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Int'l Champions Cup Drawing Bigger Matchups As Teams Look For Added Brand Exposure

Published in SportsBusiness Daily on 07 / 21 / 17

The International Champions Cup (ICC) soccer tournament has "evolved into the most prominent preseason tournament in the world," and games such as Sunday's Real Madrid-Manchester United match at Levi's Stadium are a "way to cash in on the massive and continually growing popularity of soccer wit...

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Tags: Events and Attractions, Soccer

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06/26/17
USATF Closer To Naming '20 Olympic Trials Host

Reps from the three finalists to host the ’20 U.S. Olympic Trials “made final presentations” to USA Track & Field officials yesterday, but a decision “did not come Sunday, despite some prior thought that USATF might announce the next Trials site during its national c ...

Tags: Events and Attractions

06/23/17
NHL Hopes To Make Draft More Fan Friendly

The NHL is making a few changes to its NHL Draft presentation, aiming to make the event more fan friendly to both fans attending and watching on television. The Draft, which takes place Friday and Saturday at Chicago’s United Center and airs on NBCSN and NHL Network in the U.S. and Sportsnet i ...

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06/22/17
Could Twin Cities Get PGA Tour Event In '19?

Operators of the PGA Tour Champions event at TPC Twin Cities have partnered with 3M and "made a bid" to host a PGA Tour event there in '19, according to Chad Graff of the ST. PAUL PIONEER PRESS. 3M sponsors the annual senior tour event there, and tournament Exec Dir Hollis Cavner is optimistic the c ...

Tags: Events and Attractions, PGA Tour

06/20/17
Erin Hills' Success Could Lead To USGA's Return

Erin Hills "met or exceeded the expectations" of USGA officials for the U.S. Open, which "bodes well for a return engagement," according to Rich Kirchen of the MILWAUKEE BUSINESS JOURNAL. USGA Dir of PR Janeen Driscoll said, "We were thrilled about the U.S. Open at Erin Hills. We had great crowds. W ...

Tags: Events and Attractions

06/19/17
Erin Hills Delivers As U.S. Open Host

Opinions "were mixed on whether Erin Hills deserved to be called a U.S. Open-caliber course," but players for the most part "loved the course, especially the young bombers who are taking over the game," according to a front-page piece by Tom Oates of the WISCONSIN STATE JOURNAL. Players "gripin ...

Tags: Events and Attractions, USGA

06/19/17
Ward Beats Kovalev Behind Partisan Crowd

Andre Ward beat Sergey Kovalev via eighth-round TKO Saturday night in front of a "pro-Ward crowd of 10,982" at Mandalay Bay Events Center, according to Bob Velin of USA TODAY. Ward last November defeated Kovalev in a controversial decision, but he "didn't leave this one in the hands of the judges." ...

Tags: Events and Attractions

06/19/17
Mayweather-McGregor Gets PPV Hype

UFC President Dana White said that "oddsmakers are already taking bets" on how many PPV buys the Floyd Mayweather Jr.-Conor McGregor fight set for Aug. 26 will attract -- "over, or under 4.9 million," according to Claire Atkinson of the N.Y. POST. White: "It’s the biggest fight ever in the h ...

Tags: Events and Attractions

06/16/17
Can Mayweather-McGregor Attract Boxing Fans?

For the Floyd Mayweather Jr.-Conor McGregor fight to become the most-watched PPV in history, it will have to "attract a large segment of traditional boxing fans," which begs the question of "will knowledgeable fans pay to watch this," according to Dylan Hernandez of the L.A. TIMES. Mayweather has ne ...

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06/16/17
Mayweather-McGregor Fight Hurts HBO

The news Floyd Mayweather Jr. will fight Conor McGregor on Aug. 26 was "devastating to three separate HBO fights" -- the Andre Ward-Sergey Kovalev rematch, the Miguel Cotto-Yoshihiro Kamegai fight and the highly anticipated Canelo Alvarez-Gennady Golovkin bout, according to Kevin Iole of YAHOO SPO ...

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06/16/17
Grand Prix Of Nashville Closer To Becoming Reality

The Metro Nashville Sports Authority (MNSA) has "approved an agreement governing negotiations with a group looking to bring road racing to the grounds of Nissan Stadium, advancing that group's wish to make the Grand Prix of Nashville a reality," according to Eleanor Kennedy of the NASHVILLE BUSINESS ...

Tags: Events and Attractions, IndyCar

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