MMF: Autosports And The Fan Experience MMF: Ways To Attract A New Audience MMF: NHRA Seen As More Of A Business Now MMF: Compelling Digital Content A Necessity MMF: IndyCar Eyeing New Territories MMF: Daytona Rising Key To Drawing More Fans MMF: Johnson Reflects On Early Days Of His Brand SB XLVIII To Be Most Expensive Ever Attendance Drops For Bills In Toronto Series Homeowners Look To Cash In On Super Bowl
Motorsports Marketing Forum: Autosports Not Immune To Concerns Over Fan Experience12 / 05 / 13
Attracting more fans to the race track was a central topic on a panel during the second morning of the ’13 NASCAR Motorsports Marketing Forum. Speaking on the “Creating The Ultimate Fan Experience” panel, NASCAR Senior VP/Racing Operations Steve O’Donnell said that the gove...
Tags: Events and Attractions
The business dealings at the Australian Open were examined by Ian Cockerill of the Melbourne AGE. Features highlighted players, agents, administrators, merchandisers, directors and organizers and "the
The NBA and Hard Rock Cafe Int''l will team on a themed- restaurant venture which will see the NBA license its name and the logos of its 29 teams to Hard Rock, according to Stefan Fatsis of the WALL S
Citing "growing player complaints that clicking shutters are messing with golfers'' minds," the PGA Tour has "barred spectator snapshots" during the AT&T Pebble Beach National Pro-Am tournament, accor
Nassau County, NY, officials "have yet to sign a contract" with Goodwill Games Inc., "which will run the 15- day event officials say will pump $280 million into the local economy," according to Monte
Tags: Events and Attractions
The NFL has entered a "more than" $100M joint venture with FL-based real-estate firm St. Joe Corp to develop a "chain of interactive entertainment centers" that would include "technology-based games,"
Boosters estimate the economic impact of San Diego hosting the Super Bowl to be $230M, according to Michael Stetz of the SAN DIEGO UNION-TRIBUNE. The city is expected to get a "jolt" of $4M in taxes,
The NHL "hopes to draw about 50,000 fans" to the Pinnacle.NHL FANtasy "interactive hockey theme park" at the Pacific Coliseum, according to John MacKie of the VANCOUVER SUN. The exhibition takes up 25
ESPN kicks off coverage of its Winter X Games today from Crested Butte, CO, on ESPN and ESPN2. ABC will carry an hour of coverage Saturday. The Games end Sunday. THEY GO TO EXTREMES: USA TODAY''s Sal
The NFL, Coca-Cola and Sprint will team-up again to present The NFL Experience, January 16-18 and 22-25, adjacent to the Super Bowl in San Diego. The NFL Experience features a combination of more than
The ''98 U.S. Figure Skating Championships at Philadelphia''s CoreStates Center drew 13,972 yesterday and a sellout of 19,082 for the women''s finals Saturday night, bringing the total to 115,004 for