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College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

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10/15/14
Marketing Symposium: Creative Engagement

Learn more about Burger King A new approach to brand marketing, focused on creating true engagement rather than broad recognition, was a key topic yesterday during panel at the '14 CSE Sports Marketing Symposium featuring Burger King North America CMO Eric Hirschhorn and Horizon Me ...

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10/15/14
Marketing Symposium: Cause Marketing

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10/15/14
Marketing Symposium: Pay Coming For College Athletes

The momentum to pay college basketball and football players has become so intense that it’s likely to happen soon, according to every panelist in an afternoon session yesterday at the '14 CSE Sports Marketing Symposium titled “College Sports: The Changing Relationship with Athletes and t ...

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10/15/14
Marketing Symposium: Reaching Gen Y & Gen Z

Despite shrinking attention spans, scattershot personal interests and heightened senses of entitlement, the members of Generation Y and Generation Z can still be reached by marketers, but only if the messages remain authentic. A high-level panel speaking yesterday at the '14 CSE Sports Marketing Sym ...

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10/15/14
Marketing Symposium: Sincerely Targeting LGBTs

Brands that fail to market sincerely to the LGBT community are missing out on serious growth opportunities, according to panelists yesterday at the '14 CSE Sports Marketing Symposium. The panel, which focused on the LGBT community as one of “Ideas That Move Us Forward” discussions at the ...

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10/14/14
Hawks Hopeful For New Owner By Year's End

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10/14/14
Keeneland Readies For '15 Breeders' Cup

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10/13/14
Donovan's USMNT Sendoff Draws 36,000

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10/10/14
Sources: Katy Perry To Perform At Super Bowl

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10/06/14
McCaskey, Emanuel Key In Chicago's Draft Bid

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