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PBR Positions Spring Las Vegas Event As "Major," With Added Outdoor Concepts

Published in SportsBusiness Daily on 05 / 21 / 15

PBR has "positioned its Last Cowboy Standing competition, held Memorial Day weekend in Las Vegas, as one of its four 'major' events on the Built Ford Tough Series schedule and has planned a massive 'spring break' festival around it," according to Josh Carpenter in this week's SPORTSBUSINESS JOURNAL....

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Tags: Events and Attractions, PBR

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U.S. Open Purse At $17M

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Super Bowl XL Festival

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X Games IX Sets Records In L.A.

X Games IX officials reported yesterday that their event "exceeded expectations for attendance by doing turn-away business on the final day of competition in" L.A., according to Rob Fernas of the L.A.

Tags: ABC, ESPN, Events and Attractions, IndyCar, Walt Disney

UPSA Seeks Better X Games Pay

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Rochester Banking On PGA

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Serena Out Of U.S. Open

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Seabiscuit Strong At The Gate

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Was GHO Whaley's Springboard?

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