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Miller Lite Renews Deal To Sponsor New Hampshire Motor SpeedwayPublished in SportsBusiness Daily on 09 / 19 / 14
New Hampshire Motor Speedway officials on Friday announced that Miller Lite has extended its deal to sponsor the track for another three years. The deal keeps Miller Lite as the "Official Beer Sponsor of New Hampshire Motor Speedway" through the '17 racing season. NASCAR driver Brad Keselowski , wh...
Snowmass Village Resort Association (SVRA) President Jim France is researching an $8M "restructuring of the organization''s debt," according to Brent Gardner-Smith of the ASPEN TIMES. France told the
Gervase Peterson, a contestant on CBS'' original "Survivor," will be "working with a media credential" this week at the Super Bowl, as CBS "is paying him to interview players," according to Barry Horn
The Giants "expect to lose money" on their trip to Tampa for Super Bowl XXXV, according to Philip Lentz of CRAIN''S N.Y. BUSINESS. Giants VP/Marketing Rusty Hawley said, "The perception that this is a
CO Ski Country USA is "off to its best start" in three years as the organization reported that skier visits this year are up 29% compared to the same period last year, and 7% higher than the previous
Aspen Skiing Co. (SkiCo) will "permanently lift" its ban on snowboarding on Ajax Mountain beginning April 1, according to Gil Rudawsky of the ROCKY MOUNTAIN NEWS. SkiCo "took the first step in lifting
NASCAR held its season-ending awards dinner at the Waldorf-Astoria Hotel in N.Y. on Friday night, and in Charlotte, David Poole wrote that for the "most part, the proceedings in the Grand Ballroom ...
The choice of Philadelphia over Richmond, VA, to host the 2001 and 2002 Summer X Games has "nothing to do with ESPN selecting Philadelphia over Richmond, but rather Disney Corporation using the games
U.S. Soccer announced yesterday that the U.S. team''s first game against Mexico in the final round of the men''s World Cup qualifying play will be on February 28 at 27,000- seat Crew Stadium in Columb
Philadelphia was officially named host of the 2001 and 2002 Summer X Games, according to Edward Moran of the PHILADELPHIA DAILY NEWS, who reports that Comcast Corp. and Comcast-Spectacor will partner
The deal to bring the 2001 and 2002 ESPN Summer X Games to Philadelphia is "finally done," according to Edward Moran of the PHILADELPHIA DAILY NEWS. After weeks of "going over the details" of a contra