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PBR Positions Spring Las Vegas Event As "Major," With Added Outdoor Concepts

Published in SportsBusiness Daily on 05 / 21 / 15

PBR has "positioned its Last Cowboy Standing competition, held Memorial Day weekend in Las Vegas, as one of its four 'major' events on the Built Ford Tough Series schedule and has planned a massive 'spring break' festival around it," according to Josh Carpenter in this week's SPORTSBUSINESS JOURNAL....

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Tags: Events and Attractions, PBR

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Rolling Stones Discuss Super Bowl Halftime

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