Featured Story

College Bowl Season Set To Begin, Including New Game In Montgomery

Published in SportsBusiness Daily on 12 / 19 / 14

The ’14-15 college bowl season kicks off tomorrow with five games. Financial documents filed this summer by New Orleans Bowl Inc. indicated that last year's R+L Carriers New Orleans Bowl generated $3.77M in revenue, with 58% of that via ticket sales. Last year's game drew its third straigh...

Read More

More Stories

10/21/14
Tour Of California Announces Host Cities

The Amgen Tour of California yesterday “announced its host cities” for the ’15 cycling event, with its 10th anniversary featuring a “roughly north-to-south route” that will cover almost 700 miles, according to Zach Helfand of the L.A. TIMES. The eight-stage race “ ...

Tags: Events and Attractions, Cycling

10/17/14
World Series Tickets Reach Record High

Tickets to Giants-Royals World Series Game 1 at Kauffman Stadium on Tuesday have "skyrocketed to record prices, with the average seat going for more than $1,000 and standing-room-only tickets listed for around $600," according SeatGeek data cited by Jeff Passan of YAHOO SPORTS. Even in the last ...

Tags: Events and Attractions, MLB

10/16/14
Marketing Symposium: Global Sports Events

The question of how the World Cup and Olympics can become profitable for everyone involved was at the center of a panel on assessing the value of large global sporting events yesterday at the '14 CSE Sports Marketing Symposium. Both panelists -- Holy Cross economics professor Victor Matheson and T ...

Tags: Events and Attractions

10/16/14
Marketing Symposium: Partnering With Events

The benefits of investing in partnerships with the Olympics and World Cup, even for brands that aren’t endemic to sports, go beyond just monetary return on investment, according to a panel of sponsors discussing large global sporting events yesterday at the '14 CSE Sports Marketing Symposium. ...

Tags: Events and Attractions

10/16/14
Marketing Symposium: Pop Culture Crossover

The intersection between pop culture and sports is tighter than ever, but still fraught with missteps and overreaching ambitions, according to panelists yesterday at the '14 CSE Sports Sponsorship Symposium in N.Y. Thanks to crossover successes such as Shaquille O'Neal, more athletes than ever want ...

Tags: Events and Attractions

10/16/14
Marketing Symposium: Data Technologies

In a presentation yesterday at the '14 CSE Sports Marketing Symposium, SAP Media & Sports Entertainment Global VP/Strategic Sales  Frank Wheeler of SAP Media & Sports Entertainment outlined how his company uses data technologies to help clients maximize performance. Wheeler pointed t ...

Tags: Events and Attractions

10/16/14
Marketing Symposium: Q&A With Vice's Kiersky

Even in a crowded sports media marketplace, Vice Sports still sees a clear lane of opportunity ahead. Will Kiersky , Publisher of the fledging Vice Media, was featured yesterday in a one-on-one interview to start the second day of the '14 CSE Sports Marketing Symposium. “On one end of the s ...

Tags: Events and Attractions

10/16/14
Marketing Symposium: Social Media & Sports

The challenge of defining an authentic message, a broad plan for programming social media content and the expected launch of more over-the-top networks were the focus of a panel centered on consumer engagement at the Sports Business Journal/Daily Social Media & Sports Series, which launched this ...

Tags: Events and Attractions

10/16/14
Marketing Symposium: Sustainability Efforts

While each of the five panelists taking part in the '14 CSE Sports Marketing Symposium’s discussion on sustainability had a slightly different way to define the term, there was a shared sense that sustainability efforts in the sports world will only increase as common sense and business sense ...

Tags: Events and Attractions

10/15/14
Marketing Symposium: NFL Sponsors Hang Tight

NFL Senior VP/Sponsorship & Partnership Marketing Renie Anderson said that there has been "no measurable impact" on the league's sponsorships in the wake of recent domestic violence issues. On a panel yesterday at the ‘14 CSE Sports Marketing Symposium in N.Y., Anderson said that all of ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug