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Copa America Final Draws Big Crowd; Could USSF Use Tourney As Part Of World Cup Bid?

Published in SportsBusiness Daily on 06 / 27 / 16

Chile last night defeated Argentina in a penalty shootout to win the Copa America Centenario, and the match was "as thrilling as it possibly could have been scripted as 82,026 fans packed MetLife Stadium," according to Braulio Perez of the Newark STAR-LEDGER ( 6/27 ). The AP's Ronald Blum notes th...

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Tags: Events and Attractions, Soccer

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Fans Brave Rain To Watch Super Bowl XLI

The 74,512 “soggy football fans” at Dolphin Stadium last night for Super Bowl XLI, the first Super Bowl to be played in the rain, “were undeterred and mostly uncomplaining,” according to Morris, So &

Tags: Chicago Bears, Events and Attractions, Miami Dolphins

FBR Open Draws Over 500,000 Fans

An announced crowd of 93,475 attended Sunday’s final round of the PGA Tour’s FBR Open in Scottsdale, Arizona, up from 82,150 for last year’s final round, according to Bill Huffman of the EAST VALLEY T

Tags: Coca-Cola, Events and Attractions, IBM, NBC, PGA Tour, Sara Lee, US Airways

Prince Gets Mostly Good Reviews For Halftime

Prince performed the halftime show at Super Bowl XLI in Miami last night, and the front-page of USA TODAY reads, “Regal ‘A’ For Prince” (THE DAILY). In Ft. Lauderdale, pop music writer Sean Piccoli wr

Tags: CBS, Events and Attractions, Viacom

Mags Use Super Bowl Parties To Beef Up Ads

At least six magazines — including Sports Illustrated, Playboy and Maxim –- are hosting Super Bowl parties in South Florida this weekend in an attempt to attract party sponsors who are “often req

Tags: Events and Attractions, General Motors, Sony, Sports Illustrated, Under Armour

FORBES' Most Valuable Sporting Event Brands

The first-ever list of the “world’s most valuable sporting events brands” ranks the Super Bowl No. 1 with an estimated value of $379M, according to Peter Schwartz of FORBES. The game is followed on th

Tags: Events and Attractions, FIFA, NCAA

Millrose Games Turns 100

The Millrose Games will begin tomorrow at Madison Square Garden, marking the event’s 100th consecutive year, according to Dick Patrick of USA TODAY. Tickets remain, but the event “could be a sellout o

Tags: Cablevision, ESPN, Events and Attractions, IMG, Interpublic Group of Cos., Madison Square Garden, NBC, Oakland Athletics, Octagon, USA Track and Field, Walt Disney

NFL, South Florida Gear Up For Super Bowl

The NFL budgeted more than $6M for security for Super Bowl XLI and hired “more than 3,000 civilians to serve as security personnel in addition to the presence allocated by the Miami-Dade police force

Tags: Events and Attractions, Marriott, NFL

Super Bowl XLI Ticket Insurance Available

Some brokers are selling ticket insurance for Super Bowl XLI, as well as for concerts, festivals and other sporting events, according to Monica Hatcher of the MIAMI HERALD. Emily Porter, a spokesperso

Tags: American Express, Events and Attractions

FBR Open Builds Additional Skyboxes

Last year’s PGA Tour FBR Open event drew 536,767 spectators and “if early ticket package sales are any indication, this year could be even bigger,” according to Donna Hogan of the EAST VALLEY TRIBUNE.

Tags: Arizona Diamondbacks, Coca-Cola, Events and Attractions, PGA Tour, Sara Lee

PGA Merchandise Show Making Changes

Attendance at the PGA Merchandise Show has “declined somewhat” in recent years, but PGA of America CEO Joe Steranka said that attendance is now “on a slight upswing as the show’s mission has evolved,”

Tags: Events and Attractions, Acushnet, PGA Tour

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