S.D. "Optimistic" About America's Cup Chances

Port of San Diego Board of Commissioners Chair Don Nelson, who is leading the city's bid to land the '17 America's Cup, said he is “excited and optimistic” about the city’s chances, according to Bill Center in a special to the SAN DIEGO UNION-TRIBUNE. San Diego is reportedly &ldquo ...

Tags: Events and Attractions, Americas Cup

Chambers Bay Preparing For '15 U.S. Open

Twenty-nine members of Chambers Bay’s ’15 U.S. Open advance team are at this year’s tournament in Pinehurst to “watch, listen and ask questions” in preparation of hosting the event next summer, according to Scott Hanson of the SEATTLE TIMES. Pierce County (Wash.) D ...

Tags: Events and Attractions

Most Brazilians Still Oppose World Cup

Evidence of the FIFA World Cup is "easy to find" across host country Brazil, but "signs of resistance are also difficult to miss, and enthusiasm has been capricious at best," according to Maese & Phillips of the WASHINGTON POST. For months, government and sporting officials have "wondered w ...

Tags: Events and Attractions, FIFA World Cup

Florida, Georgia Won't Use Jags' Cabana Seats

Univ. of Florida AD Jeremy Foley and Univ. of Georgia AD Greg McGarity are “firmly united on one front" for the schools' annual football game at EverBank Field, as they are "saying thanks, but no thanks, to the use of wading pools and cabanas" that are a part of the stadium's renovations, acco ...

Tags: Events and Attractions

Team Presidents Talk Improving Fan Experience

Improved connectivity, designing more communal spaces and reducing traditional suite inventory are among the things teams are focusing on for upgrading their facilities, according to five team presidents speaking yesterday at the '14 Sports Facilities & Franchises conference in Pittsburgh.  ...

Tags: Events and Attractions

Pinehurst No. 2 Course Ready For Big Two Weeks

The U.S. Open at Pinehurst Resort No. 2 over the next two weeks "may seem like everything is oversized with meaning and purpose," but the back-to-back men's and women's golf tournaments "are unique and will likely never be repeated," according to Ted Natt Jr. of the Southern Pines PILOT. Galleries " ...

Tags: USGA, Golf, Events and Attractions

Red River Showdown Staying At Cotton Bowl

The Red River Showdown football game between Texas and Oklahoma is "staying at the Cotton Bowl for at least another decade," according to Tom Benning of the DALLAS MORNING NEWS. Dallas civic leader Pete Schenkel, who led negotiations for the city and the State Fair of Texas, said that the game "will ...

Tags: Events and Attractions, Football

X Games' First Year In Austin Brings Out 160,000

The four-day attendance for the X Games' first visit to Austin was 160,000, and the "biggest complaints fans voiced ... on social media were the heat and being turned away at crowded general-admission areas, which were first-come, first-served," according to Dave Doolittle of the AUSTIN AMERICAN-STA ...

Tags: X Games, Events and Attractions

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