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Int'l Champions Cup Drawing Bigger Matchups As Teams Look For Added Brand Exposure

Published in SportsBusiness Daily on 07 / 21 / 17

The International Champions Cup (ICC) soccer tournament has "evolved into the most prominent preseason tournament in the world," and games such as Sunday's Real Madrid-Manchester United match at Levi's Stadium are a "way to cash in on the massive and continually growing popularity of soccer wit...

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Tags: Events and Attractions, Soccer

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06/29/17
USTAF Goes Big Market With '20 Olympic Trials

A post shared by Mounties (@mountieathletics46) on Apr 29, 2017 at 6:49am PDT In awarding the '20 U.S. Olympic Trials to Mt. San Antonio College in Walnut, Calif., USA Track & Field yesterday "showed its determination to regain a foothold in a major market," according ...

Tags: Events and Attractions

06/29/17
Curry To Play In Web.com Tour Event

Warriors G Stephen Curry this week accepted an invitation to play in the Web.com Tour's Ellie Mae Classic at TPC Stonebrae in Hayward, Ca. Curry, an avid golfer with a 2 handicap, will maintain his amateur status in the event, played the first week in August, and will compete on an unrestricted ...

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06/29/17
Ticket Sales For Pacquiao Bout Remain Strong

Ticket sales for the Manny Pacquiao-Jeff Horn boxing match in Brisbane, Australia, this weekend "remain strong," according to Andrew Webster of the BRISBANE TIMES. So far, more than 47,000 tickets have been sold with organizers "hopeful of selling a further" 3,000-4,000. About 37% of those ...

Tags: Events and Attractions, Boxing, Top Rank, ESPN

06/28/17
CWS Sets All-Time Attendance Record

The College World Series set a new "attendance record in the event's 70th year," thanks in part to "ideal weather and massive fan bases from some top programs," according to Tony Boone of the OMAHA WORLD-HERALD. A total of 357,646 fans attended the 16 games at TD Ameritrade Park, outdistancing the p ...

Tags: Events and Attractions, NCAA

06/28/17
ITF Approves To Combine Davis, Fed Cup Finals

The Int'l Tennis Federation BOD has "approved a plan to stage the final phases of the Davis Cup men’s team competition and the Fed Cup women’s team competition together the next three years," according to Christopher Clarey of the N.Y. TIMES. The ITF also "approved the first site fo ...

Tags: Events and Attractions, ATP, WTA

06/28/17
Walton, Ranadive Highlight Green Summit Day 1

Basketball HOFer Bill Walton implored people to be active, vocal, passionate and persistent in their social advocacy during the opening day of the 7th annual Green Sports Alliance Summit held at Golden 1 Center in Sacramento. Walton used a mixed of stories from his experiences with John Wooden, ...

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06/27/17
NBA Hosts First Awards Show In N.Y.

Drake last night at the inaugural NBA Awards Show in Manhattan "carried much of the show" until "fading in the second half," according to Stefan Bondy of the N.Y. DAILY NEWS. The rapper "opened his monologue with a bunch of one-liners, ragging on the Knicks," Warriors F Draymond Green's podcast and ...

Tags: Events and Attractions, NBA

06/27/17
MGM's Sturm Talks Tickets For Vegas Bouts

MGM Resorts' Richard Sturm, discussing big fights coming to T-Mobile Arena later this year, said that he "intends to avoid the ticket calamity that befell" Floyd Mayweather Jr.-Manny Pacquiao in '15 at the MGM Grand, according to Lance Pugmire of the L.A. TIMES. The MGM Resorts E ...

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06/26/17
Travelers Championship Sees Record Attendance

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06/26/17
College World Series Seeing Solid Attendance

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Tags: Events and Attractions, NCAA

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