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Miller Lite Renews Deal To Sponsor New Hampshire Motor Speedway

Published in SportsBusiness Daily on 09 / 19 / 14

New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...

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06/25/99
U.S. HAMMS IT UP IN FRONT OF RECORD CROWD IN CHICAGO

The Women''s World Cup continued last night as the U.S. defeated Nigeria 6-1 in front of 65,080 fans, the largest crowd to ever see a soccer game at Soldier Field. The previous record was 64,443 for a

Tags: Events and Attractions, MLS, Reebok

06/24/99
WWC: U.S. TAKES FIELD TONIGHT; HAS TEAM CORNERED THE MARKET?

The Women''s World Cup resumes tonight with four games, including the U.S.-Nigeria match at Chicago''s Soldier Field. Last night in DC, Norway defeated Canada before 16,448 at Jack Kent Cooke Stadium.

Tags: ABC, ESPN, Events and Attractions, Foot Locker/Venator Group, Sports Illustrated, Walt Disney, Washington Nationals

06/22/99
MORE MONEY LAWN-DERING: ALL ENGLAND CLUB INKS WITH BBC

The Wimbledon championships will be broadcast exclusively in the U.K. through 2004 by the BBC in a deal scheduled to be announced today. The pact includes TV, radio and some Internet rights (Miles Eva

Tags: Events and Attractions, HBO, IBM, NBC, Time Warner

06/21/99
WOMEN'S WORLD CUP NOTES

QUESTIONING BRANDI: In Milwaukee, Bob Wolfley wrote that while it''s "all in fun," it is a "bit dispiriting to learn" that Brandi Chastain posed nude for Gear magazine, "and that becomes her calling c

Tags: Events and Attractions, New England Revolution, Time Warner, Washington Nationals

06/21/99
IS WOMEN'S LEAGUE AS "LOSS LEADER" THE BEST CASE SCENARIO?

The prospect of a women''s professional soccer league was examined by Frank Giase of the Newark STAR-LEDGER, who wrote, "If MLS is averaging 14,600 fans this year, with considerable sponsorship money

Tags: ESPN, Events and Attractions, MLS, Walt Disney, Washington Mystics, WNBA

06/21/99
MOMMA MIA! WOMEN'S WORLD CUP BASKS IN GLOW OF STELLAR OPENER

The ''99 Women''s World Cup (WWC) opened with four doubleheaders over the weekend which drew 134,236 fans, for an average of 33,559 per venue. That total already tops the 112,000 which attended the la

Tags: Events and Attractions, News Corp./Fox

06/18/99
WOMEN'S WORLD CUP BEGINS WITH BUZZ, WILL IT END WITH ONE?

The Women''s World Cup begins tomorrow with two matches at Giants Stadium and two matches at Spartan Stadium in San Jose. More than 460,000 tickets have been sold to the event and more than 74,000 are

Tags: ABC, Dallas Stars, ESPN, Events and Attractions, IMG, McDonalds, MLS, Nike, Southwest Sports Group, Sports Illustrated, Walt Disney, Washington Nationals

06/17/99
CLUBCORP HITS GREEN, TURNS PINEHURST RESORT INTO MONEYMAKER

The DALLAS MORNING NEWS'' Richard Alm profiles TX-based ClubCorp., which owns Pinehurst Resort & Country Club, site of this year''s U.S. Open, and writes that the company has "restored" the club to it

Tags: Bank of America, Events and Attractions, Acushnet, MasterCard, PepsiCo, Sprint

06/15/99
CO SKI INDUSTRY TO STUDY WHY DROP IN U.S. SKIER VISITS

Skier visits at CO''s 25 resorts dropped 5.29% last season over the previous season, the "largest annual decline in skier visits" since ''80-81, according to Penny Parker of the DENVER POST. CO Ski Co

Tags: Events and Attractions

06/15/99
IS PARRIS IN THE HEART OF DEFRANCIS? PROPOSAL FOR MD TRACKS

MD''s horse racing execs announced a $60M plan "to renovate" racetracks at Pimlico and Laurel and expand off- track betting opportunities "in an effort to revive the state''s stagnant racing industry

Tags: Events and Attractions

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