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PBR Positions Spring Las Vegas Event As "Major," With Added Outdoor Concepts

Published in SportsBusiness Daily on 05 / 21 / 15

PBR has "positioned its Last Cowboy Standing competition, held Memorial Day weekend in Las Vegas, as one of its four 'major' events on the Built Ford Tough Series schedule and has planned a massive 'spring break' festival around it," according to Josh Carpenter in this week's SPORTSBUSINESS JOURNAL....

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Tags: Events and Attractions, PBR

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Celebration Bowl Set For Atlanta This December

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Masters Revenue Five Times More Than In '96

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Tags: Events and Attractions, Los Angeles Dodgers, MLB

Chicago Prepping For Outdoor NFL Draft

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Miami Open Adds Fan Experience

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Tags: Events and Attractions, WTA, ATP

Pac-12 Returning To Vegas For '16 Tourney

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First Four Featuring Dayton At Home

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Red Bull Crashed Ice Draws 70,000 Fans

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Talks With Ellison Sparked Williams' Return

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Mayweather, Pacquiao Have Lone Presser

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