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Subway Gets Last-Minute Deal To Air New Super Bowl SpotPublished in SportsBusiness Daily on 02 / 01 / 15
Subway will debut a spot near the end of NBC's Super Bowl pregame show in a deal that was concluded just yesterday. The QSR last year bought a last-minute spot in the Super Bowl broadcast. Subway CMO Tony Pace this year was again negotiating almost until the last minute, and came up with a unit th...
A report from Boulder-based RRC Associates commissioned by Colorado Ski Country shows a "six-year loss of 1.23 million foreign and out-of-state skiers is threatening" Colorado's skiing industry, accor
The finals of the 100-meter dash from the Seoul Olympics will be re-run next summer after Ben Johnson, who was stripped of the gold medal from the race after testing positive for steroids, agreed to r
Saturday's Kentucky-Michigan State "Basket Bowl" game at Ford Field drew a crowd of 78,129, establishing the world-record attendance for a basketball game. The previous record was 75,000 for a Harlem
Daytona International Speedway's Preseason Thunder Fan Fest will be "divided into five segments" with the NASCAR Nextel Cup on January 7 and 14, Busch Series on January 17 and 20, and the Craftsman Tr
CBS Sports' Jim Nantz yesterday officially announced that the Houston Super Bowl Committee will hold "Super Bowl XXXVIII A Houston Salute," the first-ever opening ceremony for Super Bowl Week,
The Women's World Cup, which was relocated to the U.S. from China this fall due to the SARS epidemic, showed an estimated profit of $6M, according to Brian Trusdell of BLOOMBERG NEWS. The profit was "
Dave Ferman of the FT. WORTH STAR-TELEGRAM profiled Cowboys VP and Dir of Charities & Special Events Charlotte Jones Anderson, daughter of Owner Jerry Jones, and her creation of the team's Salvation A
Fidelity National Financial purchased 150 '05 Super Bowl ticket packages worth $1M from Jacksonville XXXIX, a group "unrelated to Jacksonville Super Bowl Host Committee," according to P. Douglas Filar
An NHL record crowd of 57,167 attended Saturday night's outdoor Heritage Classic at Commonwealth Stadium featuring Canadiens-Oilers and the MegaStars alumni game, and in Edmonton, Paul Cowan wrote fan
Festivities around the four-day Molson Canadian Heritage Classic in Edmonton begin today, and in Toronto, Mike Zeisberger writes the expected sellout of 56,169 for the first-ever outdoor NHL game Satu